• Title/Summary/Keyword: usage satisfaction

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Dietary behavior of college students in Kangreung Area on Convenience food (대학생들의 편의식 이용실태에 관한 연구(강릉지역을 중심으로))

  • 김혜영;정수진
    • Korean journal of food and cookery science
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    • v.18 no.4
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    • pp.440-447
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    • 2002
  • The usage status of convenience food, convenience food restaurants and satisfaction level was surveyed from local college students in Kangreung to provide fundamental data for developing more appropriate convenience food. The subjects (80.4%) answered that they are quite aware of convenience food or to some degree. They normally consumed convenience food in the convenience food restaurants (48.85%). In many cases they took it as a snack (69.6%), and the most frequently consumed item was ramyun (45.8%). The main reason for consuming convenience food was to save time (44.8%). Regarding the price and sanitation level of convenience food, only 17.2% and 22% were satisfied, respectively. The results of analyzing the usage status and the satisfaction level with convenience food by gender and housing status showed that the highest rate of people (46.0%) answered that, "because it is convenient" was the main reason for using convenience food restaurants. Female students (P$\leq$0.014) and the students staying away from home used convenience food restaurants more often than male students and the students staying in their own homes. Especially the students who have to cook for themselves fell into the high rate of convenience food restaurant users (P$\leq$0.001). The convenience food restaurant with the highest usage rate was hamburger restaurant (38.8%).

Post-Adoption Behavior : Role of Customer Satisfaction and Customer Loyalty in the Next-Generation Service Upgrading (혁신기술수용 이후 : 차세대 서비스 업그레이드 의향에 대한 서비스 속성만족은 차원과 고객 충성도의 역할)

  • Son, Min-Hee;Han, Kye-Sook
    • Korean Management Science Review
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    • v.26 no.3
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    • pp.79-100
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    • 2009
  • Recently, most tech-based products are of multiple generations, since new-generation products are replacing the older ones as technologies continue to improve. Although, this means that research is needed to examine as much about the role of post-adoption behavior as the missing link between the adoptions of successive generation as first adoption of innovation, there is a dearth of literature explicitly examining consumers' post-adoption behavior, especially in the context of subscription-based service. For the subscription-based services, in spite of the important role of consumer satisfaction, research on the post-adoption behavior can not carefully examine the direct impact of consumer satisfaction on their decision to upgrade by considering usage instead of satisfaction as the missing link between buyers' first adoption and their next-generation adoption. This study identified two types of attribute satisfaction such as basic attribute and core attribute using both literature review and FGI (Focus Group Interview), and tries to investigate how two types of attribute satisfaction has influence on customers' intention to upgrade to the next-generation services. and a moderating role of customer loyalty between attribute satisfaction and intention. The empirical results show that core-attribute satisfaction has a negative influence on customers' intention to upgrade, due to the moderating role of customer loyalty, but it can raise their intention to upgrade next-generation services. However, basic-attribute satisfaction, on the other hand, appears to positively influence both customer loyalty and the intention to upgrade. We also find that the consumer attribute satisfaction is influenced by consumer innovativeness, her perception of service and the usage of each features' type in different ways. Finally, academic and practical implication is made, limitation is clarified and a direction for further studies is suggested.

An Analysis of Potential Customer Satisfaction Improvement Index of Smart Phone by Usage Characteristics (스마트폰 사용 특성별 잠재적 고객만족 개선지수 분석)

  • Hong, Jung-Sik;Lee, Sang Cheon;Park, Jong Hun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.43 no.2
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    • pp.56-64
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    • 2020
  • This paper is a follow up to the previous study which reveals that smartphone users are divided into three subcategories according to their usage characteristics. In this paper, these groups are called as 'general', 'entertainment', and 'work-assistant', taking into account their respective characteristics. The 'general' is a group whose smartphone usage characteristics are not focused on a specific purpose, the 'entertainment' is focused on music, internet, SNS, picture, and e-banking, and the 'work-assistant' is on work, GPS, diary. Inter-relation between the importance and satisfaction for the purchase determinants to the groups is investigated. In addition, Kano analysis of quality attributes is also performed, which includes quality type, satisfaction/dissatisfaction index, and PCSI (Potential Customer Satisfaction Improvement) index. The analysis result are as follows. Firstly, inter-relation between importance and satisfaction differs by user group. 'Internet', 'Ease of use', and 'Performance' purchase determinants are evaluated as competitive determinants in 'work-assistant' user group. Secondly Kano quality types of quality characteristics also differs by user group. 'Application' was classified as an attractive (A) types to 'entertainment' group and so on. 'Internet' 'Failure/Bug', 'Touch response rate' and 'Charging' are located in 'Nice' Region of S-PCSI Diagram and have to be considered as strategic quality characteristics. The results of this study is expected to give some helps in establishing a customer tailored quality strategy.

A Study on User Satisfaction of PDA in Postal Service (우정 사업 본부 내 PDA 사용자 만족에 관한 연구)

  • 김미혜;김용영
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.5 no.2
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    • pp.150-160
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    • 2004
  • This study investigates the influential factors for the user's satisfaction in usage of PDA in Korea Postal Services. This is the case of user's acceptance of information technology that organization mandatorily implements for the sake of employee's productivity. The factors examined in this study include system quality, information quality, perceived usefulness, user satisfaction, and compatibility with work. All these factors were found significant for users satisfaction. Especially, we notice the close relationship between compatibility with work, perceived usefulness, and user satisfaction in case of nonvolitional IT usage.

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The Effect of Services Recovery Effort on Continuous Use Intention of Internet User -Focusing Mainly on Personal Information Security Exposur- (서비스회복노력이 인터넷이용자의 지속적 이용의도에 미치는 영향 - 개인정보유출을 중심으로 -)

  • Hong, Sang-Jin;Lee, Soo-Hyoung
    • Journal of the Korea Safety Management & Science
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    • v.12 no.2
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    • pp.89-97
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    • 2010
  • The most important concern in the internet service organizations in competitive market circumstances is to focus on formation and maintenance of continuous relationship with customers. The purpose of this study is to verify the effect of perception of the fairness - procedural fairness for recovery, interactional fairness, fairness for reward on customer's satisfaction and trust, behavior when the internet service company failed to service such as disclosure of personal information. This study aims to apply justice theories to service recovery. As a result, first, the customer's perceived justice had a significant effect on the customer satisfaction and trust in service recovery. Second, the customer's satisfaction positive effect on trust. Third, customer's satisfaction formed by service recovery had a effect on the customer's behavior such as continuous usage intention. Therefore, this study was reveal how the extent of justice perception felt by customers in the service recovery process, causes positive causation relationship which affect customer behavior intention.

Usage and satisfaction of bed cloth fabrics: a reality study

  • Lee, Heeran
    • Journal of Fashion Business
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    • v.20 no.6
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    • pp.52-65
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    • 2016
  • Presently, sleep disorders are rapidly increasing due to sudden social development and lifestyle diversification. Among the various factors contributing to comfortable sleep, bedclothes are a major factor that readily influence the sleeping conditions, as they directly come in contact with the human body. This study therefore researches use and purchasing status of bedclothes by consumers, as well as the subjective satisfaction. This would accordingly help us to understand the consumers' performance needs, and collect basic data to develop bedclothes that assist comfortable sleep. This study used multiple choice questions and a 5-point Likert scale in a survey-style research. The results of the study indicate that consumers prudently considered practicality and durability, as bedclothes are seldom purchased. The most preferred material was cotton, but the use of microfiber, a new material, has also increased. Further, consumers' preferred lightweight bedclothes that displayed excellent water absorption, thermal insulation, durability, detergency, and flexibility. Hence, bedclothes developed according to the results of this study are expected to aid comfortable sleep.

Space Usage and User Needs of Postpartum Care Centers (산후관리시설의 사용실태 및 사용자 요구에 관한 연구)

  • Son Yeo-Rym;Hwang Yeon-Sook
    • Korean Institute of Interior Design Journal
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    • v.14 no.5 s.52
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    • pp.18-25
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    • 2005
  • This study examined the current space usage of postpartum care center and postpartum mother's assessment of postpartum care center. This study was conducted questionnaire web survey. 220 women who used postpartum care center were surveyed. The data were analyzed by using SPSS Program for Win 12.0. Frequency, percentage, mean were used. The major findings were as follows: The postpartum care center was consisted of 5 areas such as living area, sanitary area, public area, service area and administration area. Living and public area were mainly occupied, but service area was insufficient. The users showed high satisfaction with mother room, and low satisfaction with nursing room and shower room. The users complained of size of mother room, collaboration with others in shower room and toilet. The users wanted guest meeting room for users' privacy of living room. The users wanted service area such as massage room, fitness room, physical care roon.

Examining the Factors that Influence the Continuance Intention of the Video Conferencing Solution (비대면 화상회의 솔루션의 지속사용의도에 영향을 미치는 요인에 관한 연구)

  • Kim, Hyun Jun;Ahn, Hyun Chul
    • The Journal of Information Systems
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    • v.31 no.3
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    • pp.153-176
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    • 2022
  • Purpose This study aims to identify and empirically prove the factors and influence relationships that affect the intention to continue using the video conferencing solution. Design/methodology/approach This study designed a research model by integrating self-efficacy, facilitation condition, event-related fear, and social influencing factors based on the post-acceptance model of IT continuance that explained the relationship between disconfirmation, post-usage usefulness, satisfaction, and continuance intention. Findings As a result of empirical analysis, in this study, it was confirmed that positive disconfirmation and post-usage usefulness had a positive effect on satisfaction, and satisfaction had a positive effect on continuance intention. In addition, we confirmed that self-efficacy and social influence had a positive effect on continuance intention, but event-related fear and facilitating condition had no significant effect.

The Mobile Wallet Explosion in Thailand: Factors towards Predicting Consumer Loyalty

  • Donald L. Amoroso;Pajaree Ackaradejruangsri
    • Asia pacific journal of information systems
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    • v.28 no.4
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    • pp.290-307
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    • 2018
  • In this research, we study the impact of the factors that predict consumer loyalty of mobile payments and mobile wallets usage in Thailand. We developed a research model based upon previous findings where we propose and examine four constructs of personal innovativeness, consumer attitudes, consumer satisfaction and loyalty. In general, all of the hypotheses were supported by variables related to consumer loyalty with mobile wallet usage. Personal innovativeness analyzed due to its potential mediation effect on loyalty, both from attitudes and from satisfaction. It was found that personal innovativeness was a mediator construct in predicting consumer loyalty. The overall model provides value to the mobile payment and mobile wallet application providers in term of improving service efficiency and business strategies to secure Thai consumer loyalty.

A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing

  • Song, Ji-Hyun;Jo, Gye-Beom
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.12
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    • pp.305-313
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    • 2020
  • In this paper, We Propose a ways how franchise service of delivery app should be made by analyzing the effect of delivery app usage properties of food service franchisee on satisfaction, business performance and intention of reusing, and suggest support plan of delivery app for franchise by food service franchisee. This study conducted survey on 212 franchises that have experience using delivery app among food service franchisees. To verify the hypothesis of the study, single regression and multiple regression analysis were conducted for verifying the relationship between variables. Key results of the study are as follows. First, it was found that the delivery app usage properties of food service franchisee had a positive relationship with satisfaction. Second, it was found that the delivery app usage properties of food service franchisee had positive relationship with business performance. Third, the satisfaction was found to affect business performance. Fourth, it was found that the satisfaction didn't affect the intention of reusing, and business performance was found to have a positive effect on the intention of reusing. It is necessary to increase the satisfaction of using of franchises through continuous management and reasonable pricing policies, and the headquarter of franchisee should be able to contribute to energetic sales of franchises through effective cooperation with delivery app companies.