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http://dx.doi.org/10.7838/jsebs.2014.19.2.053

A Study on the Affecting Factors of U-City Service Acceptance  

Han, Dong Hun (Department of Information and Industrial Engineering, Yonsei University)
Kim, Kwang Soo (Department of Information and Industrial Engineering, Yonsei University)
Leem, Choon Seong (Department of Information and Industrial Engineering, Yonsei University)
Publication Information
The Journal of Society for e-Business Studies / v.19, no.2, 2014 , pp. 53-74 More about this Journal
Abstract
Ubiquitous City(U-City) is spotlighted for the new paradigm to solve the problem of urbanization using ICT technology. However, due to the lower profit and the insufficient of citizen-experience service, ubiquitous service(U-Service) is perceived negatively. In this sense, a study for user-centric profitable service development is needed. This study, as a basic research for the development of U-service, is conducted to identify the factors which are affected to acceptance of the U-Service. Technology Acceptance Model is applied for the basic model of the research. The model is modified by the U-City characteristic which has user, technology, and service perspective. The proposed model is empirically tested using survey data collected from 600 citizens of 7 U-City. Structural equation modeling is employed to test the research hypotheses. The survey analysis results are able to apply for basic research of U-Service design, and provide theoretical and practical implications.
Keywords
Ubiquitous City(U-City); Ubiquitous Service; Technology Acceptance Model; U-City Service Acceptance;
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Times Cited By KSCI : 12  (Citation Analysis)
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