• The International Journal of Costume Culture
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• 제3권1호
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• pp.61-68
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• 2000

In recognition of the necessity to research on dresses of the past to lead future fashion, this study is focused on plastron basque that has constructed or decorated upper garments in various forms from the ancient times to modern times. Especially through reproduction and restoration of Victorian dress with plastron basque, the study approaches the problem in positive manner, As a result, studied 1887∼9 day dress is a plastron of pouched style with pleats panel in front center connected to jacket style bodice by buttons: and it shows changes into modern day dress form by constructing fitted line with decorative effects. By actually making the plastron that was only seen in picture, we expect this study will be a valuable resource for developing patterns, sewing and decoration techniques.

• 대한가정학회지
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• 제19권4호
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• pp.17-32
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• 1981

1.The Purpose of this Study is a) to find out a various interests in clothing field according to women's occupations b) to find women's interest in clothing affected by age, education and income. 2. Method of Research a) Clothing interest survey was done with women in Seoul including teachers, office girls, girls working in bank, doctors, nurses, artist, technicians, merchants. and house wives. b) By using "Clothing Interest Scale Test" made by In-Ja Lee. c) S.A.S.(Statiztical Analysis System) Package in KIST was utilized. An average was taken and a distribution of frequency clarified by interests in clothing field and clothing trends in every interest realm were researched. 3. Conclusion a) Artists are much interested especially in design and fashion, clothing shopping and a role of clothing psychology. b) Technicians are interested in Clothing construction and clothing management. c) Although girls working in company and bank show less interest than artists in a role of clothing psychology. d) The fact that Merchants care nothing for clothing shopping was found. e) Teachers, doctors, nurses, house wives have less interest in Clothing than the other workers. The younger women becomes much interested in clothing design and fashion, clothing shopping, and earns higher income and higher educated, women becomes much interested in psychological aspect of clothing.

• International Journal of Costume and Fashion
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• 제8권2호
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• pp.20-31
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• 2008

A person's external image is a non-verbal form of communication, through which the person's tastes, mode of thought, preferences, and overall personality is expressed. The dominant factor in building an external image is clothing, since clothing-images provide the most information about a person in the least amount of time. This study aims to investigate the relationship between the clothing- images of women politicians and the improvement of women's social status in Korea, by focusing on changes in clothing-image of female politicians at public functions throughout modern Korean history, and inquiring into the method of classification concerning aforementioned images. The time period of this study starts from 1945, when the first female political party was established, to the 2008 presidential elections. The methodology of this study consists of literature study of related books, theses and journals, which was jointly conducted with empirical study consisting of the research of news photographs of major daily newspapers. This study confirmed the clothing images of women politicians since liberation till 2000's reflects the directions of women's movement and their status in return. It is especially meaningful that the sudden increase of romantic and feminine images among the women politician in Korea is the reflection of the ideas of postmodern feminism which emphasize the acknowledgement of womanhood and the enjoyment of being a woman as its core.

• 복식문화학회:학술대회논문집
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• 복식문화학회 2001년도 International Costume Culture Conference
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• pp.59-59
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• 2001

• 복식문화연구
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• 제3권2호
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• pp.425-448
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• 1995

The purpose of this study was to compare fur clothing preferences of Korean and Russian women, and then to provide a beneficial data to Koran fur manufacturers who is working in Korea and advancing into Russia. 346 subjects were gather in Seoul and Moscow through convenience sampling method, and frequency, percentage, mean, x²-test, t-test were conducted for data analysis. The results were as follows: 1. Korean and Russian women's fur clothing buying motives, information sources, important factors on purchasing, purchasing, influences ere generally examined. 2. Russian women's fur clothing possession rate as well as fur clothing purchasing intention in the future were higher than Korean women's. 3. Fur clothing item, material, color, style, length which Korean and Russian women prefer were compared. 4. In case of shilhouette, Russia women showed high preference on swinger shilhouette, relatively Korean women preferred H-line. 5. In case of collar design, Russian women showed high preference on stand collar, relatively Korean women preferred notch collar or shawl collar. 6. In case of sleeve design, Russian women showed high preference on turn back cuffs sleeve, relatively Korean women preferred push-up sleeve.

• 한국의류학회지
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• 제15권3호
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• pp.239-250
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• 1991

The purpose of this study was primarily aimed at the revealing changes in the aspects of women's clothing derivationed with the women's self-consciousness, liberation movement, women's suffrage and social participation from the mid-l9th century to the mid-20th century. According to the study, the main change of western women's costumes were eradication of corset, emergence of troussers and tailored suit, and transformation of sportwear. So that, women's liberation movement has an deep effect on leading up to a change tendency the functionalization and masculinization of women's costume.

• 패션비즈니스
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• 제7권3호
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• pp.24-35
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• 2003

This study is intended to figure out marketing strategies of women clothing brands which are remarkably preferred and recognized among Chinese women in their twenties by analyzing and comparing the features of products between Chinese fashion brands and Korean brands. This study result is follow as: 1. As the result of women fashion brands in China, it became certain that the differentiation policy of each brand and the strategy of development design reflected the needs of Chinese consumers in 20s were preferred in Chinese fashion market. 2. As the result of comparing and analysing the strategy of Korean brands' clothing product entered China market, some of them reflected well Chinese women' inclination who are in their twenties. Therefore with the proper positioning and the strategy of actual place, those Korean brands are prominently preferred. However others can not be the leading brands because of supplying inharmonious basic-style product with the preference of Chinese women in 20s.

• 한국의류학회지
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• 제6권2호
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• pp.17-24
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• 1982

The purpose of this study was to investigate the relationship between body cathexis and five aspects of clothing behavior. Body cathexis was measured by Secord and Jourard's Body Cathexis Scale, fit in clothing was measured by Mclean's questionnaire, and three aspects of clothing were assessed with Lee, Lim, Lee, and Kahng questionnaire dealing with clothing satisfaction, status symbol, and fashion interest. Preference for fashion style was determined by line drawings of clothing designs representing current fashion and non-current fashign. The questionnaires were administered to a sample of middle-aged women (40$\~$64 year of age) in Seoul. The data for 351 respondents were analyzed by correlation and t-test. The results were : 1) Body cathexis was positvely related to clothing satisfaction for early middle-aged women as well as advanced middle-aged women. 2) Body cathexis was positively related to fit in clothing for early middle-aged women as well as advanced middle-aged women. 3) Fashion interest was positively related to preference for fashion style in early middle-aged women, 4) Scores of early middle-aged women on body cathexis, fit in clothing and preference for fashion style were significantly higher than those of advanced middle-aged women, that is, early middle-aged women had a higher self-satisfaction with body cathexis and fit in clothing. They also preferred modern fashions in contrast to be advanced middle-aged sample.

• 복식문화연구
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• 제18권6호
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• pp.1138-1152
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• 2010

The purposes of this study are to segment women consumers on the basis of clothing shopping orientation and to investigate clothing purchasing behaviors of each segmented group by age variable for development of effective fashion marketing strategies to meet very changeable modern consumers' needs. The research methodology is survey and subjects were 650 women aged from 20s to 60s. The questionnaire consist of measurement items for clothing shopping orientation, clothing purchasing behaviors and subjects' demographic attributions. The data were analyzed by Cronbach's ${\alpha}$, factor analysis, cluster analysis, $x^2$ test, ANOVA and Duncan's multiple range test, using SPSS program. The results are as follows. First, 5 factors were emerged on clothing shopping orientation. Second, women consumers are segmented into 4 types(conspicuous, convenient, pleasurable, and unconcerned type) by clothing shopping orientation. Third, each consumer type divided by age variable showed some important differences on demographic characteristics and various clothing purchasing behaviors. Therefore, the results of this study support that clothing shopping orientation can be useful as one of the effective differentiated variables to segment women consumer market and age variable has important mediate effects on the differences of clothing purchasing behaviors by clothing shopping orientation type.

• 한국의류학회지
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• 제34권5호
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• pp.808-818
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• 2010

This study compares the consumption values and clothing benefits between married and unmarried women. The data were collected from a questionnaire with 548 working women in their 20's and 30's. Data were analyzed by factor analysis, reliability analysis, t-test, and one way ANOVA. The factor analysis on consumption values resulted in five dimensional structures: pro-environmental, conspicuous, enjoyable, aesthetic, and economic values. Five dimensions of clothing benefits were identified by factor analysis: individuality, social recognition, well-known brands, practicality, and low price pursuit. The respondents were classified into four groups by marital status and age, as well as two groups only by marital status. There were significant differences among the groups in demographic characteristics, consumption values, and clothing benefits. The results provide insight into marketing strategies of apparel makers or retailers targeting single women.