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http://dx.doi.org/10.5762/KAIS.2013.14.2.598

The Effect of Tourism Service Quality on Behavioral Intentions and Loyalty  

Lee, Yk-Su (Division of Tourism, Cheongju University)
Publication Information
Journal of the Korea Academia-Industrial cooperation Society / v.14, no.2, 2013 , pp. 598-604 More about this Journal
Abstract
This research the impacts of the tourism service quailty to the beahvioral intentions and loyalty to the results are as follow. Study results showed that the quality and behavior of tourist loyalty significantly affecting. Through these results, first, we could suggest one for the tourist to improve the quality of future loyalty to the new material could present on the tourist destination of Cheongbuk. Second, applied quality is important to know was intangible goods such as tourism and tourism quality as new research on the tourist destination of Cheongbuk. These results can be presented to expand the coverage associated with the quality of the tourist academically based. Tourist destination of industrial brand strategy was able to give many implications.
Keywords
Tourism Quality; Behaioral Intentions; Loaylty;
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