• Title/Summary/Keyword: video promotion

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Case Study on Realistic Content Development Process of Public Enterprise - Focus on case of Korea Industrial Complex Corporation Gallery - (공기업의 실감콘텐츠 개발 프로세스 사례연구 - 한국산업단지공단 홍보관 사례를 중심으로-)

  • Chung, Hae Won;Cho, Woo Ri
    • The Journal of the Convergence on Culture Technology
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    • v.10 no.2
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    • pp.91-97
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    • 2024
  • Recently, with the rapid development of digital media technology, Realistic content that stimulates users' five senses is being used in various fields. This study focused on the case of the development of the Korea Industrial Complex Corporation's public relations center as the subject of the study to study the realistic content development process of public enterprises. First, the realistic content development process was divided into 10 stages and practical guidelines were presented to help develop realistic content in the future by presenting important development points and methods at each stage. Second, among the realistic content development processes, the importance of storytelling was analyzed at the scenario stage. Third, various methods of displaying content were analyzed. In the case of the Korea Industrial Complex Corporation's public relations center, it was proposed in three ways: story video, experience video, and media wall. It is suggested that the role of branding, promotion, and PR can be performed in one public relations center through an effective development process.

A Study of Development and Production of Relaxing VR Content

  • Kim, Mijung
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.194-203
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    • 2021
  • Virtual reality is being increasingly used for healing and therapy for mental health. In this study, we developed VR-based immersive content that enables virtual travel without the limitations of time and physical conditions. We aim to develop and produce VR content for relaxation and meditation using the beautiful natural scenery. To make realistic and immersive content, we took a video of natural sceneries with a small UAV connected to a VR camera. The content was developed through stitching, video editing and post-processing of the initially captured video data, and then the created VR video was inserted into the VR device. The produced content will be helpful for stress and used to heal the mind and body of exhausted modern people by providing the place with great scenery and sound in an immersive way at any time.

Enhancing Video Storyboarding with Artificial Intelligence: An Integrated Approach Using ChatGPT and Midjourney within AiSAC

  • Sukchang Lee
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.253-259
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    • 2023
  • The increasing incorporation of AI in video storyboard creation has been observed recently. Traditionally, the production of storyboards requires significant time, cost, and specialized expertise. However, the integration of AI can amplify the efficiency of storyboard creation and enhance storytelling. In Korea, AiSAC stands at the forefront of AI-driven storyboard platforms, boasting the capability to generate realistic images built on open datasets foundations. Yet, a notable limitation is the difficulty in intricately conveying a director's vision within the storyboard. To address this challenge, we proposed the application of image generation features from ChatGPT and Midjourney to AiSAC. Through this research, we aimed to enhance the efficiency of storyboard production and refined the intricacy of expression, thereby facilitating advancements in the video production process.

Analysis of Digital Video with a Focus on the Documentary (다큐멘터리 <색청, 색을 듣는 사람들>을 중심으로 한 디지털영상 분석)

  • Jang, Kyeong-Su;Lee, Soon-Mi
    • The Journal of the Convergence on Culture Technology
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    • v.2 no.2
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    • pp.23-27
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    • 2016
  • 'Colored hearing' occurs to those who caused confusion in the visual, auditory path to brain because pruning had not normally done in the growth phase. It is called as 'colored hearing'. 'Colored hearing' is a phenomenon which some people can see colors when they hear sounds. In the interview of video, art experts say that the phenomenon is a natural talents, however professionals in the medical field say that the disorder may be causing a major disruption to daily life. Usually people are unknowingly suffering from synesthesia phenomenon. In this paper, based on the video, we show the phenomenon of 'colored hearing' based on the results of scientific research and on the daily life, and also analyze the video from the viewpoint of the editors and the audience.

Effects of Massage and Attachment Promotion Program on Social Maturity, Child Autism and Attachment of Children with Autism and Their Mothers

  • Lee, Hae-Kyung
    • Child Health Nursing Research
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    • v.14 no.1
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    • pp.14-21
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    • 2008
  • Purpose: The aims of this study were to evaluate effects of massage therapy and the attachment promotion program with autistic children. Method: A quasi-experimental design was conducted with a convenience sample of 44 autistic children. The experimental group (n= 23) attended the massage therapy and the attachment promotion program for 4 months. The control group (n=21) only had the attachment promotion program. Measurements were made twice for both groups using the social maturity scale and child autism rating scale. Recording of mother-child attachment was done for 15 minutes in only the experimental group twice using video equipment. Results: After 4 months of interventions, there was significant difference on social maturity (F=9.01, p=.005) between the groups. However, there was no significant difference on CARS ((F=2.47, p=.124). The total scores of mother-child attachment between pre- and post-interventions showed a significant difference (Z=-3.42, p=.001). Conclusion: The results showed that massage therapy and the attachment promotion program might be an effective way for providing a chance to increase social maturation and to increase attachment between mother and autistic child.

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A Study on the Promotion Method of Domestic Video Security Industry (국내 영상보안산업 활성화 방안 연구)

  • Yoo, Soonduck;Ryu, Daehyun
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.9-21
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    • 2017
  • The purpose of this study is to identify the current situation and actual condition of the video security industry, The research method was based on interviews with twelve specialists, and examined the market trends, the problems of the video security industry, the improvement plan and the government promotion strategy. The problem with the domestic video security industry is that there are the decline in overseas exports and the slowdown in exports to China, insufficient measures to overcome certification barriers due to the strengthening of national certification system, domestic demand growth slowed, expansion of domestic market share of Chinese products, lack of high-tech development of domestic products, lack of expertise in technology development and operation and inadequate legislation for revitalizing the video security industry. The improvement plan is as follows. Need to implement export expansion support policy, need to build tailored response system for each country, need improvement of security related demand creation system, take measures such as domestic industrial protection policy, certification barriers and tariff barriers, induce future core technology to create high added value. The government also needs to actively support human resources development, and induce stabilization of relevant laws and institutions. This study will contribute to the development of related industries by suggesting the development direction of the video security industry.

Visual Narrative Strategy of Game Promotion: Comparative Analysis of Dead Island and Dead Island 2 Trailers (게임 프로모션 시각 내러티브 전략: <데드 아일랜드>와 <데드 아일랜드 2> 예고편 비교 분석)

  • Roh, Chul-Hwan
    • Cartoon and Animation Studies
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    • s.48
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    • pp.249-269
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    • 2017
  • Promotion and marketing, which are essential to lower the investment risk and maximize commercial profit in the video game market. Game developers and publishers set up public relations strategies to encourage potential consumers' needs. Considering characteristics of video game, the trailer, which is the animated image advertisement material, could occupy a key position in its promotion and marketing plan. Cinematic spectacles and attractive narratives are essential ingredients for game trailers, which are usually produced in 3D animation. Dead Island is an open world first person shooters (FPS) game released in 2011. When launched, it grabbed a great attention with a trailer, awarded the Golden Lion Prize for the best internet film at the Cannes Lions International Festival of Creativity. The game was a commercial success and several spin-offs were producted. In 2014, its publisher, Deep Silver showed the official trailer of Dead Island 2 at Electronic Entertainment Expo, the world's largest game show. Dead Island 2 was scheduled to be released in 2016, but has been now delayed until 2018. This study compares and analyzes two trailers of Dead Island 1 and Dead Island 2. We examine the narrative structure of the trailer for the sequel promotion of a successful game. The differences between the two could be useful for building a promotion strategy of other game series.

Aesthetic Strategies in Steina and Woody Vasulka's Video Art (비디오아티스트 슈테이너 바술카와 우디 바술카의 미적 전략)

  • Lim, Shan
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.3
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    • pp.261-266
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    • 2020
  • As pioneers of the early video art, Steina Vasulka(1940-) and Woody Vasulka(1937-2019) had lead not only their own experimental arts, but also entire changes of contemporary avant-garde performance, music, and visual art. Two artists invented and developed electronic machines for video image-processing by collaborating with engineers, and performed creative experiment on transformation of digital image. For them, video art is not just a means of documentation. The Vasulkas' artistic practices were not bounded by conventional canons and rules in art world, and preferably were parts of active aesthetic strategies for coexistence of vision of human and vision of machine. Particularly, their video art recognized the video as the key medium in an era where media technology began to dominate the system of communication, and established artist's authority over manipulation of moving image electronically without depending on video camera. In that regard, we can value on their video art. Therefore, the paper reflects on the Vasulkas' art and life which have not yet been studied, and suggests academic interests in the context of their artistic activities and aesthetic strategies.

Perceived Authenticity through Short Video: Audience Perceptions of Emerging Independent Fashion Designers Self-Presentations

  • YAO, JIAHUI;KIM, SEHWA
    • International Journal of Contents
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    • v.17 no.4
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    • pp.101-118
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    • 2021
  • The prevalence of We-Media short videos has attracted emerging independent fashion designers (EIFD), a new force in the fashion industry directing their brand promotion to We-Media for amassing online followers. However, compared to famous content generators, EIFDs' creative, design-based visual appeal has not provided them with the significant edge. The former's success is admittedly supported by the platform backstage algorithm. Yet, the content is the cornerstone for building relationship between the sender and the reception. The authentic perception of the content is one of the basic appeals for which the audience chooses to follow the source. Therefore, with the EIFD short video as the research content, this study is established from the audience's perspective to understand the different dimensions of their authentic perceptions of EIFDs short video. The study was conducted mainly in the form of the Q method. The collection of 52 Q samples were realized through the Focus Group Interview and literature review on multidimensional authenticity. Thirty-six subjects participated in the sorting of the Q-sets. Finally, four dimensions of audience authenticity perceptions of EIFDs were derived: 'ingenuity', 'relevant', 'transparent', and 'experiential'. The corresponding short video content design strategies are suggested for effective communication of EIFDs and their personal brands.

A Study of Academic Achievement Based on University Remote Video Lecture Type During the COVID-19 Pandemic (COVID-19로 인한 대학교 원격 화상강의 유형에 따른 학업 성취도에 대한 연구)

  • Kim, Hye-Jeong
    • The Journal of the Convergence on Culture Technology
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    • v.7 no.3
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    • pp.397-404
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    • 2021
  • This study examined how different types of remote video lectures, which universities are using in earnest now due to the COVID-19 pandemic, impact the academic achievement of learners. Zoom-based remote video lectures were divided into two types-general lecture-centered and group task-oriented-and experimental and control groups were set up accordingly. An achievement test and a questionnaire were conducted to determine how academic achievement differed between these two approaches. The achievement test revealed no significant differences in achievement scores between the two groups. Meanwhile, the questionnaire regarding satisfaction with Zoom-based video lectures indicated that both groups were highly satisfied. Participants in the general lecture-centered type group cited the effect of learning, their instructors' class preparation and attitudes towards the class, and the promotion of participation in learning activities as the causes of their satisfaction, while participants in the task-oriented type group highlighted communication and sharing, the efficiency of group discussions, and the moderate difficulty level of group tasks as the reasons for their satisfaction with the video lectures. Remote video lectures in the untact era are becoming increasingly common, and educators will need to develop various Zoom-based teaching strategies to maximize their efficiency.