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http://dx.doi.org/10.7856/kjcls.2014.25.2.193

Interests and Behaviors of Male Soldiers and Civilians in Their Early Twenties on Cosmetics and Aesthetics  

Jang, Seo Won (Major in Beauty Cosmetics, College of Industry, Seowon University)
Han, Kyung Hee (Dept. of Food and Nutrition, Seowon University)
Publication Information
The Korean Journal of Community Living Science / v.25, no.2, 2014 , pp. 193-205 More about this Journal
Abstract
This study investigates soldiers' and civilians' interest in and behaviors toward cosmetics and skin beauty. Responses to a self-administered questionnaire were collected from 150 soldiers and 156 civilians residing in Chung-chung Province, Korea. The mean age of the respondents was $21.9{\pm}1.8$. More than 90% used skin toner and lotion products, and more than 50% used sunblocks and foam cleansers. Soldiers were more likely to use essence (p<.001) and after-shave (p<.01) products than civilians. In addition, soldiers were more likely to use carrier cosmetics than their counterparts (p<.001~p<.05). Soldiers were more likely to be concerned about their skin (p<.01) and unsatisfactory environments for skin care (p<.001), more likely to engage in skin care behaviors (p<.01), and less likely to have skin knowledge than civilians (p<.001). There was a negative relationship between skin knowledge and skin care behaviors (p<.01). The level of interest in appearance was correlated with that in skin (p<.001). The number of skin related concerns was positively correlated with unsatisfactory environments for skin care (p<.001). Concerns over appearance (p<.001), skin (p<.001), and unsatisfactory environments for skin care (p<.05) were positively correlated with skin care behaviors. The results suggest the necessity of providing a diverse and differentiated range of cosmetics to meet the needs of soldiers and men, particularly the former, according to the differences in their environments.
Keywords
Soldier; Skin Beauty; Skin Care Practice Behavior;
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