• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.184-193
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• 2019

With the development of the information and communication technology, tourism items or products based on new technology is created or developed for tourists. This study examines tourist's satisfaction about VR program, "Secret Wind Forest", which is the story of Gotjawal, one of famous Jeju eco-tourism attraction. In order to achieve the study goal, it identified a study model from the previous studies. It collected data using survey from visitors who used VR program. The total of 227 questionnaires was utilized for data analysis. Based on the study model, it accepted five hypotheses (H1~H5), which are as follows. Firstly, individual innovativeness has a significant effect on perceived usefulness. Secondly, individual innovativeness influenced perceived usefulness, and perceived usefulness and ease influenced usage satisfaction. These results have both theoretical and practical contribution in terms of the development to tourist products using VR program. Academics can provide basic theories such as tourism activities, behaviors, and attitudes to tourism consumer-related studies on VR tourism program in terms of content application. Practically, it can help tourist marketers who want to use VR tourism program and content developers who use VR devices to construct VR program stories using tourism resources and to plan and execute contents considering the target market.

• Journal of the Korean Institute of Landscape Architecture
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• v.46 no.3
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• pp.46-57
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• 2018

To increase knowledge regarding the ecotourism market in Korea, this study conducted a market segmentation based on tourists' motivations and attitudes. An onsite survey of visitors to Daebu Haesol 1 gil, Gyeonggi Province, was conducted from late November 2016 to early January 2017. An exploratory factor analysis and K-means cluster analysis were employed to identify market segments by using data collected from 434 respondents. The results showed three distinct segments labelled 'Nature Seeking Responsible Tourists', 'Passive Nature Seeking Tourists' and 'Nature/Cohesion Seeking Responsible Tourists.' All three segments had different levels of 'escape', 'health' and 'cohesion' motivations but commonly they all had a relatively high level of 'nature' motivation. As they also differed from each other in terms of sociodemographic and travel related characteristics as well as satisfaction level, it was concluded that motivation and attitudes of responsibility can be used for ecotourism market segmentation. A significant implication is that this research confirmed that the indicators on tourists' attitude of responsibility toward local communities are useful in segmenting visitors to ecotourism sites, which have been rarely studied in previous ecotourism market studies.

• Journal of Korean Society of Rural Planning
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• v.14 no.2
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• pp.33-42
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• 2008

Recently, rural leisure by urban dwellers has been recognized as a catalyst for regional development or restoration. The federal government implemented several regional planning policies attempting to address this phenomenon in the late nineties. However, most of these policies focused on supply-centered planning, which caused a diverse set of problems relating to the sustainability and economic validity of the planning. Instead, this study focuses on the re-visitation one of the demand variables, with the intention of analyzing the character of rural leisure demand and its re-visitation choice attributes. For these reasons, this study investigates the character of current rural leisure demand, and develops functional equations about urban people who visit rural areas, using logit model. The results of this study can be summarized as follow: Urban people are visiting rural areas from nearby cities or metropolitan areas that are within 3 hours driving distance, and over 80% of rural visitors are one-day visitors. Therefore, most of their visitation activities should be understood as rural leisure, including rural tourism. In addition, the likelihood of the rural tourist to make a return visit is influenced by their transportation means, product purchasing, staying period and travel time. The results of such rural leisure demand can provide information for regional planning strategies, such as selection of target market, type of market segments, improvement of recognition level, activity program price, facility and space planning, produce sale and connection with tour site.

• International Commerce and Information Review
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• v.18 no.3
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• pp.227-248
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• 2016

World aviation market has been expanded every year caused by improvement of economic level quality of individual life, increase of the development of tourist industry. Aviation companies have compete to develpe the service program for the maintaining of sustainable choice by customer and develop the market share. This study aims to suggest customer service strategy which is based on the relations between satisfaction by providing a differentiated service quality. This paper is focusing on the investigation with the mediating role of commitments on customer satisfaction in Aviation company. For this purpose, we do literature reviews, develop research model and conduct an empirical research. The literature review covers theoretical discussion on customer satisfaction and core variables for hypothesis setting. This analysis shows the airline service factors have a positive effect on the customers' satisfaction and re-choice intention. And it is necessary to improve airlines' systematic management and strategic development on airline service factors for better airlines' customer service.

• Korean Journal of Human Ecology
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• v.23 no.3
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• pp.545-556
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• 2014

The most rapidly growing manufacturing could be cosmetics industries due to this phenomenon. In this study, the cosmetic distribution structure not to mention Korea, Asia's largest market, China and Japan are based on references. Purpose of study is to provide a basis for marketing strategy through the research process and results. Korea cosmetics market has been exerting a tremendous power of LG Household & Health and Amore Pacific as a major company. Cosmetics industry is rapidly booming around the mid-priced brand through internet shopping, TV shopping, and road shops. Cosmetics preferences were analyzed targeted at tourists by distributing questionnaire to 1500 in road shop and Myeong-dong from September 14 to October 13, 2013. The answers for the questions of the most awareness cosmetic brands in Korea are appeared in order of Laneige, Innisfree, The Face Shop. The satisfaction of the use of Korea cosmetic are 61.85% and the reasons are that in a variety of color cosmetics are 32.58%, the reaction of around that you look prettier are 29.34%. Therefore purchasing products are 49.14% of the color cosmetics and 24.93% of the functional products. Within the result of the survey, although the quality versus the price for the Korean cosmetic brands has been competitive advantage over yet from the advertising of Korea wave stars, the foreign purchasers have been willing to buy the color cosmetics and high-end performance products being the research and development of the continuously higher quality of the performance if the preceding even if being more expensive purchase price.

• Journal of Korean Society of Rural Planning
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• v.22 no.2
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• pp.141-152
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• 2016

The role of rural towns as a leisure space has recently been increasing with changes in the consumption trends in domestic tourism. Based on the tourists visiting the town of Sunheul-ri, Jocheon-eup, a rural Village in Jeju Island, this study categorized the market according to the images formed by the tourists of rural towns, and analyzed the preferred mode of participation in rural field activities for each category. We analyzed the characteristic factors of the images of rural tourism formed by the tourists, extracted three factors for cluster analysis, and then formed three groups: "Group of Rural Experience Activity" "Group of Rural Environment and Service" and "Group of Rest in the Rural" After analyzing the preferred activity in each image-category group, we found no significant differences among the groups in ordinary activities such as viewing the scenery, experiencing and learning about the natural environment, and culinary experiences. However, there were significant differences among the groups regarding participation in experiential tour programs with the purpose of active tourism. The "Group of Rural Experience Activity" sought to actively participate in various activity programs, whereas the "Group of Rest in the Rural" comparatively had a weaker preference for such active programs. We thus learnt that tourists' preferred activities are different according to the types of images formed by the tourists visiting rural towns. Therefore, to strengthen the competitive advantage of the rural tourist destinations of Jeju Island, it is necessary to provide various activity programs that are appropriate for the rural regions of Jeju and to accord with the expectations associated with each market segment category by positioning the programs according to the characteristics of the images held by the tourists.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.535-547
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• 2019

Website localization not only means to transliterate the content and text of the original language web pages, but also adjust it according to the culture and demand of the target language market, so as to improve the acceptance of the local market. From the perspective of localization, this paper analyzes localization strategies and shortcomings of Chinese pages of Jeju official tourist website 'visit Jeju'. First, by comparing the differences between the Chinese web pages and the Korean web pages in the content and text, the localization of the website is summed up, and then the differences are compared with the local tourism website 'Mafeongwo' in China. Not only offering and suggestions for improving the translation quality in the Chinese web pages of 'Visit Jeju'. but also the making some further suggestions for the other Korean websites.

• Journal of the East Asian Society of Dietary Life
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• v.18 no.4
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• pp.428-435
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• 2008

This study was conducted to provide the information necessary for the development of native local foods associated with the "2008 World Insect Festival in Hampyeong" and to contribute to the efforts to market the festival as tourist attraction and increase the income of the local community. To assess the local foods and restaurants, we investigated the principal products, inclination for sightseeing and recognition of the "Butterfly festival" by distributing questionnaires to local restaurant operators, employees and general tourists. The result was as follows: 1. The general tourists chose scenery as the most important factor in a sightseeing tour, followed by food, lodging, and transportation. 2. The tourists enjoyed eating native local foods, and they indicated that the taste was important. 3. Regarding the cost of food, 53.6% of the respondents answer that 10 to 20 thousand won was a resonable price, and they also reported wanting to eat seafood in Hampyeong. Thus the Menu of seafood to be served at the Hampyeong festival needs to be developed first followed by that of the healthy food. This result showed that individuals prefer fish to meat and healthy food to high-calorie foods.

• International journal of advanced smart convergence
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• v.10 no.4
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• pp.134-140
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• 2021

Big data has recently been used in various industries such as tourism, medical care, distribution, and marketing. And it is evolving to the stage of collecting real-time information or analyzing correlations and predicting the future. In the tourism industry, big data can be used to identify the size and shape of the tourism market, and by building and utilizing a large-capacity database, it is possible to establish an efficient marketing strategy and provide customized tourism services for tourists. This paper has begun with anticipation of the effects that would occur when big data is actively used in the tourism field. Because the method of use must have applicability and practicality, the spatial scope will be limited to Seosan, Chungcheongnam-do, and research will be conducted. In this paper, to improve the quality of tourism courses by collecting and analyzing the number of mention data and sentiment index data on social media, which reflect the tourist's interest, preference and satisfaction. Therefore, it is used as basic data necessary for the development of new local tourism courses in the future. In addition, the development of tourism courses will be able to promote tourism growth and also revitalizing the local economy.

• Journal of People, Plants, and Environment
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• v.24 no.6
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• pp.551-561
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• 2021

Background and objective: Vietnam is prioritizing agricultural production for food export capacity in all national policies. As a result, for three decades, its agriculture has been making quite many remarkable achievements. Methods: The most successful one is that the nation has become one of the world's leading rice exporters and ensures its national food security. Through these endeavors, the Mekong River Delta (MRD), in particular, has emerged as a key region in ensuring national food security and rice export. Results: The new era can now see Vietnamese agriculture turning to place special emphasis on commodity quality and the improvement of the living environment. This is evidenced, for example, by the phenomenon that the MRD, as a rice basket of the whole country, is making moves back to nature-based agriculture with attempts to restore the natural ecology, including preserving and restoring local traditional rice seeds, adopting natural farming practices and minimizing the use of chemical fertilizers and pesticides. Conclusion: The case studies of nature-based farming practices in the MRD indicate that, while the national agriculture is generally developing large-scale production, the small-scale farming in the region, integrated with tourist and educational activities on-site, is meeting the demands of a highly potential domestic niche market. Moreover, this model appears to be a sustainable farming approach that defines itself as a working green livelihood for the region.