• Title/Summary/Keyword: uncertain environment

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Effective R&D investment strategy using real options (실물 옵션 이론을 활용한 효과적인 R&D 투자 전략)

  • ;Wonsoon Hong
    • Proceedings of the Technology Innovation Conference
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    • 2001.06a
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    • pp.117-130
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    • 2001
  • R&D is the core competence of an enterprise. Furthermore, R&D requires huge capital investment and has very risky characteristics. Therefore, to be successful in R&D process, several approaches of engineering economics are used prior to decision-making. Until now, typical approaches of engineering economics such as NPV(net present value) or DCF(Discounted cash flow) have been used. But, they cannot properly capture managerial flexibility to adapt and revise later decisions in response to unexpected market development. In a constantly changing and always uncertain marketplace, managerial operation flexibility and strategic adaptability have become vital in order to successfully capitalize on favorable future investment opportunities and limit losses from adverse market development. For the alternatives of conventional static decision-making approaches, new concept of using real options is introduced. Real option theory is based on financial option's characteristics and checks every revision interval whether situation have changed favorable to decision maker or not. In advantageous situation, the decision maker has only to go on. In contrast, with unfavorable situation, he abandons the investment immediately. In this aspect, real option model is more suitable in very uncertain and dynamic business environment in that it can provide the opportunity to cope with flexibility. This paper suggests efficient and effective R&D investment strategy by using real options model. In addition, this paper compares financial options and real options.

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A Research on the Uses of Storytelling Approach for Architecture (건축분야에서의 스토리텔링 기법 활용방안 연구)

  • Yoon, Ki-Byung
    • Journal of the Korean housing association
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    • v.18 no.1
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    • pp.53-60
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    • 2007
  • Storytelling approach is the way to formulate and solve problems using stories. Story is a means to understand and react everyday life that can be regarded as multi-dimensional problems. The approach becomes popular in various fields in conjunction with digital technology. In particular, it is used to solve problems in relation to whole context. In design, storytelling approach is used to clarify design constraints. It can be used to clarify and communicate thoughts for design artifacts, and to understand how the artifacts might be used in particular circumstances. In particular, the approach is useful to use under uncertain circumstances. In architecture, storytelling approach can be used in the area of design generation, design critique and capturing design knowledge. In design generation, it can be used to describe and formulate design experiences rather than simple designing artifacts. The approach formalizes design based on stories of user experiences. Digital technology such as virtual reality can be used to experience designed spaces for design modifications. In design critique area, it can be used to fill uncertain facts for historical buildings as welt as different from present status. Such stories can be used to build digital modeling and used to open criticism. Stories can be used to formalize knowledge in architectural domain as a form of implicit knowledge for certain projects. In architecture, it often is required to design types of environment never experienced before as well as to accomodate fast changing technologies. Storytelling methodology can be used as a method to cope with uncertainty and complexity in design requirements along with accumulating design knowledge.

Dynamics Identification and Robust Control Performance Evaluation of Towing Rope under Rope Length Variation

  • Tran, Anh-Minh D.;Kim, Young-Bok
    • Journal of Power System Engineering
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    • v.20 no.2
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    • pp.58-65
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    • 2016
  • Lately, tugboats are widely used to maneuver vessels by pushing or towing them where tugboats use rope. In order to correctly control the motion of tugboat and towed vessel, the dynamics of the towline would be well identified. In real application environment, the towing rope length changes and the towing load is not constant due to the various sizes of towed vessel. And there are many ropes made by many types of materials. It means that it is not easy to obtain rope dynamics, such that it is too difficult to satisfy the given control purpose by designing control system. Thus real time identification or adaptive control system design method may be a solution. However it is necessary to secure sufficient information about rope dynamics to obtain desirable control performance. In this paper, the authors try to have several rope dynamic models by changing the rope length to consider real application conditions. Among them, a representative model is selected and the others are considered as uncertain models which are considered in control system design. The authors design a robust control to cope with strong uncertain and nonlinear property included in the real plant. The designed control system based on robust control framework is evaluated by simulation.

Near optimal scheduling of flexible flow shop using fuzzy optimization technique (퍼지 최적화기법을 이용한 유연 흐름 생산시스템의 근사 최적 스케쥴링)

  • Park, Seung-Kyu;Lee, Chang-Hoon;Jang, Seok-Ho;Woo, Kwang-Bang
    • Journal of Institute of Control, Robotics and Systems
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    • v.4 no.2
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    • pp.235-245
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    • 1998
  • This paper presents the fuzzy optimization model based scheduling methodology for the efficient production control of a FFS(FIexible Flow Shop) under the uncertain production environment. To develop the methodology, a fuzzy optimization technique is introduced in which the uncertain production capacity caused by the random events like the machine breakdowns or the absence of workers is modeled by fuzzy number. Since the problem is NP hard, the goal of this study is to obtain the near optimal but practical schedule in an efficient way. Thus, Lagrangian relaxation method is used to decompose the problem into a set of subproblems which are easier to solve than the original one. Also, to construct the feasible schedule, a heuristic algorithm was proposed. To evaluate the performance of the proposed method, computational experiments, based on the real factory data, are performed. Then, the results are compared with those of the other methods, the deterministic one and the existing one used in the factory, in the various performance indices. The comparison results demonstrate that the proposed method is more effective than the other methods.

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DEVELOPING U-CITY MARKET SCENARIOS THROUGH A SCENARIO PLANNING APPROACH

  • Yong-Ho Kwon;Jae-Jun Kim;Suk-Hee Han;Jin-Sik Kim;Yoon-Sun Lee
    • International conference on construction engineering and project management
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    • 2007.03a
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    • pp.459-468
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    • 2007
  • The u-City construction project has become a hot topic in the construction market because it seems economic value-added field for construction firms. However, construction firms don't willingly participate in the u-City construction market because environments of the future business for the u-City are very uncertain. Scenario planning is a very powerful method in managing this uncertain planning situation and is based on scenarios that help each enterprise appropriately adapt itself to its own business environments. Therefore it is based on the main principles of systems thinking and multiple futures. For the purpose of dealing with such uncertainties, this paper attempts to develop the possible market scenarios of the u-City construction market in S.Korea through a scenario planning approach. From this perspective, we considered various aspects of the u-City construction such as market demands, technology development, policy level and management environment. After considering the relevant issues, we identified the main trends and key uncertainties. Finally, we developed three coherent u-City construction market scenarios. Construction firms can use these scenarios as a basic reference for market analysis and business strategy. Therefore, this paper is able to enhance the participation of construction firms in the u-City construction market.

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A Study on Media Coverage and Recognition Type of Users about Ubiquitous Environment (유비쿼터스 환경에 대한 언론보도와 수용자의 인식유형에 관한 연구)

  • Ryu, Seung-Kwan;Lee, Jei-Young
    • Korean journal of communication and information
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    • v.32
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    • pp.169-207
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    • 2006
  • This study conducted both a content analysis and Q-methods analysis in order to find media coverage and recognition type of users about ubiquitous environment in digital online age. The perception type of this study were divided into four types in all through Q-methodology. Above all, this study investigated three research problems. First, how is the type of the perception divided into the subjectivity by recognition-characteristic on ubiquitous environment in Korea? Second, what is a trait of character in these same or different types? Third, how did news media cover ubiquitous phenomena overall? Fourth, is there any difference between media coverage and audiences' perception about ubiquitous phenomena? The results show that audiences seem to generally follow the frames that mass media provide. In addition, however, the audiences tend to recognize ubiquitous environment based upon their own schema as following four types: 1. Positive Universality Leading Type, 2. Uncertain Prudence Preference Type, 3. Future Cultural Enjoyment Type, 4. Negative Effect View Type. This study suggests that every efforts such as technology and policies that can improve the quality of ubiquitous environment in Korea should be accompanied.

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DTN Routing for Improving Transmission Efficiency in a Destroyed Environment of Communication Infrastructure (통신 인프라가 파괴된 환경에서 전송 효율 향상을 위한 DTN 라우팅)

  • Jang, Sung-Jin;Lee, Won-Hui
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.20 no.3
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    • pp.37-41
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    • 2020
  • In this paper, we propose a routing method to improve the message transmission efficiency between DTN nodes in an environment where communication infrastructure in the city is destroyed. In the situation where a certain size of communication infrastructure can not function, the message transmission process between the nodes is explained. An effective routing method for improving reliability between nodes was proposed and evaluated using DTN simulator. The routing algorithm with improved reliability in urban areas was confirmed by simulation considering the message transmission relationship between nodes on uncertain path due to the destruction of communication infrastructure. We used a routing algorithm that includes all the contact information the node has experienced in the past. In the simulation of delivering messages in a situation where the communication infrastructure was destroyed, relatively better results were obtained than the existing routing algorithm.

Changing Adaptive Behaviors of TV Drama Producers (환경변화에 따른 TV드라마 제작자의 적응행동변화)

  • Limb, Seong-Joon;Lee, Choonkeun;Choo, Seungyoup
    • The Journal of the Korea Contents Association
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    • v.12 no.12
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    • pp.627-638
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    • 2012
  • This study empirically examines the concept of dynamic capability to recombine the resources such as directors, writers, and actors in the TV drama industry which is one of the most knowledge-based and project-based organizations. Based on the extant literature, it is argued that an organization's usage pattern of critical resources could partly reflect its dynamic capability. This study attempted to verify the hypothesis that Korean TV drama producers would utilize the same resources less repeatedly in the period with more uncertain environment(2003-2009) than the period with more stable and predictable environment(1994-2002). Empirical results partially support the hypothesis, verifying that there are different usage patterns in employing directors between the two periods but that is not the case in employing writers and actors. Such results imply that project-based organizations repeatedly use the same resources in order to pursue efficiency in stable environments whereas they tend to use a variety of different resources in order to adapt to uncertain environments.

$H_{\infty}$ Filter Based Robust Simultaneous Localization and Mapping for Mobile Robots (이동로봇을 위한 $H_{\infty}$ 필터 기반의 강인한 동시 위치인식 및 지도작성 구현 기술)

  • Jeon, Seo-Hyun;Lee, Keon-Yong;Doh, Nakju Lett
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.48 no.1
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    • pp.55-60
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    • 2011
  • The most basic algorithm in SLAM(Simultaneous Localization And Mapping) technique of mobile robots is EKF(Extended Kalman Filter) SLAM. However, it requires prior information of characteristics of the system and the noise model which cannot be estimated in accurate. By this limit, Kalman Filter shows the following behaviors in a highly uncertain environment: becomes too sensitive to internal parameters, mathematical consistency is not kept, or yields a wrong estimation result. In contrast, $H_{\infty}$ filter does not requires a prior information in detail. Thus, based on a idea that $H_{\infty}$ filter based SLAM will be more robust than the EKF-SLAM, we propose a framework of $H_{\infty}$ filter based SLAM and show that suggested algorithm shows slightly better result man me EKF-SLAM in a highly uncertain environment.

The Influence of IS Technology and Communication Uncertainty on IS Voice Behavior: The Role of Susceptibility to Informational Influence of Employee (정보보안 기술 및 커뮤니케이션 불확실성이 제언 행동에 미치는 영향: 개인의 정보 영향 민감성의 역할)

  • In-Ho Hwang
    • The Journal of the Korea institute of electronic communication sciences
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    • v.18 no.1
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    • pp.165-175
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    • 2023
  • As the reduction of information exposure threats by organization insiders contributes to achieving information security(IS) goals, organizations are establishing strict IS policies applicable to insiders and increasing investment in IS systems. However, since IS incidents cause damage to an organization even by malicious information exposure by one person, psychological support for strengthening IS compliance behavior by insiders. This study aims to confirm how the uncertain organizational environment related to IS affects individual IS-related behavior. We surveyed insiders of organizations operating IS policies and tested the hypothesis using 440 samples. As a result, IS technology and communication uncertainty reduced IS voice behavior through IS prospective anxiety, and individuals' susceptibility to information influence moderated the relationship between IS technology, communication, and prospective anxiety and IS voice behavior. Our results suggest the necessity and direction of supplementing the uncertain IS environment in practice.