• Title/Summary/Keyword: tourism contents

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Analysis of Case Study for Smart Tourism Development: Korea Tourism Organization's Smart Tourism Case (스마트 관광 발전을 위한 사례 분석 연구: 한국관광공사 사례)

  • Koo, Chulmo;Shin, Seung-Hun;Kim, Kee-Hun;Chung, Namho
    • The Journal of the Korea Contents Association
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    • v.15 no.8
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    • pp.519-531
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    • 2015
  • For tourism, Information Technology (IT) is the one of the most important factors, therefore, tourism has been open to IT. Through internet, the sources of information became extensive. Smartphone and Social Network Service (SNS) make huge changes in tourism. In line with this, Korea Tourism Organization (KTO) is developing the smart tourism system, composed of internet, smartphone, SNS, as representative of Korea tourism. In this research, KTO's main channels, internet, smartphone, SNS, of smart tourism system will be analyzed as well as the connectivity between the channels.

Measuring the Economic Value of Smart Tourism Content Using Contingent Valuation Method: Focus on Augmented Reality (가상가치평가법을 적용한 스마트관광 콘텐츠의 경제적 가치 평가: 증강현실을 중심으로)

  • Chung, Hee Chung;Koo, Chulmo;Chung, Namho
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.133-148
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    • 2022
  • In an ever-changing tourism environment, we need to think about how to successfully attract tourists and provide them with memorable experiences. Smart tourism content is considered as a useful tourism resource for converting into an attractive tourist destination by providing new values in various tourist destinations as well as the changed tourism patterns due to COVID-19. However, there are still few successful cases of smart tourism contents that have secured economic sustainability. Accordingly, this study applied the Contingent Valuation Method (CVM) to estimate the economic value perceived by tourists for smart tourism contents based on augmented reality to develop a smart tourism content development plan that can secure economic sustainability. As a results, it was confirmed that the lower the offered amount, the higher the awareness of the new value, the higher the likelihood of willingness to pay. Based on these research results, this study presented academic and practical implications for the development of smart tourism content that secured economic sustainability.

Development of Augmented Reality(AR)-based Tourism Contents using Local Cultural Resources (지역 문화유산을 활용한 증강현실 기반 관광 콘텐츠 개발)

  • Lee, Jongwook;Park, Hyun-Ah;Park, Kang-Ah
    • The Journal of the Korea Contents Association
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    • v.18 no.6
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    • pp.122-130
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    • 2018
  • As smart tourism is gaining more attention, there are increasing attempts to make use of augmented reality(AR) in tourism industry. However, existing AR-based tourism contents are only limited to the 'designated' cultural heritage, overlooking the value of undesignated cultural heritage lost in the past few decades of development era. This hinders expanding the scope of tourism contents and leads to the production of banal and similar contents. Given that, our study has developed tourism contents based on , an AR-based mobile application that enables participants to virtually visit the historical sites lost in the development era. The Chungmuro area, which the app is named after, is unique in character. The area has been famous for movie making for over 30 years until the '90s. It is abundant with movie-related cultural resources such as theaters and print shops, which makes the place where people wants to feel the glorious past. Through the app, participants are able to walk along the historic trail and take pictures at five virtual historic spots, among many others. We also examined participants' level of satisfaction and overall tourism experience. By taking the result into account, we hope that the AR-based tourism contents will increase in the future.

The Effect of Tourism Contents on U-Tourism Convention Service Adoption Using TAM (관광콘텐츠가 U-관광컨벤션 서비스 수용의도에 미치는 영향 : TAM 적용)

  • Park Bong-Gyu;Cho Jae-Wan
    • Proceedings of the Korea Contents Association Conference
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    • 2005.11a
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    • pp.88-93
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    • 2005
  • Recently many researchers are keen interested in the concept of ubiquitous using mobile internet and RFID. Busan also plans to build a first U-city in the areas of port logistics, traffic, tourism convention, medical service. It is important to be accepted by consumers for U-tourism convention service adoption to determine the future growth potential. The purpose of this paper thus examines the effect of tourism contents on U-tourism convention service adoption using technology acceptance model.

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Strategy Development for Cultural Tourism Contents account to Ginseng (인삼을 활용한 문화관광콘텐츠 개발전략)

  • Lee, Yk-Soo
    • The Journal of the Korea Contents Association
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    • v.8 no.8
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    • pp.206-212
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    • 2008
  • In spite of the element that tourism contents are importance for tourism activation attract attention that I took the culture sightseeing contents development strategy that utilized Ginseng. A basic course of contents development is the element which is well-being to be able to let you increase health and high value-added article development. A development strategy must be accompanied with a story in representative well-being and must develop the contents that can be full of character of multipurpose not a story for an article and in consideration of a last article form and develop feasible contents. Lastly, direct profit and participation must be guaranteed by local inhabitants.

An Analysis of Interest in Tourism in Newspaper on Urban Regeneration (도시재생 관련 신문기사에 나타난 관광에 대한 관심도 분석)

  • Park, Hee-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.5
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    • pp.191-199
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    • 2019
  • This study used a contents analysis method of newspapers to related to urban regeneration and tourism. The role of tourism in urban regeneration has become very important recently as social and cultural regeneration has become more important than physical regeneration. Despite this importance, relevant policies or regulations are very insufficient in our country. Therefore, this study was to examine the interest in urban regeneration and tourism in our society through the contents analysis of the number and content of newspaper articles and analyze the trend empirically. As a result, the degree of interest in urban regeneration and tourism was able to confirm that the level of interest in tourism was increasing year by year. It suggested that the government needs to enhance the quality of tourism contents and actively implement the system in order to promote urban regeneration projects in the future.

A Study on the Analysis and Improving Plan of the Local Culture & Tourism Website : Focusing on the Culture & Tourism Information System of Busan Metropolitan City (지역문화관광 웹사이트의 분석 및 개선 방안에 관한 연구 : 부산광역시의 문화관광정보시스템을 중심으로)

  • Kim, Hee-Kyung
    • Journal of Information Management
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    • v.38 no.4
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    • pp.88-118
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    • 2007
  • The purpose of this research is to analyze the problems of regional culture and tourism websites and to seek for the ways to improve those websites since the culture and tourism information websites of local government do not provide enough contents and service. This research is based on following 4 indicators, content evaluation, usability evaluation, design evaluation and interactivity evaluation which are used to evaluate tourism homepages of municipality by Korea Tourism Organization. The result of this research came out with the issue that regional cultural tourism websites lack user-oriented contents. Therefore, regional culture and tourism websites need to provide the custom-made information such as setting a free tourist route, complementing reservation system and diversifying the range of search.

Essence and Tourism Value of Charcoal (숯의 본질과 관광가치)

  • Lee, yk-su
    • Proceedings of the Korea Contents Association Conference
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    • 2008.05a
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    • pp.759-762
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    • 2008
  • The article of a book began to make a searching examination in tourism value of charcoal. When I make a searching examination at various angles, as for the tourism value of charcoal, it is incarnated essence of charcoal. In addition, essence of charcoal is the core to select tourism value as. I derived essence of findings charcoal and current events point for cooperation of tourism value, and this becomes the basics that future charcoal sightseeing contents development is strategic.

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Contents Analysis on the Rural Village Development Projects: With Focus on Project Regions during 2004-2007 (농촌마을종합개발사업 내용분석과 시사점 -'04-'07년 사업대상지 사업을 중심으로 -)

  • Park, Han-Sik;Hwang, Gil-Sik;Kim, Young-Taek
    • Journal of Korean Society of Rural Planning
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    • v.14 no.4
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    • pp.121-128
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    • 2008
  • The purpose of this study is to identify the trend of the contents of the plan that was implemented through contents analysis on the master plan project of rural village development projects that began in 2004. Contents analysis is based on the classification of business in the detailed enforcement regulations of rural village development project. Analysis on the project contents was conducted for 30 days from June 20 to July 20 for the 132 regions established in the master plan during the period from 2004 to 2007. The results of the analysis showed the following. First, scenery facilities, rural tourism, cultural welfare and income basis projects accounted for 76.5% of the total projects. Second, with regard to investment costs depending on the contents of the projects, cultural welfare, rural tourism and income basis projects accounted for 66.3% of the total investment costs. Third, it was found out that, with regard to the trend of change in the project contents by year, income basis projects were sharply reduced whereas cultural welfare and scenery facilities projects were increased. Finally, with regard to the analysis on the projects by region, it was found that Gangwon, Gyeonggi and Chungnam gave high weight on rural tourism, whereas Gyeongbuk, Jeonnam and Jeonbuk gave low weight on rural tourism. Particularly, Gyeongnam was found to have given low weight on income basis project.

Substitute or Complementary among Types of Special Interest Tourism and A Causal Relationship between Total Individual Tourism Demand and Each Types -Application of Correlation Analysis and Econometrics Models- (특수목적관광 유형 간의 대체보완 및 총 관광수요와의 영향관계 -상관관계분석 및 계량경제모형의 활용-)

  • Gwak, Gang-Hee
    • The Journal of the Korea Contents Association
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    • v.11 no.8
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    • pp.409-418
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    • 2011
  • An aims of this study is to examine substitute or complementary among types of special interest tourism and a causal relationship between total individual tourism demand and each types. Of 500 surveyed respondents in Seoul, 348 was valid to analyse. As statistical analysis method, correlation analysis was utilized for substitute or complementary and Econometrics models were applied for causal relationship. The results of this study demonstrate that agro tourism and ocean tourism lie on substitute which means competitive. Also, ocean tourism has had more impacted on total individual tourism demand than any other types of special interest tourism.