• 제목/요약/키워드: tourism demand

검색결과 276건 처리시간 0.02초

골프산업 규제완화가 관광에 미치는 파급효과 (A Economic Impact of Golf Industry Deregulation on Tourism)

  • 김흥식;박구원
    • 한국콘텐츠학회논문지
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    • 제9권10호
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    • pp.407-416
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    • 2009
  • 본 논문은 국내 골프관광시장의 활성화방안을 통한 관광수지 개선을 모색하고자 우리나라 골프산업의 경쟁력 분석과 골프관광 수요예측분석을 실시하였다. 골프비용 비교분석을 한 결과, 우리나라에서의 골프비용 및 골프용품들은 경쟁국가들 보다 가격경쟁력이 현저하게 낮은 것으로 나타났다. 심지어 동남아시아 3박4일 골프관광가격(항공료와 숙박료 등을 모두 포함한 패키지 가격)이 한국에서의 주말3회 골프라운딩 비용보다 더 낮은 것으로 분석되었다. 또한, 현행제도와 규제완화 시 골프관광 경제적 효과를 비교 분석한 결과, 현행제도를 계속 유지한다면 과도한 조세부담으로 인하여 골프산업 경쟁력 약화, 관광수지 적자를 가중시키는 것으로 분석되었다. 골프산업의 경제적 중요성과 잠재력은 현재 우리나라의 경제적 위기상황을 고려할 때 시사점을 주고 있다. 즉, 골프산업을 둘러싼 차별적인 조항(지역적 차별 업종별 차별 산업별 차별) 등을 완화할 경우 국내의 해외골프관광의 국내전환효과와 외국인 골프관광수요의 증가로 인한 관광수지는 지속적으로 개선되어 2012년에는 약 5천억원에 달할 것으로 추정되고, 신규 고용창출효과는 2012년에 약1만 7천명, 2015년에는 약 6만명에 달할 것으로 추정되어 골프산업을 둘러싼 다양한 규제완화는 우리나라 골프산업의 경쟁력 강화는 물론 현재의 경제위기를 극복하는 데 기여를 할 것으로 기대된다.

모바일 헬스케어 애플리케이션 도입이 의료관광 활성화에 미치는 융합연구 (A Convergence Study on the Revitalization of Medical Tourism of Introducing Mobile Healthcare Applications)

  • 황미경;이원재
    • 한국융합학회논문지
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    • 제10권9호
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    • pp.91-98
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    • 2019
  • 이 연구는 최근 성형을 원해 우리나라로 들어오는 외국인 환자들을 응대하는 서울 소재 성형외과를 중심으로 의료관광 활성화를 위한 모바일 헬스케어 애플리케이션 활용의 필요성 인식과 향후 기대효과를 알아보기 위해서 성형외과 직원들을 대상으로 연구하였다. 데이터 분석을 위해 SPSS 21.0 프로그램을 사용하였다. 개인특성 및 의료기관 특성에 따라 모바일 헬스케어 애플리케이션 활용의 향후 기대효과를 분석함으로써 의료관광 활성화에 도움이 될 방안을 모색하였다. 그 결과 응답자의 미래 모바일 사용 의지가 높을수록, 소속된 의료기관의 외국인 환자 숫자가 많을수록 모바일 헬스케어 애플리케이션의 활용 기대가 유의한 정(+)의 관계인 것으로 추정되었다. 또한, 모바일 헬스케어 애플리케이션의 필요성을 높게 평가할수록 앞으로 의료관광 활성화에 도움이 될 것이라는 응답이 많았으며, 미래 기대 전망에 대한 긍정적 인식도 높았다. 이 연구가 의료관광 활성화를 위해 의료종사자들의 수요분석과 서비스 활용에 관하여 모바일 서비스 앱의 지속적 추진과 확대를 위한 IT 기반이 마련되길 기대해 본다.

농촌 농특산품 전시판매시설 디자인 소비자 의식 분석 및 디자인 개발 - 농촌관광마을을 중심으로 - (An Analysis on Consumers' Awareness of a Rural Specialties Exhibition Shop and the Design Development : Focusing on Rural Tourism Village)

  • 진혜련;서지예;조록환
    • 농촌계획
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    • 제20권4호
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    • pp.253-262
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    • 2014
  • This, an association research for design-improvement and model-development of exhibition shops at rural tourism communities, is to secure objective data by analyzing customers' awareness-tendency of and demand for agricultural-specialty exhibition shops. Survey-questions for finding out consumers' awareness-tendency and demand were determined through brainstorming of a professional council, 30 rural communities of which visit-rate by consumers is considerably high were selected for the recruit of 200 consumers. For investigation and analysis, survey and in-depth interview were carried out at the scene with the application of frequency analysis and summarization of their opinions, which revealed that they have a strong will to visit the rural tourism communities for the purchase of agricultural specialties along with the experience of learning-program and on-the-scene direct dealing and that their viewpoint on the direct dealing at the scene was very positive. Also it was confirmed hat their satisfaction with the purchase of agricultural specialties by on-the-scene direct dealing, their pleasure at the purchase, their satisfaction with services and their intention for re-purchase of them were very high while their satisfaction with the exhibition shops was very low. With on-the-scene survey, the consumers' opinions could be listened to in depth. Almost all of them said their satisfaction with the trip to those rural tourism communities was considerably high since they could go to those communities themselves to relieve the stress from their modern life, to experience healing and to see the goods on the scene. Their satisfaction also was attributed to the fact that they have enough trust in purchase along with feeling the warm-heartedness of rural residents. As to their awareness of exhibition shops, they showed a positive response to the on-the-scene direct dealing at rural communities while they, thinking that the space in those exhibition shops was not sufficiently wide, demanded for more systematic counters in more accessible and affordable exhibition shops so that they might be more satisfied with the exhibition shops. Their demand for the necessity of exhibition shops selling agricultural specialties was found to be over 80%, which indicates that the necessity is very high. As to the suitability of function, they have the opinion that the business at those shops had better be focused on sales since they have the understanding of information when they take a trip to the rural communities, while there was another opinion: since agricultural products are seasonal items they should be exhibited and sold at the same time. More than 90% of the respondents had a positive viewpoint on direct dealing of agricultural specialties on the scene, which showed that their response to it was very high. They preferred the permanent shops equipped with roll-around table-booths. In addition, it was revealed that they want systematic exhibition shops in rural communities because they frequent those communities for on-the-scene direct purchase. The preferred type and opinion resulting from estimation of consumers' demands have been reflected for development of practical designs. The structure of variable principles has been designed so that the types of display-case and table-booth might be created. The result of this study is a positive data as a design model which can be utilized at rural communities and will be commercialized for the verification of its validity.

방문객 선호도 분석에 따른 지역축제 활성화 방안 : 고창복분자 축제를 중심으로 (A Study on Activation of Regional Festival:focused on Gochang Blackberry Festival)

  • 송광인;정진생
    • 농촌계획
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    • 제15권1호
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    • pp.101-107
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    • 2009
  • The purposes of this study were to search for the ways to activate the Gochang Blackberry Festival by examining the visitors to the festival and utilizing the results to make efficient use of the local resources and vitalize the area. The results indicate that the visitors were aware of Gochang blackberry's superiority to that of other regions in quality and commercial value but lacked in the recognition of its related products, which suggests that the Gochang government should make diverse efforts to heighten their recognition of the products. There was a great demand for improving and supplementing the local festivals ad experience programs related to Gochang blackberry. It's thus required to reinforce new experience programs and develop various programs by incorporating blackberry into other local resources. The study has its limitations since its subjects were restricted to the visitors of the Gochang Blackberry Festival and it failed to investigate the preference factors of general potential tourists with the small sample. In future study, they need to use a bigger sample of general public to generalize the research findings.

Analysis of Harbor Tranquility due to Port Expansion

  • Moon, SeungHyo;Lee, JoongWoo;Kwon, SeongMin;Song, HyunWoo
    • 한국항해항만학회지
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    • 제43권5호
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    • pp.320-327
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    • 2019
  • This study examined the port expansion plan for the fishery port at the east coast of Korea, in accordance with permission conditions for coastal ports such as a limit on the cargo volume and passenger demand for the coastal tourism belt formation. The site was chosen as a municipal coastal port attracting the new ocean industry and building waterfront zone as a hub of new marine tourism. Two different numerical models (Swan and Bouss 2D) were used. Before applying to the target sea area, some numerical tests were conducted for the variation according to Bouss-2D's strong/weak and nonlinear technique compared to the irregular diffraction of semi-infinite breakwater with a theoretical solution. As a result, there was a difference in strong nonlinearity with breaking waves and it was necessary to experiment with a strong nonlinear analysis technique for the actual site. Two numerical models were applied to the fishery port site and the tranquility of some alternatives were analyzed. The numerical results show the most suitable plan was ALT-1, with satisfied harbor tranquility and reasonable economic sense. The extension of the east breakwater and enlarged turning basin of the F-Land plan have brought generally more stable harbor tranquility than the ALT-1. The result can be used as a reference for the port expansion plan in the future.

협의 사례 분석을 통한 에너지사용계획 검토기준 재설정 연구 (A Study on the Reset of Examination Criteria for Energy Use Plan through Consultation Case Analysis)

  • 서광수
    • 한국태양에너지학회 논문집
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    • 제33권4호
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    • pp.59-69
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    • 2013
  • The Consultation about Energy Use Plan is prescribed by the Energy Use Rationalization Act. In order to reset Examination Criteria for Energy Use Plan, consultation case analysis from 2001 to 2010 were carried out and National Energy Master Plan was reviewed. This study proposes that Examination Criteria for Energy Use Plan be should divided into Urban & Tourism complex development project and Industrial complex development project for the prevention of civil complain. Also predicts that effect of energy savings calculated by Reset Examination Criteria on $1^{ST}$ energy demand BAU at 2030 is 2.2%, effect of new & renewable energy utilization at 2030 is 3% and the rate of $CO_2$ reduction to greenhouse gas emission BAU at 2020 is 1.1%.

글로벌 복합리조트로의 성장전략에 관한 연구: 강원랜드를 중심으로 (A Growth Strategies as a Global Complex Resort: Focusing on Kangwon Land)

  • 이재석;김기호;이창기
    • 아태비즈니스연구
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    • 제9권3호
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    • pp.83-100
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    • 2018
  • The purpose of this study is to establish the identity of Kangwon Land as an integrated resort and to suggest the future directions for sustainability. In addition, we will explore strategies for revitalizing the local economy and promoting local coexistence by diagnosing social awareness in order to coexist with the local economy. We examined the internal and external environment of Kangwon Land and investigated regional awareness and win-win strategies for Kangwon Land. Also, we analyzed various strategies and business activities that Kangwon Land is carrying out. In order for Kangwon Land to pursue sustainable growth as a global complex resort, it needs to establish (1) new trend management generating new demand that reflects global trends, (2) strategies to build regional tourism clusters, (3) a global network through global investment and partnership, (4) various CSR and regional cooperation strategies, and (5) CI(Corporate Image) improvement strategies.

Designation of Landmark Buildings for Cultural Facilities in South Korea: Focusing on the Total Project Cost Management System and Related Policy Cases

  • Hee Jae Lee;Hong Gyu Kim
    • Architectural research
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    • 제26권3호
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    • pp.63-72
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    • 2024
  • Due to budgetary constraints, national landmarks symbolic of country's power and cultural stature face significant limitations in their creation. Within the current total project cost management system, there are considerable restrictions on constructing cultural facilities with various forms and designs, and there exists a societal need for a design-first administrative system for public buildings that demand artistry and symbolism. This study explores the potential and limitations of applying exceptions to the total project cost management system through the designation of representative artistic architecture. It discusses directions for the implementation of government-level systems. To this end, a literature review on budget management and national project management was conducted, and an analysis of related policy cases both do-mestically and internationally was performed to select applicable examples and consider their implications for policy utilization within the domestic context. The results discuss the necessity of public art building construction, the issues with construction budgets, and the in-volvement of world-class architects. Analytical implications include the need for realistic budget setting for construction projects, establishing clear promotion criteria, and creating a phased process and expert evaluation panel.

지속가능한 관광을 위한 동굴관광자원의 관리체계에 대한 연구 (A Study on the Management System of Show Cave for Sustainable Tourism)

  • 홍충렬;김원진
    • 동굴
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    • 제64호
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    • pp.27-36
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    • 2004
  • 자연동굴은 생태환경교육의 장이며 주요한 관광자원으로 이용가치가 매우 크다. 그러나 현재 개방된 관광동굴의 경우 관리보존상의 많은 문제점을 나타내고 있다. 본 연구의 목적은 우리나라 관광동굴의 관리실태와 문제점을 살펴보고 대안적인 동굴관리체계에 대해 논의하고자 한다. 검토결과 대부분의 관광동굴이 '천연동굴 관리보존지침' 을 제대로 시행하지 않거나 체계적인 관리운영이 이루어지지 않고 있는 것으로 나타났다. 그리고 동굴관리자를 대상으로 설문조사한 결과 동굴관리자의 근무환경 개선, 관광객에 대한 교육, 동굴관련 문화재보호법의 개정, 동굴관리자에 대한 전문가 교육이 요구되었다. 향후 지속가능한 관광을 위한 동굴관리 및 보존을 위해서는 동굴관리의 주체라고 할 수 있는 행정기관, 동굴관리자, 관광객의 상호협력적인 관리체계와 동굴내외부의 환경변화에 대한 세부적인 데이터베이스를 체계적으로 관리할 수 있는 동굴관리정보시스템의 구축이 필요하다.

도시민의 농촌지역 여가선택속성 분석 (Analysis of the Leisure Choice Attributes at Rural Area of Urban People)

  • 윤희정;임승빈
    • 한국조경학회지
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    • 제34권6호
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    • pp.66-77
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    • 2007
  • This study intends to analyze urban peoples' leisure choice attributes of rural areas from a rural demand perspective. For this purpose, this study investigates regional attributes considered in decision making processes for rural tourism destinations of urban residents using a conjoint model as a stated preference model. Based on literature reviews, two questionnaire surveys were conducted. The first questionnaire survey was performed in 4 cities including Seoul, Daejeon, Suwon and Chuncheon with 408 urban residents. The Second questionnaire survey was performed in 5 cities including Seoul, Chuncheon, Daejeon, Jeonju and Busan with about 1,060 urban residents. The study results suggest that the most important attribute in selecting rural ares for tourism are activity programs and convenience of facility, according to part-worth and vector model. The fitness level of model is 0.986, which is very significant. Among the 5 attribute's levels, the rural residents' kindness, the traditional and the ecological programs and the facilities about sign and lodging are more critical factors than other levels. Utilities of each levels decreases as cost and arrival time increases. Regarding the result of market segmentations, respondents having intention to visit can be divided into 4 group; (1) facility or program oriented type, (2) resident's kindness oriented type, (3) arrival time oriented type, and (4) negatively participant type. The results of leisure choice attributes can provide insightful information for regional planning strategies, such as selection of the type of market segments and the key factor of facility and space planning.