• 한국경제지리학회지
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• 제12권4호
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• pp.454-476
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• 2009

본 연구는 부산시 물류창고업의 신뢰형성 수준과 연계의 공간적 특성 간의 관계를 밝히고자 하였으며, 그 결과는 다음과 같다. 첫째, 신뢰형성 요인 중 '장기적 반복적 상호작용', '정보공유와 호혜성', '상호의존과 자산전용성'은 신뢰형성이 높은 수준인 미시적 신뢰, '근접성'과'불확실성'은 중간 수준인 중시적 신뢰, 그리고 '기업의 문화 및 규범과 공식적 제도'는 낮은 수준인 거시적 신뢰에 상대적으로 많은 영향을 미친다. 둘째, 거시적 신뢰, 중시적 신뢰, 미시적 신뢰 모두 공간적 근접성이 매우 큰 국지적 범위에서 대부분 형성되고, 신뢰형성 수준이 높을수록 연계의 공간적 범위는 국가적 범위, 국제적 범위로 확대된다. 셋째, 이러한 현상은 구매연계보다 판매연계에서, 제공하는 서비스 영역이 클수록, 수직적 연계보다 수평적 연계에서, 기업 간 관계가 발전할수록, 아웃소싱보다 공급사슬관리로 업무가 진행될 때 더욱 뚜렷하게 나타난다.

• 유통과학연구
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• 제14권7호
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• pp.101-114
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• 2016

Purpose - The aim of this study is to investigate the benefit-sharing activities. They affect contract renewal intention between franchisers and franchisees that are linked through a contract with the intention of building their relationship from the level based on dynamic trust. This study will show a new approach on qualitative growth and consolidation of competitive power and may well be able to suggest practical ways to strengthen directions in the field of franchise industries. Research design, data, and methodology - In this study, based on literature review, we separated logistical-supporting activities and non-logistical-supporting activities from benefit-sharing activities. We modeled how benefit-sharing activities influence contract renewal intention of franchisees by dynamic trust. In particular, considering the possibility of trading concepts and characteristics of trust between providers opportunistic behaviors was defined as variables, depending on the situation and dynamic characters reveal their relationship trust concept. That is, dynamic trust having the possibility of changing depending on opportunistic risks and interdependencies by Lewis & Weigert(1985, 2012) was classified into transitional-based trust, calculated based trust, relational-based trust and balance-based on trust. The total of 104 samples from domestic franchisees being with franchisees were collected by using a structural composed questionnaire. Results - The results are as following. Benefit-sharing activities in logistical supporting activities appeared to affect the multidimensional concept of transitional trust, calculated based on trust, relationship-based trust and balance based on trust dynamic trust with all-defined impact. Non-logistical supporting activities appeared to affect significantly the positive (+) to the dynamic trust concept except transitional trust. Lewis & Weigert(1985; 2012) have proposed a dynamic confidence calculated from relations within-based trust relationship based on trust appears to affect the significant positive (+) to the balance-based confidence transactions confidence mechanism of the system side in the verified relationship. Finally, a relationship based on trust and confidence in the balance based on the Influence of dynamic renewed confidence showed significantly affect the positive(+). In particular, the balance based trust showed the acts as a mediating factors between relational trust and confidence and renew calculated. Conclusion - From the above these results, the significance from this study is as following. First, the proposed activity is to share and validate the approach by identifying the potential in the relationship from the contract with building dynamic trust, and one of the ways from the franchise headquarters and affiliated merchants mutual growth through win-win cooperation in sharing activities. Next, the dynamic segmentation confidence to suggest the possibility can be broken down over the validity and reliability test for each concept. In addition, by identifying the relationship between the dynamic level of confidence granular multi-dimensional concept, to determine the level of trust with a dynamic relationship between risk and interdependencies can be possible in franchise industries. In order to maintain and develop their mutual relationship, franchise industries should propose confidence-building steps to promote their quality improvement.

• 대한지리학회지
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• 제42권4호
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• pp.560-581
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• 2007

본 연구는 경제공간에서 신뢰형성의 개념적 틀과 발전단계를 제시하고, 신뢰형성에 영향을 미치는 요인을 고찰하였다. 경제공간에서 신뢰형성의 개념적 틀은 세 가지 접근, 즉 규범적. 규제적 요인(법, 규범)과 사회적 위치 및 경제적 시스템(믿음, 정치, 제도)을 포함하는 거시적(구조적 제도적) 접근, 외적장치(표현요인, 사회적 역할, 중요한 상징)와 배경(물리적 공간, 매개자인 기술 지식 등)을 포함하는 중시적(상호주관적) 접근, 그리고 경제행위자의 의지(가치의 내재화)와 계산(모험 및 불확실성 분석)을 포함하는 미시적(주관적) 접근이 서로 밀접하게 연관되어 구성되어 있다. 그리고 경제행위자 간 상호협력이 지속됨에 따라 신뢰형성은 거시적(구조적 및 제도적) 수준에서 중시적(상호주관적) 수준, 미시적(주관적) 수준으로 점차 발전한다. 또한, 경제공간에서 경제행위자 간 신뢰형성에 영향을 미치는 주요 요인은 경제행위자 간 장기적 반복적 상호작용, 정보공유와 호혜성, 상호의존과 자산특유성, 불확실성, 근접성, 기업의 문화 및 규범과 공식적 제도 등이다.

• Journal of Information Technology Applications and Management
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• 제17권4호
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• pp.39-56
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• 2010

We are sometimes interacting with people who we know nothing and facing with the difficult task of making decisions involving risk in social network. To reduce risk, the topic of building Web of trust is receiving considerable attention in social network. The easiest approach to build Web of trust will be to ask users to represent level of trust explicitly toward another users. However, there exists sparsity issue in Web of trust which is represented explicitly by users as well as it is difficult to urge users to express their level of trustworthiness. We propose a fuzzy-based inference model for Web of trust using user behavior information in social network. According to the experiment result which is applied in Epinions.com, the proposed model show improved connectivity in resulting Web of trust as well as reduced prediction error of trustworthiness compared to existing computational model.

• Asia pacific journal of information systems
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• 제13권2호
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• pp.119-143
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• 2003

Trust has been identified as a key component in many e-Commerce studies. The purpose of this study is to find out which factors play a major role in building trust and how the built-up trust affect consumer's purchase intention in Internet used-car transactions. Based on the information asymmetry, TAM(Technology Acceptance Model), and the trust theory, our research model includes factors such as a buyer's propensity-to-trust, institutional characteristics(inspection and warranty policy), word-of-mouth referral, perceived size, and perceived benefits as independent variables. The model also includes trust as a mediate variable, intention to purchase as a dependent variable and perceived quality risk as a moderate variable. The research model is tested by analyzing 787 sample data gathered from Internet used-car transaction sites. The result shows that the trust has significant effects on the online purchase intention, and institutional characteristics has been identified as the most significant factor for the trust of Internet used-car sites. The independent factors influencing trust vary depending on the level of perceived quality risk. For users who perceive the quality risk low, the perceived benefits explain a little portion of the purchase intention. However, those who perceive quality risk high would purchase used-cars only when they have trust on the Internet sites, indicating that trust play an important role as a mediate variable. This study suggests that enhancing the trust in Internet used-car sites is important to increase online transactions.

• 한국데이타베이스학회:학술대회논문집
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• 한국데이타베이스학회 2010년도 춘계국제학술대회
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• pp.277-287
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• 2010

We are sometimes interacting with people who we know nothing and facing with the difficult task of making decisions involving risk in social network. To reduce risk, the topic of building Web of trust is receiving considerable attention in social network. The easiest approach to build Web of trust will be to ask users to represent level of trust explicitly toward another users. However, there exists sparsity issue in Web of trust which is represented explicitly by users as well as it is difficult to urge users to express their level of trustworthiness. We propose a fuzzy-based inference model for Web of trust using user behavior information in social network. According to the experiment result which is applied in Epinions.com, the proposed model show improved connectivity in resulting Web of trust as well as reduced prediction error of trustworthiness compared to existing computational model.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제11권6호
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• pp.3273-3308
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• 2017

Building appropriate trust evaluation models is an important research issue for security guarantee in social networks. Most of the existing works usually consider the trust values at the current time slot, and model trust as the stochastic variable. However, in fact, trust evolves over time, and trust is a stochastic process. In this paper, we propose a novel time-variant stochastic trust evaluation (TSTE) model, which models trust over time and captures trust evolution by a stochastic process. Based on the proposed model, we derive the time-variant bound of untrustworthy probability, which provides stochastic trust guarantee. On one hand, the time-variant trust level of each node can be measured by our model. Meanwhile, by tolerating nodes with relatively poor performance, our model can effectively improve the node resource utilization rate. Numerical simulations are conducted to verify the accuracy and consistency of the analytical bounds on distinguishing misbehaved nodes from normal ones. Moreover, simulation results on social network dataset show the tradeoff between trust level and resource utilization rate, and verify that the successful transmission rate can be improved by our model.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2013년도 춘계 학술논문 발표대회
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• pp.199-201
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• 2013

In a construction project in which cooperation among project members gets its importance, trust among construction site members should be foundation to enhance team spirit and achievement. This study analyzes the trust network among staff by using social network analysis (SNA) theory for organizations in apartment complex construction sites in Korea. The analysis illustrates higher level of trust for those positioning in the higher positions in hierarchy and having greater experiences. It might be attributable to own features of construction works where skills are acquired by site experience.

• International Journal of Costume and Fashion
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• 제12권1호
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• pp.65-82
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• 2012

This study examines open market websites of Korea and China and identifies differences in the web design factors so as to verify how the design factors affect consumers' trust and purchase intention in the open market websites. Two hundred consumers, respectively in Korea and China, filled out survey questionnaires. According to the survey result, design factors of open market websites of both countries consisted of context, contents, communities, communication, connectivity and commercial transaction; and trust-building factors were comprised of customer services, product perception and security perception. This study found that there was no significant difference in the design factors of open market websites between the two countries, but trust levels in accordance with design factors and purchase intention in accordance with trust level differed by country. Therefore, this result would help Korean companies targeting Chinese consumers understand that there are differences between Korean and Chinese consumers in their trust level and purchase intention in accordance with open market website designs; encourage Korean online shopping malls to move to the Chinese market; and provide rich insights into developing marketing plans based on the different web design factors of Korean and Chinese open markets.

• 한국정보시스템학회지:정보시스템연구
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• 제15권3호
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• pp.131-157
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• 2006

A lack of trust in the technical and institutional environments surrounding the web can hinder e-commerce adoption, because Internet social cues are minimal and trust is difficult th establish. Web vendors must act purposefully to overcome consumer perceptions of uncertainty and risk by building trust-both in their own web sites and in the broader Internet environments. Trust makes consumers comfortable by sharing personal information making purchases, and acting on web vendor advice-behaviors essential to wide-spread adoption of e-commerce. Understanding the nature and antecedents of trust is, therefore, a major issue for both Internet researchers and practitioners. Prior research on e-commerce trust has used diverse, incomplete, and inconsistent definitions of trust therefore, making it difficult to compare results across studies. This study tried to and the empirical relationships among the trust-related factors on the usage of Internet shooing mall. The model includes five high-level constructs-disposition to trust institution-based trust trusting beliefs, trusting intention and environmental factors. The results showed that the disposition to trust and the environmental factors had a significant effect on the web site trust however, their effect was not consistent Moreover, the model suggested in this study need to be extended including with the more sociological factors and results in this study required to be verified with those extended model.