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http://dx.doi.org/10.22156/CS4SMB.2018.8.2.121

The effect of the Interest of Cosmetics on Middle School Girl's Purchase Satisfaction -Purchasing Behavior and Informatization Level as Control Variables-  

Yoon, Jin-Suk (Department of Beauty Design, Graduate School, Konkuk University)
Lee, Jae-Ha (Department of Business Management, Nam Seoul University)
Publication Information
Journal of Convergence for Information Technology / v.8, no.2, 2018 , pp. 121-131 More about this Journal
Abstract
The purpose of this study is to analyze whether the cosmetic interest of middle school female students(n=126) is related to purchase satisfaction by using purchase behavior and informatization level as control variables. Based on the research model, three hypotheses were set and statistical tests were conducted. The results of this study are as follows. First, middle school female students used cosmetics from elementary school and cosmetics education was requested from elementary school. Therefore proper early education on cosmetic use is needed. Second, the degree of interest and purchasing behavior of cosmetics was positively correlated with the purchase satisfaction of cosmetics. Third, the purchasing behavior of cosmetics was found to have a more effect on purchase satisfaction than the cosmetics interest. Especially, 'cosmetics purchase behavior' had a moderating effect on purchase satisfaction. Fourth, there was no difference in the average among the grades about cosmetics category(cosmetic interest, purchase behavior, informatization level, purchase satisfaction). This study needs to pay more attention to cosmetics purchasing behavior, which has the greatest effect on the satisfaction of cosmetics purchasing among middle school girls, and suggests that further studies will be continued to expand the range and ages in the future.
Keywords
Cosmetics Interest; Cosmetics Purchasing Behavior; Informatization Level; Purchase Satisfaction; Middle School Girl Makeup;
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Times Cited By KSCI : 1  (Citation Analysis)
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