• Journal of the Ergonomics Society of Korea
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• v.6 no.1
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• pp.33-40
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• 1987

To study the body trunk basic to Clothing construction, and study the peculiarities of visual spatial division, necessary items are measured indirectly from 216 unmarried women from 19 to 24 years old by a photographic net-work method. In so doing, the problem of Fashion Design in establishing the location of Darts for Basic Dress is not considered. The following results are obtained. 1) Indirect measuring method, is obtained approximate to actual size, with an error of .+-. 2.8cm. 2) In the modeling plan of Dart location viewed from the visual-spatial division in Basic Dress, it is concluded that Darts are to be placed at the point of 1/3k+1/5k form the waist. From the aesthetic point of wiew, it is more appealling for darts to be placed at the point of 6cm .+-. 0.6cm right or left of center. 3) From direct measurement dart location can be set based on bust point width, and from indirect measurement, dart location can be set based on waist width.

• Journal of Fashion Business
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• v.14 no.1
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• pp.76-85
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• 2010

The purpose of this study was to investigate the relationships among advertisement attitudes, brand attitudes, and purchasing intention in wedding dress Internet advertisement, using SEM (Structure Equation Modeling). Two hundred two unmarried women participated in this study. For this study, banner advertisement stimuli was developed. Descriptive statistics, factor analysis, AMOS were used for data analysis. The results are as follows: First, advertisement attitudes affected positively brand attitudes. Second, brand attitudes influenced positively purchase intention. Finally, advertisement attitudes affected positively purchase intention. It appears that advertisement attitudes influenced purchase intention directly or indirectly via brand attitudes. Based on these results, fashion advertisement promotion marketing strategies would provide for wedding dress marketers.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.2
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• pp.51-57
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• 1986

This study was attempted to investigate the relationship between fashion leadership and self-confidence. Self-confidence was measured with Kim's Personality Scale, and fashion leadership was assessed with Hirschman and Adcock's questionnaire. These questionnaires were administered to 412 unmarried women in Taegu. For statistical analysis, the Pearson's Product-moment correlation coefficients, F-test, and Scheffe test were used. The results were as follows: 1. There was highly significant relationship between fashion opinion leadership and fashion innovativeness. 2. There was significant positive relationship between fashion leadership and self-confide-rice. 3. There was significant difference in self-confidence between innovative communicators and non-innovative communicators.

• The Research Journal of the Costume Culture
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• v.13 no.3 s.56
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• pp.503-512
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• 2005

This study is to analyze the social symbolism of the dress described in the traditional Korean folktale focusing on the Chosen Dynasty. As references, An outline of the Korean oral literature: 82 volumes in total and written Korean narrative:7 volumes in total written by Kim Hyen Ryong were selected. As regards method of study, first, the social symbolism of the dress described in the traditional folktale has been extracted: afterwards, those were classified and summarized according to theme of a clothing, hairstyle, and belt, etc. And the social symbolism of the dress has been analyzed based on the theory of symbolism. As a result of the analysis, following conclusion has been obtained. First, political relationship and ideology represented through costumes. Second, old customary clothing behaviour represented. Third, sex and age symbolism were represented through protagonists. Fourth, married or unmarried symbolim represented.

• Journal of the Korean Home Economics Association
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• v.40 no.1
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• pp.163-178
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• 2002

This study, focused on reuse of the concepts of unused clothing recycling, was intended to provide basic materials and suggestions for establishing the drastic measures necessary for consumer education related to recycling by investigating how experiences in the recycling of unused clothes would show up according to environmental consciousness and recycling consciousness and then probing the scheme for the recycling of clothes. Since it was found that recycling consciousness was the variable that exerted a great effect on experiences in recycling unused clothes, consumer education about recycling will have to be revitalized. And detailed and specialized education on environmental consciousness is more important than emphasis on the importance of environmental consciousness.

• The Journal of Korean Society for School & Community Health Education
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• v.1 no.2
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• pp.1-16
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• 2000

Objectives: The purpose of this research is to identify and understand sexuality in 10th grade co-ed students in Seoul, Korea in order to construct practical curriculum for sex education for youth. Method: One-hour class per week was done to the 3 classes among 6 classes for Spring semester in 1999: small group discussion(for 3 classes) & questionnaires(6 classes) were taken. Results: Despite the increased number of sex education programs, peers apparently remain the major source of information and the counselor of their sexual problems. The rate of correct answer of the sex knowledge is still low, especially on biological aspects of opposite sex. Western culture and women's movements have changed our society. In turn, sexual sterotypes and roles have been changing. Small group discussions were taken after the classes of pregnancy, abortion and unmarried parents. Their opinions on maintaining virginity were collected. The condition of choosing spouse and boy/girl friend is quite different in many aspects.

• Journal of the Korean Home Economics Association
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• v.43 no.1 s.203
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• pp.243-253
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• 2005

The purpose of this study was to examine the advertising effects of wedding internet advertisement types such as Static, pop-up, and flash banners. The survey subjects were 604 unmarried female consumers, consisting 202 in the static banner group, 201 in the pop-up banner group, and 201 in the flash banner group. Descriptive statistics, ANOVA, and Duncan test were used for data analysis. In the results, regarding the attitude toward advertisement, pop-up banner was the most effective on the cognitive component, while static banner was the most effective on the behavioral component. Regarding the attitude toward brand, pop­up and flash banner advertisements were more effective than static banner. However, there were no significant differences between the 3 groups in purchasing intention. Based on these results, strategies for wedding dress internet advertisement were suggested.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.7
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• pp.1227-1235
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• 1997

The purpose of this study was to classify the somatotype based on the side view and to analyze the characteristics of each somatotype. In order to reduce the burden of stocks and increase clothing fitness, systematic information on typical body sizes and somatotypes is essential. The subjects were 206 unmarried women aged from 19-29. Data were collected through anthropometry and photometry and analyzed by factor analysis, cluster analysis and analysis of variance. As the result of factor analysis for the classification of somatotypes, 8 factors which explain 74.7% of variance were extracted from 35 photometric and 17 anthrometric data. Using factor scores cluster analysis was carried out and the subjects were classified into 4 cluster.Each cluster was classified as bending type, swayback, turning over type and straight type accordding to its position to the relativeplumb line and their side view contour.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.982-992
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• 2002

The purpose of this study is to investigate the clothing memory which affects apparel purchase behavior. The construction of clothing memory, the relationship between clothing memory and apparel purchase behavior, and the difference of clothing memory among persons by demographic variables are examined 746 female apparel consumers answer the questionnaire and data are analyzed by factor analysis, canonical correlation, Pearson correlation, and t-test. The result of this study are as follows; 1. There are three dimensions in the clothing memory which memory apparel purchase behavior; general memory about clothing, memory of appropriate clothing for oneself and memory of apparel purchase. 2. nothing memory affects apparel purchase behavior. General memory about clothing plays the most important role in the apparel purchase behavior especially in the amount of apparel purchase. 3. Unmarried young women with high income, high education level, and decent job have large amount of clothing memory.

• Korea journal of population studies
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• v.21 no.2
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• pp.5-36
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• 1998

This study examines the change of female labor market structure during the last several decades, focusing the effects of demographic factors such as declining fertility and increasing educational attainment of women. Women of the recent cohort tend to postpone their first marriages, to attain higher levels of education, and to have smaller number of children than women of the old cohort. This demographic trend results in the change of the population compositions in a way that population subgroups with high labor force participation have been increased. In addition, women of each population subgroup supply their labor in the market with higher rate than their old cohort counterparts. The labor force participation rate of highly educated women, and of married women has been increased faster than that of women with low education and of unmarried women. Although childbirth is still one of the most critical barrier for the women's participation, more and more women with young children tend to work for pay than ever before. In spite of the demographic change which is supportive to the increasing labor force participation, the Korean labor market have lost its female participants for the last year of the economic restructuring, reflecting demand-side factors as well as demographic factors are essential to determine the labor force participation of women.