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http://dx.doi.org/10.9717/kmms.2015.18.2.277

Application Possibility of Parallax Scrolling Technique for Website Users' Emotional Experience  

Ko, Hye-Young (Dept. of Contents Design, Seoul Women's University)
Kim, Cheeyong (Dept. of Visual Information Engineering, Dong-eui University)
Publication Information
Journal of Korea Multimedia Society / v.18, no.2, 2015 , pp. 277-286 More about this Journal
Abstract
Recently, to draw the web users' attention and stay in the website for a long time to transmit information efficiently, the website designing is focused on providing emotional experience. Emotional experience is possible through the use of interactive storytelling and multimedia. Users immersion, pleasurable experience and synesthesia satisfaction is connected to the emotional experience due to the interaction operation and multimedia feedback. In this study, application of the parallax scrolling technique's possibility has been studied to induce the emotional experience of the web users that appeared in the technical development of the web. Realizing characteristics of the elements that effect emotional experience through web cases are studied and the possibility of effective emotional experience is proposed as using parallax scrolling technique on web.
Keywords
Parallax Scrolling; User Experience; Emotional Experience; Interactive Storytelling; Web Design;
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Times Cited By KSCI : 2  (Citation Analysis)
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