• Journal of Digital Convergence
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• v.15 no.10
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• pp.467-483
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• 2017

The purpose of this study was to explore the role and meaning of smartphone in the context of daily life. This research focuses on the woman in twenties living in Hangzhou, China. As a result of research, smartphones affected the various parts of female users' daily lives such as consumption habits, ways of spending their times and ways of information gathering and communication. Nevertheless gender gap in smartphone use was much smaller than before in the quantitative aspect, women's use of smartphone in qualitative aspect such as the way of use and choice of contents showed previous gender role and gender value in society. Also, the results of the research, based on the case of China which emerges as a new IT powerhouse, have a significant implication for smartphone use in Korea.

• Korean Journal of Social Welfare Studies
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• v.42 no.4
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• pp.389-412
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• 2011

The purpose of this study is to closely examine causality on the married-working women's depression. For this, the analytical materials were used the primary Seoul Metropolis Welfare Panel survey data. 507 married-working women in their 20s~50s were selected among survey subjects of Seoul Metropolis Welfare Panel data. The analytical method was used the structural equation model. As a result of analysis, it could be known that the path of perfect mediating effect in depression was formed after passing through the benefits satisfaction and the marital happiness from gender role attitude in the married-working women and that the benefits satisfaction has the partial mediating effect between depression and marital happiness. Suggesting a plan for getting rid of depression in the married-working women based on the results of this study, first of all, the married-working women's depression is greatly accredited to what our society regards domestic work yet as woman's role. Thus, the policy-based measure is demanded that can support for working women to be possibly compatible in work and family life and that can induce men's participation in household affairs and child-rearing in such context. Second, it was indicated that the more the married-working women adhere strictly to the gender role attitude of traditionalism, the lower result the marital happiness and benefits satisfaction have. Considering this, a plan for activating welfare system and family-friendly system is demanded that can change gender role value in traditionalism, which is being left in our society. Third, to promote marital happiness that has great influence upon the married-working women's depression, there is a need of seeking a plan, which further intensifies the family services including the marital education and the parent education.

• Journal of Engineering Education Research
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• v.22 no.4
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• pp.32-42
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• 2019

This study is aim to the effects of job satisfaction on the major satisfaction of science and engineering college students and also analyzed the mediating effects of future outlook of job and major relevance in career choice. To do this, structural equation modeling(SEM) and multi-group SEM were applied to data from 2016 Graduate Occupational Mobility Survey(GOMS). In the results of this study, the major satisfaction, future outlook of job and major relevance were positive effects on job satisfaction and the mediating effects of future outlook of job and major relevance were verified. And results of analysis according to gender difference, the coefficient of woman was smaller than man. Among major satisfaction had a positive effect on job satisfaction, job satisfaction fell for women who value their relevance to the major when choosing a job. Based on such results, universities need to further strengthen their role in helping them enhance their expertise through skills and learning about their majors.

• Fashion & Textile Research Journal
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• v.25 no.1
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• pp.24-40
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• 2023

Contemporary consumers' acceptance of second-hand products has been increasingly improving worldwide, especially in China. Based on the Extended Unified Theory of Acceptance and Use of Technology, we developed and empirically validated a research framework to predict consumers' motivation to use re-commerce platforms. We explored the diverse factors influencing mobile commerce usage through re-commerce platforms. Furthermore, this study investigated the role of gender differences as a factor moderating the association between several constructs and the intention to use re-commerce platforms. A total of 226 consumer responses were collected. The results indicated that hedonic motivation, performance expectancy, consumer habits, social influence, and price value affect consumers' attitudes toward re-commerce platforms. The effects of the attitude toward re-commerce platforms on the intention to use these platforms were also statistically significant. When effort expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, male consumers' attitude toward its usage, in particular, also increases. Meanwhile, when performance expectancy, hedonic motivation, and consumer habits in re-commerce platform usage increase, the attitude toward its usage increases among female consumers. Moreover, our results indicate that the two gender groups present different characteristics regarding re-commerce platform usage. Therefore, this study offers a theoretical basis for future analyses of second-hand trade.

• Journal of Digital Convergence
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• v.10 no.5
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• pp.53-66
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• 2012

The purpose of the study was to examine the relationships among gender, shopping motivations, flow experience, and purchases using structural equation modeling. Shopping motives were included in the study: self-refreshment, idea seeking, social interaction, product acquisition, and value seeking. Data from 452 male and female respondents were employed to test the model. Empirical findings supported that the proposed model was a good fit to data. Gender played an influential role in shopping motives. All motives except for product acquisition motive significantly influenced flow experience. Flow experiences enhance the purchasing. This study contributed the literature by providing a conceptual foundation of how gender and shopping motivation influence flow experience.

• Journal of the Korean Society of Costume
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• v.54 no.7
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• pp.135-150
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• 2004

The purpose of this research was intended to investigate drag queens' and drag kings' gender identity not only as a comic and desexualized drag borrowing external characteristics of the opposite sex but also as the subject visualizing and performing' the third sex'. It also aimed to examine formative aesthetic characteristics and aesthetical value of drag queen's and drag king's fashion and to confirm the functions of drag queen's and drag kins's fashion to establish, visualize and Perform the discordant sex. For this process, research steps were as follows : 1. Understanding drag, drag queen and drag king in social, psychological context as well as in gender context. 2. Finding visualized forms which drag performance interchange with mass media 3. Analyzing similarities and differences between drag queen's fashion and drag king's fashion. 4. Examining the aesthetical characteristics and the value of drag queen's and drag king's fashion. The results of characteristics of drag queen's fashion could be categorized into stereotype, mimicry, kitch, inconsistency and commercialism. And the characteristics of drag king's fashion could be divided into reality, self-consciousness, mimicry, inconsistency, subversion and multiplicity. Drag queens create plausible impressions of feminity through the use of wigs, dresses, jewelry, makeup, hormones and through &role Playing&. Similarly drag kings produce a plausible masculinity taking gay male aesthetic using suits, crotch stuffers, facial hair, and greased hair. Male and female impersonation produce very different notions of gender performance for male and female embodiment. Drag kings' performance of masculinity demands authentic property of bodies so rather nonperformative, while drag queens' performance of femininity depends on more visible and theatrical fashion.

• Journal of the Korean Home Economics Association
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• v.32 no.2
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• pp.129-144
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• 1994

This research is to examine the homogeneity in premarital resources that is exchanged in mate selection and its effect on marital satisfaction among the urban couples in the early period of marriage. Structured questionnaires from 310 urban couples who had been married less than three years were analyzed in this study. First the urban couples tended to seek homogamous selection in age educational level in socioeconomic status of the parents and themselves, Second those who had a spouse from his(her) own religious parental socioeconomic status showed higher level of marital satisfaction than those who had not. The rewards from personal traits such as physical attractiveness gender-role identity personality role-expectation value orientation and perceived reward found to have strong and positive associations with marital satisfaction. Parental approval and semi-arranged marriage were associated with marital satisfaction. Third perceived rewards from these resources and parental approval had significant effects on marital satisfaction; almost half of marital satisfaction was explained by these premarital factors.

• Women's Health Nursing
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• v.13 no.4
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• pp.272-279
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• 2007

Purpose: The purpose was to test the effects of a premarital education program for singles on their sex role attitude and marriage expectations. Method: Forty seven single people were recruited through website advertisements. Volunteers were randomly assigned either to participate in a 4 week premarital education program(2 hours per week)(n=23) or the option to get a hand-out used with the experimental group after a post-test(n=24). An interviewer blinded to the randomization collected questionnaire data from all subjects at pre and post test. The program covered 2 thematic areas: the value of marriage and gender equity-relations. The data was analyzed using $X^2$-test, t-test, and ANCOVA. Result: There was a significant difference in the marriage-expectation score between the two groups. However, the sex role attitudes score in the experimental group was not significantly different from that of the control group. Conclusion: This premarital education program for singles had positive effects on marriage expectations but not on sex role attitude. Longer follow-up might be needed to evaluate these effects.

• Journal of Family Resource Management and Policy Review
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• v.20 no.1
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• pp.109-140
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• 2016

The primary objective of this study was to classify different family values and to examine how university students' perceptions of childbirth differ according to the types of family values. The sample for this study consisted of 601 university students living in the cities of Seoul, Incheon, and the Gyeonggi province. The data were collected using structured questionnaires distributed through an online survey. Descriptive statistics including frequencies, percentages, means and standard deviation and cluster analysis, One-Way ANOVA and $X^2$ test are applied to analyze the data. The major results of this study are as follows: 1. The values of the university students regarding marriage, children, and familism were used as parameters to categorize the different types of family values on the cluster analysis. The results of the cluster analysis showed that the university students' family values could be classified into three types; "family-centered values", "individual-centered values", and "familism children-centered value". 2. The family values of the university students differed according to each student's gender, age, religion, socioeconomic status, gender-role attitude, and relationships with his or her father and or mother. 3. On average, the number of children that the students would like to have in the future is higher than the number of children that they actually plan to have. 4. The students' perceptions of family planning and low birthrate circumstances differed according to their family values. The university students categorized as having "family-centered values" planned to have the highest number of children in the future and thought that the low birthrate was a very serious issue, whereas the students with "individual-centered values" planned to have the lowest the number of children in the future. 5. To conclude the study, recommendations were made for the government to improve the low birthrate and for facilitate further research regarding this issue.

• The Research Journal of the Costume Culture
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• v.20 no.6
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• pp.923-936
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• 2012

Apparel companies define their target customers to integrate consumers' needs into their product development processes. The sizing standards play a significant role in ready-to-wear garment business. Consumers' body build and sizes are different according to gender, age, and body type. The consumers' morphological feature of the one geographical area has changed with immigration, aging, and lifestyle change. In this study the way of defining body types in the standard garment sizing systems published in USA., UK, Germany, Japan, and Korea were compared. The results of this study show that most of the systems classified the body types by the index value. The chest-waist drop value was used for men's body type classification. Women's body types were defined by hip proportion. The hip-bust drop value was used for it. German and European garment sizing systems provide a wide range of men's body types. US men's garment sizes are developed for very conservative body type. US women's garment sizing system has had clearly defined women's body types. The Misses body types projected in the US garment sizing system had changed as women's waist girth got bigger compared to the past. In 2011 the US Misses sizes were divided into Curvy Misses size and Straight Misses size by the hip-waist drop value. The Curvy Misses sizes have smaller waist girth and larger hip girth than the Straight Misses sizes.