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http://dx.doi.org/10.9708/jksci.2021.26.05.133

A Study on the Relationships between Users' Characteristics and Shopping Site Commitment in Mobile Internet Environment  

Yoon, Jongsoo (Division of Global Business Administration, Kangnam University)
Abstract
While there have been a lots of researches focusing on the commitment to shopping site in online commerce area, few studies suggested the results on the relationships between users' characteristics including demographic and shopping characteristics and commitment to mobile shopping site. Therefore, this study investigates whether the level of mobile shopping site commitment will vary by users' characteristics such as gender, age, shopping time, and shopping scale. This study suggests, from the statistical analyses on 230 questionnaires, that there are differences in level of shopping site commitment among the respondents grouped by age, shopping time, and shopping scale except for gender. The study proposes various implications for future research on the management of shopping site commitment in mobile Internet environment.
Keywords
Mobile Commerce; Mobile Shopping; Shopping Site Commitment; Users' Characteristics; Demographic Characteristics; Shopping Characteristics;
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Times Cited By KSCI : 1  (Citation Analysis)
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