• Journal of Fashion Business
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• v.10 no.4
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• pp.45-54
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• 2006

This study analyzed the purchasing behavior for underwear, with the subjects of pregnant women, and the trend of its fit preference and thereby looks into the practices of their clothing life to provide the basic data for the formation of maternity clothing industry, focusing on the underwear development in response to pregnant women's body type features. The conclusion were as follows: 1. The analysis of underwear wearing practices for the women in the pregnancy of eight months or longer and those after the delivery within one month showed that about 80-90% of them wore panties or brassieres and about 70% of them did not wear girdles, thus with a lower level for girdles than for panties or brassieres. 2. The surveys of the satisfaction and fit for two designs each with the high wearing frequency did not show any relatively significant difference in assessment by the design. The analysis of the satisfaction by the part with the maternity underwear indicated that in the case of panties the respondents were dissatisfied with the length as to be long, and also dissatisfied with waist circumference, abdomen circumference, private parts, and groin as to be small, reflecting that the circumference coverage of the panties in the market was not effectively managed.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.1
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• pp.29-40
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• 1998

This study is to develope positioning strategy of fashion underwear market through the perceptual map which can analyze the psychological positioning of the existing fashion underwear brand. A positive study has been made on 176 women in their teens and twenties who live in the Seoul area through questionaire. The collected data was analyzed with Multidimensional Scaling Method, Conjoint Analysis and Cluster Analysis and so on. The results of analyzing the competitive relationships for attributes and the ideal points are as follows: The consumers groups are divided into three market segments on the basis of the ideal points about fashion underwear attributes. $\ulcorner$calvin Klein$\lrcorner$ evaluated excellent in design and color, brand and function attributes, and also appealed well to the segment market 2. $\ulcorner$calvin Klein$\lrcorner$ has good positioning at the fashion underwear market, and as well as the possibility of growth. $\ulcorner$Body Guard$\lrcorner$ appealed well in segment market 1 which highly valued the material and price attributes and $\ulcorner$Body Guard$\lrcorner$ competes with $\ulcorner$Benetton Undercolor$\lrcorner$ in this market. $\ulcorner$Hunt Innerwear$\lrcorner$ has possibilitiy to be appealed in segment market 3. Finally, it is necessary for each fashion underwear company to analyze and develope the segment market 3. Each company has to develope the brand that can appeal in the segment market 3 in which function was highly valued, and has better to make strategies that develope more functional products like sports underwear, bodysuit and bodywear and so on.

• The Research Journal of the Costume Culture
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• v.20 no.2
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• pp.154-168
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• 2012

This study examined size combination suitability of the underwear sets in home shopping and discussed the degree of consumer satisfaction as well as purchase criteria and evaluation after purchase of women's underwear. The survey was conducted from 1st to 15th September 2010 on a total of 300 women aged between 20 to 50, living in Seoul and Gyeonggi-do region who had bought women's underwear through home shopping. The completed data, 245 out of 300, was used for the final analysis. The analysis conducted in the study with SPSS statistics package includes frequency analysis, reliability analysis, factor analysis, chi-square analysis, $t$-test, ANOVA and Duncan's Multiple Range test. Evaluation items on purchase criteria and evaluation after purchase were processed with factor analysis. The results of the present study showed that product differentiation strategies are required based on age in order to improve consumer satisfaction and repurchase intention in home shopping underwear. Moreover, most of underwear products sold in sets in home shopping are provided based on the brassiere size. As a result, women who do not fit into the home shopping underwear size combination may be less satisfied. When consumers choose their own brassier and briefs size or combinations of various brassier and briefs sizes, it would increase consumer satisfaction.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.5
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• pp.645-654
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• 2013

This study investigated the difference of reference price, preference and quality perception of high functional underwear according to innovation cues. High functional underwear was selected as a research stimulus due to its technological innovative characteristics. A total of 93 male university students participated as subjects and data were collected by simple random experimental design operationalized with three types of innovation stimulus cues. Two types of internal reference price perception-expected price and fair price, preference, and 9 items of product quality perception-8 functional properties and overall quality of stimulus were measured with a questionnaire. The result supported the difference of reference price and quality perception by product innovation cue. The higher cue level group perceived two types of reference price and the overall quality higher than the lower cue level group. The difference of the expected price and fair price, the influence of functional properties on overall quality, and relations of the variables were discussed in depth.

• Journal of the Korea Fashion and Costume Design Association
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• v.3 no.2
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• pp.63-73
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• 2001

Underwears treated by aroma capsule(UTA) have been known to have many advantages than normal underwears, for example, UTA has antimicrobial and deodorant properties. In this experiment, we examined antimicrobial and deodorant effect of UTA treated by rose and lemon fragrance, Mechanical properties of UTA including surface property, bending property and shear property were also tested. The results are as follows,1. The effects of antibacterial is estimated as 33% and the efficiency of deodouration is about 95 % in UTA. 2. The fragrance of UTA maintained even after 25 times washout. 3. Bending and shear properties were not changed in UTA However it decreased the coefficient of friction of the textures and the smooth surface was detected when the human skin was contacted.

• Journal of Fashion Business
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• v.5 no.2
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• pp.35-48
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• 2001

The purpose of this research is to understand the importance and structure of underwear which is the closest cloth to the body. Scope of this research is from middle of 19th century to the beginning of 20th century. Firstly, I studied background of the times and change of women's status and duty. Secondly, I examined the outer garment closely by the ideal beauty of each period based on the study, and thirdly I looked into structure ways of underwear. Then lastly, I took a close look about the relation of outer garment and underwear, comparing with and researching both. I studied this research, focusing on corset, crinoline and bustle based on main characters such as reform and transform among several functions of underwear. The research results are such as follows. First of all, when women's social and economic status was subjected to men, women had worn corset and fashionable dresses even though there was many object movements and vices in women's garment. Secondly, according to those movements, the ideal beauty had changed little in the same sort emphasizing on breast and hip. Thirdly, structure method of underwear changed by ideal beauty and shape of outer garment. Due to increasing sports participation, improvement of women's position, achievement of practical use, women used more drawers and stopped wearing hoop. And the weight of underwear like combination and suspender attached to corset had decreased and advanced into the more practical way. Because of industrialization, function seemed to be granted by technology development, social position change of femininity.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.3
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• pp.135-147
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• 2011

The purpose of this study was to analyze clothes-wearing of Chinese female university students in Hangzhou. By random sampling, a total of 183 Chinese female students in Hangzhou aged between 17 and 24 were used into data analysis from November 20, 2010 to January 20, 2011. The questionnaires consisted of 36 questions in total. The results were as follows : According to the result of the purpose of wearing clothes in winter, it was found that many female students wore clothes for a "protection purpose" or "ornamental purpose" in winter. As for the question about whether or not underwear was worn in winter, Chinese students answered that more upper underwear was worn than lower underwear. As for the question about the types of outer garments, Chinese students answered that they wore 3-layered upper garments in winter most. The upper garments worn in winter preferred most was long coat(68.3%). In the survey on the types of accessories, More Chinese students wore mufflers and gloves while less students wore hats and earmuffs.

• International Journal of Human Ecology
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• v.6 no.2
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• pp.1-9
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• 2005

The purpose of this study was to investigate the effects of two kinds of underwear material on subjects exercising and resting in an ambient temperature of $20^{\circ}C$, a relative humidity of 60% and an air velocity of 0.13m $see^{-1}$. Two kinds of underwear ensemble were tested, differing in their hygroscopic properties: 100% wool (W) with higher moisture regain and 100% cotton (C) with lower moisture regain. Five young females served as subjects. The experiments comprised two repeated periods of 15 min exercise on a treadmill with a speed of 6km $h^{-1}$ followed by 10 min rest. The main results were as follows: 1) Mean skin temperature was significantly higher in W than in C throughout the whole experimental period (p<0.05). 2) The temperature and humidity of the microclimate between the skin and underwear provided by the first layer of clothing was higher in W than in C (p<0.1 and p<0.05, for temperature and humidity, respectively). 3) Heart rate was significantly higher in W than in C (p<0.05). 4) Subjects felt warmer during the second exercise session when wearing wool rather than cotton (p<0.05), and they also reported more increased wetness during the second exercise and rest periods in W than in C (p<0.05). These results suggest that underwear made of wool with higher moisture regain might not act as effectively as cotton to transfer exercise-induced heat from the body to the surrounding air when light exercise is taken in a thermally-neutral environment.

• Journal of the Korea Fashion and Costume Design Association
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• v.8 no.2
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• pp.159-170
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• 2006

This study aims to examine the expressive properties of contemporary corset, and to develop designs and produce patterns for corset look clothes. Through these courses, it develops a pattern that may all meet the exactness, functionality and aesthetic aspects of a pattern and provides materials that may help create a corset look design in the course of actuallymaking a garment. Based on the elements mentioned above, a total of three (3) real works were developed and their patterns were created. The patterns include two (2) flat patterns and one (1) patterns using the draping method. The results found in the course of creating works and patterns are as follows: With new corset look designs, this study was able to artificially highlight the body and express the beauty of costume through revelation of the body In addition, it explored the possibility that the phenomenon that underwear becoming outerwear may be a new idea in dress designing.

• Journal of the Korean Society of Clothing and Textiles
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• v.45 no.6
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• pp.935-948
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• 2021

This study aimed to typify men's beliefs, perceptions, values, and attitudes, regarding foundation underwear, and examine the characteristics of each perception. Thirty-one statements on men's correctional underwear were selected, and Q classification was conducted with 20 men in their 30s and 40s as the P samples. Factors were extracted using principal component analysis and varimax rotation. Type 1 was the "fit improvement disadvantage cover type", which covered the target area, and improved the clothing fit. Type 2 was referred to as the "highlighting the advantages of chest correction" type, that was used to improve chest correction and exercise efficiency. "Positive wear for compensation of the abdomen", was listed as type 3, and was worn for abdominal correction. It was believed that type 3 could be used to correct body shape even if it was uncomfortable. Type 4, the "hip-up correction functional type", emphasized functionality based on its hip-up correction design.