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http://dx.doi.org/10.9728/dcs.2017.18.5.869

A study of HTML5 Service Quality on Usage Intention of Smart Learning  

Roh, Eun-Hee (Department of College of Liberal Arts & Sciences, Hansung University)
Lee, Hong-Je (Department of IT Policy Management, Soongsil University)
Han, Kyeong-Seok (Department of Business Administration, Soongsil University)
Publication Information
Journal of Digital Contents Society / v.18, no.5, 2017 , pp. 869-879 More about this Journal
Abstract
This study identifies the effects of HTML5 service quality on the use intention of smart learning and present the policy implications through empirical studies. This study select assurance, reliability, tangibles, responsiveness, empathy as independent variables of HTML5 service quality and also select perceived usefulness, degree of perceived ease of use as parameters and select use intention of smart learning as dependent variables. The control variables such as learning devices, service, learning place, use age, use times are adapted. As a result of analysis by applying the structural equation model, it was estimated that the reliability of HTML5 service quality, tangibles affect negatively on perceived ease of use, but reliability, assurance, tangibles, empathy, responsiveness of HTML5 service affect positive impacts on perceived usefulness, and also certainty, empathy, responsiveness was identified as positive impacts on the perceived ease of use. It was proven that perceived ease of use effect positive on the perceived usefulness and also usefulness or ease to use have positive effects on the usage intention of users.
Keywords
HTML5; Smart Learning; Service Quality; Perceived easy of use; Perceived usefulness; Intention to use;
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Times Cited By KSCI : 5  (Citation Analysis)
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