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http://dx.doi.org/10.5392/IJoC.2021.17.2.048

Mobile News Engagement in a South Asian Context: Roles of Demographics, Motivations, and News Type Preferences in News Exposure and Participation in Bangladesh  

Alam, Md. Asraful (Department of Mass Communication & Journalism, Jagannath University)
Kim, Kyun Soo (Department of Communication, Chonnam National University)
Publication Information
International Journal of Contents / v.17, no.2, 2021 , pp. 48-64 More about this Journal
Abstract
This study examines mobile news engagement-conceptualized as news exposure and participation-in the context of South Asia which has experienced tremendous growth in mobile-Internet users without receiving much attention from communication scholars. Along with demographic characteristics, this research incorporates motivational factors (grounded on uses and gratifications-U&G-approach) and news type preferences to explore their roles in mobile news engagement among urban citizens in Bangladesh. Results of a self-administered survey (N = 504) revealed that participants' mobile news engagement partially varied depending on their demographic differences, particularly gender, age, and education. Our study also unveiled that individuals' motivation for sharing information seemed to be a strong predictor of mobile news exposure and participation. In addition, Bangladeshi respondents were more likely to be interested in the hard news in terms of expressing views on news comments and sharing news via mobile platform. Conversely, preference for soft type news had a significant influence on news exposure through mobile browsing. This study provides insights into the understanding of global phenomena of mobile news engagement by unpacking the case of Bangladesh where mobile news usage seems to be an evolving state.
Keywords
Mobile News Engagement; Uses and Gratifications; Motivations; News Type Preference; Bangladesh;
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