• Title/Summary/Keyword: user activity analysis

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User-Customized News Service by use of Social Network Analysis on Artificial Intelligence & Bigdata

  • KANG, Jangmook;LEE, Sangwon
    • International journal of advanced smart convergence
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    • v.10 no.3
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    • pp.131-142
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    • 2021
  • Recently, there has been an active service that provides customized news to news subscribers. In this study, we intend to design a customized news service system through Deep Learning-based Social Network Service (SNS) activity analysis, applying real news and avoiding fake news. In other words, the core of this study is the study of delivery methods and delivery devices to provide customized news services based on analysis of users, SNS activities. First of all, this research method consists of a total of five steps. In the first stage, social network service site access records are received from user terminals, and in the second stage, SNS sites are searched based on SNS site access records received to obtain user profile information and user SNS activity information. In step 3, the user's propensity is analyzed based on user profile information and SNS activity information, and in step 4, user-tailored news is selected through news search based on user propensity analysis results. Finally, in step 5, custom news is sent to the user terminal. This study will be of great help to news service providers to increase the number of news subscribers.

ENHANCING UTILIZATION OF BUILDINGS THROUGH INTEGRATED ANALYSIS OF SPACE, USER, AND USER ACTIVITY

  • Tae Wan Kim;Martin Fischer
    • International conference on construction engineering and project management
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    • 2013.01a
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    • pp.570-575
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    • 2013
  • Enhancing utilization of buildings is gaining in importance in response to a challenging economy; thus, there is a need for a method that analyzes space, user, and user activity in an integrated way to provide project stakeholders with utilization information to support their decision-making about buildings. Conventional methods, such as architectural programming and post-occupancy evaluation, lack a formal relationship between user activity and other information, and therefore, are coarse-grained. This relationship has been formalized by two relatively new methods that provide fine-grained utilization information: workplace planning and space-use analysis. We characterize these two methods with focuses on their usage in different phases (i.e., planning, design, occupancy), required information that needs to be gathered, and the achievement and limitations in terms of three criteria, i.e., consistency, efficiency, and transparency. This characterization would not only help project stakeholders select and use a method that best meets their purposes for enhancing utilization of their buildings, but also provide researchers with promising research topics regarding enhancing utilization of buildings.

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The CAbAT Modeling of Library User Context Information Applying Activity Theory (행위이론을 적용한 도서관 이용자 컨텍스트 정보의 CAbAT 모델링)

  • Lee, Jeong-Soo;Nam, Young-Joon
    • Journal of Korean Library and Information Science Society
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    • v.43 no.1
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    • pp.221-239
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    • 2012
  • The information that has been created according to the complex environment and usage pattern of library user can provide context-aware information service through knowledge structuralization on whether it is a suitable situation for user. Accordingly, the development of a context model for defining the various contexts of library user and for the structuralization of interrelated context information is an essential requirement. This study examined the context concept and context modeling, and utilizing the concept of Activity Theory by Engestrom, the activity model of library user was designed as 1) subject, 2) object, 3) tools, 4) divison of labor, 5) community, and 6) rules. In addition, for the purpose of analyzing the context of library user, activity information was tracked to utilize the Shadow Tracking for observing and recording their forms, and the methodology of CAbAT (Context Analysis based on Activity Theory) was utilized for the collected activity information to analyze the user context model.

The Analysis Framework for User Behavior Model using Massive Transaction Log Data (대규모 로그를 사용한 유저 행동모델 분석 방법론)

  • Lee, Jongseo;Kim, Songkuk
    • The Journal of Bigdata
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    • v.1 no.2
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    • pp.1-8
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    • 2016
  • User activity log includes lots of hidden information, however it is not structured and too massive to process data, so there are lots of parts uncovered yet. Especially, it includes time series data. We can reveal lots of parts using it. But we cannot use log data directly to analyze users' behaviors. In order to analyze user activity model, it needs transformation process through extra framework. Due to these things, we need to figure out user activity model analysis framework first and access to data. In this paper, we suggest a novel framework model in order to analyze user activity model effectively. This model includes MapReduce process for analyzing massive data quickly in the distributed environment and data architecture design for analyzing user activity model. Also we explained data model in detail based on real online service log design. Through this process, we describe which analysis model is fit for specific data model. It raises understanding of processing massive log and designing analysis model.

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A Study of the Measurement of Personal Activity on Online Marketing: Focus on SNS (온라인 마케팅 활동성 측정에 대한 연구- SNS 사용자 활동을 중심으로)

  • Kim, Sooeun;Kim, Eungdo
    • Knowledge Management Research
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    • v.16 no.3
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    • pp.81-102
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    • 2015
  • With the rapid development of digital media, there has been a huge change in a way of communication, a process of information diffusion and a role of traditional media. Not like mass media, social media enables users to generate and tap into the opinions of a larger world. From that reason, social media is impacting marketing strategies. However, still social media marketing researches just focus on case study, analysis of users motivation or analysis of power user's usage pattern. Word-of-mouth has always been important especially in marketing area. In social media, word-of-mouth depends on each user that's why this research focuses on individual user's activity in SNS. I defined 4 factors (produce, diffusion, network size, activity of network size enlarge) that are effect on activity and verified hypothesis by multiple regression analysis, hierarchical regression analysis and moderated multiple regression.

An Effect of SNS Performance and Arts Information Service Quality on Initial Trust and Prosumer Activity: Focusing on Dance Performance (SNS 공연예술 정보서비스품질이 초기신뢰와 프로슈머 활동에 미치는 영향: 무용공연을 중심으로)

  • Park, Sun-Woo;Cho, Chul-Ho
    • Journal of Korean Society for Quality Management
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    • v.44 no.1
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    • pp.199-214
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    • 2016
  • Purpose: The present study was designed to examine the casual relationships among performance and arts information service quality, initial trust, user satisfaction, reuse intention and prosumer activity in social network service(SNS). Also, we intended to explore significant factors on use performance of SNS through causal model analysis in the viewpoint of total effect. Methods: As a survey tool, questionnaire has obtained validity and reliability through literature survey, exploratory survey and pretest and sample 403 was selected. For statistical treatment of pretest and main analysis, SPSS18.0 and AMOS18.0 were employed and structural equation model was employed as analysis method. Results: Result of this study shows as follows. Two factors (precision and reciprocal action) have an effect on user satisfaction, initial trust, reuse intention and prosumer activity. We found that with an importance of initial trust, prosumer activity can be a useful and significant factor in causal relationship of SNS. Conclusion: The present study shows that two factors(precision and reciprocal action) in via of initial trust, were important factors that related companies have to emphasize to raise performance, And also we confirmed new factor 'prosumer activity' through this study. However, the present study has some limitations to be studied in the future.

An Analysis of Energy Consumption Types Considering Life Patterns of Single-person Households (1인 가구 거주자의 생활패턴이 고려된 에너지소요량 유형 분석)

  • Lee, Seunghui;Jung, Sungwon;Lim, Ki-Taek
    • Journal of the Architectural Institute of Korea Planning & Design
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    • v.35 no.1
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    • pp.37-46
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    • 2019
  • The energy of the building is influenced by the user 's activity due to the population, society, and economic characteristics of the building user. In order to obtain accurate energy information, the difference in the amount of energy consumption by the activities and characteristics of building users should be identified. The purpose of the study is to identify the difference in the amount of energy consumption by the user's activities in the same building, and to analyse the relationship between user's activities and demographic, social and economic characteristics. For research, energy simulation is performed based on actual user activity schedule. The results of the simulation were clustered by using K-Means clustering, a machine learning technique. As a result, four types of users were derived based on the amount of energy consumption. The more energy used in a cluster, the lower the user's income level and older. The longer a user's indoor activity times, the higher the energy use, and these activities relate to the user's characteristics. There is more than twice the difference between the group that uses the least energy consumption and the group that uses the most energy consumption.

Research On The Relevance Between Mixed-use Complex and User Behaviour Based On Three-dimensional Spatial Analysis

  • Zhendong Wang;Yihan Pan;Yi Lu;Xihui Zhou
    • International Journal of High-Rise Buildings
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    • v.12 no.1
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    • pp.83-91
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    • 2023
  • Under the dual pressure of population growth and land shortage, threedimensional development is the inevitable choice for cities in China. In such a scenario, a mixed-use complex has considerable potential in its realization and research. Based on space syntax and the three-dimensional visibility graph analysis, this paper describes the spatial and functional layout of the Shanghai Super Brand Mall and studies the relationship between spatial visibility and user behaviour through linear regression analysis and correlation analysis. This paper studies three different types of user behaviour, namely, path selection, staying selection, and store selection, and finds that spatial visibility and accessibility have different effects on user behaviour depending on the type and purpose of the activity. This paper reveals the influence of spatial and functional layout on user behaviour and puts forward the corresponding design strategy under the three-dimensional environment.

The Atmospheric Factors Affecting User's Satisfaction in Natural Parks (자연공원의 분위기가 이용자의 만족도에 미치는 영향 - 국립공원과 도립공원을 대상으로 -)

  • 장병문;배민기
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.1
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    • pp.29-43
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    • 2002
  • The purpose of this paper is to examine atmospherical factors affecting user's satisfaction in natural park to answer the research question: what are the effects of atmosphere on user's satisfaction in natural parks(NP). After reviewing the literature, mechanism of NP, and use elements in NP, We constructed the conceptual framework and have formulated the hypothesis of this research. We had obtained data through a questionnaire, which surveyed 508 visitors at 6 of the 73 NP in Korea in 2001, based on stratified sampling method. We have analyzed the data using descriptive statistical methods, the mean difference test, Pearson's correlation analysis, and the multiple linear regression method. We found that 1) the five atmospheric variables, j.e., number of users(NOU), crowding, damage to park resources(DPR), and maintenance of park resources and facilities(MPRF), encounter level(EL) affecting user's satisfaction, have tuned out to be statistically significant at a five percent level. The direction of the relationship between user's satisfaction and MPRF, NOU, EL is the same as that of the dependent variable and the opposite of crowding, and BPR, 2) in bivariate analysis, the positive relationships between user's satisfaction and park resources, MPRF are fairly high and statistically significant. The higher the value of DPR, and crowing, the lower the degree of user's satisfaction, 3) in multivariate analysis, such variables as NOU, crowding, DPR, EL, and MPRF affecting user's satisfaction have been statistically significant at five percent level, and 4) the relative contribution of MPRF, park resources, park facilities, NOU, crowding, DPR, and size of activity space on user's satisfaction have been determined to have respectively 6.00, 4.78, 2.53, 1.83, 1.64, 1.59 and 2.03 times more important than that of EL. Among the atmospheric variables, MPRF is the most important at 1.26 times higher than that of park resources. The research results suggest that the development of devices for the increase in user's satisfaction and user management program based on the knowledge we have found, be recommended in the planning and development process of natural park. The approach adopted by this research is valid and useful for evaluation criteria of NP. It is recommended that more empirical studies by activity types, activity spaces, and seasons on atmospheric elements affecting user's satisfaction be performed in the future.