• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.1
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• pp.91-107
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• 2023

With the recent expansion of the commerce ecosystem, a large number of user evaluations have been produced. Accordingly, attempts to create business insights using user evaluation data have been actively made. However, since user evaluation can change after the user experiences the product, it is difficult to say that the analysis based only on reviews immediately after purchase fully reflects the user's evaluation of the product. Moreover, studies conducted so far on user evaluation have overlooked the fact that the length of time a user has used a product can affect the user's product evaluation. Therefore, in this study, we build a model that predicts the direction of change in the user's rating after use from the user's rating and reviews immediately after purchase. In particular, the proposed model reflects the product's period of use in predicting the change direction of the star rating. However, since the posterior information on the duration of product use cannot be used as input in the inference process, we propose a structure that utilizes information about the product's period of use using an auxiliary classifier. As a result of an experiment using 599,889 user evaluation data collected from the shopping platform 'N' company, we confirmed that the proposed model performed better than the existing model in terms of accuracy.

• 한국HCI학회:학술대회논문집
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• 2007.02b
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• pp.27-32
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• 2007

핸드폰이 단순한 커뮤니케이션 도구에서 종합 엔터테인먼트 기기로 빠르게 진화되고 있으며 이를 뒷받침 하는 하드웨어와 네트워크 기술 역시 계속 발전해 나가고 있다. 또한 핸드폰이 다양한 기능을 제공하고 휴대폰에 내장된 어플리케이션의 종류가 많아 짐에 따라 UI에도 많은 변화가 일어나고 있지만 주로 사용성을 개선하는 기능적인 개선으로 치중되고 있는 상황이다. 본 연구의 목적은 핸드폰 UI를 새로운 관점으로 접근하여 '재미'라는 요소를 접목한 실험적인 UI를 기획하고 이를 적용하는 데 있다.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.25-30
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• 2022

Since Tim Berners-Lee introduced the idea of the web to the world in the late 1980s, the way information is produced, accessed and used has been constantly changing. This was once again an era of upheaval after Apple's Steve Jobs introduced the smartphone to the world in the mid-2000s. Before the advent of smart devices, web browsing was mainly done using desktops. After the advent of this device, the era of solving almost all human needs with a small PC in the palm of your hand has arrived. The necessity of seamless connectivity between devices, which are constantly emerging and evolving, asks our attention more than ever. In this study, we will discuss a case of design and development of a national open access website, which is optimized for dynamic online user behaviors with diverse devices. Our goal is to provide one true web for people to use in their environment. Device makers need to provide products identical to the desktop environment as much as possible. Service providers should also provide services optimized for each device in hyper-connected environments. Providing a web, optimized for user's online context, will eventually result in a sustainable user experience.

• Journal of the Ergonomics Society of Korea
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• v.29 no.4
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• pp.595-604
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• 2010

Reaching up the present from the past, the design was reflected in our life, thereby having brought about great development in the aesthetic harmony or functional part. In the present era, it is advancing in order to seek for the better direction without being satisfied with formativeness. What comes to represent it is UX design, namely, user-experience design. If a user has confusion in using product or environmental facilities, or if a user needs to utilize by analyzing function, this cannot help being inconvenient. Only what a user's behavior is caused by which the cognitive and sensitive attributes interact without inconvenience can be said to be design for a user. Given explaining easily, UX implies to design and develop the designed product or space from the position of a client who uses. Also, it also implies to offer service of being satisfied. For one example, a work can be said that distributes logo to the upper part of web site. That is because of allowing client to be much confused if logo is distributed to the different position. The designed web site in consideration of user's position is developed much now. However, it is the real situation of being still much insufficient in the public facilities that have UX characteristics amid the living environment. There is great interest in UX of the public facilities. However, there are many cases of facing mostly for the first time. The understanding level is thought to be much different. This study examines about a concept of UX design, and about UX design, which considered from the user's position, and analyzes a case. Thus, the aim is to suggest good directivity in designing by efficiently approaching UX that can be difficult theoretically.

• Journal of Korea Multimedia Society
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• v.18 no.2
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• pp.277-286
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• 2015

Recently, to draw the web users' attention and stay in the website for a long time to transmit information efficiently, the website designing is focused on providing emotional experience. Emotional experience is possible through the use of interactive storytelling and multimedia. Users immersion, pleasurable experience and synesthesia satisfaction is connected to the emotional experience due to the interaction operation and multimedia feedback. In this study, application of the parallax scrolling technique's possibility has been studied to induce the emotional experience of the web users that appeared in the technical development of the web. Realizing characteristics of the elements that effect emotional experience through web cases are studied and the possibility of effective emotional experience is proposed as using parallax scrolling technique on web.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.281-285
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• 2008

In the digital media era, coded and non-coded communication are used to convey the message. As the computer interface has been adopted human communication methods, non-coded communication has bee used in the computer interface as well. The changes of message structure in the computer interface have an effect on shifting the way of user's message acceptance from passive to active. The recently developed computer user interfaces are for user to experience diverse visual effect The communication conveyed with this visual effects could be vague but user can conceive strong impact. This experience is understood not only through the visual experience from a monitor screen but also with a sense of tactile. The meaning of sensual and spectacle motion image could be ambiguous. However in the experience of using an interface, it plentifully expands the human sense by giving a visual experience on a whim. The sensually extemporaneous and splendid visual effect that has vague meaning has been very common happening in digital media environment.

• Journal of Digital Convergence
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• v.17 no.2
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• pp.339-345
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• 2019

This study explores the Experiential Theory of John Dewey and Donald Norman's definition of user experiences to analyze the new cultural experience of trying on Hanbok among the young generation. In order to find out the demographic characteristics, the survey was conducted online. An in-depth interview was held among six women in their 20's who were randomly selected to obtain diverse consumer's opinions. According to the interview, rather than recognizing the traditional beauty of Hanbok, the interviewers recognized the aesthetic sensibility of modernized Hanbok. In addition, the uniqueness of wearing Hanbok which has become the non-ordinary culture and the desire to share the experience is analyzed through characteristics such as particularity. In order to develop cultural contents that are highly marketable, consistent analyzation and research of the fluctuating desire of customers are essential since users perceive their experience to be special.

• Journal of the Korea Society of Computer and Information
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• v.22 no.3
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• pp.53-60
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• 2017

The purpose of this study is to provide empirical and quantitative analysis on user's perceived privacy, security, and user satisfaction when providing visualization information about objects and service provider behaviors that users can not perceive in internet service process. Through previous research, we have examined the importance of privacy and security factors as a key factor to be considered for the characteristics of the Internet of things and the Internet of things. In addition, service blueprint, which is one of the service design methodologies to examine the flow of service usage in providing Internet service of things, was examined. In the flow of things internet service utilization, it is found that the things that are out of the user's cognitive area and the behavior of the service provider take up a large part. Therefore, the hypothesis that the trust of the Internet service security and the satisfaction of the user experience can be improved by providing the security visualization information about the behavior of the object and the invisible service provider in the non-contact aspect of the user and the object. In order to verify the hypothesis, we conducted experiments and questionnaires on the use of virtual objects' internet environment and conducted statistical analysis based on them. As a result, it was analyzed that visual information feedback on non - contact and invisible objects and service provider's behaviors had a positive effect on user's perceived privacy, security, and satisfaction. In addition, we conclude that it can be used as a service design evaluation tool to eliminate psychological anxiety about security and to improve satisfaction in internet service design. We hope that this research will be a great help for the research on application method of service design method in Internet environment of objects.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.19-34
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• 2021

The aim of this study is verifying the effects of chatbot's error types and structures of error message on attitude, behavior intention towards the chatbot and perceived usability of the chatbot. The error types of chatbot are divided into 'experience' error and 'agency' error, which set different expectancy level, according to mind perception theory. The structures of error message were either unstructured condition composed of error specification only or structured condition composed of apology, explanation and willingness of improvement. It was found that score of perceived usability was higher in experience error condition than agency error condition. Also, all three scores of dependent variables were higher in structured error message condition than unstructured error message condition. Furthermore, expectation gap of experience didn't predict the dependent variables but expectation gap of agency predicted all three dependent variables. Finally, the tendency of interaction effect between the error type and the structure of the error message on expectation gap of agency was observed. This study confirmed the mitigating effect of structured error messages and the possibility that these effects may vary by the type of error. The result is expected to be applicable to design of error coping strategies that enhance user experience.

• Journal of Digital Convergence
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• v.18 no.1
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• pp.287-293
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• 2020

This study is about comparing and analyzing the representative fintech application service, Toss, and Kakaobank from the user's point of view and suggest development according to the main factors of user experience. The experimental group who have used both mobile application was recruited to do a task about deposit and withdrawal service. After the task, an in-depth interview was conducted by reorganizing the "Creating Pleasurable Interface model" by Stephen P. Anderson. Interview questionnaire is based on propensity and feature of generation 2030. As a result of the experiment, the user showed satisfaction with usability and showed different application usage experience depend on financial transaction propensity and money management. Therefore, the application needs features that could grasp the propensity and also service to manage money in everyday life. Based on this study, it is expected to develop be user-based fintech application service in related fields.