• Title/Summary/Keyword: usage preference

Search Result 272, Processing Time 0.028 seconds

Mobile News Engagement in a South Asian Context: Roles of Demographics, Motivations, and News Type Preferences in News Exposure and Participation in Bangladesh

  • Alam, Md. Asraful;Kim, Kyun Soo
    • International Journal of Contents
    • /
    • v.17 no.2
    • /
    • pp.48-64
    • /
    • 2021
  • This study examines mobile news engagement-conceptualized as news exposure and participation-in the context of South Asia which has experienced tremendous growth in mobile-Internet users without receiving much attention from communication scholars. Along with demographic characteristics, this research incorporates motivational factors (grounded on uses and gratifications-U&G-approach) and news type preferences to explore their roles in mobile news engagement among urban citizens in Bangladesh. Results of a self-administered survey (N = 504) revealed that participants' mobile news engagement partially varied depending on their demographic differences, particularly gender, age, and education. Our study also unveiled that individuals' motivation for sharing information seemed to be a strong predictor of mobile news exposure and participation. In addition, Bangladeshi respondents were more likely to be interested in the hard news in terms of expressing views on news comments and sharing news via mobile platform. Conversely, preference for soft type news had a significant influence on news exposure through mobile browsing. This study provides insights into the understanding of global phenomena of mobile news engagement by unpacking the case of Bangladesh where mobile news usage seems to be an evolving state.

Perception and requirement of Green Onion Kimchi by Chinese and Japanese consumers (파김치에 대한 중국인과 일본인 소비자의 인식 및 요구도 분석)

  • Lee, Min-A;Kim, Eun-Mi;Oh, Se-Wook;Hong, Sang-Pil
    • Journal of the Korean Society of Food Culture
    • /
    • v.25 no.3
    • /
    • pp.296-302
    • /
    • 2010
  • A survey on the quality improvement and preference for green onion kimchi by Chinese and Japanese consumers was conducted by 30 Korean specialists in order to develop an improved green onion kimchi product. The long green onion shape, kimchi juice, seasonings, off-odor of fermented sea food, and stimulatory flavor of green onion were the main issues considered for the improvement of green onion product. Usage of the favorite ingredients of the Chinese and Japanese consumers was also suggested. The percentages of Chinese and Japanese who already knew green onion kimchi were 54.1% and 30.3%, respectively, whereas 46.8% of Chinese and 28.1% of Japanese have actually tried green onion kimchi in Korea. There was no significant difference in the preference for green onion kimchi between Chinese (3.25/5.0) and Japanese (3.17/5.0) consumers. For recommendations for improving the quality of green onion, Chinese consumers thought off-flavor, fibrous texture, and fermentation level were more significant while the Japanese considered red color, various taste, MSG content, and length of green onion. Seasoned tofu with green onion and rice were suggested as complementary foods to green onion kimchi by the Chinese and Japanese, respectively.

A Study On Consumer Awareness, Preference, and Consumption Behavior Regarding Rice Cakes - With a Focus on College Students in Busan and the Yeongnam Region - (떡에 대한 인지도와 기호도 및 소비행동에 관한 연구 -부산·영남지역의 대학생을 중심으로-)

  • Jang, Sun-Ok
    • Korean journal of food and cookery science
    • /
    • v.30 no.5
    • /
    • pp.547-555
    • /
    • 2014
  • The purpose of this study is to understand consumer awareness and preference regarding rice cakes by surveying the awareness, preference, and consumption behavior of college students regarding rice cakes, and to survey their perception and usage of rice cakes, thereby using the results as basic data to establish measures to develop Korea's rice cakes. To sum up the study's results, the survey included both male (54.5%) and female (45.5%) subjects. Those aged "20 to 23" accounted for the largest share (67.9%) of total respondents, and those majoring in "humanities and social studies" comprised the largest portion (47.8%). A majority of the respondents resided in "small and medium-sized cities", and most either lived at home or lived away from their families. A majority of the subjects received monthly allowances ranging from 200,000 to 300,000 won. In order of awareness, the most well-known type of rice cake was "injeolmi (rice cake made from glutinous rice and coated with bean flour)", followed by "songpyeon (half-moon-shaped rice cake)", "garaeddeok (bar rice cake)", and "baekseolgi (steamed white rice cake)". The women were better aware of "injeolmi", "baekseolgi", and "garaeddeok" than the men, and "soemeoriddeok" was not commonly known among either gender. In terms of preferences for rice cakes, overall, the subjects liked "injeolmi" and "songpyeon" the most. However, certain differences were found in preferences for rice cakes between the men and women. The women exhibited higher levels of preference for "injeolmi" and "songpyeon" than the men. On the other hand, the men revealed higher levels of preference for "baekseolgi", "jeolpyeon", and "garaeddeok" than the women. The most common answer to important factors for popularizing rice cakes was "a diverse assortment of rice cakes", followed by "the development of creative technologies" and "the taste of rice cakes reflecting consumer needs", in order of importance. Among the important factors to popularize rice cakes, "the development of unique packaging containers for rice cakes" (p<0.05) and "the development of proper packaging materials" (p<0.05) showed statistically significant differences. In the survey of consumption of rice cakes, the most frequent answer to the question "why do you like rice cakes? was "their tastes are good" with 146 respondents, followed by "I have been eating them for long" with 115 respondents. To the question "when do you use rice cakes", the most frequent answer was "I use them in daily life" with 133 respondents, followed by "I use them at special events" with 115 respondents. The women were found to use rice cakes frequently in daily life, whereas the men used them frequently at special events. When asked whether they had the intention to use rice cakes as a meal substitute, 100 men answered that they had no intention, whereas 96 women answered that they had the intention. When asked about the type of rice cake considered suitable for a meal substitute, the most popular answer was "injeolmi" with 108 respondents, followed by "baekseolgi" with 106 respondents.

A study on Pilot's Behavior in the Automated Cockpit (자동화된 조종실에서의 조종사 태도에 관한 연구)

  • Kwon, B.H.;Kim, C.Y.
    • Journal of the Korean Society for Aviation and Aeronautics
    • /
    • v.13 no.2
    • /
    • pp.1-13
    • /
    • 2005
  • The objective of the study is to analyze the pilot's behavior such as preference and management technique to the automation of aircraft through Flight Management Attitude Questionnaire(FMAQ) survey. Participants in the survey are grouped in rank and nationality, and attitudes of those groups toward the automation are analyzed. Previous empirical studies have demonstrated large cross-nation differences in attitudes regarding task performance across several work domains including aviation. Analysis of the survey shows that the pilots in Asia region like the automation and its usage more than the pilots in western and Oceania regions. The trust in the automation is higher among glass cockpit pilots than among the conventional aircraft pilots. More foreign pilots than Korean pilots believe that the automation may deteriorate their flight skills. While more Korean pilots than foreign pilots agree that their flight skills can be kept by manual controls. The pilots also feel that the automated cockpits would require more verbal communications between crew members. For improving the automation management skills and the effective automation usage, the Situation Awareness training and Crew Resource Management(CRM) training are strongly suggested.

  • PDF

Smart Thermostat based on Machine Learning and Rule Engine

  • Tran, Quoc Bao Huy;Chung, Sun-Tae
    • Journal of Korea Multimedia Society
    • /
    • v.23 no.2
    • /
    • pp.155-165
    • /
    • 2020
  • In this paper, we propose a smart thermostat temperature set-point control method based on machine learning and rule engine, which controls thermostat's temperature set-point so that it can achieve energy savings as much as possible without sacrifice of occupants' comfort while users' preference usage pattern is respected. First, the proposed method periodically mines data about how user likes for heating (winter)/cooling (summer) his or her home by learning his or her usage pattern of setting temperature set-point of the thermostat during the past several weeks. Then, from this learning, the proposed method establishes a weekly schedule about temperature setting. Next, by referring to thermal comfort chart by ASHRAE, it makes rules about how to adjust temperature set-points as much as low (winter) or high (summer) while the newly adjusted temperature set-point satisfies thermal comfort zone for predicted humidity. In order to make rules work on time or events, we adopt rule engine so that it can achieve energy savings properly without sacrifice of occupants' comfort. Through experiments, it is shown that the proposed smart thermostat temperature set-point control method can achieve better energy savings while keeping human comfort compared to other conventional thermostat.

Discrimination & Current Usage of Traditional Furniture (고가구에 대한 인식도 및 현대적 사용실태 조사연구)

  • 박영순
    • Journal of the Korean Home Economics Association
    • /
    • v.25 no.1
    • /
    • pp.69-82
    • /
    • 1987
  • The purpose of this study was to investigate the degree of discrimination and current usage of traditional furniture by people in contemporary society. Interest and preference for traditional furniture were also examined. The major findings were; 1) The traditional furniture owned by respondents were mainly document chest(mungab), dining table(soban) and open etagre(sabang-takja). Book cases(chaikjang) were rarely owned. Function of some furniture such as single shelf chest(danchung-jang), kitchen cabinet(chantak) and desk(suban) have been changed. 2) Highly discriminated tiradtional furniture were document chest(mungab), wardrobe(chest-jang) and dining table(soban). The degree of discrimination of letter rack(gobi), kitchen cabinet(chantak) and bookcases(chaikjang), however, were very low. 3) There was significant relation between discriminating ability and interest for the furniture and the status of posession of it. 4) Some socio-demographic variables were related to distriminating ability of the furniture. The group in high educational and economic level showed high discriminating ability of the furniture than those in lower levels. 5) These was positive correlation between discriminating ability and interest. The more interest, the higher discriminating ability. 6) Most preferred traditional furniture at present were three shelved clothing chest(samchung-jang), document chest(mungab), wardrobe chest(euiguri-jang) and open etagere(sabang-takja).

  • PDF

Assessments of utilization and Management Practices of Frozen Convenience Foods in Elementary School Foodservice Operations in Inchon (인천지역 초등학교 급식의 냉동가공식품 이용률 및 관리실태)

  • Park, Gyeong-Suk;Choe, Eun-Hui;Ryu, Gyeong
    • Journal of the Korean Dietetic Association
    • /
    • v.10 no.2
    • /
    • pp.246-257
    • /
    • 2004
  • To provide basic information for the proper usage of frozen convenience foods in elementary school foodservice operations, 51 dietitian employeed in school foodservices in Inchon were surveyed. Among the frozen convenience foods, dumpling-type foods(60.8%) and processed meats(40.4%)were used widely in school foodservice. Generally, the frequency of using frozen food items was fewer than 1 time per month. More than 15% of respondents were using pork cutlet, chicken, chickenball, dumpling stuffed with meat about 2-3 times per month. Sweet and sour pork(Tangsuyuk), kebap(Sanjuk), fish/shrimp cutlet, fried potato items were used only fewer than 1 time per month. Dietitian's age, carrier, employed status influenced the utilization rate. The grand mean of satisfaction score was 3.36 out of 5. The factors affecting satisfaction in using frozen foods were sanitation, taste, price, nutrition, food additives in order. The major reasons of utilizaing frozen convenience foods were 'improved labor productivity(4.47)' and 'meet customer preference(4.25)'. The limiting factors in using frozen foods were taste(35.3%), price(23.5%), nutrition(17.6%). The management practices of frozen convenience foods through food processing flow were assessed. Average performance rate was 64.7%. To enlarge the usage of frozen convenience foods in foodservice operations, dietitians should observe sanitary practices.

  • PDF

Forecasting Future Broadcasting Service Market based on the Consumer Preferences for the Attributes of New Convergence Broadcasting Services (신규 융합형 방송서비스 속성에 대한 소비자 선호 분석을 통한 미래 방송서비스 시장 예측)

  • Koh Dae-Young;Kim Tai-Yoo;Lee Jong-Su
    • Journal of Technology Innovation
    • /
    • v.14 no.1
    • /
    • pp.227-254
    • /
    • 2006
  • Under the recent trend of telecommunications and broadcasting convergence, much more various forms of new convergence broadcasting services are being introduced than ever before. Owing to the unique advantages, new convergence broadcasting services are expected to bring drastic changes to the current broadcasting service market. In this research, we attempt to examine what kind of attributes critically affect the competition among new convergence broadcasting services, and how much competitive they will be, based on the quantitative information about consumer preferences for the important attributes of new convergence broadcasting services. Conjoint survey was used in order to obtain stated preference data of consumers. From the results, some implications are obtained as follows. First, even though new convergence broadcasting services have many unique advantages, still price is the most important for the consumers. Second, it is expected that considerable consumer valuation exists for the unique advantages of new convergence broadcasting services like mobility and dual-way interactivity, which will add the competitiveness of those services in the future. Third, since midterm advertising puts negative utility on consumers, broadcasting services with midterm advertising will not be preferred to those with neither advertising nor midterm advertising. Fourth, service coverage and the number of consumers using the same broadcasting service have a significant feedback effect on the competition between broadcasting services from the dynamic aspect. Lastly, the consumer preference can be affected by demographic variables like age and gender, and broadcasting service usage patterns such as channel switchover for escaping advertisement and frequency of using other recorded media. Main findings of our research might become useful information for both telecommunication and broadcasting companies, contents providers, advertisers, and policy and regulation makers to cope with the uncertain environment of telecommunication and broadcasting convergence.

  • PDF

Effect of Combined Use of Sun-dried Salt and Monosodium Glutamate on Sodium Concentration in Vegetable Rice Porridge and Bean-sprout Soup (채소죽과 콩나물국의 천일염과 MSG 사용에 따른 나트륨 함량 변화)

  • Sung, Dongeun;Park, Jae Young;Han, Jiseok;Park, Yooyoung;Cho, Mi Sook;Oh, Sangsuk
    • Journal of the Korean Society of Food Culture
    • /
    • v.32 no.1
    • /
    • pp.52-57
    • /
    • 2017
  • The feasibility of reduction of sodium intake using sun-dried salt and monosodium glutamate (MSG) was studied. Preference test was performed to evaluate the sensory properties of bean-sprout soup and vegetable rice porridge soup. Sun-dried salt and MSG might be a partial substitute for refined salt. There was a significant difference in salt taste strength between sun-dried salt and refined salt. Sun-dried salts 0.45% with MSG 0.07% resulted in the highest taste preference compared to that of sun-dried salts 0.60% without MSG in bean-sprout soup, which resulted in 23.9% reduction of sodium intake. Sun-dried salts 0.38% with MSG 0.04% resulted in the highest taste preference compared to sun-dried salts 0.53% without MSG in vegetable rice porridge soup, which resulted in 25.4% reduction of sodium intake. There seemed to be a synergistic effect on reduced usage of sodium salt when MSG was used in vegetable rice porridge and bean-sprout soup with sun-dried salt.

Light Weight Korean Morphological Analysis Using Left-longest-match-preference model and Hidden Markov Model (좌최장일치법과 HMM을 결합한 경량화된 한국어 형태소 분석)

  • Kang, Sangwoo;Yang, Jaechul;Seo, Jungyun
    • Korean Journal of Cognitive Science
    • /
    • v.24 no.2
    • /
    • pp.95-109
    • /
    • 2013
  • With the rapid evolution of the personal device environment, the demand for natural language applications is increasing. This paper proposes a morpheme segmentation and part-of-speech tagging model, which provides the first step module of natural language processing for many languages; the model is designed for mobile devices with limited hardware resources. To reduce the number of morpheme candidates in morphological analysis, the proposed model uses a method that adds highly possible morpheme candidates to the original outputs of a conventional left-longest-match-preference method. To reduce the computational cost and memory usage, the proposed model uses a method that simplifies the process of calculating the observation probability of a word consisting of one or more morphemes in a conventional hidden Markov model.

  • PDF