• 제목/요약/키워드: theoretical potential

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뷰티브랜드 확장상황에서 희석효과 -전형성에 기초한 브랜드 확장 시 모브랜드의 지식이 전이 되었는가?- (The Effect of Dilution on Beauty Brand Extension Situation -Was Parent Brand's Knowledge Transferred to Brand Extension by Typicality?-)

  • 최정선;전중옥
    • 한국의류학회지
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    • 제35권1호
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    • pp.63-76
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    • 2011
  • The potential for brand dilution occurs when new brands merge with an identical image of a parent brand. Despite the significant attention regarding the effects of dilution on brand extension, there is limited research on brand dilution in the beauty industry. This study analyzes the effect of the typicality of extensional type on brand attitude or purchase intention for potential dilution toward beauty brand extension. In addition, we examine the moderating effect of knowledge transfer when customers evaluate the typicality of the extensional type for potential dilution toward beauty brand extensions. For the experiment, 4 description type factorial designs were performed. A total of 219 students participated in the experiment who had experience of visiting a beauty salon. The results are as follows. First, there are significant independent and interaction effects between the typicality and extensional type that reveals differential influences on the attitude or purchase intentions toward extended beauty brands. Second, the knowledge of the parent brand is transferred to extended brands. Third, there is a significant moderating effect of knowledge transfer, as customers evaluate the typicality of the extensional type for the potential dilution toward beauty brand extension. This study provides some theoretical and practical perspectives with some limitations.

An Optimized Control Method Based on Dual Three-Level Inverters for Open-end Winding Induction Motor Drives

  • Wu, Di;Su, Liang-Cheng;Wu, Xiao-Jie;Zhao, Guo-Dong
    • Journal of Power Electronics
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    • 제14권2호
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    • pp.315-323
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    • 2014
  • An optimized space vector pulse width modulation (SVPWM) method with common mode voltage elimination and neutral point potential balancing is proposed for an open-end winding induction motor. The motor is fed from both of the ends with two neutral point clamped (NPC) three-level inverters. In order to eliminate the common mode voltage of the motor ends and balance the neutral point potential of the DC link, only zero common mode voltage vectors are used and a balancing control factor is gained from calculation in the strategy. In order to improve the harmonic characteristics of the output voltages and currents, the balancing control factor is regulated properly and the theoretical analysis is provided. Simulation and experimental results show that by adopting the proposed method, the common mode voltage can be completely eliminated, the neutral point potential can be accurately balanced and the harmonic performance for the output voltages and currents can be effectively improved.

산화${\cdot}$환원 적정곡선의 이론적 고찰 (A Theoretical study of Oxidation-Reduction Titration Curves)

  • 최규원
    • 대한화학회지
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    • 제14권4호
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    • pp.287-296
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    • 1970
  • The varation of potential and completeness of reaction in an oxidation-reduction titration of Red$_1$ ($a\;Ox_1+N_1e{\leftrightarrow}b\;Red_1)\;by\;Ox_2\;(C\;Ox_2+n_2e{\leftrightarrow}d\;Red_2)$ is analyzed on the basis of general expressions. It is shown that the reaction deficiency as well as the rate of variation of the potential with titration fraction change in proportion to the $[n_2(a-b)-n_1(c-d)]$ th power of the concentration of the reagents. In particular, at the equivalence point, the expression of the potential contains a concentration dependent term that is proportional to ac-bd. Thus, the equivalence-point potential varies with the concentration of the reagents unless ac=bd is satisfied. It is also shown that the sharpness of the potentiometric titration curve is shown to occur either prior to or after the equivalence point depending upon whether $n_1cn_2b$, the deviation being the same order of magnitude as the relative deficiency at the equivalence point.

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API를 적용한 국내 조류에너지 잠재량 추정 (Resource Assessment of Tidal Current Energy Using API in Korea)

  • 조철희;이강희;조봉근;황수진
    • 한국태양에너지학회 논문집
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    • 제36권1호
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    • pp.75-81
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    • 2016
  • The west and south coastal regions of Korea are known to be of strong tidal current speed. With the increasing demand for renewable energies, the resource assessment has been a crucial issue which should be conducted before any detail planning and development of the potential sites for tidal current farm. Although there are several results of resource assessment of tidal current energy in Korea, the resource assessment method is not officially announced. This undefined methodology makes the results unreliable and useless. Recently new renewable energy potential definition has been announced by KIER (Korea Institute of Energy Research). This categorizes energy potential as four steps; theoretical, geographical, technical and market potentials. This paper describes the resource assessment of tidal current power in Korea based on API (Averaged Power Intercepted). The results show that the Incheon-Gyeonggi and Jeollanam-do are very promising areas for tidal current power in Korea.

이방성 층상구조에 대한 전위와 전기장 및 전기비저항탐사 계산 연구 (Forward Calculation of Electric Potential, Electric Field and Resistivity Survey on Anisotropic Layered Half Space)

  • 나성호;김형수
    • 지구물리와물리탐사
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    • 제24권3호
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    • pp.98-112
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    • 2021
  • 임의의 전기 이방성을 갖는 지하 층상 구조에 유입되는 전류에 의한 전위와 전기장의 계산을 위하여, Das (1995)에 의해 연구되었던 해석해 알고리듬을 면밀하게 검토하고 개선하였다. 모든 이론 전개를 단계별로 확인하였으며, 그에 따라 전류 전극에 의한 전위 및 전류를 구하는 컴퓨터 프로그램을 작성하였다. 전위와 전기장의 계산을 통해 이방성 층상구조에 대한 전기 비저항 탐사 겉보기 비저항 변화를 전극 간격과 전극 운영 방향에 따라 계산하였다. 이러한 결과들을 예시로 도시화함으로써 전기적 이방성 매체의 효과를 검토하였다.

철근콘크리트 부재의 균열 후 강성 이론 (Theoretical Stiffness of Cracked Reinforced Concrete Elements)

  • 김장훈
    • 콘크리트학회논문집
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    • 제11권5호
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    • pp.79-88
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    • 1999
  • The purpose of this paper is to develop a mathematical expression for computing crack angles based on reinforcement volumes in the longitudinal and transverse directions, member end-fixity and length-to-width aspect ratio. For this a reinforced concrete beam-column element is assumed to possess a series of potential crack planes represented by a number of differential truss elements. Depending on the boundary condition, a constant angle truss or a variable angle truss is employed to model the cracked structural concrete member. The truss models are then analyzed using the virtual work method of analysis to relate forces and deformations. Rigorous and simplified solution schemes are presented. An equation to estimate the theoretical crack angle is derived by considering the energy minimization on the virtual work done over both the shear and flexural components the energy minimization on the virtual work done over both the shear and flexural components of truss models. The crack angle in this study is defined as the steepest one among fan-shaped angles measured from the longitudinal axis of the member to the diagonal crack. The theoretical crack angle predictions are validated against experimentally observed crack angle reported by previous researchers in the literature. Good agreement between theory and experiment is obtained.

Study on bi-stable behaviors of un-stressed thin cylindrical shells based on the extremal principle

  • Wu, Yaopeng;Lu, Erle;Zhang, Shuai
    • Structural Engineering and Mechanics
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    • 제68권3호
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    • pp.377-384
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    • 2018
  • Bi-stable structure can be stable in both its extended and coiled forms. For the un-stressed thin cylindrical shell, the strain energy expressions are deduced by using a theoretical model in terms of only two parameters. Based on the principle of minimum potential energy, the bi-stable behaviors of the cylindrical shells are investigated. The results indicate that the isotropic cylindrical shell does not have the second stable configuration and laminated cylindrical shells with symmetric or antisymmetric layup of fibers have the second stable state under some confined conditions. In the case of antisymmetric laminated cylindrical shell, the analytical expressions of the stability are derived based on the extremal principle, and the shell can achieve a compact coiled configuration without twist deformation in its second stable state. In the case of symmetric laminated cylindrical shell, the explicit solutions for the stability conditions cannot be deduced. Numerical results show that stable configuration of symmetric shell is difficult to achieve and symmetric shell has twist deformation in its second stable form. In addition, the roll-up radii of the antisymmetric laminated cylindrical shells are calculated using the finite element package ABAQUS. The results show that the value of the roll-up radii is larger from FE simulation than from theoretical analysis. By and large, the predicted roll-up radii of the cylindrical shells using ABAQUS agree well with the theoretical results.

Spatial Distribution of Economic Growth and Inequality: Kazakhstan's Experience

  • Nurlanova, Nailya K.;Satybaldin, Azimkhan A.;Bekturganova, Makpal A.;Kireyeva, Anel A.
    • The Journal of Asian Finance, Economics and Business
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    • 제5권3호
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    • pp.169-178
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    • 2018
  • This study aims is to explore of the theoretical concepts of regional imbalances and spatial inequality, analysis of spatial distribution of economic growth and identifying of "growth poles" for sustainable development in the regions of Kazakhstan. Based on the theoretical views, we conclude that the key direction of regional policy is the search and development of "growth poles", which will distribute their potential equally to backward regions. The authors propose the methodological tools for presenting a standard form of evaluation of spatial distribution and inequality of the regions of Kazakhstan. This study confirms the importance of using of proposed methods and its application for objectively and realistically defines "growth poles" for sustainable development. Further, the obtained results showed the distribution of Kazakhstan's regions by economic growth and specialization with using modified index of KDI. According to the results of this theoretical and empirical study proved that distribution of the regions of Kazakhstan and results of KDI indexes shows that the spatial differentiation of economic development, but its level and dynamics are different in different respects. In addition, according to the conducted survey, we conclude that one of the most important tasks is sustainable growth based on "growth poles" for sustainable development.

Concerted Asynchronous Proton Transfer in H-Bonding Relay Model: An Implication of Green Fluorescent Protein

  • Kang, Baotao;Karthikeyan, S.;Jang, Du-Jeon;Kim, Heeyoung;Lee, Jin Yong
    • Bulletin of the Korean Chemical Society
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    • 제34권7호
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    • pp.1961-1966
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    • 2013
  • Theoretical investigations have been performed for the ground state ($S_0$) and the first excited state ($S_1$) of the hydrogen bonded green fluorescent protein (GFP) model. The potential energy surface (PESs) of $S_0$ was obtained by B3LYP method and that of $S_1$ was obtained by CIS method. Based on the relative stabilities of species and the energy barriers for the proton transfer, it was found that proton transfer could take place both under the ground state and the first excited state. As determined by the proton motions along the reaction coordinate, both the ground state proton transfer (GSPT) and the excited state proton transfer (ESPT) are considered as a concerted and asynchronous process.

우울 발생요인에 관한 이론적 고찰 (Theoretical Models of Causative Factors in Depression : A Review of the Literature for Nursing)

  • 김수지;고성희
    • 대한간호학회지
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    • 제19권2호
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    • pp.173-190
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    • 1989
  • This literature review was undertaken to explore theoretical models of depression for their potential usefulness in nursing research and practice. Depression has bean accounted for by numerous theories or models of causation ; 11 theories selected from psychology, medicine and psychoanalysis and supported by empirical or experimental research were reviewed. These theories identify a variety of precipitating and predisposing factors that may affect the individual's depression. Aggression - turned - inward theory, object loss theory, ego functioning theory, personality organization theory, behavioral theory, learned helplessness theory, cognitive theory, genetic factors, and biological theories conceptualize predisposing factors. Only life stressors theory identifies precipitating facotrs. Each of these theories contributes to an understanding of depression, but many of them use overlapping and interrelated factors. It is also evident from recent. research that there are multiple causes for depression involving an interactive effect among predisposing and precipitating factors that are both biological and psychological in origin. That is, a single theory is not useful, but perhaps a unified theory could be developed that would be helpful to nursing. This review points to the need for continuing development and testing of theories that would integrate the multiple conceptualizations of depression.

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