• 한국치위생학회지
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• 제8권3호
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• pp.65-72
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• 2008

This study has collected 322 clinical dental hygienists working in Daegu and around Daegu, in order to investigate perceived value of work among dental hygienists and extent of organizational attitude and find relationship between these, and we can finds these conclusions as follows; 1. The total average point of perceived value of work is 3.36(5 is a full mark), and we could gain each points as follows; vision realizability 3.53, process efficiency 3.42, product usefulness 3.32, job significance 3.31, social recognition 3.23. 2. The total average point of organizational attitude is 3.13, and job satisfaction, organizational commitment are 3.14, 3.12 respectively. 3. Variables of perceived value of work related job satisfaction are social recognition, vision realizability, process efficiency,(Social recognition is the most effective variable, and next vision realizability, process efficiency are effective in the order named.)($R^2$=.24) and we could find that job satisfaction is proportion to perceived value of work, according to relationship of these variables. Variables of perceived value of work related to organizational commitment are also vision realizability, social recognition, process efficiency,(Vision realizability is the most effective variable, and next social recognition, process efficiency are effective in the order named.)($R^2$=.32) and we could find that organizational commitment is proportion to perceived value of work, according to relationship of these variables. According to these result, perceived value of work and organization attitude(job satisfaction, organizational commitment) of dental hygienists are affirmative. but to make their attitudes be more affirmative, the research about improving perceived value of work is needed. Especially, vision realizability and social satisfaction are very important variables at perceived value of work of dental hygienists.

• 유통과학연구
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• 제10권11호
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• pp.79-88
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• 2012

Purpose - The objective of this paper is to suggest that a company's CRM activities have an effect on customer loyalty in the Korean retail industry. Typically, Korean customers use large local marts with convenience in the absence of any other choice. Therefore, this study aims to shed light on the fact that customers do not break away from their preferred retail stores, either owing to their stringent loyalty (the lie loyalty) or difficulty in turning to alternative choices. Research design, data, methodology - By surveying a sample of 200 hyper-markets through a questionnaire, and excluding dubious and missing responses, I obtained 181 samples to be included in the empirical analysis. The survey was conducted for two weeks during October 2011. AMOS and SPSS18 statistical packages were used for conducting statistical analysis for this study. This paper was developed using the concept of customer equity on CRM, which is known to have a positive impact on customer loyalty through the satisfaction and switching-barrier parameters. The hypothesis of this paper is that customer equity is composed of relationship equity, value equity and brand equity, and that the relationship equity variable has positive effects on the value equity and brand equity amongst other types of customer equity. Moreover, customer equity influences customer loyalty through parameters including customer satisfaction and switching costs in the Korean retail industry. Results - According to the results of the analysis, it was confirmed that relationship value had a positive effect (+) on all variables, including the perceived QoS (Quality of Service), store brand images, economic value, and store convenience. It was also confirmed that the assumption that the perceived QoS (Quality of Service), economic value, and store convenience had a positive effect on customer satisfaction was shown to be statistically significant, with a p-value below 0.05. Only the store brand value variable had an effect on the switching-cost variable with respect to the causal sequence of the variables, including the perceived QoS, store brand value, economic value, and store convenience. The remaining variables did not seem to influence the switching-cost variable. On the other hand, another effect showed that customer satisfaction had a statistically significant influence on the switching-costs variable. Moreover, the customer satisfaction and switching-cost variables also had a statistical influence on customer loyalty. Conclusions - The CRM activities had an influence on various variables (including perceived QoS, perceived economic value, store brand value, and store convenience) pertaining to customer values. Customer satisfaction and switching-cost had some effects on customer loyalty as a parameter. This confirms that stringent loyalty exists with respect to customer loyalty in the retail industry. The fact that the variable had such a statistically significant influence on the switching-cost and store brand equity variables means that consumers react to the reputation of a brand, confidence about the store, and quality confidence. The implications of this study in the retail industry should be further extended to devise strategies for customer retention.

• 벤처창업연구
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• 제10권6호
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• pp.143-153
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• 2015

최근 주택 시장에서 소비자의 투자가치가 미치는 영향력이 증가하고 있으나 투자가치와 구매 의사결정에 사이의 관련성을 규명한 연구는 제한적이다. 본 연구의 목적은 주거가치, 주거만족도, 투자가치, 그리고 매입의도에 미치는 영향력을 분석하는 것이다. 본 연구를 통해, 주거가치의 요인이 주거 만족도와 투자가치에 어떻게 영향을 미치는지를 파악한다. 마지막으로, 매입의도의 영향 관계를 분석하기 위해 585명 거주민을 대상으로 설문조사를 실시하였다. 분석방법은 SPSS 21.0, AMOS 18.0을 사용하여 기초통계, 신뢰도, 구조 방정식을 수행하였다. 연구결과는 다음과 같다. 첫째, 주거가치의 요인분석 결과 주거품질, 경제성, 브랜드, 접근성의 4개의 요인으로 분석되었다. 둘째, 주거가치 요인 중 주거품질과 브랜드는 주거만족도와 투자가치에 유의미한 영향을 미치는 것으로 나타났다. 마지막으로 주택시장에서 구매자의 긍정적인 투자가치와 주거만족도는 매입의도를 증가시키는 것으로 나타났다. 본 연구결과는 주택 구매자의 긍정적 투자가치와 주거만족도는 주택시장에서 매입의도를 증가시키는 것으로 나타났으며, 이는 결국 주택 수요자의 투자가치의 긍정적 전망이 주택 시장을 더욱 활성화 시킬 것임을 시사한다.

• 유통과학연구
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• 제18권1호
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• pp.59-69
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• 2020

Purpose: This study aims to examine such relationships as the experiential value that customers respond to with regard to maintenance service by empirically revealing how the quality of auto maintenance and repair service affects both customer satisfaction and intention to reuse the same service through the Perceived-experiential Value of customers. Research design, data and methodology: The research model was designed with service qualities such as human quality, material quality, interaction quality, and system quality as independent variables, perceived-experiential value as a parameter, and service satisfaction and return visit intention as dependent variables. Through a questionnaire composed of 24 items, a total of 319 survey data from customers with the experience of using car maintenance service centers in Korea were collected and analyzed using a structural equation. Results: The material quality did not affect the customers' perceived-experiential value, whereas the interaction quality had the greatest influence. It is confirmed that human quality, interaction quality, and system quality can generate customer satisfaction and repurchase intention through the perceived-experiential value. Conclusions: The experiential value of customers can play an important medium role in improving satisfaction, with customers considering interaction quality important. Therefore, the auto maintenance and repair service should consider relationship-focused service strategies.

• 한국의류학회지
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• 제31권7호
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• pp.1075-1084
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• 2007

The purpose of this study is to find out the important factors and efficient strategies concerning internet marketing. This study tries to examine satisfaction of the on-line consumers on internet shopping mall via fashion products. To fulfill this objectives, a survey was conducted from May 15 to May 30 in 2006, and an subject of study is men and women aged from 10s to 40s in purchase experience of the fashion merchandise to internet shopping malls. Data collected over the internet, and analyzed the 205 subjects. The statistical analysis methods was frequency analysis, reliability analysis, factor analysis, multiple regression analysis. The empirical studies were summarized as follows. First, internet shopping mall's fashion goods attributes(goods characteristics, aesthetic expression, variety of goods) significantly affect consumer's utilitarian shopping value. Second, internet shopping mall good's price attributes(economical efficiency of price, price reasonableness, price value, price information, price discount) significantly affect consumer's shopping utilitarian shopping value and hedonic shopping value. Third, consumer's utilitarian shopping value and hedonic shopping value are positively related to the internet consumer's shopping satisfaction.

• 한국병원경영학회지
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• 제7권4호
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• pp.123-151
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• 2002

The objective of this study is to analyze the causal relationship of hospital inpatient's perceived quality, overall satisfaction, service value, and future intention to revisit. To carry out this objective, first we analyzed the dimensions of inpatient care service quality using SERVQUAL scale. The SERVQUAL scale is based on the gap theory, that is, the difference of patients' expectations and the actually received medical care service in hospital. On the basis of this theory, we measured the inpatient's perceived service quality and overall patient satisfaction. Data was gathered from a self-administered questionnaire at a 980 bed university hospital in Inchon City. These questionnaire measuring the service quality were distributed to 250 inpatients. The response rate was 66.4%. A total of 166 questionnaires was finally analyzed. To categorize medical service quality, the factor analysis was performed on 42 items. The reliability and validity of these items was evaluated. Finally to test 6 hypotheses, we analyzed the causal relationship of service quality, overall satisfaction, service value, and intention to revisit through the structural equation modeling(SEM). The major results of this study are as follows. First, the dimension of inpatient service quality was categorized into 7 dimensions, that is, personal caring, communication, access, physical environment, facilities and equipment, cleanliness, appropriateness and health status. Second, the reliability and validity of inpatient service quality items was satisfied. Third, as a result of structural equation modeling, the effect of inpatient's perceived service quality on overall satisfaction, service value, and intention to revisit was statistically significant. And total effect on intention to revisit as the core endogenous variable was perceived service quality(1.100), patient satisfaction(0.006), and service value(0.605).

• 융합정보논문지
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• 제9권6호
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• pp.183-193
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• 2019

본 연구는 치위생 전공 대학생의 직업 가치관과 전공만족도가 진로 결정 자기효능감에 미치는 영향을 규명하고자 B 지역 내 치위생 전공 대학생을 대상으로 설문 조사 후 SPSS 24.0 및 AMOS 24.0 프로그램을 통해 실증 분석하였다. 외재적 직업 가치관은 진로 결정 자기효능감에 직접적으로 정(+)의 효과와 매개변수인 전공만족도에 부(-)의 효과가, 내재적 직업가치관은 전공만족도에 직접적으로 정(+)의 효과가 있음이 검정되었다. 또한, 외재적 직업 가치관과 내재적 직업 가치관은 전공만족도를 매개로 진로 결정 자기효능감에 간접효과가 있었다. 이는 진로 결정 자기효능감 향상을 위하여 바람직한 직업 가치관 형성과 전공 만족 수준을 높여야 함을 시사하며, 치위생 전공 대학생의 진로 및 교육 방향 설정의 기초자료로 활용될 것으로 판단된다.

• 한국산학기술학회논문지
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• 제22권5호
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• pp.453-464
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• 2021

본 연구는 광교신도시의 지리적.풍수적 특성이 주거만족도에 미치는 영향과 주거가치가 유의미한 매개효과를 하는지 분석하는 데 목적이 있다. 본 연구결과를 기초자료로 이론적, 제도적, 실무적 함의를 제시하는 데 의의가 있다. 이를 위해 광교신도시 거주민을 대상으로 설문주거만족도에 영향요인을 조사를 한 한 결과, 지리적·풍수적 특성은 주거가치와 만족도에 정(+)의 유의한 영향관계를 보였으며 주거가치도 유의한 매개효과를 나타냈다. 또한 전문적 풍수적 특성요인보다는 일반적 지리적 특성요인이 주거가치나 주거만족도에 미치는 영향력이 상대적으로 크게 나타나 일반 거주민에 익숙하고 더 유의한 요인인 것으로 확인되었다. 본 연구는 주거만족에 영향요인으로 풍수적 특성요인과 지리적 특성요인을 종합적으로 고려하였다는 데 연구 차별성이 있다. 또한 이런 분석 결과를 기초 자료로 신도시 개발 및 주거만족도 제고를 위한 정책설계 시 제도적, 실무적 시사점을 제시하였다는 데 연구 의의가 있다.

• 보건행정학회지
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• 제16권1호
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• pp.117-139
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• 2006

The role of medical service quality to provide patients enhances influence on the hospital performance under being severe competition among the large size hospitals and increasing the right of patients. When a large hospital perceived factors of quality that a customer expects and feels value of care and it invests its resources to improve the factors of quality, it can get successful performances. Therefore, the purpose of the study explores the factors of quality affecting the trust of care and the patient satisfaction, and tests relationship among the trust of care, patient satisfaction and revisit intention. When considering the factors, a large size hospital can increase the trust of care and the patient satisfaction, through this process the hospital can assure patients' revisit and increase its revenue. This study uses interview data on outpatients visiting clinics in about 1000 beds sized training hospital located in Seoul. This study uses casual relationship model for the analysis. This study finds that 1) the trust of care and the procedure of care significantly influence the value of care felt by patients, 2) the trust of care, quality of doctors' care, procedure of care significantly influence the patient satisfaction, 3) the trust of care increases the patient satisfaction, and 4) the value of care and the patient satisfaction increase revisit intention.

• 한국조리학회지
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• 제23권6호
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• pp.135-142
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• 2017

The purpose of current study was to identify the influence of event quality on brand value, satisfaction, and recommend intention as perceived by a local food festival participants. Survey was distributed to the Changwon Miderdok festival participants, 350 questionnaire surveys were distributed and 330 participants were employed for statistical analysis with erasing invalid responses. Based on the process of hypothesis verification on the formulated model, it suggested that motivation factors have significantly impact on evolvement element. Specifically, humanic and physical elements were significant predictors of both brand value and satisfaction, and all factors of event quality except convenience were critical antecedents of visitors' satisfaction. In current study, in addition, brand value has positive influence on satisfaction and satisfied visitors tried to recommend the destination to others. This study will help to develop meaningful marketing strategy for local food festival industry. Furthermore, this study will contribute to improve an attractive business model to increase profit for both local society and academic study related to local food festival.