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http://dx.doi.org/10.5392/JKCA.2020.20.12.482

Intrinsic and Extrinsic Factors Affecting Use of Sharing Economy Services and the Moderating Effect of Benefits  

Kim, Sanghyun (경북대학교 경영학부)
Park, Hyunsun (경북대학교 경영학부)
Lim, Jeongtaek (대구테크노파크 융합기획실)
Publication Information
The Journal of the Korea Contents Association / v.20, no.12, 2020 , pp. 482-491 More about this Journal
Abstract
This study proposed a research model based on self-determination theory and unified theory of acceptance and use of technology to explain the factors influencing intention to use sharing economy services. A total of 392 responses were collected, and structural equation analysis was performed with AMOS 22.0. The results are summarized as follows. First, self-technological aptness and trust had a positive effect on intention to use sharing economy services. Second, access bigger market and environmental friendliness had a positive effect on intention to use sharing economy services. Third, intention to use sharing economy services had a positive effect on actual usage of sharing economy services. Finally, benefits was found to strengthen the relationship between intention to use sharing economy services and actual usage of sharing economy services. The findings of this study would provide a theoretical framework for sharing economy services and important information for understanding individuals using the sharing economy services.
Keywords
Sharing Economy; Technology Acceptance; Intrinsic and Extrinsic Factors; Benefits;
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Times Cited By KSCI : 6  (Citation Analysis)
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