• Journal of Korea Trade
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• 제27권2호
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• pp.77-95
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• 2023

Purpose - This study aims to identify the importance of subsidiary entrepreneurship as a key factor when MNE attempts to invest in challenging overseas markets. Through the simultaneous consideration of institutional theory and entrepreneurship theory, this study would like to examine how Korean subsidiaries in the Middle East improve their performance locally. Design/methodology - To reflect the characteristics of emerging markets, this study conducted a survey of Korean subsidiaries in the Middle East in cooperation with KOTRA and analyzed the hypotheses using a structural equation model based on 249 valid responses. Findings - The findings of this study are as follows. First, we found that institutional and business distance would positively affect subsidiaries' entrepreneurship. The result that subsidiaries' entrepreneurship is positively affected by institutional and business distance implies that attempts to close the difference between heterogeneous markets would increase subsidiaries' innovative proactiveness, such as R&D and creative marketing strategies. Second, we confirmed that the institutional and business distance positively mediate the subsidiaries' entrepreneurship growth, leading to high performance. Therefore, Korean subsidiaries are required and prepared to establish strategies to better understand institutional and business distances in advance and reduce the liability of foreignness by conducting customized research and training programs before sending Korean expatriates to local subsidiaries in the Middle East. Originality/value - This study contributed to institutional and entrepreneurship theory by proving the traditional relationship between institutional and business distance to subsidiaries' performance and the mediation of subsidiary entrepreneurship.

• 무역학회지
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• 제44권1호
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• pp.321-336
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• 2019

The purpose of this research is to identify the global capability of international entrepreneurship, categorize internationalization opportunities into different types, and propose international entrepreneurship and the fit of opportunities. To do so, this study reviewed seven prominent business journals between 1996 and 2015 reflected the international business activities of entrepreneur and identified 6 attributes of international entrepreneurship. Second, this study analyzed researches using internationalization motivation as a keyword, categorized the researches into 4 types of internationalization opportunity according to the exploration and exploitation of resources. Third, this study developed conceptual models based on them to identify international entrepreneurship and fit of opportunities and gave a hypothesis on the relationship between international entrepreneurship, internationalization opportunity, and internationalization performance. By clarifying which capability of an international entrepreneur is needed in an internationalization opportunity, this study is expected to provide theoretical and practical implications to the internationalization performance of firms.

• 통상정보연구
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• 제17권3호
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• pp.59-70
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• 2015

최근 글로벌 경제 위기와 동북아 주변 국가간의 경쟁이 심화되고 중국 일본 등의 외환정책 변화로 불확실성이 증가됨에 따라 국내 대기업주동의 성장 동력이 심각한 한계상황에 직면하고 있다. 따라서 새로운 성장 동력 창출과 지속적인 성장을 위한 '창조 경제' 실현을 위하여 글로벌 통상을 주도해 나갈 창조 인재 양성과 통상관련 창업에 대한 사회적 교육에 대한 욕구가 증대 되고 있다. 그러나 창조융합 기반의 제도적 창업 지원 체계 및 창업 교육을 통해 배양된 창의성, 도전정신 등을 다양한 통상영역에 능동적으로 적용하고 활용할 수 있는 데에는 시간적 공간적인 제약이 따른다. 따라서 본 연구에서는 시간과 장소에 제약 없이 창업교육을 할 수 있는 온라인 창업 교육이 창업에 가장 중요한 요소인 기업가정신에 미치는 영향을 분석하였다. 분석결과, 온라인 교육 환경이 창업 교육프로그램에 긍정적인 영향을 미칠 뿐만 아니라, 창업교육 에서 프로그램과 온라인 교육 환경은 기업가정신에 긍적적인 영향을 발견할 수 있었다. 따라서 시간과 공간의 제약이 없는 온라인 창업 교육을 강화하여 글로벌 청년 창업 인재를 육성한다면 통상 강국을 이룰 수 있을 것이다.

• International Journal of Computer Science & Network Security
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• 제22권1호
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• pp.149-160
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• 2022

The article considers the peculiarities of developing a marketing strategy for the adaptation of small businesses to quarantine restrictions in the field of commercial entrepreneurship. The importance of reformatting the existing marketing strategy in connection with the change of key conditions of trade activity with the introduction of quarantine restrictions due to the covid19 virus epidemic is substantiated. Quarantine restrictions and the temporary introduction of lockdown in various countries around the world, including Ukraine, have not only caused a crisis for small businesses. But they became a shock therapy and accelerated the digitalization of retail. Trends in digitalization and development of digital infrastructure allow both to adapt the structures of commercial entrepreneurship to the current conditions, and set directions for development in the long run. Particular attention in the article is paid to changing the business model and automation of sales processes based on the introduction of vending. The preconditions and existing experience of vending in Ukraine are analyzed. An outline of the business model of the project for the sale of goods through vending machines has been developed.

• Journal of Korea Trade
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• 제25권4호
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• pp.60-87
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• 2021

Purpose - This study examines the role of e-commerce resulting from technological innovation as a new approach toward internationalization. We study the relationship between e-commerce export and country distance, measured in CAGE distance, which has hindered traditional internationalization. As a control variable, entrepreneurship was introduced to check the moderating effect on the relationship between country distance and e-commerce export. Design/methodology - Based on empirical analysis, e-commerce exports from the Republic of Korea to 96 countries were used as dependent variables. First, hierarchical regression analysis was conducted to test the hypothesis about each country's distance, measured by CAGE distance, and each dimension of CAGE, on e-commerce exports. Next, the hypothesis was tested through the interaction term to examine the moderating effect of entrepreneurship. Findings - The analysis showed that the hypothesis, which postulated e-commerce exports as affected negatively by the country's distance, was supported but not that all CAGE dimensions affected it. Specifically, geographical distance and economic distance have negative effects, but cultural distance and administrative distance did not affect e-commerce exports. Thus, in contrast to the expectation that distance restrictions in e-commerce would not exist, this study confirmed that distance still matters to internationalization and that entrepreneurship can mitigate the adverse effects. Originality/value - Through these results, when export firms try to enter new markets and start internationalization through e-commerce, the entrepreneurship of the importing country should be considered.

• Journal of Korea Trade
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• 제27권4호
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• pp.61-76
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• 2023

Purpose - Along with emerging international entrepreneurship, there is a need for exploring the influencing mechanism of dual network embeddedness of the host country on international entrepreneurial performance. Drawing on network embeddedness theory and organizational improvisational theory, the present study constructs a theoretical model regarding the logic relationships between the dual network embeddedness of the host country, organizational improvisational capability, and international entrepreneurial performance. Design/methodology - Using a questionnaire survey, our study conducted data in two ways. The final research sample comprised 129 international new ventures. To test the hypotheses, a three-step mediation test method was conducted. Findings - Our empirical results suggested that both host-country social network embeddedness and industrial network embeddedness significantly affected the international entrepreneurial performance. Organizational improvisational capability significantly affected the international entrepreneurial performance. Third, organizational improvisational capability partially played mediating role in the relationship between the dual network embeddedness of the host country and international entrepreneurial performance. Originality/value - This study mainly concentrates on the two important types of host-country networks, host-country social network embeddedness and industrial network embeddedness, that may help international new ventures access the strategic resources necessary to support performance. Thus, it extends the existing network embeddedness theory and improvisational theory to encompass international entrepreneurship.

• 무역상무연구
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• 제77권
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• pp.259-284
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• 2018

The purpose of this study is to identify the determinants of the export performance of the most preferred trade exhibitions for SMEs. And the results are as follow. First, it is analyzed that the challenging entrepreneurship, the global orientation toward the overseas market, the quality of the excellent trade show, and the support system of the trade exhibition of the export related organizations all have a very positive effect on the export performance of the SMEs participating in the trade show. Second, the number and size of participating trade shows has no influence on controlling export performance. Third, there is a difference in export performance depending on participation frequency, participation size, participation method, and participating region. The implication of this study is that SMEs, which have a strong sense of entrepreneurship and a strong commitment to the global market, need to actively participate in trade exhibitions with relatively low barriers to entry. The policy implication is that organizers and export-related organizations need to understand the internal capabilities of participating companies in order to maximize the performance of participating companies. And Korea should also create an environment that can attract and hold excellent trade exhibitions held overseas. Therefore, the government and export-related organizations should expand the infrastructure for hosting global trade exhibitions. As well as an urgent need to build a system for attracting overseas buyers that can dramatically boost overseas buyer visits.

• 아태비즈니스연구
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• 제11권2호
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• pp.99-118
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• 2020

Purpose - The purpose of this study analyzes the effect of emotional intelligence on entrepreneurship mediated by personal creativity, and an effective. Design/methodology/approach - A questionnaire was administered to approximately 141 students. Collected data were analyzed using SPSS 26.0 and AMOS statistical package. Findings - First, emotional intelligence had a positive effect on personal creativity. Second, Personal creativity was found to have a partial mediating effect on the relationship between emotional intelligence and entrepreneurship. Specifically, personal creativity mediated the relationship between emotional expression intelligence and entrepreneurship, but did not mediate the relationship between entrepreneurship and the facilitation of cognitive intelligence. Lastly, prospective entrepreneur's emotional intelligence is seen to have a positive effect on entrepreneurship, and personal creativity plays a role in mediating between emotional intelligence and entrepreneurship. Therefore, supplementary measures are needed to place more importance on emotional intelligence in entrepreneurship education related to starting a business, which had not been appropriately addressed until now. Research implications or Originality - The implications of this study are that policies are needed to develop entrepreneurship skills in those who are interested in starting a business, and that follow-up studies on entrepreneurship are needed.

• World Technopolis Review
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• 제7권1호
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• pp.15-43
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• 2018

The lack of appropriate performance appraisal and evaluation of incubatees of technology incubation programmes in relation to entrepreneurship development in Nigeria is a major gap that needs to be bridged. This study examined the effect of selected technology incubation programme variables such as training, financing and marketing on entrepreneurship development in Nigeria. A closed-ended questionnaire was used for data collection from the quota-sampled population of the six (6) geo-political zones of Nigeria. Descriptive statistics were used to analyse the data while multiple regression was used to test the hypotheses. The results revealed that technology incubation training has a significant effect on entrepreneurial ability in Nigeria; there is a significant and positive effect of technology incubation financing on entrepreneurial funding portfolio; there is no significant impact of technology incubation marketing programme on entrepreneurial turnover; and technology incubation has no significant impact on entrepreneurial propensity. The study recommended that the National Board for Technology Incubation (NBTI) expand the training modules to capture pre, post and virtual incubatees; to facilitate access to risk funds, cheap capital and encourage establishment of venture capital; to improve on its marketing programme to encompass all marketing needs of incubatees beyond trade-fair participation. However, trade-fairs participation has a significant but limited effect on entrepreneurial turnover, while a technology incubation programme has no significant impact on entrepreneurial propensity, as only six (6) out of the twenty-nine (29) respondents started new venture from the incubation centers which are industrial training students and staff of the incubatees.

• Journal of Korea Trade
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• 제24권8호
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• pp.189-206
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• 2020

Purpose - This paper attempted to verify the process by which a multinational corporation (MNC)'s subsidiary practices entrepreneurship to create effective knowledge (KC) in the local market. We have looked at whether subsidiary entrepreneurship (SENT) has a moderation effect in creating knowledge for the local market when a subsidiary has been given autonomy (AUT) from the headquarters (HQ). We also argue that when a subsidiary creates meaningful knowledge, the effect of the increased status by the HQ within the MNC network position (NP) has an indirect effect on whether knowledge is transferred to other overseas subsidiaries (KTO). Design/methodology - This paper used a structural equation model (SEM) of 282 effective foreign companies invested in Korea. To test the hypothesis about the process of SENT on KTO, descriptive statistics, confirmatory factor analysis, reliability, convergent and discriminant validities, and common method bias were analyzed using STATA. In addition, the moderation effect was verified along with SEM. The moderation effect of AUT on SENT and KC was presented graphically by confirming \mathrm{\pm1} standard deviation of AUT for the main effect. Findings - Our findings are as follows. First, while the hypothesis about the direct effect of SENT and KC on KTO was not supported, all other hypotheses were supported. Second, both the AUT and moderating effect and the indirect effect of NP were significant. In the conclusion, these findings are discussed in relation to its various theoretical and practical implications. Originality/value - This study attempted to contribute to the knowledge creation theory of MNC by contemplating how subsidiaries can move away from HQ and grow in the local market. Although there is still a shortage of foreign investment in the Korean market, our practical implications offer guidance for how current subsidiaries can develop more than other overseas subsidiaries.