• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.53-74
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• 2014

Ubiquitous City(U-City) is spotlighted for the new paradigm to solve the problem of urbanization using ICT technology. However, due to the lower profit and the insufficient of citizen-experience service, ubiquitous service(U-Service) is perceived negatively. In this sense, a study for user-centric profitable service development is needed. This study, as a basic research for the development of U-service, is conducted to identify the factors which are affected to acceptance of the U-Service. Technology Acceptance Model is applied for the basic model of the research. The model is modified by the U-City characteristic which has user, technology, and service perspective. The proposed model is empirically tested using survey data collected from 600 citizens of 7 U-City. Structural equation modeling is employed to test the research hypotheses. The survey analysis results are able to apply for basic research of U-Service design, and provide theoretical and practical implications.

• The Journal of Information Systems
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• v.16 no.4
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• pp.51-73
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• 2007

Ubiquitous computing is enhancing computer use by making many computers available throughout the physical environment, but making them effectively invisible to the user. To facilitate the successful adoption and diffusion of ubiquitous computing, it is necessary to figure out the factors affecting the use of U-service. Though the research related to ubiquitous computing has been vigorously conducted from the aspect of system and service provider, there have been very few studies that focus on the user's perspective. Therefore, this study attempts to figure out major factors which are dedicated to the development of ubiquitous computing and u-service, and that ultimately influence the u-business outcome. This study derived the factors that characterize u-service, such as ubiquity, contextual offer, reliability, invisibility, and confidentiality, which are then combined in the TAM model and carry out the path analysis. The research findings indicate that ubiquity affects both the perceived usefulness and perceived ease of use. The reliability and confidentiality were found to affect the perceived usefulness, whereas the contextual offer and invisibility turned out to influence the perceived ease of use. Finally, the relationship among the perceived usefulness, perceived ease of use, and the attitude toward using are identical with the previous research findings related to the technology acceptance model(TAM).

• Journal of Digital Convergence
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• v.10 no.6
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• pp.93-98
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• 2012

This study was to analyze the influences of various factors on the u-health service. Data was surveyed from experienced of u-Health service sectors. We measured legal support, IT-infra, user education, the user education, and the u-Health solution, are the critical success factors for the u-Health service. Also we evaluated u-Health services by survey data from the users. We did also the research to evaluate the validity and reliability of these factors. After that the Analytical Hierarchy Process (AHP) was applied to measure the weights among these factors. Factor analysis resulted in 6 major factors (Eigenvalue > 1.0). The AHP analysis showed the list of Critical Success Factors weighted by its significance priorities. The results of this paper could be the valuable references for the policy making process of the u-Health system in Korea.

• Journal of the Korean Association of Geographic Information Studies
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• v.11 no.2
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• pp.132-147
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• 2008

So far ubiquitous service (u-service) priority has seldom been empirically examined based on the customer's view. It is usual to prioritize the relative importance of u-service variables by the supplier's intuition and a few specialist's experienced knowledge. Such approaches have the disadvantage that they provide only limited empirical information on the field practices in relation to u-service since customer demand of u-service is poorly defined despite abundant interest in this problem. Therefore, the aim of this research was to develop u-service priority model in the context of multi-criteria framework integrating customer and supplier's view, using high technology acceptance theory as major controlling factors. An important question was how to measure or represent criteria that is important to u-service and should be included in a priority model. The selection criteria for the model variables were derived from high technology acceptance theory and AHP approach through the analysis of frequency count, elimination of overlapping factors and brainstorming with specialists. Daegu showed top-rankings in transportation-aid service, guidance service for the eyesight disabled and u-telematics service. In contrast, disaster prevention service and industrial specialized town service ranked highly in the typical supplier's approach were not a dominant determining factor in the u-service priority. The model identified the fact that typical high priority service in terms of supplier's view did not necessarily accompany the important predictor for the u-service priority.

• Journal of Digital Convergence
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• v.11 no.5
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• pp.429-436
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• 2013

Context aware environment u-health service is to provide health service with recognition of a computer. The computer recognizes that a patient can contact real life in many context. Context aware environment service for recommend have to definition of context data and service recommendations related to factors shall be identified. In this paper, Context aware environment of u-health service will be provide context data related to identifies recommendations factors using multivariate analysis method and recommendations factors creation to decision tree, association rule based decision model. health service recommend for significantly context data can be distinguish through recommendation factors of identify. Also, context data of patient can know preference factors through preference decision model.

• The Journal of Society for e-Business Studies
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• v.13 no.2
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• pp.117-147
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• 2008

Developing various ubiquitous computing services (U-services) is being propelled throughout the industry. As U-services are being penetrated into our daily life, research on the factors influencing the acceptance of U-services is highly needed. In this line of study, we examined previous literatures about information technology acceptance and UTAUT model, and applied UTAUT model to U-service acceptance. To characterize the U-services into our research model, we newly introduced 'context based personalization' factor. Since the respondents could not directly experience the U-services yet, we adopted scenario-based questionnaire. For this, we deliberately developed U-service scenario. And then this U-service scenario is verified using capability-based assessment method. Using data collected from 251 respondents, this study found that 'context based personalization' factor was positively and significantly related to the acceptance of U-service as well as UTAUT model's 4 factors such as performance expectancy, effort expectancy, social influence and facilitating conditions.

• Survey Research
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• v.7 no.1
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• pp.1-28
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• 2006

The aim of this study is to develop a scale measuring satisfaction to ubiquitous services. Since the ubiquitous service is not vet implemented but under development, conventional scale construction methods are not directly applicable. In this study, the characteristics of items are studied by observing individual's responses after presenting a video clip describing virtual services. The constructs of ubiquitous service are defined based on those of information system and previous studies of ubiquitous services. Items were generated to reflect the constructs. In the first study, we found six factors (me-centeredness, attractiveness, usability, trust, accessibility, ownership) in the ubiquitous service scale by using exploratory and confirmatory factor analysis. Some items were dropped out that did not show good psychometric properties. In the second study, relationships among the constructs and satisfaction of the service was investigated by using structural equation models. An SEM analysis showed that these six constructs can predict the satisfaction about ubiquitous system, Practical implications and utility of this scale are discussed.

• Journal of Digital Convergence
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• v.11 no.11
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• pp.747-751
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• 2013

Researches on U-Healthcare service integrating medical information and IT technologies are actively conducted. U-Healthcare service is the next generation's medical paradigm that ensures conveniences to many users so that the society recognizes the importance and attempts for commercialization through various business model are performed. To form such U-Healthcare service market safely, various policies on the social structure should be established through the standard and the medical law to systemize of the medical information led by the governmen. Especially, the government's security policy to ensure the safety for the government leading visualization of U-Healthcare should be firmly established. Firstly, this paper presents U-healthcare Service and policy guideline. Secondly, it analyzes security threatening factors for the safe U-Healthcare service. By classifying the analyzed security threatening factors based on three major elements of the security, Confidentiality, Integrity and Availability of security policy for each element is proposed.

• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.51
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• pp.417-439
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• 2011

In order to improve e-Trade service, this paper has deduced impeding factors after review of precedent research on e-Trade and analysis of e-Trade current status. Then an empirical analysis of whether variables deduced are detrimental factors to utilization of e-Trade service has been made on the basis of a research model and relevant hypotheses. The scope of e-Trade service indicated in this paper is limited to use of uTradeHub system. Analytical results for the improvement of e-Trade service clearly indicate that the higher the impeding factor to utilization of the system integration, logistics and customs clearance, marketing and users field, the more necessary the service improvement for invigoration of e-Trade service. However, foreign exchange field does not seem to require attention because SMEs have not active will to do electronic payment through the process of electronic documents.

• Information Systems Review
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• v.8 no.1
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• pp.81-99
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• 2006

Recently, the area of ubiquitous has gained a great attention both in academics and in business organizations as we are entering an ubiquitous society where people can interact at "anytime" and "anywhere". To preoccupy the leading status for the next generation of IT technology, many countries such as Korea, Japan, and US are concerned the ubiquitous. In this tendency, companies want to identify what factors make people use ubiquitous in order to develop the effective ubiquitous service and to supply the higher quality service. However, prior researches on ubiquitous are focused on technical area such as higher data delivery, efficient compression of images, so they do not have given companies beneficial materials for making fascinating ubiquitous services. To offer the service materials for development, from the viewpoint of the customer, important factors to use ubiquitous services are investigated in this study. Moreover, the study was progressed up to the new area of investigation how much these factors influenced ubiquitous service actual usage. To achieve these goals, Ubiquitous service adopting reflected in ubiquitous service characteristics was suggested in this study. The results of this study are as follows. First, contextual offer, ubiquity, invisibility are positively related to perceived value. Second, perceived value is positively related to usage intention but perceived risk is negatively related to usage intention. Third, usage intention is positively related to usage frequency. Based on these results, managerial implications for ubiquitous service vitalization are discussed. Lastly, the limitation of this research and further research issues are suggested.