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http://dx.doi.org/10.14400/JDC.2019.17.2.339

Study on the experiential Hanbok culture and user experience  

Kim, Minjung (Dept. of Design Management, International Design school for Advances Studies, Hongik University)
Kim, Boyeun (Digital Media Design, International Design school for Advances Studies, Hongik University)
Publication Information
Journal of Digital Convergence / v.17, no.2, 2019 , pp. 339-345 More about this Journal
Abstract
This study explores the Experiential Theory of John Dewey and Donald Norman's definition of user experiences to analyze the new cultural experience of trying on Hanbok among the young generation. In order to find out the demographic characteristics, the survey was conducted online. An in-depth interview was held among six women in their 20's who were randomly selected to obtain diverse consumer's opinions. According to the interview, rather than recognizing the traditional beauty of Hanbok, the interviewers recognized the aesthetic sensibility of modernized Hanbok. In addition, the uniqueness of wearing Hanbok which has become the non-ordinary culture and the desire to share the experience is analyzed through characteristics such as particularity. In order to develop cultural contents that are highly marketable, consistent analyzation and research of the fluctuating desire of customers are essential since users perceive their experience to be special.
Keywords
Hanbok culture; User Experience; Interaction; Cultural Contents; John Dewey;
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