• The Journal of Asian Finance, Economics and Business
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• 제8권4호
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• pp.213-223
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• 2021

The objectives of this study are (1) to describe the changes in the tourism industry that have occurred due to COVID-19; (2) explain the adaptation strategies of tourism industry stakeholders to maintain the resilience of Tanjung Puting tourism destination during the COVID-19 pandemic, and (3) explain the government's strategy in supporting tourism industry stakeholders to maintain the sustainability of Tanjung Puting tourism destinations during the COVID-19 pandemic. This is qualitative research; data was collected through in-depth interviews and the collection of published documents or information related to the Tanjung Puting tourism destination. The data analysis technique used in this study was interactive analysis. The results of the study found that the COVID-19 pandemic caused the tourism industry to experience dormancy, tourism stakeholders who lost income, switched to other sectors and looked for other alternative jobs. Tourism workers are currently doing jobs outside the tourism sector to survive, but when tourism is running normally, will return to their main jobs. The strategy undertaken by the government is to build resilience at the meso level, focusing on tourism destinations. The findings of this study suggest that tourism industry players are required to be creative and innovative in facing this pandemic.

• 아태비즈니스연구
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• 제15권1호
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• pp.305-318
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• 2024

Purpose - The purpose of this study was to conduct a preliminary study to identify key trends on research articles indexed in KCI in relation to tourism in Jeju and sports tourism. Design/methodology/approach - Information regarding research articles focused on Jeju tourism and sports tourism indexed in KCI (145 and 120 articles respectively) were collected and finally abstract written in Korean of 100 and 91 articles on sports tourism and Jeju tourism respectively were chosen for the further analysis after removing redundant articles. R program was used to analyze keyword frequencies, co-occurring terms, and degree/betweeness centrality measures and visualize the keyword network results. Findings - Event, marketing, content, program, implication, service, stadium, and tourism destination have been identified as keywords with highest frequencies among research on sport tourism, whereas tourism destination, image, brand, content, data, Chinese, satisfaction, eco-tourism service, place of arrival were highly appearing terms among research on Jeju tourism. Research implications or Originality - This study highlighted that Jeju has been interlinked with a range of terms such as programs influencing Jeju tourism, natural environment, tourism-related resources (e.g., museums, dramas, etc.), whereas sports has been closely related to sports event and vaiours types of sports (e.g., bicycle, staking, and scuber), but not to Jeju-do.

• Journal of Sport and Applied Science
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• 제4권1호
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• pp.17-30
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• 2020

Moving sport tourism refers to travel that combines sport activity and tours to a particular destination. Although moving sport tourism is one of the fastest growing segments of the sport tourism industry, it is still lack of related-knowledge and academic studies. Hence, this study is conducted to explore the characteristics of moving sport tourism and to provide implications for sport tourism industry and future research. For this, ten participants who regularly participated in bicycle tours for the last 10 years were recruited for this study. The sample consisted of 9 males and 1 female. The average age of the participants was 44.6 years of which all but 2 had a full-time job. The average period of participating in bicycle tour was 7.9 years. For analysing data, content analysis approach was used. Interviews were tape recoded and data were multiple reviewed to identify the similar themes and to categorize them into conceptual constructs. Results suggest two requirements of moving sport tourism(moving and concurrent), three characteristics of moving sport tourism(self-directed, exploring, non-linear, purposive-riding, partial competitive, cultural touring) and two categories of moving sport tourism(full moving sport tourism and partial moving sport tourism). Implications for sport tourism industry and future studies were discussed.

• 한국산학기술학회논문지
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• 제14권2호
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• pp.598-604
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• 2013

본 연구는 관광지 서비스품질이 행동의도 및 브랜드 충성도에 어떤 영향을 미치는지 알아보고자 하였으며, 연구결과는 다음과 같다. 관광지 서비스품질이 행동의도 및 충성도에 유의적인 영향을 미치는 것으로 나타났다. 이를 통해 첫째, 향후 충북 관광지의 충성도 강화를 위해 관광지 서비스품질 향상에 대한 하나의 새로운 자료를 제시할 수 있었다. 둘째, 충북 관광지에 대한 관광지 서비스품질을 적용한 새로운 연구로써, 관광과 같은 무형적 상품에 대해서도 품질이 중요함을 알 수 있었다. 이런 결과는 학문적으로는 관광지의 품질과 관련된 적용범위를 확대시킬 수 있는 근거를 제시할 수 있는 것이다. 또한 산업적으로는 관광지의 브랜드 전략을 수립하는데 있어 많은 시사점을 제공해 줄 수 있었다.

• 유통과학연구
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• 제14권7호
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• pp.21-31
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• 2016

Purpose - With globalization, medical tourism has developed as a new industry, which attracts practitioners and academics to have more interest in researches on customers' behavior. This research was to investigate empirically WOM effects on the intention of Chinese customers when they select an international medical tourism destination. Interestingly, WOM effects on their choice and decision process may vary by the extent of their severity of illness. Research design, data, and methodology - The data was collected from 1,747 potential Chinese residents in main districts of China. Moderated regression analysis was used to estimate WOM effects on Chinese customers' choice intention. Results - Results imply that WOM determinants of tie strength, credibility, and vividness do interact with medical tourism information and affect customers' intention for health care abroad. Results also reveal that the severity of illness plays a critical moderating role in customers' decision process. Conclusions - WOM and the severity of illness are important moderators for Chinese customers to make a decision for medical tourism. It provides some implications for service organizations for developing and implementing marketing strategies in international health care markets.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.381-391
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• 2020

This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

• 대한지리학회지
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• 제38권4호
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• pp.610-629
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• 2003

생태관광은 관광객의 다양한 욕구를 충족시켜주는 동시에 관광지의 환경을 보전할 수 있는 관광유형으로 인식됨으로써 지속가능한 관광과 동일한 것으로 규정되어왔다 그러나 최근에 형성된 다수의 생태관광지가 환경파괴에 직면하고 있음으로써 생태관광에 대한 인식의 새로운 전환이 요구되고 있다. 이에 본 논문은 제주도내 3개 생태관광지의 지속가능성을 평가함으로써 지속가능한 관광으로의 적격여부를 판단하고, 생태관광에 대한 인식의 새로운 지평을 확립하는데 목적을 두고 있다. 조사 결과 송당리 아부오름과 종달리 체험어장의 지속가능성은 낮은 것으로 나타났고, 예래동 생태관광마을은 지속가능성이 논은 것으로 나타났다. 이는 곧 생태관광이 지속가능한 관광과 동일하지 않다는 것을 의미하며, 올바른 관광계획, 개발, 관리에 따라 지속가능한 관광으로 발전할 수 있음을 시사하는 것이다.

• Journal of Smart Tourism
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• 제2권4호
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• pp.35-43
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• 2022

Tourism businesses use chat services to provide immediate customer support and to help users navigate within a website, but there are more outcomes of this interaction that should be examined. The current study aimed to discover if the online travel chat service quality and information value of the online travel chat service lead to user satisfaction with the service and visit intention to a recommended destination by Korea Tourism Organization's 1330 Live Chat. The results indicate that information value (functional and innovation) and online travel chat service quality (reliability, assurance, and security) lead to satisfaction with the live chat service and visit intention to a recommended destination. The results can benefit practitioners who want to expand and improve their customer service interaction and recommendations, and to scholars who study the relationship between customer services in tourism recommendation and sales context.

• 한국습지학회지
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• 제9권1호
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• pp.31-46
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• 2007

In this paper, the nature-based tourism is described as one of the tools to achieve sustainable development in small islands. The study was carried out at Ayer, Bidadari and Onrust Islands of Kepulauan Seribu chains at Jakarta Bay, Indonesia. While the historical records show that previous uses of such islands have started at sixteen century, tourism uses was started at the beginning of 1970s. Among nature-based tourism destination in Kepulauan Seribu chains, these islands are the famous destinations and received a lot of tourists. Tourism growth at these islands has stimulated development of numerous tourism facilities and infrastructure to meet visitor satisfaction. It is observed in this study that island's site-plan destination design has contributed to the successful and sustainability of tourism in small island. The key success lies on the successful integration and implementation of three substantial perspectives into practices, namely economic, ecosystem and social perspectives. First, in order to enhance economic benefits, a site-plan design allowing floating cottages establishment to extent room availability, to build strong images as tropical paradise islands, and to enhance tourist satisfaction with the objectives of improving income and sustaining tourist loyalty to the destination. This design is also reducing land risk from tourism impact and it becomes the significant key of second perspective, the ecosystem perspective. Moreover, the ecosystem perspective has been implemented through native vegetation preservation that led island's wildlife conservation and became potential tourism attraction. The design also develops effective mechanism to manage and regulate visitor flows by establishing visitor track corridors. In implementation, such corridor plays an important role to reduce tourist density in single places and therefore become instrument to reduce severe visitor impact to wildlife, vegetation and heritages of islands. Third, the social aspect of development allowing heritages to conserve and furthermore serve numerous benefits for education, socio-political, culture, and historical studies. Through this study, it is clear that the success of these islands to continuous tourism growth lies on the island's vision to integrate economic, ecosystem and social perspectives on tourism development.

• 한국조리학회지
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• 제23권6호
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• pp.70-77
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• 2017

The purpose of this study was to examine tourist satisfaction towards Hanoi local food image as well as examine the relationship between those two variables with tourist destination loyalty intention. A self-administered survey was carried out in Hanoi, Vietnam. Of the distributed 400 questionnaires, a total 393 respondents of foreign tourists were used to data analysis by a convenience sampling method. Factor analysis was performed to identify underlying dimensions of what foreign tourists expect most from Hanoi local food image. The results showed that foreign tourist perceived Hanoi local food image as, food quality, food culture, contexture features and atmospheric. The finding showed that Hanoi local food image had a direct effect on foreign tourist's satisfaction and destination loyalty intention. In addition, tourist satisfaction had a positive influence on destination loyalty intention. At last, considering the results from this study, it is suggested that it is necessary to create and maintain the identity of image by formulating appropriate strategies and it is instrumental to promote local food image based on its distinctiveness and diversity which stands for the unique native culture.