• Title/Summary/Keyword: usage intention

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A Study on the Influencing Factors of Continuous Usage Intention of Electronic Official Document 24 System (문서24시스템의 지속사용의도에 영향을 미치는 영향에 관한 실증적 연구)

  • Lee, Hong-Jae;Kim, San-Hae;Han, Kyeong-Seok;Han, Sang-Ung
    • Journal of Digital Contents Society
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    • v.19 no.6
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    • pp.1081-1090
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    • 2018
  • The study has been derived through the empirical analysis so as to find the Continuous Usage of Electronic Official Document 24 System. Total of 236 questionnaires were analysis to users who used or experienced the Electronic Official Document 24 System. As a result of the analysis First Accuracy, Convenience, and Security have a positive(+) effect on Ease of Use. However, Compatibility and Innovation were not effect on Ease of Use Second, Accuracy, Convenience, Security, and Innovation have a positive(+) effect on Perceived Usefulness. However, Compatibility was not effect on Perceived Usefulness. Third, Behavioral Costs have a positive(+) effect Continuous Intention and perceived ease of use positively affects perceived usefulness and Continuous Intention. Finally, perceived usefulness also has a positive effect on the Continuous Intention.

The Factors Influencing Intention to Use Online Community - Based on Undergraduates' Perceptions - (온라인 공동체 이용의도의 영향요인 - 대학생의 인식을 중심으로 -)

  • Kim, Gu
    • Informatization Policy
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    • v.18 no.2
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    • pp.23-48
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    • 2011
  • This empirical study is on the factors that influence college students'intention of using online communities by focusing on the social influence, online community identification and attitude toward using online community, and the perceived usefulness. The results of this study are as follows. First, the most popular online community site is Cyworld, and was found to provide additional services like cafes, blogs, facebook, etc. Second, the social influence in the proposed model has been classified as a subjective norm, perceived usefulness of social influence has been identified as a significant variable, and online community identification of subjective norm was significant. Third, the model configuration in a path relationship between the variables, the indirect effect of online community identification and perceived usefulness affect usage intention of online communities was larger than a direct effect. Therefore, in order to increase the usage intention of online communities, online community identification and perceived usefulness, as well as by attitude toward using online community need to be considered as ways to improve were identified.

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Post-Adoption Behavior : Role of Customer Satisfaction and Customer Loyalty in the Next-Generation Service Upgrading (혁신기술수용 이후 : 차세대 서비스 업그레이드 의향에 대한 서비스 속성만족은 차원과 고객 충성도의 역할)

  • Son, Min-Hee;Han, Kye-Sook
    • Korean Management Science Review
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    • v.26 no.3
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    • pp.79-100
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    • 2009
  • Recently, most tech-based products are of multiple generations, since new-generation products are replacing the older ones as technologies continue to improve. Although, this means that research is needed to examine as much about the role of post-adoption behavior as the missing link between the adoptions of successive generation as first adoption of innovation, there is a dearth of literature explicitly examining consumers' post-adoption behavior, especially in the context of subscription-based service. For the subscription-based services, in spite of the important role of consumer satisfaction, research on the post-adoption behavior can not carefully examine the direct impact of consumer satisfaction on their decision to upgrade by considering usage instead of satisfaction as the missing link between buyers' first adoption and their next-generation adoption. This study identified two types of attribute satisfaction such as basic attribute and core attribute using both literature review and FGI (Focus Group Interview), and tries to investigate how two types of attribute satisfaction has influence on customers' intention to upgrade to the next-generation services. and a moderating role of customer loyalty between attribute satisfaction and intention. The empirical results show that core-attribute satisfaction has a negative influence on customers' intention to upgrade, due to the moderating role of customer loyalty, but it can raise their intention to upgrade next-generation services. However, basic-attribute satisfaction, on the other hand, appears to positively influence both customer loyalty and the intention to upgrade. We also find that the consumer attribute satisfaction is influenced by consumer innovativeness, her perception of service and the usage of each features' type in different ways. Finally, academic and practical implication is made, limitation is clarified and a direction for further studies is suggested.

A study of HTML5 Service Quality on Usage Intention of Smart Learning (HTML5 서비스 품질이 스마트러닝 사용의도에 관한 연구)

  • Roh, Eun-Hee;Lee, Hong-Je;Han, Kyeong-Seok
    • Journal of Digital Contents Society
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    • v.18 no.5
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    • pp.869-879
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    • 2017
  • This study identifies the effects of HTML5 service quality on the use intention of smart learning and present the policy implications through empirical studies. This study select assurance, reliability, tangibles, responsiveness, empathy as independent variables of HTML5 service quality and also select perceived usefulness, degree of perceived ease of use as parameters and select use intention of smart learning as dependent variables. The control variables such as learning devices, service, learning place, use age, use times are adapted. As a result of analysis by applying the structural equation model, it was estimated that the reliability of HTML5 service quality, tangibles affect negatively on perceived ease of use, but reliability, assurance, tangibles, empathy, responsiveness of HTML5 service affect positive impacts on perceived usefulness, and also certainty, empathy, responsiveness was identified as positive impacts on the perceived ease of use. It was proven that perceived ease of use effect positive on the perceived usefulness and also usefulness or ease to use have positive effects on the usage intention of users.

Intrinsic and Extrinsic Factors Affecting Use of Sharing Economy Services and the Moderating Effect of Benefits (공유경제 서비스 사용에 영향을 미치는 사용자의 내외적 요인과 이익의 조절효과)

  • Kim, Sanghyun;Park, Hyunsun;Lim, Jeongtaek
    • The Journal of the Korea Contents Association
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    • v.20 no.12
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    • pp.482-491
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    • 2020
  • This study proposed a research model based on self-determination theory and unified theory of acceptance and use of technology to explain the factors influencing intention to use sharing economy services. A total of 392 responses were collected, and structural equation analysis was performed with AMOS 22.0. The results are summarized as follows. First, self-technological aptness and trust had a positive effect on intention to use sharing economy services. Second, access bigger market and environmental friendliness had a positive effect on intention to use sharing economy services. Third, intention to use sharing economy services had a positive effect on actual usage of sharing economy services. Finally, benefits was found to strengthen the relationship between intention to use sharing economy services and actual usage of sharing economy services. The findings of this study would provide a theoretical framework for sharing economy services and important information for understanding individuals using the sharing economy services.

A Study on the Factors Affecting the Continuous Intention to Use Digital Content Over-the-Top Service (디지털콘텐츠 OTT서비스의 지속사용의도에 영향을 미치는 주요 요인에 관한 연구)

  • An, Sunju;Seo, Jay;Choi, Jeongil
    • Journal of Korean Society for Quality Management
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    • v.50 no.1
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    • pp.105-124
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    • 2022
  • Purpose: The purpose of this study is to examine the factors that influence the pre-use expectation and the continuous usage intention of the OTT services. Methods: For empirical analysis, the survey for this study was administered with many anonymous people who had previously used any of the OTT services and valid 192 data were analyzed by SPSS and PLS-SEM. Results: The results of this study are as follows. Personalization and understandability in the information quality didn't significantly affect confirmation. Ease of use and search of the system quality significantly affected confirmation. Also, it was found that content diversity, content recency, and content playfulness as the characteristics of the content quality significantly affected the expectation confirmation. OTT service fees also significantly affected the expectation confirmation. It also significantly affected perceived usefulness and satisfaction. Finally, satisfaction positively influenced the continuouse intention to use. Conclusion: The findings of this empirical analysis shows that the specific characteristics related to the relationship of expectation confirmation, perceived usefulness, satisfaction, and continuous usage intention with respect to OTT services through the Post Acceptance Model (PAM). Because system quality, content quality, and service fees meeted users' expectations, OTT services need a strategy that can boost the users' positive perceptions or experiences by reinforcing these three factors.

A Study on Continuance Usage Intention of ChatGPT (ChatGPT의 지속 사용 의도에 관한 연구)

  • Dong Young Lee;Seok Chan Jeong;Sang Lee Cho
    • The Journal of Bigdata
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    • v.9 no.1
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    • pp.17-30
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    • 2024
  • This study categorizes the factors that affect the intention to continue using ChatGPT into positive motivational factors (personalization, social influence) and negative motivational factors (privacy concern, perceived risk) and investigates whether they affect the intention to continue using ChatGPT through information trust, performance expectancy, and effort expectancy. To this end, a survey was conducted among 265 adults in their 20s and above who have used ChatGPT service. The results showed that personalization and social influence had a defining effect on information trust, performance expectancy, and effort expectancy. For privacy concern, we found a negative effect of wealth on performance expectations, but not on effort expectations. Perceived risk had a negative effect on performance expectancy and effort expectancy. In addition, information trust, performance expectancy, and effort expectancy have a defining effect on continuance intention. This study extends the scope of existing research that focuses on positive factors, deepens our the understanding of ChatGPT. It also provides useful suggestions for continued use of ChatGPT.

Exploring the Relationship between the Level of News Usage on Influenza A(H1N1) and Media Users' Behavioral Intention toward Personal and Public Health Protection: Focusing on Protection Motivation Theory (신종플루 뉴스 이용 정도가 개인 및 공중에 대한 건강보호 행위의도에 미치는 영향에 관한 연구: 보호동기이론을 중심으로)

  • Kim, Yeo-Ra
    • Korean journal of communication and information
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    • v.51
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    • pp.5-25
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    • 2010
  • The purpose of this research examined the relationship between the level of news usage on Influenza A(H1N1) and media users' behavioral intention toward health protection. Specifically, the study investigated causal relationships among exposure of media information on Influenza A(H1N1) as an independent variable, psychological protection motivation factors such as perceived severity, vulnerability, response efficacy, & self-efficacy as mediated variables and behavioral intention on personal and public health protection as dependent variables using structure equation model analysis. Self-reported questionnaires were administrated to 460 college students. The result indicated the followings. First, the level of news usage on Influenza A(H1N1) was not statistically significant on influencing behavioral intention toward personal and public health protection. Second, perceived severity, vulnerability, and self-efficacy were significant variables on behavioral intention toward personal health protection whereas perceived vulnerability and response efficacy were significant on public health protection. The function among factors in protection motivation theory is dependent upon whom protected from illness.

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The Research of Exploring Factors Impact on User's Continuance Usage of Chinese Short-clip Application: Based on the Unified Theory of Acceptance and use of Technology (UTAUT) and Flow Theory (중국 쇼트 클립 어플리케이션 지속 이용의도 연구: 플로우 이론과 통합기술수용모형을 바탕으로)

  • Xiang, Yue;Nam, Yoonjae
    • The Journal of the Korea Contents Association
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    • v.19 no.2
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    • pp.568-580
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    • 2019
  • This research explored how the various of factors including performance expectancy, effort expectancy, social influence and facilitating conditions and some external factors consisting of critical mass, attention, perceived enjoyment, and time distortion had impacts on users' usage of short-clip application based on flow theory and the UTAUT model. The research employed SEM with 263 valid questionnaires. The results showed that social influence and satisfaction factors had positive impacts in sustainable usage of mobile short-clip application, while the other factors have no special effect on it. The results also indicated that time distortions had a negative effect in the intention of continuous usage. Furthermore, performance expectancy, perceived enjoyment, and time distortions had positive impacts in users' satisfaction. The beneficial effects of critical mass on social influence had been recognized through this study.

A Structural Model on Usage Behavior of Ubiquitous Campus Service (유비쿼터스 특성이 U-서비스 이용에 미치는 영향: U-캠퍼스 환경을 중심으로)

  • Park, Cheol;You, Jae-Hyun
    • Information Systems Review
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    • v.8 no.1
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    • pp.81-99
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    • 2006
  • Recently, the area of ubiquitous has gained a great attention both in academics and in business organizations as we are entering an ubiquitous society where people can interact at "anytime" and "anywhere". To preoccupy the leading status for the next generation of IT technology, many countries such as Korea, Japan, and US are concerned the ubiquitous. In this tendency, companies want to identify what factors make people use ubiquitous in order to develop the effective ubiquitous service and to supply the higher quality service. However, prior researches on ubiquitous are focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating ubiquitous services. To offer the service materials for development, from the viewpoint of the customer, important factors to use ubiquitous services are investigated in this study. Moreover, the study was progressed up to the new area of investigation how much these factors influenced ubiquitous service actual usage. To achieve these goals, Ubiquitous service adopting reflected in ubiquitous service characteristics was suggested in this study. The results of this study are as follows. First, contextual offer, ubiquity, invisibility are positively related to perceived value. Second, perceived value is positively related to usage intention but perceived risk is negatively related to usage intention. Third, usage intention is positively related to usage frequency. Based on these results, managerial implications for ubiquitous service vitalization are discussed. Lastly, the limitation of this research and further research issues are suggested.