• Title/Summary/Keyword: user intention

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An Efficient Search Method of Product Reviews using Opinion Mining Techniques (오피니언 마이닝 기술을 이용한 효율적 상품평 검색 기법)

  • Yune, Hong-June;Kim, Han-Joon;Chang, Jae-Young
    • Journal of KIISE:Computing Practices and Letters
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    • v.16 no.2
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    • pp.222-226
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    • 2010
  • With the continuously increasing volume of e-commerce transactions, it is now popular to buy some products and to evaluate them on the World Wide Web. The product reviews are very useful to customers because they can make better decisions based on the indirect experiences obtainable through these reviews. However, since online shopping malls do not provide ranking results, it is not easy for users to read all the relevant review documents effectively. Product reviews include subjective and emotional opinions. Thus, the review search is different from the general web search in terms of ranking strategy. In this paper, we propose an effective method of ranking the reviews that can reflect user's intention by using opinion mining techniques. The proposed method analyzes product reviews with query words, and sentimental polarity of subjective opinions. Through diverse experiments, we show that our proposed method outperforms conventional ones.

An Empirical Study on the Acceptance of Knowledge Management Systems in Public Institutions : Using Technology Acceptance Model (공공기관의 지식관리시스템 수용모형에 관한 실증적 연구)

  • Jeong, Dae-Yul;Seo, Jeong-Sun
    • The Journal of Information Systems
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    • v.13 no.2
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    • pp.22-48
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    • 2004
  • Information systems that are not used cannot be useful. In order to increase user acceptance, it is necessary to understand why people accept or reject information systems. Technology Acceptance Model(TAM) is one of the most influential research models for studying determinants how users accept information systems. Recently, Knowledge Management Systems(KMS) have become important components of corporate systems as the foundation of industrialized economics has shifted from natural resources to knowledge assets. This paper applies TAM to investigate users' acceptance of KMS in public administration institutions. It sampled 182 users who had experience in using KMS. Many empirical researches have suggested that TAM can be integrated with other organizational theories to improve its predictive and explanatory ower. We extended the basic TAM by the integration of appraisal and reward satisfaction theory. There are many external variables that influence the perception and the belief of system users. We introduced two external variables(job characteristics, IT self-efficacy) and one additional perception variable, perceived appraisal and reward(PAR) in the basic TAM model. The LISREL model analysis is used for finding out the causality among variables and testing the model fitness. As result, The IT self-efficacy influences to the perceived ease of use(PEOU) and the PAR, and the PEOU influences directly to the perceived usefulness(PU), the PAR, and the attitude toward KMS. The KMS participation intention(PI) was influenced by the PAR and the attitude directly,andbythePEOUindirectly. Finally, this paper suggests some guidelines for the adoption of KMS in public sectors on the basis of the study results.

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The Effects of the Social Risk on the Resistance of Purchase in Mobile Shopping (모바일 쇼핑의 사회적 위험이 구매저항에 미치는 영향)

  • Moon, Hye-Mi;Lee, Kyeong-Rak;Lee, Sang-Joon
    • Journal of Digital Convergence
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    • v.12 no.12
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    • pp.93-106
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    • 2014
  • All of smart phone users not always make a good use of mobile shopping. The main cause is that in case of non-user of mobile shopping, potential apprehension to psychological and security weakness affects building up resistance on mobile shopping. In this paper, we designed models of innovation resistance heavily based on literature reviews and previous studies, and tried to find how perceived risk affects consumer's purchase intention in mobile shopping process. In conclusion, it shows that security, one of psychological factors, affects perceived risk in all aspects, while negative influence of society and cognitive dissonance just affect social risk and delivery risk, and uncertainty also just affects performance risk. Besides, it shows that all of variables made up perceived risk affects resistance of purchase. Especially social risk turns out to be a most influential factor to purchase behavior through smart phone.

A Study on User Acceptance of Patent Application Education System: Focused on the Effect of Prior Knowledge (특허출원교육시스템의 사용자 수용관계에 관한 연구: 사전지식의 조절효과 중심)

  • Park, JaeSung
    • Journal of Digital Convergence
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    • v.16 no.3
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    • pp.75-85
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    • 2018
  • The purpose of this study was to analyze the college students' acceptance of PatentNOW, which was developed for effective proceeding of patent application education program. Results of this research as follow. First, perceived ease of use positively influenced perceived usefulness. Second, perceived usefulness and perceived ease of use positively influenced attitude toward using and attitude toward using also positively influenced behavioral intention to use. Third, the level of prior knowledge about the patent system and experience of patent application possessed by the users of PatentNOW had a negative effect on the relationship between perceived ease of use and attitude toward using. These results suggested that the teaching method of utilizing PatentNOW should be differentiated according to the level of prior knowledge of the students in order to improve the quality of patent application education.

A Comparative Study on the Precedents of E-learning Use of the Internet among S. Korea, Vietnam, and Singapore (e-러닝 사용 선행요인에 대한 3개국 비교연구-한국, 베트남, 싱가폴)

  • John, Yongjean
    • Journal of Digital Convergence
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    • v.16 no.6
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    • pp.1-8
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    • 2018
  • This study examined the major precedent variables that could affect e-learning users' attitudes in two highly-networked countries and a sharply-spreading country in East Asia, namely South Korea, Vietnam, and Singapore. This research also reviewed why e-learners were using the Internet for their study and unveiled cross-national differences in antecedents of online activities, motivations, intention to use, and enhancement in performance among three countries. This paper could see if there were any differences in precedents of e-learning among the countries by ANOVA. Plus, the study uncovered that what precedents impacted the follow-ups of e-learning by regression analysis in each country. The paper found out that differences in social and cultural aspect influenced on the precedents and the follow-ups of e-learning among the countries. For example, Korean learners had stronger utilitarian motivations for e-learning while the Vietnamese and the Singaporean did not. Korean and Singaporean learners were more strongly influenced to visit e-learning sites by their friends and lecturers than the Vietnamese.

THE SURVEY ON ORAL HEALTH AND MAXILLOFACIAL TRAUMA INCIDENCE OF THE SPORTS PLAYERS IN KOREA (운동선수들의 구강 악 안면 영역에서의 스포츠 외상에 관한 설문조사)

  • Park, Neung-Seog;Woo, Yi-Hyung;Bak, Jin;Choi, Dae-Gyun
    • The Journal of Korean Academy of Prosthodontics
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    • v.45 no.4
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    • pp.534-545
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    • 2007
  • Statement of problem: In spite of increasing sports injury, there was no collected data on the rate and type of dental injuries for athletes in Korea. Purpose: The purpose of this study was to investigate the occurrence of maxillofacial injuries and attitude of college sports player in Korea towards mouthguard. Material and methods: Total 617 athletes answered a series of questionnaire concerning their sports injury and using mouthguard. Results: 1. 81%(502) of athletes had, playing or training a sports, suffered an injury. Female athletes suffered an injury more than male athletes(p<0.05). Contact sports athletes were injured more than non contact sports athletes(p<0.05). 2. 335 athletes(54.8%) had suffered maxillofacial injuries while playing or training. 81.8% of athletes suffered an maxillofacial injury in contact sports(p<0.05). 3. Laceration of oral area, wrick in neck, fracture or avulsion on upper incisors, concussion, TMJ injury, fracture or avulsion on lower incisors, fracture or avulsion on lower molars were frequently injured area. 4. 67.2% of athletes answered that mouthguard could prevent sports injury especially high in contact sports(p<0.05). But only 39.1% of athletes required mouthguard while playing. 44.6% of athletes showed their intention of using mouthguard. Conclusion: This study shows that the incidence of maxillofacial injuries is very high while the actual use of mouthguard is very low. To prevent sports injury, a dentist must inform sports players and coaches of accurate information about mouthguard so that they can use it well. A dentist also has to provide them with better mouthguard on the basis of user's complaint.

A Study on the Architectural Characteristics of Rice Mill in the Rural Village in the Chungbuk Area - Focused on Eomjeong Myeon Chungju City - (충북지역 농촌마을 정미소의 건축적 특성 - 충주시 엄정면을 중심으로 -)

  • Park, Heon-Choon;Kim, Seong-Keun;Han, Kyu-Young
    • Journal of the Korean Institute of Rural Architecture
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    • v.8 no.1
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    • pp.33-42
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    • 2006
  • The rice mill occurred from modernization process of the farming village. It comes to follow in intention of the architect and is not the position building. By the user of the building it comes to follow necessary and it is a position thing. The like this rice mill was the community center of the village. Also the material which is unique and form quality were land mark of the village. The object of research is the rice mill where it takes charge of a like this role. And the scope of research is 8 rice mills of Eomjeong Myeon Chungju City which is located in the northern Chungbuk area. The progress of research the documentary survey, actual measurement, question, field work it analyzed the construction quality which the rice mill keeps with base and it arranges. The results of study are follows; 1. conditions of location : The rice mill the entrance of the village, the crossroads system is formed most the place is doing in the place which well. 2. The inside composition of a space : In order to compose the work space and the store space efficiently the plane surface is doing a rectangular form. 3. Form of roof : The roof raises the efficient characteristic of the work where is not the design which is intended to be naturally formed from the space composition for. 4. Selection of material : Most it was a natural enemy and an utility, it selected the scientific material and it used.

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A Study on the Web Based Collaborative Learning Systems (웹기반 협동학습시스템의 활용에 관한 연구)

  • Lee, Dong-Hoon;Lee, Sang-Kon;Lee, Ji-Yeon
    • The Journal of Korean Institute for Practical Engineering Education
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    • v.2 no.1
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    • pp.64-70
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    • 2010
  • The purpose of this study is to understand students' use intentions of Web Based Collaborative Learning (WBCL) system. To meet this purpose, we developed a research model based on the Decomposed TPB. This model contains 5 influencing factors: Explicit social influence(EXSI) and Implicit social influence(IMSI), Perceived Usefulness (PU), Perceived easy of use(PEOU), Perceived Playfulness(PP). Data was collected 254 university students from two different institutions. Also, the analysis is conducted to do the hypothesis testing by using PLS 3.0. The result shows that influence factors except PEOU have a important and significant impact on user Behavior Intention(BI). Using WBCL system and learning tool, team leader(that is referent) and members can be a good interaction. For these same reasons, We found that especialy Explicit social influence(EXSI) and Implicit social influence(IMSI) are special influence factors in reference group.

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Boundless Technologies: Mind-setting Value Creations

  • Rolfsen Rolf Kenneth;Kongsvold Kenneth;Kjolle Kari Hovin;Karlsen Stale
    • International Journal of Quality Innovation
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    • v.6 no.3
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    • pp.95-120
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    • 2005
  • Utilization of information and communication technologies is commonly accepted as important to value creation in the knowledge economy. Nevertheless, empirical findings from our business case studies often show that while sophisticated technological tools may be developed, the potentials are not realized. It is evident that technology is subject to adaptive and emergent strategies of use, diverging from the original intention. Within this space of opportunities, we elaborate the importance of constructing strategic concepts as communication tools to support organisational implementation of technologies. We use the concept of organisational implementation as a way of taking the technology into use in order to support changes and value creation in the user organisation. In this paper we present our findings related to how use and experiences are conditioned by the users' expectations. We have conducted a business case study in order to understand and explore how users employ and use a particular wireless technology infrastructure. On behalf of the infrastructure vendor, we have studied three different organisations that use this technology. The overall research goal of our joint research project was to find out what is good use and for whom. We find that users struggle to go beyond the expectations they had when they were conceptualising and telling us about their practice. We have good indications that a narrowed consciousness was also conditioning the users' use of the technology. In this paper we draw the conclusion that technological implementations towards changing work practices and value creation must not be viewed by the company solely as a knowledge acquisition process, but as a process of knowledge creation. Organisational implementation is an ongoing process, a learning process at both the organisational and individual level. Flexible tools and technologies are constituted and shaped in interaction and communication in the workplace. Based on that knowledge, we build up an argument for an organisational implementation framework, including strategic discussions, learning spaces, and concept constructions.

Awareness of Personal Information Protection for Service Users among Small and Mid-Sized Security Companies (중.소민간경비업체의 서비스 이용자 개인정보보호에 관한 인식)

  • Kim, Il Gon;Choi, Kee Nam
    • Convergence Security Journal
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    • v.14 no.3_2
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    • pp.3-12
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    • 2014
  • The government was fully aware of the gravity of a recent massive leak of personal information of credit card users. Meanwhile, the government just took a light disciplinary action by imposing a fine, but it showed its intention to strengthen the regulations by taking the severest disciplinary action. The tightened regulations against personal information leak will be applied to the private security industry without exception to protect individual people's property and lives if such an incident occurs in that industry that deals with a wide variety of personal information such as CCTV data or privacy information all the time. The purpose of this study was to examine the state of the protection and management of personal information for service users among private security firms in an effort to suggest some reform measures. The findings of the study were as follows: First, administrators or managers who are involved with personal information protection should make a full-fledged effort to gather information. Second, counseling or related programs should be provided for small and mid-sized security firms to guarantee thorough personal information protection. Third, Korea Security Association should improve the educational system related to personal information protection to resolve problems with this education currently provided for managers and employees of these companies.