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Interests and Behaviors of Male Soldiers and Civilians in Their Early Twenties on Cosmetics and Aesthetics

20대 초반 남성군인과 민간인의 화장품과 피부미용에 대한 관심과 실천행위

  • Jang, Seo Won (Major in Beauty Cosmetics, College of Industry, Seowon University) ;
  • Han, Kyung Hee (Dept. of Food and Nutrition, Seowon University)
  • 장서원 (서원대학교 산업대학원 향장미용학 전공) ;
  • 한경희 (서원대학교 식품영양학과)
  • Received : 2014.06.10
  • Accepted : 2014.06.20
  • Published : 2014.06.30

Abstract

This study investigates soldiers' and civilians' interest in and behaviors toward cosmetics and skin beauty. Responses to a self-administered questionnaire were collected from 150 soldiers and 156 civilians residing in Chung-chung Province, Korea. The mean age of the respondents was $21.9{\pm}1.8$. More than 90% used skin toner and lotion products, and more than 50% used sunblocks and foam cleansers. Soldiers were more likely to use essence (p<.001) and after-shave (p<.01) products than civilians. In addition, soldiers were more likely to use carrier cosmetics than their counterparts (p<.001~p<.05). Soldiers were more likely to be concerned about their skin (p<.01) and unsatisfactory environments for skin care (p<.001), more likely to engage in skin care behaviors (p<.01), and less likely to have skin knowledge than civilians (p<.001). There was a negative relationship between skin knowledge and skin care behaviors (p<.01). The level of interest in appearance was correlated with that in skin (p<.001). The number of skin related concerns was positively correlated with unsatisfactory environments for skin care (p<.001). Concerns over appearance (p<.001), skin (p<.001), and unsatisfactory environments for skin care (p<.05) were positively correlated with skin care behaviors. The results suggest the necessity of providing a diverse and differentiated range of cosmetics to meet the needs of soldiers and men, particularly the former, according to the differences in their environments.

Keywords

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