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A Convergence Study on the Revitalization of Medical Tourism of Introducing Mobile Healthcare Applications

모바일 헬스케어 애플리케이션 도입이 의료관광 활성화에 미치는 융합연구

  • Hwang, Mi-Kung (Department of Healthcare Policy & Management, Graduate School, Gachon University) ;
  • Lee, Won Jae (Dept. of Healthcare Management, Gachon University)
  • 황미경 (가천대학교 일반대학원 보건정책관리학과) ;
  • 이원재 (가천대학교 의료경영학과)
  • Received : 2019.07.25
  • Accepted : 2019.09.20
  • Published : 2019.09.28

Abstract

The research focused on plastic surgery clinics in Seoul, which recently responded to foreign patients who wanted to get plastic surgery, to recognize the need for the use of mobile healthcare applications to promote medical tourism and to see the expected effects in the future. For the analysis of data, SPSS 21.0 was used. Based on personal characteristics and medical institution characteristics, the future expected effects of using mobile healthcare applications were analyzed to find ways to help vitalize medical tourism. The result showed that the more mobile applications they wants to use in the future and the higher the number of foreign patients of the medical institutions, the more positive the expectation on the use of mobile healthcare application in the future. Also, the higher evaluation on the need for mobile healthcare application, the more helpful in vitalizing the medical tourism in the future, and the higher the positive awareness. I hope that this research will provide an IT foundation for the and expansion of mobile service app on demand analysis and service utilization of medical workers in order to promote medical tourism.

이 연구는 최근 성형을 원해 우리나라로 들어오는 외국인 환자들을 응대하는 서울 소재 성형외과를 중심으로 의료관광 활성화를 위한 모바일 헬스케어 애플리케이션 활용의 필요성 인식과 향후 기대효과를 알아보기 위해서 성형외과 직원들을 대상으로 연구하였다. 데이터 분석을 위해 SPSS 21.0 프로그램을 사용하였다. 개인특성 및 의료기관 특성에 따라 모바일 헬스케어 애플리케이션 활용의 향후 기대효과를 분석함으로써 의료관광 활성화에 도움이 될 방안을 모색하였다. 그 결과 응답자의 미래 모바일 사용 의지가 높을수록, 소속된 의료기관의 외국인 환자 숫자가 많을수록 모바일 헬스케어 애플리케이션의 활용 기대가 유의한 정(+)의 관계인 것으로 추정되었다. 또한, 모바일 헬스케어 애플리케이션의 필요성을 높게 평가할수록 앞으로 의료관광 활성화에 도움이 될 것이라는 응답이 많았으며, 미래 기대 전망에 대한 긍정적 인식도 높았다. 이 연구가 의료관광 활성화를 위해 의료종사자들의 수요분석과 서비스 활용에 관하여 모바일 서비스 앱의 지속적 추진과 확대를 위한 IT 기반이 마련되길 기대해 본다.

Keywords

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