• 지식경영연구
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• 제23권3호
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• pp.259-284
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• 2022

본 연구는 웹소설 이용자에 대한 이해를 돕고자 웹소설 사용자의 행동 유형을 정량적으로 검증하고자 하였다. 이를 위해 연구의 방향은 다음과 같이 진행되었다. 먼저 웹소설 이용자들이 어떤 주된 이용 동기를 갖고 작품을 읽는지를 다른 디지털 콘텐츠의 이용 동기를 참조하여 조사를 진행하였으며, 추가로 이용자의 구체적인 행동 유형도 수집하였다. 그 결과, 웹소설 이용 동기는 '타인과의 대인관계 및 정보 습득', '여가 활동', '현실도피/긴장 해소' 요인으로 나타났다. 또한 구체적으로 어떤 이용 동기에 따라 차이가 나타나는지 군집분석을 한 결과로 여가 활동 이용 동기가 특히 높은 유형의 집단인 '취미 생활'형, 현실 도피 및 긴장 해소 특성이 매우 높은 집단인 '스트레스 해소'형, 타인과의 대인 관계 및 정보 습득이 높은 집단인 '커뮤니케이션'형, 마지막으로 전반적으로 다른 동기 특성 모두 높게 나오는 '다목적'형으로 분류되었다. 이후에 군집 유형 간 특징을 알아보기 위해 차이가 있는 행동 유형을 페르소나로 정리하였다. 이를 통해 본 연구의 이론적 공헌으로 웹소설 이용자의 이용 동기를 밝혀냈다는 점에서 의의가 있으며, 실무적 공헌으로는 이용자의 이용 동기와 행동 패턴을 결합한 페르소나를 구성하여 실제 대표적인 사용자에 가깝도록 시각화하여 실제 작가, 플랫폼 담당자, 사용자들에게 실무적으로 유용한 지표를 마련하는 것으로 웹소설 서비스의 고도화에 도움이 될 것으로 기대하고 있다.

• KIEAE Journal
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• 제8권6호
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• pp.39-46
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• 2008

The purpose of this research is to analyze the planning characteristics based on the physical quality indicators and the users' satisfaction of parking space in apartment housing through the case study of 36 housing estate samples which were built in 1994-1998. The contents of this research consists of three main parts. The first part is to analyze the characteristics of residential environment based on the quality indicators of parking space in apartment housing. The second part is to analyze the correlation of quality indicators of parking space and development conditions in apartment housing. The third part is to analyze the correlation of users' satisfaction and physical quality indicators of parking space, and to propose the planning methods which increase the quality of residential environment of parking space in apartment housing.

• 유통과학연구
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• 제10권8호
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• pp.35-43
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• 2012

This study is designed to collaboratively investigate the influences of the characteristics of Internet shopping malls and the shopping traits of their users involved in e-commerce on shopping intention. With this in mind, the researchers take a look at the influences of such features of shopping malls on the web as the quality of the system, customer-support service, shopping-mall perception and security, the users' propensity to pursue pleasure and pragmatic interest on shopping intention. The study shows that all the variables suggested here have an influence on the purchase intent of Internet shopping-mall users. That is, this study cannot analyze how the purchase intent of the customers with regard to the features of Internet shopping malls has changed. Therefore it is necessary to conduct procedural researches taking longitudinal studies into consideration.

• Journal of Information Technology Applications and Management
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• 제20권3호
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• pp.19-30
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• 2013

The objective of this research is to identify a web portal's specific functions and layouts that are aligned with personality trait of an individual internet user. This first stage of the overall research project intends to check whether the research instrument, namely the NEO Five Factors Inventory (NEO-FFI), is applicable to assess the personality traits of Thai internet users. Based on these personality traits, text-based description of functions/layouts of a web portal was developed and given to professional designers to mock up example web portal pages. These web portal pages were in alignment with individual personality traits. Rating data on the functions/layouts corresponding to individual personality traits were collected from an online survey of 207 Thai internet users. Results showed that respondents gave more consistent rating to the functions/layouts close to their individual personality traits identified in the text-based descriptions than in the mocked-up web portal pages.

• International Journal of Internet, Broadcasting and Communication
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• 제13권1호
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• pp.61-68
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• 2021

The development of the fourth industry has enabled users to quickly share a lot of data online. We can analyze big data on information about tourist attractions and users' experiences and opinions using artificial intelligence. It can also analyze the association between characteristics of users and types of tourism. This paper analyzes individual characteristics, recommends customized tourist sites and proposes a system to provide the sacred texts of recommended tourist sites as AR services. The system uses machine learning to analyze the relationship between personality type and tourism type preference. Based on this, it recommends tourist attractions according to the gender and personality types of users. When the user finishes selecting a tourist destination from the recommendation list, it visualizes the information of the selected tourist destination with AR.

• 한국컴퓨터정보학회논문지
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• 제26권5호
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• pp.133-139
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• 2021

최근까지 온라인 상거래 영역에서 쇼핑사이트 몰입과 관련한 많은 연구들이 진행되었으나 이들 대부분의 연구들은 유선 인터넷 환경에서의 쇼핑사이트 몰입과 유관 변수와의 관련성을 파악하는데 초점을 두고 있으며, 모바일 인터넷 환경에서 쇼핑몰 이용자의 특성(인구통계적 특성, 쇼핑 특성)과 쇼핑사이트 몰입간의 관련성을 구체적으로 제시하지는 못하고 있는 것으로 판단된다. 이러한 배경에 따라, 본 연구에서는 국내외 다양한 유형의 모바일 쇼핑몰을 이용해 본 경험이 있는 사람들에게 의뢰한 설문지를 분석함으로써, 모바일 쇼핑사이트 이용자들의 다양한 특성(인구통계적 특성, 쇼핑 특성)에 따라 쇼핑사이트 몰입이 어떻게 달라지는가를 실증적으로 파악하는데 초점을 두고 있다. 분석결과, 쇼핑사이트 이용자들의 특성 중에서 성별을 제외한 연령대, 쇼핑시간, 쇼핑규모에 따라 쇼핑사이트 몰입도가 달라짐을 확인할 수 있었다. 본 연구를 통한 분석결과는 국내외 모바일 인터넷 환경에서 고객들의 쇼핑사이트 몰입을 극대화하기 위한 대안을 모색하고 있는 다수의 기업 및 관리자에게 의미 있는 시사점과 가이드라인을 제공할 수 있을 것으로 기대된다.

• 산업공학
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• 제15권1호
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• pp.73-81
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• 2002

In mobile phone, complex user interface tend to cause the degradation of product usability. This problem is mainly due to the small hardware user interface of mobile phone. That is, because many functions must be operated in small hardware interface, the principle of one-to-one mapping between a function and a control is disregarded in design, often. In order to resolve this problem, users' characteristics must be considered in the user interface design of mobile phone. So, users' basic characteristics that must be considered in the user interface design of mobile phone were studied through two experiments, questionnaire survey and user testing.

• 한국IT서비스학회지
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• 제10권2호
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• pp.41-60
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• 2011

Due to the explosive growth of smartphone use, new type and format of business opportunity is being created. Despite the creation of added value using smartphone is very important, the past study on smart phone has been mainly focused on its functions and specifications. This study is intended to identify the factors that influence continuance usage intention of smartphone and to analyze the relationship between such factors and the expected confirmation. satisfaction, and usage intention. The result of this empirical study indicates that the perceived enjoyfulness and quality significantly affect users' expected confirmation and satisfaction, and social influence also affects users' continuance usage intention. Thus, it implies users place a high value on enjoyfulness and quality in using smartphone application and on social influence in choosing specific application. Finally this paper provides a detailed account of how customers accept smartphone application and their perceived characteristics affect the usage intention.

• 가정과삶의질연구
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• 제24권6호
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• pp.195-208
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• 2006

This study investigated the characteristics of on-line auction users with addictive tendencies. A questionnaire survey was conducted on-line between September 9 and 14, 2005 and 1,608 adults who had experience in on-line auctions participated. As a result, 23.5 percent of the subjects in this study were shown to have addictive tendencies in their use of on-line auctions. The socio-demographic factor found was gender difference. That is, men were more likely to show addictive tendencies than women. The subjects who had addictive tendencies showed certain psychological characteristics such as lower self-esteem more symptoms of depression, and a higher sense of alienation compared to those without addictive tendencies. Finally, on-line auction users who had addictive tendencies were shown to visit on-line auction site more frequently and to stay logged on the auction site longer than non-addicts, reflecting that the frequent the use of on-line auction, the higher the possibility of addiction to on-line auction.

• Asia pacific journal of information systems
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• 제28권2호
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• pp.133-153
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• 2018

This study investigates responses to privacy concerns by analyzing the psychological and behavioral characteristics related to the disposition toward invoices of courier service users. To this end, we develop a theoretical framework by combining stimulus response theory, communication privacy management theory, the theory of reasoned action, and the theory of planned behavior. Based on the theoretical framework, we analyze the relationships between social influence, privacy propensity, privacy control, privacy risk, privacy concern, invoice disposition intention, and invoice disposition behavior in the context of courier services. To test our hypotheses, we survey courier service users in the U.S. and Korea. Using a structural equation model, we test the relationships among these various factors for the courier service users of the two countries. Results have distinct implications for the psychological and behavioral characteristics concerning the disposal of courier invoices and enable understanding of the characteristics of courier service customers of the two countries.