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The Impact of Topic Distribution on Review Sentiment: A Comparative Study between South Korea and the U.S.

  • Cho, Mina;Hwang, Dugmee;Jeon, Seongmin
    • 한국벤처창업학회:학술대회논문집
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    • 2022.04a
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    • pp.123-126
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    • 2022
  • Online reviews offer valuable information to businesses by reflecting consumer experiences about their products and services. Two important aspects of online reviews are first, the topics consumers choose to address and second, the sentiments expressed in their reviews. Building upon previous literature that shows online reviews are context-dependent, we examine the impact of topic distribution on review sentiment in South Korea and the U.S. during pre-and post-pandemic periods. After performing topic modeling on Airbnb app review data, we measure the contribution of each topic on review sentiment using SHAP values. Our results indicate variations in topic distribution trends between 2018 and 2021. Also, the order and magnitude of topics' impact on review sentiment change between pre-and post-pandemic periods for both countries. This study can help businesses to understand how topics and sentiments associated with their products and services changed after pandemic, and also help them identify areas of improvement.

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Impact of Topic Distribution on Review Sentiment: A Comparative Study between South Korea and the U.S.

  • Mina Cho;Dugmee Hwang;SeongMin Jeon
    • Asia pacific journal of information systems
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    • v.32 no.3
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    • pp.514-536
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    • 2022
  • Online reviews offer valuable information to businesses by reflecting consumer experiences about their products and services. Two crucial aspects of online reviews are the topics consumers choose to address, and the sentiments expressed in their reviews. Building upon previous literature that shows online reviews are context-dependent, we employ the Expectation-Confirmation Theory (ECT) to examine the impact of topic distribution on review sentiment in South Korea and the U.S. during pre- and post-pandemic periods. After applying a topic modeling to Airbnb app review data, we measure the contribution of each topic on review sentiment using SHAP values. Our results indicate variations in topic distribution trends between 2018 and 2021. In addition, the order and magnitude of topics' impact on review sentiment change between pre- and post-pandemic periods for both countries. This study can help businesses understand how topics and sentiments associated with their products and services changed after the pandemic and thus identify areas of improvement.

News Topic Extraction based on Word Similarity (단어 유사도를 이용한 뉴스 토픽 추출)

  • Jin, Dongxu;Lee, Soowon
    • Journal of KIISE
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    • v.44 no.11
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    • pp.1138-1148
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    • 2017
  • Topic extraction is a technology that automatically extracts a set of topics from a set of documents, and this has been a major research topic in the area of natural language processing. Representative topic extraction methods include Latent Dirichlet Allocation (LDA) and word clustering-based methods. However, there are problems with these methods, such as repeated topics and mixed topics. The problem of repeated topics is one in which a specific topic is extracted as several topics, while the problem of mixed topic is one in which several topics are mixed in a single extracted topic. To solve these problems, this study proposes a method to extract topics using an LDA that is robust against the problem of repeated topic, going through the steps of separating and merging the topics using the similarity between words to correct the extracted topics. As a result of the experiment, the proposed method showed better performance than the conventional LDA method.

How Are the Direction and the Intensity of Indirect Social Information such as Likes and Dislikes Related to the Deliberative Quality of Online News Content Comments? A Topic Diversity Analysis Using Topic Modeling ('좋아요'와 '싫어요'같은 간접적 사회적 정보의 방향과 강도는 온라인 뉴스 콘텐츠 댓글의 숙의의 질과 어떤 관련이 있는가? 토픽 모델링을 이용한 토픽 다양성 분석)

  • Min, Jin Young;Lee, Ae Ri
    • The Journal of Information Systems
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    • v.30 no.4
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    • pp.303-327
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    • 2021
  • Purpose The online comments on news content have become social information and are understood based on deliberative democracy. Although the related research has focused on the relationship between online comments and their deliberative quality, the social information provided by online comments consists of not only direct information such as comments themselves but also indirect information such as 'likes' and 'dislikes'. Therefore, the research on online comments and deliberative quality should study this direct and indirect information together, and the direction and the degree of the indirect information should be also considered with them. Design/methodology/approach This study distinguishes comments by the attached 'likes' and 'dislikes', identifies highly supported and highly unsupported comments by the intensity of 'likes' and 'dislikes', and investigates the relationship between their existence and the deliberative quality measured as the topic diversity. Then, we applied topic modeling to the 2,390 news articles and their 74,385 comments collected from five news sites. Findings The topic diversities of the supported and unsupported comments are related to the topic diversity of all comments but the degree of the relationship is higher in the case of supported comments. Furthermore, the existence of highly supported and unsupported comments is led to less diversity of all comments compared to the case where those comments are absent. Particularly, when only highly supported comments are present, topic diversity was lower than in the opposite case.

Topic Modeling Analysis Comparison for Research Topic in Korean Society of Industrial and Systems Engineering: Concentrated on Research Papers from 1978~1999 (한국산업경영시스템학회지 연구 주제의 토픽모델링 분석 비교: 1978년~99년 논문을 중심으로)

  • Park, Dong Joon;Oh, Hyung Sool;Kim, Ho Gyun;Yoon, Min
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.4
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    • pp.113-127
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    • 2021
  • Topic modeling has been receiving much attention in academic disciplines in recent years. Topic modeling is one of the applications in machine learning and natural language processing. It is a statistical modeling procedure to discover topics in the collection of documents. Recently, there have been many attempts to find out topics in diverse fields of academic research. Although the first Department of Industrial Engineering (I.E.) was established in Hanyang university in 1958, Korean Institute of Industrial Engineers (KIIE) which is truly the most academic society was first founded to contribute to research for I.E. and promote industrial techniques in 1974. Korean Society of Industrial and Systems Engineering (KSIE) was established four years later. However, the research topics for KSIE journal have not been deeply examined up until now. Using topic modeling algorithms, we cautiously aim to detect the research topics of KSIE journal for the first half of the society history, from 1978 to 1999. We made use of titles and abstracts in research papers to find out topics in KSIE journal by conducting four algorithms, LSA, HDP, LDA, and LDA Mallet. Topic analysis results obtained by the algorithms were compared. We tried to show the whole procedure of topic analysis in detail for further practical use in future. We employed visualization techniques by using analysis result obtained from LDA. As a result of thorough analysis of topic modeling, eight major research topics were discovered including Production/Logistics/Inventory, Reliability, Quality, Probability/Statistics, Management Engineering/Industry, Engineering Economy, Human Factor/Safety/Computer/Information Technology, and Heuristics/Optimization.

Investigating the Trends of Research for the Small Business Owners (소상공인 연구 동향 분석)

  • Bang, Mi-Hyun;Lee, Young-Min
    • The Journal of the Korea Contents Association
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    • v.22 no.7
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    • pp.73-80
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    • 2022
  • In this study, prior studies of 280 small business owners in Korea over the past two decades were comprehensively analyzed through keyword network and LDA topic modeling analysis, and overall views and trends in academia were examined. As core keywords, "sales" and "protection," which conflict with each other but are essential for stable and sustainable growth were selected, and 7 topics (Topic 1: start-up, topic 2: digital, topic 3: tax system, topic 4: capability, topic 5: coexistence, topic 6: regulation, and topic 7: funding) were drawn up. Based on the results of the analysis, the need to improve digital maturity for the continued growth and development of small business owners was raised, and the response at the pan-ministerial level and the stability of the performance of functions that can survive even after the new administration to solve the economic damage problems facing small business owners were suggested. In addition, attention to the long-term, speed, detail, and direction of government support in a new way, and a flexible approach to the negative way in which pre-allowance and post-regulation is given were suggested.

Research Trends on Doctor's Job Competencies in Korea Using Text Network Analysis (텍스트네트워크 분석을 활용한 국내 의사 직무역량 연구동향 분석)

  • Kim, Young Jon;Lee, Jea Woog;Yune, So Jung
    • Korean Medical Education Review
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    • v.24 no.2
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    • pp.93-102
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    • 2022
  • We use the concept of the "doctor's role" as a guideline for developing medical education programs for medical students, residents, and doctors. Therefore, we should regularly reflect on the times and social needs to develop a clear sense of that role. The objective of the present study was to understand the knowledge structure related to doctor's job competencies in Korea. We analyzed research trends related to doctor's job competencies in Korea Citation Index journals using text network analysis through an integrative approach focusing on identifying social issues. We finally selected 1,354 research papers related to doctor's job competencies from 2011 to 2020, and we analyzed 2,627 words through data pre-processing with the NetMiner ver. 4.2 program (Cyram Inc., Seongnam, Korea). We conducted keyword centrality analysis, topic modeling, frequency analysis, and linear regression analysis using NetMiner ver. 4.2 (Cyram Inc.) and IBM SPSS ver. 23.0 (IBM Corp., Armonk, NY, USA). As a result of the study, words such as "family," "revision," and "rejection" appeared frequently. In topic modeling, we extracted five potential topics: "topic 1: Life and death in medical situations," "topic 2: Medical practice under the Medical Act," "topic 3: Medical malpractice and litigation," "topic 4: Medical professionalism," and "topic 5: Competency development education for medical students." Although there were no statistically significant changes in the research trends for each topic over time, it is nonetheless known that social changes could affect the demand for doctor's job competencies.

A Study on the Topic Modeling Analysis of Book Reports on Personality Types and Interest Types (성격유형과 흥미유형에 따른 독서 감상문 토픽 분석 연구)

  • Jeong-Hoon Lim
    • Journal of the Korean Society for information Management
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    • v.40 no.1
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    • pp.175-198
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    • 2023
  • This study aimed to investigate the difference in response to reading as shown in book reports by personality type and interest type. For this purpose, personality type analysis data, interest type analysis data, and book report data written in subject reading activities were collected from 81 third graders at D Science High School in Daejeon. Topic analysis was conducted on the collected book reports, and the probability of a topic being mentioned was statistically tested according to personality type (thinking type, feeling type) and interest type (investigative type, types other than investigative). Subsequently, the conceptual connection structure of words was measured by keyword network analysis, and the analysis results of topic modeling were complemented by the centrality index. As a result of the study, the topic regression analysis showed statistically significant differences between thinking type (T) and feeling type (F) in topic 2 (understanding and studying) and topic 3 (reading and thinking), and statistically significant differences between investigative type and non-investigative type in topic 2 (understanding and studying). The results of this study can be used as a basis for tailored book recommendations and personalized reading education.

Meta Analysis of Trade Insurance Using Text Mining (텍스트 마이닝을 활용한 무역보험분야의 메타분석)

  • Hyun-Hee Park;Sung-Je Cho
    • Korea Trade Review
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    • v.45 no.6
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    • pp.157-179
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    • 2020
  • This study presented the results of meta-analysis through topic modeling among the papers published in the Journal of the International Trade Association for the purpose of presenting academic research trends in the field of trade insurance and future research directions. Among the total 2,010 papers included in the Journal of the Korea International Trade Association, the analyzed paper covers the subject of trade-related insurance. According to detailed topics, 33 marine insurance (42.31%), 16 export insurance (20.51%), 11 hull insurance (14.10%), and 18 others (23.08%), and 4 other products liability insurance. According to the empirical analysis results, Topic 1 was classified as marine insurance, airworthiness, notice obligation, and collateral, and Topic 2 was derived as a representative topic for loading insurance, emergency risk, and immunity as export insurance. And Topic 3 was classified as vessel, sinking and container in relation to ship insurance, and Topic 4 was analyzed as an important topic such as manufacture and British marine insurance. Through the analysis results, we selected the representative topic used for the trade insurance topic and looked at the status of major research. Trade insurance is an area that requires the development of more theoretical and practical research subjects as an optimal risk management means in international trade transactions. To this end, first, support from the Korea International Trade Association is needed to establish a continuous research subject sharing system for the development of research subjects in the field of trade insurance. Second, academic journal operation management must be continuously managed in which academic research papers can be submitted and published.

Analysis of Social Media Contents about Broadcast Media through Topic Modeling (토픽 모델링을 이용한 방송미디어 관련 소셜 미디어 콘텐츠 분석)

  • Park, Sangun
    • Journal of Information Technology Services
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    • v.15 no.2
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    • pp.81-92
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    • 2016
  • Numerous people share their TV experience with other viewers on social media such as personal blogs and Twitter. It means that broadcast media, especially TV, affects the responses on social media. Moreover, the responses affect broadcast media ratings back. Social TV tried to use the relationship in marketing activities such as advertisement by analyzing the TV related social behavior. However, most of them used just the quantities of social media responses. This study analyzes the subjects of the responses on social media about specific TV dramas through topic modeling, and the relationship between the changes of popular topics and viewer ratings of the drama over specified periods. Five representative Korean dramas of 2014 were selected and Blog contents including viewer ratings about the dramas were collected from naver.com which is the representative portal in South Korea. The proposed analysis framework consists of three steps which are Blogs crawling, topic modeling, and topic trend analysis. We found some implications from the results of the topic trend analysis. Firstly, there were specific topics on dramas in social media. Secondly, the topics had some meaningful relationships with viewer ratings. Lastly, there were differences between the topics of dramas with higher viewer ratings and those with lower viewer ratings.