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http://dx.doi.org/10.21796/jse.2021.45.1.118

Analysis of the Users' Viewing Characteristics of YouTube Video Contents Related to Science Education  

Jeong, Eunju (Sunhak Elementary School)
Son, Jeongwoo (Gyeongsang National University)
Publication Information
Journal of Science Education / v.45, no.1, 2021 , pp. 118-128 More about this Journal
Abstract
In this study, as the viewing characteristics of users of YouTube video content related to science education, 'Inflow and Access' is analyzed to find out the interaction between learners and the system, and 'Reaction and Subscription' to find out the interaction between learners and contents. To this end, the YouTube channel "Elementary Science TV," was selected as the subject of research. The channel is mainly focused on the contents of elementary science textbooks, STEAM, and gifted education. The channel's data of YouTube studio was analyzed. The following results were obtained through data analysis: first, as a result of 'Inflow and Access' analysis, YouTube video content related to science education was most often introduced through external links, and the access device was mainly a computer. Second, as a result of the analysis of 'Reaction and Subscription,' 'like' and commenting performed as a reaction to the video were less than 1% of the number of views. Most users watch without a subscription, and watch for longer when using self-directed. Although this study was analyzed through a limited channel called 'Elementary Science TV,' we were able to discover a little about the users' viewing characteristics of YouTube video contents related to science education. In the future, it is expected that it can be used as a basic material for creating videos related to science education for remote classes, establishing a science education video platform.
Keywords
YouTube; YouTube studios; science education video; viewing characteristics; remote classes;
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