• The Journal of the Korea Contents Association
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• v.21 no.11
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• pp.375-388
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• 2021

This study aims to contribute to the understanding of consumer behavior during the COVID-19 by comparing blog reviews of an over-the-top (OTT) online video service from before and during the pandemic. We anticipate that the COVID-19 outbreak prompts the use of the OTT service as part of an emotion-focused coping strategy derived from the loss of personal control and the subsequent avoidance motivation. We also posit that a strong yearning for life before COVID-19 will increase interest in the content that fulfills a need for nostalgia. Our analysis of Netflix reviews provides empirical evidence of the effects of an emotion-focused coping strategy and nostalgia on OTT service usage. First, the titles of the reviews posted during COVID-19 indicate that consumers were less likely to mention OTT services other than Netflix, more interested in domestic content, and used OTT services as an avoidance-denial strategy. Second, the blog content demonstrates that while pre-COVID reviews tend to focus on the practical benefits of OTT services, those posted during the pandemic focus on mood, emotions, and dialogue. In addition, interest in comedy and romance genres increased during COVID-19. Third, we identified a greater preference for realistic or everyday content that depicted the pre-pandemic era. This is the first empirical study to investigate the effects of COVID-19 on video streaming usage in Korea. In addition, this research contributes to the field of marketing by expanding our understanding of online video service users during COVID-19 and identifies practical implications for OTT services in the midst of a pandemic.

• Journal of Technology Innovation
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• v.26 no.3
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• pp.37-68
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• 2018

Since the 20th century, automobiles, which are the most common means of transportation, have been evolving as the use of electronic control devices and automotive semiconductors increases dramatically. Automotive semiconductors are a key component in automotive electronic control devices and are used to provide stability, efficiency of fuel use, and stability of operation to consumers. For example, automotive semiconductors include engines control, technologies for managing electric motors, transmission control units, hybrid vehicle control, start/stop systems, electronic motor control, automotive radar and LIDAR, smart head lamps, head-up displays, lane keeping systems. As such, semiconductors are being applied to almost all electronic control devices that make up an automobile, and they are creating more effects than simply combining mechanical devices. Since automotive semiconductors have a high data rate basically, a microprocessor unit is being used instead of a micro control unit. For example, semiconductors based on ARM processors are being used in telematics, audio/video multi-medias and navigation. Automotive semiconductors require characteristics such as high reliability, durability and long-term supply, considering the period of use of the automobile for more than 10 years. The reliability of automotive semiconductors is directly linked to the safety of automobiles. The semiconductor industry uses JEDEC and AEC standards to evaluate the reliability of automotive semiconductors. In addition, the life expectancy of the product is estimated at the early stage of development and at the early stage of mass production by using the reliability test method and results that are presented as standard in the automobile industry. However, there are limitations in predicting the failure rate caused by various parameters such as customer's various conditions of use and usage time. To overcome these limitations, much research has been done in academia and industry. Among them, researches using data mining techniques have been carried out in many semiconductor fields, but application and research on automotive semiconductors have not yet been studied. In this regard, this study investigates the relationship between data generated during semiconductor assembly and package test process by using data mining technique, and uses data mining technique suitable for predicting potential failure rate using customer bad data.

• The Journal of the Convergence on Culture Technology
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• v.6 no.4
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• pp.385-389
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• 2020

The medical drama has developed into a story centered on 'people', raising viewers' sympathy. The story of the drama is the true life story of doctors, patients and families. It is also a story that reminds me of 'a little special day of our ordinary people'. And the song played and sung by five characters in the drama became a factor that stimulates nostalgia and increases immersion. The highest viewer rating was 14.1%, and 51,584 blogs alone were registered. According to the big data analysis, the related words were 'Wise OST', 'Album Name', 'Artist Name', 'Two Hours in a row', 'Record', 'Remake', 'OST Revealed', 'Advertisement Revenue', 'Playlist', 'Aroha' and 'Cho Jung-seok'. The commercialization of medical dramas includes 'Sales of Drama OST Albums', 'Organizing Online Live Concerts (PPL in Advertising)', 'Publishing Piano Music', 'Picture of People-Oriented Photography', 'Making Music Video Editing Drama Highlight', 'YouTube Upload Profits', 'Mask' and 'Disinfectant'. it is predicted that the touching story of Corona 19 and the charming humanity will unfold. The limitations of the research will require analysis of various works by genre and attempts to analyze consumer values by industry.

• Informatization Policy
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• v.31 no.1
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• pp.3-31
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• 2024

This study aimed to examine public concerns in South Korea considering the country's unique context, triggered by the advent of generative artificial intelligence such as ChatGPT. To achieve this, comments from 102 YouTube video news related to ethical issues were collected using a Python scraper, and morphological analysis and preprocessing were carried out using Textom on 15,735 comments. These comments were then analyzed using a Correlated Topic Model (CTM). The analysis identified six primary topics within the comments: "Legal and Ethical Considerations"; "Intellectual Property and Technology"; "Technological Advancement and the Future of Humanity"; "Potential of AI in Information Processing"; "Emotional Intelligence and Ethical Regulations in AI"; and "Human Imitation."Structuring these topics based on a correlation coefficient value of over 10% revealed 3 main categories: "Legal and Ethical Considerations"; "Issues Related to Data Generation by ChatGPT (Intellectual Property and Technology, Potential of AI in Information Processing, and Human Imitation)"; and "Fear for the Future of Humanity (Technological Advancement and the Future of Humanity, Emotional Intelligence, and Ethical Regulations in AI)."The study confirmed the coexistence of various concerns along with the growing interest in generative AI like ChatGPT, including worries specific to the historical and social context of South Korea. These findings suggest the need for national-level efforts to ensure data fairness.

• The KIPS Transactions:PartD
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• v.10D no.2
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• pp.283-292
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• 2003

One-dimensional time-series data have been studied in various database applications such as data mining and data warehousing. However, in the current complex business environment, multidimensional data sequences (MDS') become increasingly important in addition to one-dimensional time-series data. For example, a video stream can be modeled as an MDS in the multidimensional space with respect to color and texture attributes. In this paper, we propose the effective similarity measures on which the similar pattern retrieval is based. An MDS is partitioned into segments, each of which is represented by various geometric and semantic features. The similarity measures are defined on the basis of these segments. Using the measures, irrelevant segments are pruned from a database with respect to a given query. Both data sequences and query sequences are partitioned into segments, and the query processing is based upon the comparison of the features between data and query segments, instead of scanning all data elements of entire sequences.

• Journal of the Korea Convergence Society
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• v.9 no.5
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• pp.21-26
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• 2018

In this study, HRD-NET (http://hrd.go.kr), a vocational and training integrated computer network operated by the Ministry of Employment and Labor, is used to confirm whether job training information required by job seekers is being provided smoothly The question bulletin board was extracted using 'R' program which is optimized for big data technique. Therefore, the effectiveness, appropriateness, visualization, frequency analysis and association analysis of the vocational training system were conducted through this, The results of the study are as follows. First, the issue of vocational training card, video viewing, certificate issue, registration error, Second, management and processing procedures of learning cards for tomorrow 's learning cards are complicated and difficult. In addition, it was analyzed that the training cost system and the refund structure differentiated according to the training occupation, the process, and the training institution in the course of the training. Based on this paper, we will study not only the training system of the Ministry of Employment and Labor but also the improvement of the various training computer system of the government department through the analysis of big data.

• Journal of Korea Multimedia Society
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• v.7 no.7
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• pp.877-885
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• 2004

In this paper, we propose an enhancement shot change detection method using the neural net and the robust feature selection out of multiple features. The previous shot change detection methods usually used single feature and fixed threshold between consecutive frames. However, contents such as color, shape, background, and texture change simultaneously at shot change points in a video sequence. Therefore, in this paper, we detect the shot changes effectively using robust features, which are supplementary each other, rather than using single feature. In this paper, we use the typical CART (classification and regression tree) of data mining method to select the robust features, and the backpropagation neural net to determine the threshold of the each selected features. And to evaluation the performance of the robust feature selection, we compare the proposed method to the PCA(principal component analysis) method of the typical feature selection. According to the experimental result. it was revealed that the performance of our method had better that than the PCA method.

• Culinary science and hospitality research
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• v.23 no.7
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• pp.1-10
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• 2017

This study proposed SNS big data analysis method of food service industry in the 4th industrial revolution. This study analyzed the keyword of the fourth industrial revolution by using Google trend. Based on the data posted on the SNS from January 1, 2016 to September 5, 2017 (1 year and 8 months) utilizing the "Social Metrics". Through the social insights, the related words related to cooking were analyzed and visualized about attributes, products, hobbies and leisure. As a result of the analysis, keywords were found such as cooking, entrepreneurship, franchise, restaurant, job search, Twitter, family, friends, menu, reaction, video, etc. As a theoretical implication of this study, we proposed how to utilize big data produced from various online materials for research on restaurant business, interpret atypical data as meaningful data and suggest the basic direction of field application. In order to utilize positioning of customers of restaurant companies in the future, this study suggests more detailed and in-depth consumer sentiment as a basic resource for marketing data development through various menu development and customers' perception change. In addition, this study provides marketing implications for the foodservice industry and how to use big data for the cooking industry in preparation for the fourth industrial revolution.

• Journal of the Korea Convergence Society
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• v.11 no.3
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• pp.181-186
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• 2020

The purpose of this study is to empirically examine the factors affecting the binge-watching behaviors of OTT service users by using a multi-layer perceptron (MLP) artificial neural network. All samples (n=1,000) were collected from 'A survey on user awareness in OTT service' published by a Media Research Center of the Korea Press Foundation in 2018. Our research model includes one dependent variable which is binge-watching behaviors on OTT service and five independent variables such as gender, age, frequency of service usage, users' satisfaction with content recommendation algorithm, and content types mainly consumed. Our findings demonstrate that age, frequency of service usage, users' satisfaction with content recommendation algorithms, and certain types of contents (e.g., Korean dramas, Korean films, and foreign dramas) were found to be highly related to binge-watching behavior on OTT services.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.7
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• pp.757-763
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• 2019

Youtube has become so popular that it is called the age of YouTube. As the number of users and contents increase, the choice of information increases. However, it is difficult to select information that meets the needs of users. YouTube provides recommendations based on their watch list. Therefore, in this study, we want to analyze the channel of user's subject in various angles and provide the proposed scheme based on the crawled channels, measurement of the perception of channels and channel videos through quantitative data and hidden qualitative data analysis. Based on the above two data analysis, it is possible to know the recognition of the channel and the recognition of the channel video, thereby providing a ranking of the channels that deal with the topic. Finally, as a case study, we recommend English learning channels to users based on numerical data statistics and emotional analysis results to maximize flipped learning effect regardless of time and space.