• 한국산학기술학회논문지
• /
• 제18권8호
• /
• pp.88-98
• /
• 2017

본 연구는 최근 증가하고 있는 메디컬스킨케어에 맞추어 등장한 코스메슈티컬화장품을 사용하는 병원종사자의 제품선택이 마케팅커뮤니케이션에 미치는 영향에 대한 연구로 실시하였다. 코스메슈티컬화장품이 주로 사용, 판매되어지고 있는 병원의 병원종사자를 대상으로 코스메슈티컬화장품을 구매하는 소비자와의 불만에 대응하고 부정적 이슈의 영향을 최소화하여 소비자와의 우호적 관계를 강화할 수 있는 대안 마련에 필요한 자료를 얻는데 목적이 있다. 연구는 서울 경기 인천 지역의 병원(피부과, 성형외과, 여성의원, 기타병원)에서 코스메슈티컬화장품을 사용하는 병원종사자를 520명을 대상으로 설문조사를 실시되었다. 총 502부의 설문지가 최종분석에 사용되었으며, 데이터 분석은 Cronbach's ${\alpha}$, one-way ANOVA, 탐색적요인 분석 및 Duncan 테스트로 구성되었다. 또한 변수간의 상관관계를 조사하기 위해 상관분석을 수행하였고, 가설검정을 위해 회귀분석을 수행하였다. 본 연구의 결과로 코스메슈티컬화장품을 선택할 때 마케팅커뮤니케이션의 영향을 미친다는 것을 알 수 있으며 특히 제품의 가치, 품질, 가격 요인이 마케팅커뮤니케이션에 큰 영향을 미치는 것으로 보이고 있다. 즉, 제품의 가치 및 품질을 가장 중시함과 동시에 합리적인 가격을 원하는 것을 알 수 있다. 이를 고려하여 향후 코스메슈티컬화장품만의 차별화된 제품을 추구하고 트랜드의 변화양상에 맞추어 코스메슈티컬화장품의 잠재고객 확보 및 판매증대에 필요한 기초자료로 제공하고자 한다.

• 한국의상디자인학회지
• /
• 제14권3호
• /
• pp.111-122
• /
• 2012

This study analyzed the differences in value perception and purchasing intention for natural cosmetics by LOHAS class and investigated what influences people's value perception for natural cosmetics had on their purchasing intention. Total 450 questionnaires were distributed to adults of over 20s to 50s for the period from Dec. 1, 2011 to Dec. 14 and 410 questionnaires were used as analysis data. As for collected data, the statistical package SPSS 18.0 Version was used for factor analysis, frequency analysis, reliability test, one-way ANOVA, Chi-Square test, Scheffe-test, correlations analysis and multiple regression analysis. LOHAS class was divided into three groups (higher, middle and lower) based on LOHAS index. Through factor analysis, the value perception for natural cosmetics were divided into three factors (social value, emotional and functional value perception). The results of this study were obtained as below. First, in case of the value perception for natural cosmetics by LOHAS class, it was demonstrated that the higher LOHAS classes they were, the higher value perception for natural cosmetics (social, emotional and functional value perception) they had. Second, in case of the effects of the value perception for natural cosmetics by LOHAS class on their purchasing intention (intention to use and recommendation of usage), it was found that their value perception influenced their purchasing intention. Social value perception and functional value perception, especially social value perception largely affected the purchasing intention of all LOHAS classes, while emotional value perception didn't affected the purchasing intention.

• 융합정보논문지
• /
• 제8권2호
• /
• pp.121-131
• /
• 2018

본 연구는 10대 여중생(n=126) 대상으로 그들의 화장품관심도가 구매행태, 정보화수준을 조절변수로 활용하여 구매만족도와 연계되는 지를 분석하고자 한다. 연구모형을 토대로 3개의 가설을 설정하여 통계적 검증을 실시하였다. 본 연구를 통하여 도출된 주요 결과는 다음과 같다. 첫째, 여중생들은 초등학교시절부터 화장품을 사용한 것으로 나타났으며 화장품교육이 초등학교때 부터 요청된다고 응답하였다. 따라서 화장품사용에 대한 올바른 조기교육이 필요하다. 둘째, 화장품에 대한 관심도와 구매행태는 화장품구매만족도와 정(+)의 상관을 갖는 것으로 확인되었다. 셋째, 화장품구매만족에는 '화장품구매행태' 변수가 '화장품관심도' 변수보다 더 큰 영향을 미치는 것으로 확인되었다. 특히 '화장품구매행태' 변수는 구매만족도에 조절효과가 있었다. 넷째, 화장품범주(관심도, 구매행태, 정보화수준, 구매만족도)에 대하여 학년별 평균차이는 없는 것으로 나타났다. 본 연구는 여중생들의 화장품구매만족도에 가장 큰 영향을 미치고 있는 화장품구매행태에 대하여 더욱 주목할 필요가 있으며, 아울러 향후 지역범위와 연령대를 확대한 추가적 연구가 지속되기를 제기한다.

• 한국의상디자인학회지
• /
• 제20권1호
• /
• pp.49-59
• /
• 2018

The purpose of this research is to study the semantic characteristics of men's cosmetics brand names by analyzing 51 brand names in the domestic market, so as to find ways to develop strategic brand names. In order to investigate this area, the study looked at the Interbrand Company's Name Spectrum, and the results are as follows. The men's cosmetics brand names turned out to be freestanding brand names, descriptive brand names, and associative brand names, in that order. The freestanding brand names were found to be the initial combinations of the words that have the desired benefits in the concepts of the pertinent brands; in other words, coined brand names that were made by synthesizing words such as nice men, naturalism, eco-friendly plant-derived materials and ideal skin. Associative brand names are generally used to express the effect of enhancing brand awareness by considering the phonetic image of the word or prompting a masculine and favorable image. Descriptive brand names use language symbols such as men, homme, man, monsieur and gentle to represent specific business and product categories for men, and also use stem, plant, flower, skin, beauty, moisturizing, tosowoong and so on to provide the properties and beneficial information related to the products. In conclusion, the men's cosmetics brand names embody an important factor that symbolizes the concepts, functions or features of the brand, and there is a need for men's cosmetic brands to develop more unique and distinctive brand names to promote their brand names as constitutional factors that can build brand power and strengthen brand image.

• 한국지역사회생활과학회지
• /
• 제25권2호
• /
• pp.193-205
• /
• 2014

This study investigates soldiers' and civilians' interest in and behaviors toward cosmetics and skin beauty. Responses to a self-administered questionnaire were collected from 150 soldiers and 156 civilians residing in Chung-chung Province, Korea. The mean age of the respondents was $21.9{\pm}1.8$. More than 90% used skin toner and lotion products, and more than 50% used sunblocks and foam cleansers. Soldiers were more likely to use essence (p<.001) and after-shave (p<.01) products than civilians. In addition, soldiers were more likely to use carrier cosmetics than their counterparts (p<.001~p<.05). Soldiers were more likely to be concerned about their skin (p<.01) and unsatisfactory environments for skin care (p<.001), more likely to engage in skin care behaviors (p<.01), and less likely to have skin knowledge than civilians (p<.001). There was a negative relationship between skin knowledge and skin care behaviors (p<.01). The level of interest in appearance was correlated with that in skin (p<.001). The number of skin related concerns was positively correlated with unsatisfactory environments for skin care (p<.001). Concerns over appearance (p<.001), skin (p<.001), and unsatisfactory environments for skin care (p<.05) were positively correlated with skin care behaviors. The results suggest the necessity of providing a diverse and differentiated range of cosmetics to meet the needs of soldiers and men, particularly the former, according to the differences in their environments.

• 융합정보논문지
• /
• 제8권6호
• /
• pp.305-315
• /
• 2018

본 논문은 대학생들의 외모관리에 대한 관심도와 뷰티트렌드와 융합된 다양한 형태의 외모관리행동과의 연관성을 알아보기 위한 것이다. G지역의 대학생들을 대상으로 2018년 4월15일부터 30일까지 15일 동안 설문지를 배포하여 연구목적과 방법을 설명하고 동의한 학생 267명의 자료를 SPSS 18을 활용하여 분석하였다. 대학생들의 외모관리 관심도는 건강관리에 대한 관심도를 제외한 체형관리, 피부관리, 헤어관리, 화장품사용관리에는 남, 여 대학생에 따른 관심도 차이를 보였다. 그리고 화장품사용관리 관심도가 높은 학생들은 트렌드와 융합된 패션스타일 화장스타일 피부관리 체형관리 행동요인들의 경우 정(+)의 영향을 끼치는 것으로 나타났고, 트렌드와 융합된 운동건강기구 사용 요인에는 부(-)의 영향을 끼치는 것으로 나타났다. 이에 대학생들의 트렌드와 융합된 외모관리행동에 대한 연구를 토대로 뷰티산업체의 신상품개발연구 등에 참고자료 활용을 기대하고, 추후 새로운 융합형태의 외모관리행동연구를 지속할 예정이다.

• 대한화장품학회지
• /
• 제23권2호
• /
• pp.63-70
• /
• 1997

It has been observed that local increase in melanin synthesis or uneven distribution can cause local hyperpigmintation or spot. Pigmentary disorders are caused by various factors, including inflammation, imbalance of hormones, and genetic disorder. Recently the harmfulness of Ultraviolet radiation is increasing due to destruction of ozone layer. Excessive exposure to UV radiation caused post-inflammatory pigmentation. Most women want to avoid uneven skin pigmentation. To satisfy this desire many cosmetic companies have been developing melanogenesis inhibitors and finding promising active agents for use in cosmetic preparations for skin whitening. In cosmetic preparations, many inhibitors such as kojic acid, arbutin, ascorbic acid, and licorice extracts6 have been used as whitening purpose. Plant extracts having an inhibitory effect on melanin formation may be a good choice for cosmetic purpose because of their relatively lower side effects. Therefore, we screened 285 plant extracts for their inhibitory activity in tyrosinase. Of the plant extracts, ramulus mori extracts showed potent tyrosinase inhibition activity. We also identified the active compound in the extract.

• 융합정보논문지
• /
• 제9권12호
• /
• pp.279-285
• /
• 2019

본 연구는 자신의 외모에 관심이 가장 높은 청소년 여고생들을 대상으로, 여고생의 화장품 관심도, 화장품 사용 실태를 조사하여 그들의 올바른 사전 화장품 사용 교육 자료를 제시하고자 했다. 설문지를 수정 및 보완한 후 본조사가 실시되었다. 본 조사는 2018년 10월 7일부터 10월 21일까지 2주 동안 200부를 배포하여 성실한 답변이 이루어진 총 172부가 최종 분석 자료로 사용 되었다. 대부분 중학교 3학년과 고등학교 1학년의 청소년 여고생들은 16~17세에 화장을 처음 접하며 호기심을 가지고 색조 화장을 시작하게 된다. 즉, 청소년기의 여고생들은 사춘기의 영향으로 신체발달과 신체적 변화로 인해 외모의 관심과 미 의식이 높아지게 되고, 이성과 또래 집단의 관심이 많아지며 타인에게 인정과 관심을 받고 싶은 욕구가 급증하게 되면서 화장을 시작하게 되는 것이다. 화장에 관심이 많은 여고생들이 인터넷, TV 등의 대중매체를 통해 화장품과 메이크업의 정보를 탐색 하고, 대중매체에 등장하는 또래의 여자 연예인들을 동경, 모방하며 그들의 모습을 이상 시 하게 되면서 개인의 외모관리를 적극적으로 관리 한다는 것을 알 수 있다.

• International Journal of Costume and Fashion
• /
• 제11권1호
• /
• pp.63-83
• /
• 2011

This study aims to prove the changes, development and social background of Korean male cosmetics over the period of 2000-2010. There were total 574 articles written about male make-up and cosmetics in Chosun Daily, Joongang Daily and Donga Daily, which are the top three Korean local daily newspapers in terms of sales revenue for that period. These articles were analyzed together with social background research from various books and daily newspapers. The analysis of articles was divided into different categories; such as foundation cosmetics, color cosmetics, hair, and the social background. It was found that the articles related to foundation cosmetics were written the most, the articles related to male appearance management were second, articles on other items including how to manage the skin being the least. As for the social background of Korean male cosmetics, first of all, a change in social recognition can be pointed out. The traditional understanding of gender roles has changed, men's appearance management has started to be regarded as a competitive talent, and at the same time, the esthetic viewpoint for men also has changed. One example is the newly made popular term, "flower-handsome man", which shows the new trend of favoring males with nice skin. Second, the expansion of mass culture can be pointed out. As consumers can get information and fashion trends easier and faster, the fashion spreads fast, and this has led to the generalization and popularization of the sense of beauty. Third, the development of scientific technology and medical science can be pointed out. Thanks to the progress in those areas. the extension of youthfulness has become possible and the cosmetics industry was also affected greatly, as shown in the market spread of functional products for anti-ageing and wrinkle control as the interest in anti-ageing has grown. There are benefits from the development of scientific technology, but the problem of environmental pollution has appeared due to machinery and industrialization and thus the issue of well-being has been raised. Rising interest in naturalism, pro-environmentalism and organic cosmetics has influenced the cosmetics industry. In addition, the quantity of ultraviolet rays exposed to our skin has increased due to the air pollution caused by the destruction of environment, leading to increased usage of sun block lotion. Lastly, the influence of consumer society and the expansion of consumerism culture can be pointed out. In the modern society, consumption acts not only as the use of products and services but it also has an important role of mediating individuals with others and the society. The market for male cosmetics has been expanding and the number of men putting on make-up has been increasing rapidly. Therefore, this study is meaningful in that the analysis of the mode of change and the social background are an essential process in order to provide a direction for the future market for male cosmetics.

• 한국의상디자인학회지
• /
• 제12권3호
• /
• pp.1-15
• /
• 2010

The purpose of this study is to clarify of the distribution routes of cosmetics by their types and differences in choosing them according to ages with the ones in choosing brand by the type according to them. The subjects of the study were females aged 20 plus living in Seoul and Gyeonggi Province between January and February 2008, and 427 questionnaires were used for analysis. For data analysis SPSS 17.0 statistical program was used, and principal component analysis, frequency analysis, ${\chi}^2-test$, ANOVA test and Duncan test were conducted. The results and conclusions of this study are as follows: first, cosmetics store use by product type was examined. Department stores were used most often to purchase skincare, base and color products, while large cosmetics stores were used most frequently to buy hair and body products. Second, The result of the differences in choosing brand by type of cosmetics has found that there are the meaningful differences between Korean low and middle priced brands and foreign high priced ones in skincare and base products. The Korean low and middle priced brands of skin care products show that various distribution routes are simultaneously and highly used as choices in internet, cosmetics specialty stores and large general ones are higher than other distribution routes. Color products have found that there are the meaningful differences in the entire brands. Hair and body products have found that there are the meaningful differences in three brands except the Korean high priced brands. Third, the differences in cosmetics store selection by age were investigated. As for online purchasing, people in their 20's were most likely than other age groups to purchase online. Meanwhile, in case of other stores including door-to-door sales and home shopping, people aged 40 and older were more prone than other age groups to purchase base, color and body products through these stores.