Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
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A Study on the Relationship Between Fashion Leadership and Self-Confidence

패션리더쉽과 자신감과의 상관연구

  • Cho Pill Gyo (Dept. of Home Economics, Teacher's college, Kyungbook National University) ;
  • KOO Eun Young (Dept. of Home Economics, Teacher's college, Kyungbook National University)
  • 조필교 (경북대학교 사범대학 가정교육학과) ;
  • 구은영 (경북대학교 사범대학 가정교육학과)
  • Published : 1986.08.01
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Abstract

This study was attempted to investigate the relationship between fashion leadership and self-confidence. Self-confidence was measured with Kim's Personality Scale, and fashion leadership was assessed with Hirschman and Adcock's questionnaire. These questionnaires were administered to 412 unmarried women in Taegu. For statistical analysis, the Pearson's Product-moment correlation coefficients, F-test, and Scheffe test were used. The results were as follows: 1. There was highly significant relationship between fashion opinion leadership and fashion innovativeness. 2. There was significant positive relationship between fashion leadership and self-confide-rice. 3. There was significant difference in self-confidence between innovative communicators and non-innovative communicators.

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