• Title/Summary/Keyword: user value

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Modeling User Preference based on Bayesian Networks for Office Event Retrieval (사무실 이벤트 검색을 위한 베이지안 네트워크 기반 사용자 선호도 모델링)

  • Lim, Soo-Jung;Park, Han-Saem;Cho, Sung-Bae
    • Journal of KIISE:Computing Practices and Letters
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    • v.14 no.6
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    • pp.614-618
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    • 2008
  • As the multimedia data increase a lot with the rapid development of the Internet, an efficient retrieval technique focusing on individual users is required based on the analyses of such data. However, user modeling services provided by recent web sites have the limitation of text-based page configurations and recommendation retrieval. In this paper, we construct the user preference model with a Bayesian network to apply the user modeling to video retrieval, and suggest a method which utilizes probability reasoning. To do this, context information is defined in a real office environment and the video scripts acquired from established cameras and annotated the context information manually are used. Personal information of the user, obtained from user input, is adopted for the evidence value of the constructed Bayesian Network, and user preference is inferred. The probability value, which is produced from the result of Bayesian Network reasoning, is used for retrieval, making the system return the retrieval result suitable for each user's preference. The usability test indicates that the satisfaction level of the selected results based on the proposed model is higher than general retrieval method.

Context-Aware Modeling with User Demand in an Internet of Things Environment (사물 인터넷 환경에서 사용자 요구를 포함한 상황 인지 모델)

  • Ryu, Shinhye;Kim, Sangwook
    • KIISE Transactions on Computing Practices
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    • v.23 no.11
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    • pp.641-649
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    • 2017
  • As Internet of Things devices become pervasive, services improve to better assess the context and to alert other users to deal with emergencies. Such services use Internet of Things devices to detect the context around the user and promptly notify public institutions, hospitals or other parental users in emergencies. Most of these systems analyze an event when the value of the device is unchanged for a period of time or if it detects an abnormal value. However, just monitoring sensor values makes it difficult to accurately understand the context surrounding a user. Also if the device is inactive, it can not identify the context or provide services again. However, understanding the user requirements, services provided through other devices, information sent to other users lets, appropriate actions be taken. This paper, proposes a device search method and system based on a context-aware model that includes user demands. The proposed system analyzes the user's context and demands by using data collected from the internet of things devices. If user devices are inactive, they can recognize other devices by searching for other devices and providing services to users again. Through the proposed method, the user-centric services are provided. This method also analyzes and responds to requirements in various emergencies.

User Value Analysis in Social Commerce Using Means-End Chain Theory (수단-목적사슬이론을 이용한 소셜커머스의 사용자 가치 분석)

  • Choi, Jeong-Ah;Lim, Yeong-Woo;Kwahk, Kee-Young
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.1-26
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    • 2022
  • With the spread of social networks, platform-based social commerce has grown rapidly with the use of multiple smart devices. Given the rapid growth of social commerce sites such as Coupang and Ticket Monster, it is very important to understand the user's purchase decision-making process in a social commerce environment. The purpose of this study is to develop a richer understanding of the goals of users using social commerce. Second, a methodological alternative for analyzing the user's goals is introduced. In this study, laddering interview and means-end chain analysis were used. As a result of interview conducted on 40 users who have more than 6 months of purchasing experience using social commerce, a hierarchical goal map showing the user's goal structure was derived. This map contains 22 ultimate goals of social commerce, including warm relationships with others, fun and enjoyment of shopping, accomplishment, satisfaction, financial saving, and convenience. In addition, there are various paths from activities to ultimate goals, so investigating the goals pursued by users can give us insight into understanding user.

An Effect on Satisfaction and Loyalty of the Characteristics in Mobile Learning: According to Gender (모바일 러닝의 특성이 만족과 충성도에 미치는 영향: 성별에 따른 분석)

  • Chung, Kyung-Soo;Lee, Won-Bin;Noh, Mi-Jin
    • The Journal of Information Systems
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    • v.19 no.3
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    • pp.75-103
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    • 2010
  • This study analyzes a model appling value in the mobile learning. We investigate the interaction, ease of use, hedonic value, and utilitarian value considering importance factors in the mobile learning, and the customer values are found to influence the customer satisfaction. We analysis a relationship between these factors and the customer satisfaction, and the relationship between the customer satisfaction and the loyalty. Finally, we research difference among gender of the satisfaction on the mobile learning. To fulfill this purpose, the research model was designed from literature review, and the structural equation modeling technique was used to evaluate hypotheses. The major results of this study are as follows. First, the ease of use, hedonic value, and utilitarian value positively influenced the satisfaction, and the satisfaction had positive influences on the customer loyalty. But the interaction didn't have positive influence on the satisfaction. Second, gender difference was found for some path coefficient. Male user's interaction and ease of use has effect on the satisfaction, and Female user's hedonic value and utilitarian value have influenced the satisfaction. When it consider the market share or the growth potential of the mobile learning industry, the results of this study will provide the useful information to manage mobile learning.

A Mutual P3P Methodology for Privacy Preserving Context-Aware Systems Development (프라이버시 보호 상황인식 시스템 개발을 위한 쌍방향 P3P 방법론)

  • Kwon, Oh-Byung
    • Asia pacific journal of information systems
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    • v.18 no.1
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    • pp.145-162
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    • 2008
  • One of the big concerns in e-society is privacy issue. In special, in developing robust ubiquitous smart space and corresponding services, user profile and preference are collected by the service providers. Privacy issue would be more critical in context-aware services simply because most of the context data themselves are private information: user's current location, current schedule, friends nearby and even her/his health data. To realize the potential of ubiquitous smart space, the systems embedded in the space should corporate personal privacy preferences. When the users invoke a set of services, they are asked to allow the service providers or smart space to make use of personal information which is related to privacy concerns. For this reason, the users unhappily provide the personal information or even deny to get served. On the other side, service provider needs personal information as rich as possible with minimal personal information to discern royal and trustworthy customers and those who are not. It would be desirable to enlarge the allowable personal information complying with the service provider's request, whereas minimizing service provider's requiring personal information which is not allowed to be submitted and user's submitting information which is of no value to the service provider. In special, if any personal information required by the service provider is not allowed, service will not be provided to the user. P3P (Platform for Privacy Preferences) has been regarded as one of the promising alternatives to preserve the personal information in the course of electronic transactions. However, P3P mainly focuses on preserving the buyers' personal information. From time to time, the service provider's business data should be protected from the unintended usage from the buyers. Moreover, even though the user's privacy preference could depend on the context happened to the user, legacy P3P does not handle the contextual change of privacy preferences. Hence, the purpose of this paper is to propose a mutual P3P-based negotiation mechanism. To do so, service provider's privacy concern is considered as well as the users'. User's privacy policy on the service provider's information also should be informed to the service providers before the service begins. Second, privacy policy is contextually designed according to the user's current context because the nomadic user's privacy concern structure may be altered contextually. Hence, the methodology includes mutual privacy policy and personalization. Overall framework of the mechanism and new code of ethics is described in section 2. Pervasive platform for mutual P3P considers user type and context field, which involves current activity, location, social context, objects nearby and physical environments. Our mutual P3P includes the privacy preference not only for the buyers but also the sellers, that is, service providers. Negotiation methodology for mutual P3P is proposed in section 3. Based on the fact that privacy concern occurs when there are needs for information access and at the same time those for information hiding. Our mechanism was implemented based on an actual shopping mall to increase the feasibility of the idea proposed in this paper. A shopping service is assumed as a context-aware service, and data groups for the service are enumerated. The privacy policy for each data group is represented as APPEL format. To examine the performance of the example service, in section 4, simulation approach is adopted in this paper. For the simulation, five data elements are considered: $\cdot$ UserID $\cdot$ User preference $\cdot$ Phone number $\cdot$ Home address $\cdot$ Product information $\cdot$ Service profile. For the negotiation, reputation is selected as a strategic value. Then the following cases are compared: $\cdot$ Legacy P3P is considered $\cdot$ Mutual P3P is considered without strategic value $\cdot$ Mutual P3P is considered with strategic value. The simulation results show that mutual P3P outperforms legacy P3P. Moreover, we could conclude that when mutual P3P is considered with strategic value, performance was better than that of mutual P3P is considered without strategic value in terms of service safety.

Development of a Computer Program to Calculate Thermodynamic Properties of Nitrogen (질소의 열역학 상태량 계산을 위한 전산 프로그램 개발)

  • Park, Kyoung-Kyhn
    • Proceedings of the KSME Conference
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    • 2003.04a
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    • pp.1667-1671
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    • 2003
  • A computer program to calculate properties of nitrogen is developed. Procedures for the calculation is briefly discussed. The program calculates unknown thermodynamic properties fixing the state with two independent input properties. If input value by user is inappropriate, it displays an error message and replaces the input value with an appropriate one. In addition user can change units with easy. The program developed in this work can be utilized to calculate parameters required for the simulation and design of an equipment using nitrogen.

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Research on the influence of union-pay M-payment quality and brand personality on user viscosity

  • Liu, Zi-Yang;Wang, Jun-Lin;Liu, Jiayu;Liu, Xiao-yin;Liao, Kai
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.4
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    • pp.157-163
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    • 2020
  • The purpose of this study is to explore the impact of Union-Pay mobile payments on user viscosity from the perspective of service quality and brand personality. In the future, it is meaningful for CUP to obtain a stable and loyal user group in China's mobile payment market. This study uses SPSS22.0 and AMOS statistical analysis tools to conduct empirical research. In this case, this study uses mobile service quality and The brand personality is the independent variable, and the user's viscosity is the dependent variable, which studies the impact on the user's viscosity in the context of China Union-Pay mobile payment. the study. According to the analysis results, the research goal: service quality has a significant positive correlation effect on user perceived value; service quality has a significant positive correlation effect on user viscosity; perceived value has significant positive correlation effect on user viscosity; brand personality to user Viscosity has a significant positive correlation effect; brand personality has a significant positive correlation effect on user perceived value. Through this research, we can make Suggestions on the industrial development of mobile payment enterprises and provide better opinions on the development of mobile payment.

A Study on the Value Evaluation of e-Trade Platform Services using IPA(Importance Performance Analysis) (IPA를 활용한 전자무역 시스템의 서비스 가치평가에 관한 연구)

  • Lee, Sang-Jin;Shin, Seung-Man
    • International Commerce and Information Review
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    • v.12 no.2
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    • pp.59-83
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    • 2010
  • The purposes of the study is to evaluate the discrepancy between user's expectation and satisfaction degree in the service of uTradeHub. In this regard, this study infers general solutions in order to induce the intersection area using IPA technique. Then this paper will present directions to improve the service of uTradeHub. In terms of methodology, this article disclosed that IPA model approach is greatly useful to evaluate user's attribute. First, variables like the link of different works(f1), trust of system(f4), information connection(f7) are located on the first quadrant. This means that importance and satisfaction are all high variables for user. So, this is very important variables that need continuous administration in order to maintain present state. Second, variables such as the speed of information acquisition(f2), improvement of use(f3), stability of system(f5) are located on the second quadrant. This means that user's importance is high but user's satisfaction is low. Therefore, this area needs an active improvement strategy and quick maintenance for e-Trade application. Third, variables like the appropriateness of information usage fees(f8), easy subscription(f9), customer support service(f10) are located on the third quadrant. Because these variables are all low for user's importance and satisfaction, we have to arrange strong and radical remedy for e-Trade service. Finally, variables like information offer(f6) are located on the fourth quadrant. This means that user's satisfaction is high but user's importance is low. The research result suggests that e-Trade service development would be re-organised as much as user feels the importance of process innovation.

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Orthogonal Reception Characteristics for the DS/SS Signals with Time-shifted m-Sequences

  • Baek Kyung Hoon;Hyun Kwang Min;Yoon Dong Weon;Park Sang Kyu
    • Proceedings of the IEEK Conference
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    • 2004.08c
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    • pp.658-662
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    • 2004
  • This paper proposes an orthogonal reception structure for OS/SS communication with time-shifted m-sequences, and compares the performances of the proposed and conventional receiver. This structure provides two important characteristics to reference user signal with not only increment of auto-correlation value but also cancel of the cross-correlation value out to zero between the reference user and other user signals. In addition, the structure can be easily implemented with the conventional receiver adding an additional integrator path in parallel and an adder that sums the conventional path output and the new path output signal. Hence, the proposed structure can be applied for channel impulse response measurement, and efficiently used for multi-user interference signal cancellation and channel capacity increment by flexible structural inter-working operation, connection or disconnection, of the new path to conventional receiver structure.

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A Multichannel Authentication Technique In The Internet Banking System Using OTP (OTP를 이용한 인터넷뱅킹 시스템의 다중 채널 인증 기법)

  • Yoon, Seong Gu;Park, Jae Pyo
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.6 no.4
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    • pp.131-142
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    • 2010
  • Due to the development of the Internet, Internet banking that we are liberated from time and space has evolved into banking system. So modern life became comfortable. However, Dysfunction (malicious Information leakage and hacking etc.) of the Internet development has become a serious social problem. According to this, The need for security is rapidly growing. In this paper, we proposed the Internet Banking Authentication System using a dual-channel in OTP(One Time Password) authentication. This technology is that A user transfer transaction information to Bank through one Internet channel then bank transfer transaction information to user using the registered mobile phone or smart phone. If user confirm transaction information then bank request user's OTP value. User create OTP value and transfer to bank and bank authenticate them throgth the ARS. If authentication is pass then transaction permitted. Security assessment that the proposed system, the security requirement that the confidentiality and integrity, authentication, repudiation of all of the features provide a key length is longer than the current Internet banking systems, such as using encryption, the security provided by the Financial Supervisory Service Level 1 rating can be applied to more than confirmed.