• 패션비즈니스
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• 제18권1호
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• pp.1-21
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• 2014

This study exceeds the view on the fragmentary fact-finding surveys related to the application of mobile commerce which further develops the evaluation model of fashion mobile commerce website and considers the validity of comprehensive fashion mobile commerce with quality evaluation factors according to the Task-Technology Fit. To fulfill the study objectives, a total of 433 questionnaires are being conducted to the customers with first-hand experience on fashion merchandises through mobile commerce. The judgement sampling method is employed according to the sample population ages from 20s to 30s during two months period. Based on the results of the above-mentioned path analysis, we have observed the following: First, the path relation analysis results show that the M-marketing (M-marketing) between perceived usabilities had effects to the perceived usability and the M-sales had effects to the perceived usability. Second, as seen from the fashion mobile shopping conformance (TTF), the perceived usability, customer satisfaction, and path pipe analysis result conformances between perceived values and immersions have effects of perceived usability, customer satisfaction and perceived value, and thus, indicate that the perceived usability had effects on the customer satisfaction and immersion. Third, the customer satisfaction, perceived value and immersion all have effects on the purchasing intention.

• 동서간호학연구지
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• 제11권2호
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• pp.146-154
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• 2005

Purpose: This study was designed to identify the relationship between quality of life, perceived health status, perceived susceptibility severity to recurrence of cancer and character of object in cancer patients to provide the basic data of effective nursing interventions. Method: The subject of this study was randomly chosen from the patients diagnosed of cancer and being hospitalised or receiving chemotherapy as outpatients, at a Division of Hemato-Oncology, Department of Internal Medicine of a university hospital located in Seoul. The tool used in this study was a measurement tool for quality of life (${\alpha}=.829$), perceived health status (${\alpha}=.903$), and perceived susceptibility and severity for cancer recurrence (${\alpha}=.860$). The collected data were analysed using SPSS PC 12.0 Programme for real number, percentage, average, standard deviation, Pearson's Correlation, t-test and ANOVA, according to the purpose of this study. Result: 1) The score of quality of life in cancer patients was 3.64 point, perceived health status was 2.62 and perceived susceptibility severity to recurrence of cancer was 2.41. 2) There was a significant difference in the quality of life according to general characteristics, such as level of education, occupation, level of activity, pain, medication period, diagnosis, disease stage, purpose of medication, and recurrence. There was a significant difference in perceived health status according to age, level of activity, pain, diagnosis, purpose of medication, and recurrence. There was a significant difference in perceived susceptibility severity to recurrence of cancer according to age, level of education, and pain. 3) The cancer patients' quality of life showed significant correlation with perceived health status, perceived susceptibility severity to recurrence of cancer, pain, job, treatment purpose, relapse. The perceived health status showed significant correlation with perceived susceptibility severity to recurrence of cancer, pain, treatment purpose, relapse. The perceived susceptibility severity to recurrence of cancer showed significant correlation with pain. The relapse showed significant correlation with treatment purpose. The cancer patients' quality of life, perceived health status, and perceived susceptibility and severity for cancer recurrence, as confirmed above, showed differences according to the related factors of each subject, and it was also confirmed that those factors were significantly related with general characteristics. Upon these results, I suggest further studies on the factors that affect the cancer patients' quality of life.

• 한국간호교육학회지
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• 제8권1호
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• pp.29-37
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• 2002

This study was performed to investigate the level of importance and performance of patient education perceived by patients and nurses. The subjects consisted of 108 patients and 106 nurses in one university-affiliated hospital in Daegu, from February 1 to February 5, 2002. Data were collected through self-report questionnaires which were constructed to include the level of importance and performance of patient education. The data were analyzed by an SPSS program. 1) The level of importance of patient education perceived by patients and nurses was high, but the level of performance of patient education was relatively low. The level of importance and performance of patient education perceived by patients and nurses ranked as the highest in the area of diagnosis and treatment. 2) The level of importance and performance of patient education perceived by patients was not different according to general characteristics. The level of importance and performance of patient education perceived by nurses was different according to age and the working unit and the level of performance of patient education was different according to clinical career and job position. These results suggest that the level of importance of patient education perceived by patients and nurses was different to the level of performance of patient education perceived by them. Therefore nurses should actively provide patients with the educational program based on the importance of patient education perceived by patients.

• 한국의류학회지
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• 제32권5호
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• pp.834-845
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. The areas of study interest are, the perceived risk, trust, usefulness, Shopping-mall attitude, and purchase intention. To fulfill this objectives, First, a survey was performed targeting customers with first-hand experience with fashion merchandise in Internet shopping-mall. Second, the improbability sampling method was used on aged from 20s to 40s, and the survey was performed over a one month period. A total of 806 questionnaires. The empirical studies were summarized as follows. First, the exchange/return/delivery risk and social/psychological risk had an effect on the perceived trust in Internet fashion shopping mall. Second, the perceived trust had an effect on the perceived usefulness, the attitude toward using and intention of repurchase in Internet fashion shopping mall. Third, the perceived usefulness had an effect on the attitude toward using and intention of repurchase in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• 경영과정보연구
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• 제21권
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• pp.131-154
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• 2007

The purpose of this study is to understand a information technology acceptance model and to test empirically using field survey. In order to achieve this purpose, first of all, I examined literature reviews about the theory of reasoned action(TRA), the theory of planned behavior(TPB), and the theories of technology acceptance model(TAM). Based on literature reviews, I proposed a technology acceptance model and empirically verified it through using field survey. As a result of, this study was designed to predict and to explain the factors of affecting reuses of a website. The data that were surveyed 193 users of internet were analyzed with SPSS 12.0 and AMOS 4.0. The major results of this study as follows : First, the perceived complexity is influenced by the skill & experience and the quality of system. Second, the quality of system affects the perceived usefulness. Third, the perceived complexity affects the perceived usefulness and the perceived playfulness. Fourth, reuses of a web site are influenced by the perceived usefulness and the perceived playfulness. Finally, the quality of system affects the perceived usefulness and the skill & experience affect the perceived playfulness.

• 한국정보시스템학회지:정보시스템연구
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• 제19권4호
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• pp.137-165
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• 2010

The government and enterprises have interest in the green IT products, therefore this study focus on the green IT products. First, we study the effects on the purchase intention of the green IT products by perceived value, perceived quality, and perceived trust. Second, we consider the environmental characteristics such as environmental concern, green recognition, and environmental knowledge. Third, we study the moderating effects of environmental characteristics. The proposed model was empirically tested using data collected from users having the purchase intention of the Green IT products. The major results of this study are as follows. First, perceived value and perceived trust had a positive effect on purchase intention of the green IT products. Second, environmental concern, green recognition, and environmental knowledge had moderating effects between perceived value and purchase intention of the green IT products. Third, environmental concern and green recognition had moderating effects between perceived trust and purchase intention of the green IT products. This study can provide many implications for government and businesses considering green IT products.

• Human Ecology Research
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• 제53권3호
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• pp.319-329
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• 2015

This study investigated the influence of perceived parenting style on the sense of community of middle-class adolescents and if adolescent' life satisfaction has a mediating effect on the relationship between perceived parenting style and sense of community. The study population consisted of a nationally representative sample of elementary and middle school students who completed the Korean Children and Youth Panel Survey of the National Youth Policy Institute in 2010. Among the 4,729 participants of the data, 2,876 were eligible for research focused on the middle class. Descriptive statistics included frequency, average, and standard deviation; in addition, reliability and stepwise regression results were reported using SPSS statistics. The results were as follows. First, the sense of community was 2.86 out of 4-point Likert scale. Monitoring (3.28) was the highest among the perceived parenting styles followed by affection (3.17), reasoning (3.01), over-expectation (2.57), over-interference, and inconsistency (2.40). Second, among subcategories of perceived parenting style, affection, reasoning, monitoring, and over-expectation had a statistically significant influence on sense of community. A higher perceived parenting style had a higher sense of community of middle-class children. Third, the life satisfaction of children had a statistically significant moderating effect on relationship between perceived parenting style and sense of community; therefore, the influence of perceived parenting style on sense of community could change according to life satisfaction.

• 산경연구논집
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• 제14권10호
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• pp.11-22
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• 2023

Purpose: This study aims to investigate how brand-related user-generated content (UGC) influences consumers' brand attitude and behavioral intention in the context of the Metaverse, and the mediating role of virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising. Research design, data and methodology: The study was conducted using a survey with 239 questionnaires from frequent social media users in China and hypothesis testing through AMOS 26.0 structural equation modeling. Results: The findings suggest that (1) brand-related UGC positively influences brand attitude and behavioral intention through virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising. (2) The study identified the fully-mediated effects of virtual brand experience, perceived information usefulness, perceived interactivity, and attitude toward advertising in the impact of brand-related UGC on brand attitude and behavioral intention. (3) The mediating pathway with the most significant impact on behavioral intention was the virtual brand experience and attitude toward the advertising, followed by the effect of the virtual brand experience, perceived information usefulness, and perceived interactivity on brand attitude. Conclusions: This study presents UGC as a new type of digital promotion that can positively impact the effectiveness of brand advertising in the Metaverse.

• 한국의류학회지
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• 제48권4호
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• pp.688-706
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• 2024

This study investigated the effect of self-efficacy on the usage intention of the size recommendation services, exploring the mediating roles of perceived ease of use and perceived usefulness. Moreover, it examined the moderating effects of filtering types on these relationships. Data were collected from 200 participants between December 11 and 13, 2023, using virtual scenarios and stimuli. Mediating and moderating effect analysis were performed using a process macro. As a result of path analysis and indirect effect analysis between individual variables, it was confirmed that the direct effect of self-efficacy for the size recommendation services on usage intention, and the indirect effect on usage intention through perceived ease of use and perceived usefulness were significant. Furthermore, as a result of the moderating effect analysis, it was found that the moderating effect of the filtering types was significant in the relationship between self-efficacy and perceived ease of use, between perceived ease of use and perceived usefulness, and between self-efficacy and usage intention.

• Annals of Occupational and Environmental Medicine
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• 제34권
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• pp.18.1-18.12
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• 2022

Background: Little attention has been paid to the relationship between perceived discrimination and self-rated health (SRH) among foreign workers in Korea. Transnational ties with the home country are known to be critical among immigrants, as they allow the maintenance of social networks and support. Nonetheless, as far as we know, no studies have examined the impact of transnational ties on SRH itself and the relationship between perceived discrimination and SRH, which the current study tries to examine. Methods: Logistic regression analyses were conducted using the 2013 Survey on Living Conditions of Foreign Workers in Korea. Adult foreign workers from different Asian countries (n = 1,370) participated in this study. The dependent variable was good SRH and the independent variable was perceived discrimination. Transnational ties with the home country, as a moderating variable, was categorized into broad (i.e., contacting family members in the home country) vs. narrow types (i.e., visiting the home country). Results: Foreign workers who perceived discrimination had a lower rate of good SRH than those who did not perceive discrimination. Broad social transnational ties moderated the relationship between perceived discrimination and SRH; narrow social transnational ties did not. Conclusions: In line with previous studies, an association was found between perceived discrimination and SRH. Broad social transnational ties can be a good source of social support and buffer against the distress of perceived discrimination.