• Title/Summary/Keyword: user behaviors

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Credit Card Management Behaviors of College Students (대학생 소비자의 신용카드 관리행동에 관한 연구)

  • Kim, Hyo-Chung
    • Journal of the Korean Home Economics Association
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    • v.43 no.11 s.213
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    • pp.1-15
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    • 2005
  • The purpose of this study was to investigate the attitude, knowledge and need for educational contents about credit cards according to credit card use, and to examine the status of credit card use and the factors affecting credit card management behaviors of college students. The data were collected from 481 college students in Busan and Kyungnam areas by a self-administered questionnaire. Frequencies, Cronbach's alpha, factor analysis, t-test, ${\chi}^2$ analysis, Pearson's correlation analysis and regression analyses were conducted by SPSS WINDOWS. The results from this study were as follows. First, there were no significant differences between the credit card user group and the non-user group in the means of their altitude and knowledge towards credit cards. The mean of each category of the need for educational contents was high in both groups. Second, respondents of the credit card user group answered that they used credit cards whenever necessary, using them to purchase mostly clothing, shoes, and books. Third, credit card management behaviors were influenced by the allowance amount, experience of consumer education related to credit cards, number of total credit cards, attitude towards credit cards, knowledge about credit cards, frequency of credit card use, terms of credit card use and father's occupation. These results suggest that consumer education should be conducted for the credit card management behaviors of college students.

Enhancing cloud computing security: A hybrid machine learning approach for detecting malicious nano-structures behavior

  • Xu Guo;T.T. Murmy
    • Advances in nano research
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    • v.15 no.6
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    • pp.513-520
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    • 2023
  • The exponential proliferation of cutting-edge computing technologies has spurred organizations to outsource their data and computational needs. In the realm of cloud-based computing environments, ensuring robust security, encompassing principles such as confidentiality, availability, and integrity, stands as an overarching imperative. Elevating security measures beyond conventional strategies hinges on a profound comprehension of malware's multifaceted behavioral landscape. This paper presents an innovative paradigm aimed at empowering cloud service providers to adeptly model user behaviors. Our approach harnesses the power of a Particle Swarm Optimization-based Probabilistic Neural Network (PSO-PNN) for detection and recognition processes. Within the initial recognition module, user behaviors are translated into a comprehensible format, and the identification of malicious nano-structures behaviors is orchestrated through a multi-layer neural network. Leveraging the UNSW-NB15 dataset, we meticulously validate our approach, effectively characterizing diverse manifestations of malicious nano-structures behaviors exhibited by users. The experimental results unequivocally underscore the promise of our method in fortifying security monitoring and the discernment of malicious nano-structures behaviors.

A VoD Load Balancing Algorithm Based on User's Behaviors (사용자 이용 행태를 고려한 VoD 서버 부하 분산 방법)

  • Lee, Kang-Yong;Jang, Uk;Cho, Kee-Seong
    • Journal of Internet Computing and Services
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    • v.11 no.5
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    • pp.9-17
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    • 2010
  • During the last decade, Internet protocol television(IPTV), broadcasting of multimedia services using well understood Internet technologies, is a fast spreading technology for distributing multimedia content to consumers. As IPTV services advance, an increasing user demand and tremendous content volume of multimedia content cause some difficulties in network resource management. In this paper, we propose an improved load balancing algorithm for video-on-demand(VoD) service. Unlike existing algorithms, the proposed algorithm considers user's behaviors for VoD service, and determines the most efficient allocation of VoD requests by estimating expected server load and expected user waiting time.

An analysis of user behaviors on the search engine results pages based on the demographic characteristics

  • Bitirim, Yiltan;Ertugrul, Duygu Celik
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.14 no.7
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    • pp.2840-2861
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    • 2020
  • The purpose of this survey-based study is to make an analysis of search engine users' behaviors on the Search Engine Results Pages (SERPs) based on the three demographic characteristics gender, age, and program studying. In this study, a questionnaire was designed with 12 closed-ended questions. Remaining questions other than the demographic characteristic related ones were about "tab", "advertisement", "spelling suggestion", "related query suggestion", "instant search suggestion", "video result", "image result", "pagination" and the amount of clicking results. The questionnaire was used and the data collected were analyzed with the descriptive statistics as well as the inferential statistics. 84.2% of the study population was reached. Some of the major results are as follows: Most of each demographic characteristic category (i.e. female, male, under-20, 20-24, above-24, English computer engineering, Turkish computer engineering, software engineering) have rarely or more click for tab, spelling suggestion, related query suggestion, instant search suggestion, video result, image result, and pagination. More than 50.0% of female category click advertisement rarely; however, for the others, 50.0% or more never click advertisement. For every demographic characteristic category, between 78.0% and 85.4% click 10 or fewer results. This study would be the first attempt with its complete content and design. Search engine providers and researchers would gain knowledge to user behaviors about the usage of the SERPs based on the demographic characteristics.

인터넷 쇼핑몰의 e-Loyalty 향상을 위한 이미지, 신뢰, 몰입에 관한 연구

  • Lee, Jong-Man;O, Jae-Sin
    • Proceedings of the Korea Association of Information Systems Conference
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    • 2005.12a
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    • pp.235-248
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    • 2005
  • This paper examines internet shopping mall e-loyalty behaviors. Conceptually, the paper relied on the relatively established literature on ' traditional ' store image and technology acceptance research. And proposes an integrated model including factors on customer e-loyalty in shopping environment. For this purpose, internet shopping mall user's image is proposed to affect trust, and commitment, and consequently to influence customer loyalty behaviors. The empirical results indicated that shopping mal image take significant effect on trust and customer loyalty behaviors. And commitment variable are effective mediators linking internet shopping mall user's trust and their loyalty behaviors. The proposed model and empirical results would contribute to setting up strategy shopping mall industry, and also to future research in information systems and internet marketing.

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A Secure Authentication Method for Smart Phone based on User's Behaviour and Habits

  • Lee, Geum-Boon
    • Journal of the Korea Society of Computer and Information
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    • v.22 no.9
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    • pp.65-71
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    • 2017
  • This paper proposes a smart phone authentication method based on user's behavior and habit that is an authentication method against shoulder surfing attack and brute force attack. As smart phones evolve not only storage of personal data but also a key means of financial services, the importance of personal information security in smart phones is growing. When user authentication of smart phone, pattern authentication method is simple to use and memorize, but it is prone to leak and vulnerable to attack. Using the features of the smart phone pattern method of the user, the pressure applied when touching the touch pad with the finger, the size of the area touching the finger, and the time of completing the pattern are used as feature vectors and applied to user authentication security. First, a smart phone user models and stores three parameter values as prototypes for each section of the pattern. Then, when a new authentication request is made, the feature vector of the input pattern is obtained and compared with the stored model to decide whether to approve the access to the smart phone. The experimental results confirm that the proposed technique shows a robust authentication security using subjective data of smart phone user based on habits and behaviors.

A Study on the Spatial Planning and the Characteristics of User's Need in the Children's Library (어린이도서관에 있어서 이용자요구특성과 공간구성에 관한 연구)

  • Lee, Jeong-Mi;Kwack, Dong-Wha;Lim, Che-Zinn
    • Korean Institute of Interior Design Journal
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    • v.16 no.6
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    • pp.213-223
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    • 2007
  • This study investigates the mutual effects of the physical environment and the characteristics of user's need in the children's libraries of open plan type. The children's library as a flexible space should accept user's diverse needs. Especially, Children express more positive and diverse behaviors than adults in physical environment. As the design information obtained from observation of children's behaviors are put to architectural design, the more affluent environment in which children can do positive behaviors can be made. We used two research methods of the behavior observation and interview for the children's library, and could formulate various using actions through the behavior setting observation for using library. A relational description for reading environment in this study, based on the affordance and the behavior setting theories, provided us with rich accounts for the psychological and sociocultural resources in the children's library. Consequently, the following results can be summarized. First, children need territories for family use and for place and are using library effectively through taking the two territories. Second, the zoning according to age category should be done, as behavior patterns were observed differently according to age. Third, the space composition with openness should be designed, as children need social relation and learning through imitation and observation.

A Study on the Satisfaction and Environmentally-friendly Behaviors in the Urban Parks (친환경적 도시공원 만족도 및 이용형태에 관한 연구)

  • Joo, Shin-Ha
    • Journal of the Korean Society of Environmental Restoration Technology
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    • v.11 no.6
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    • pp.91-103
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    • 2008
  • The purpose of this study is to compare the satisfaction of the urban parks and to classify and assess the environmentally-friendly behaviors in the urban parks. For this purpose, the park user's behaviors and satisfactions were surveyed in 10 parks in Seoul and its suburb area. Parks are divided into 2 types, the walking-distance parks and the metropolitan parks, by time to reach, visit frequency and visit purpose. The park users are generally satisfied with the facilities, but not satisfied with some specific items, such as cultural facilities, accommodations for the handicapped, safety facilities and sports facilities. The environmentally-friendly behaviors are positively assessed in general, but the behavior of the natural experience was negatively assessed. The environmentally-friendly behaviors in the urban parks are classified into 2 factors; the experience factor and the activity factor. The parks are categorized into 3 types by these factors. For type I parks, the experience factor is dominant, but the activity factor is relatively low. For type II parks, the both factors are low and the parks are necessary to improve. And type III parks are positively assessed in the aspect of the environmentally-friendly behaviors, even though some park are necessary to complement.

A Study on the Significance and the Types of User's Participation in Space Design (현대 공간디자인에 있어 사용자 참여디자인의 의의와 유형에 관한 연구)

  • Lee, Jeong-Min;Hong, Eui-Taek
    • Korean Institute of Interior Design Journal
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    • v.15 no.6 s.59
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    • pp.89-100
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    • 2006
  • This paper researched social, cultural background, psychological bases, design method and design types with regard to user's participation in space design. This issue of user's participation became one of major paradigms of 21st century not only for space design but also for every other cultural phenomenon. First chapter is an introduction. Second chapter tried to assert the fact that user's participation will be the important aspect for future space design by proving the correlation between user's participation in space design and the important social changes. It also tried to prove the psychological reasons why the users' participations affect the level of user satisfaction. It can be explained by Behaviorism which insisted that our outer behaviors affect our inner attitudes and preferences. Third chapter explained the affordances in design which works as a means of inducing user's participatory behaviors. Fourth chapter proposed the types of participatory space designs classified by the users' behavioral features and their characteristics, intending that they will verify the realization of the theories which we discussed in the former chapters regarding the users' participation in space design. The fifth chapter is a conclusion which says that outwardly, those participations are simply making external changes in design. but actually, they are reflecting more profound social changes and making important psychological effects on users.

A Comprehensive Evaluation Framework of Web Sites as Living Places in Cyber Space (삶의 공간으로서의 웹 사이트에 대한 평가 체계)

  • Hong, Seo-Young;Kim, Jin-Woo
    • Asia pacific journal of information systems
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    • v.13 no.4
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    • pp.1-27
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    • 2003
  • With a swift development of information technology, web sites get more important roles as user's living places. This quantitative and qualitative expansion of web sites requires the need for an evaluation framework of web sites from comprehensive perspectives. This study proposes two dimensions for web site categorization and three dimensions for web site evaluation. These dimensions were developed based on the architectural perspectives that have been used to evaluate buildings in the real world for more than a thousand years. First, in order to categorize various web sites, we extracted two dimensions, user's goals and user's behaviors from behavioral architect which approaches user's behaviors in designing buildings. Second, in order to evaluate four web sites groups, we suggested three dimensions, which are firmness, commodity, delight used in evaluating buildings in the real world. Then for each of the four different web sites groups an empirical survey was conducted to verify these three dimensions of architectural metrics. This ends with study implications and limitations.