• Korean Journal of Organic Agriculture
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• v.31 no.1
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• pp.29-44
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• 2023

The activation of consumption of environment-friendly agricultural processed foods means not only the growth of environment-friendly agriculture, but also the development of related industries. Therefore, it is necessary to identify and apply the needs and purchasing attributes of environment-friendly agricultural processed food consumers. For this, survey was conducted to adult men and women in their 20s and 60s and a total of 200 copies were used for empirical analysis. In this study, the average difference between importance-satisfaction for purchase attributes of environment-friendly agricultural processed food was verified, and the IPA Matrix was prepared based on this. As a result, in terms of purchasing importance and satisfaction, it was found that those with no experience in purchasing environment-friendly agricultural processed foods regarded product, price, place, promotion as more important than those with experience in purchasing. In case of IPA, product and price factors were all important and satisfactory regardless of purchasing experience. On the other hand, it was found that the key factors for promotion were neither important nor satisfied with consumers regardless of their purchasing experience. Therefore, it is mainly necessary to focus on marketing and mass media promotion. At the same time, various domestic and foreign best practices should be benchmarked and a 4P marketing strategy should be established and promoted.

• The Research Journal of the Costume Culture
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• v.19 no.3
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• pp.637-649
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• 2011

Environmental protection has become more important than ever because of increasing environmental pollution and abnormal climatic changes caused by the depletion of resources from industrial activities. Fashion products can create various environmental pollutants during the production process. Since they are in direct contact with the body, the environment-friendly features for the fashion industry will become increasingly important and the necessity to execute a detailed study regarding the environment-friendly fashion marketing will also become increasingly important. The purpose of this study was to segment the levels of environment-friendly fashion marketing mixes, that analyze the relationship between consumer decision-making factors and purchasing intentions. We propose effective several marketing strategies. A total of 457 questionnaires were analyzed using frequency analysis, t-tests, correlation analysis, regression analysis, and ANOVA in SPSS. The results are as follows: First, environment-friendly fashion products were segmented into four groups, environment-friendly materials, environment-friendly production, environment-friendly management, and recycling/ disuse of products. Second, the promotion of environment-friendly fashion products were highly ranked, followed by materials used, distribution methods, and production management. Third, women considered usage, management, and price for environment-friendly fashion products as more important than men did. Finally, a total of 39.4% of the respondents had purchased environment-friendly fashion products, with a preference to buy environment-friendly underwear, outerwear, bags, shoes, and accessories. By establishing and executing the environment-friendly fashion marketing mixes, fashion companies execute successful marketing activities in both domestic and international markets.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.258-269
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• 2021

This research examines the effects of family-friendly organizational climate(FFOC) on innovative behavior. In addition, this study analyzed the moderated moderation effect of members' gender and resilience in the relationship between FFOC and innovative behavior. The results of this study, which empirically analyzed 1,026 employees of manufacturing companies in South Korea using SPSS regression analysis and PROCESS macro, are as follows. First, the FFOC showed a positive effect on innovative behavior. Second, gender had a moderating effect on the relationship between FFOC and innovative behavior. Specifically, men showed higher innovative behavior than women at the low FFOC level, but women showed higher innovative behavior than men at the high FFOC level. Finally, this research demonstrated the moderated moderation effect of gender and resilience in the relationship between FFOC and innovative behavior. ① When the FFOC was high, in the employee group with a low level of resilience, women's innovative behavior was higher than that of men. On the other hand, men's innovative behavior remained at a certain level regardless of FFOC. ② Also, in the employee group with a high level of resilience, the innovative behavior of men was higher than women regardless of FFOC. Based on the results of this study, theoretical and practical implications, research limitations, and future research directions were discussed.

• Journal of Family Resource Management and Policy Review
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• v.12 no.2
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• pp.141-152
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• 2008

This study reviews a family-friendly system of companies from the viewpoint of family resource management. The concept of a family-friendly system in the workplace means that the strategy 'supports the family' or 'is sensitive to the family life' and recognizes a need for balance between work and family. The suggestions proposed in this study were as follows: First, the direction of a family-friendly system must reflect the needs of the family members positively and recognize diversity. Second, it must consider efficient methods relating to the matter of the gender because a corporate culture enabling men to use childcare leave has not grown, even in family companies. Third, the directions to check the present developing process of our society and to develop the suitable way to each company must be shown. This study has proposed that the subjects must solve immediately in the future with understanding the contents and looking around the status of the enforcement at the inside and outside of the country for a family-friendly system to handle the balance between work and family in the workplace. The problems were the context of the introductions and the results of balancing between work and family no matter whether the introduction of the system by company or not.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.1
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• pp.49-59
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• 2018

The purpose of this research is to study the semantic characteristics of men's cosmetics brand names by analyzing 51 brand names in the domestic market, so as to find ways to develop strategic brand names. In order to investigate this area, the study looked at the Interbrand Company's Name Spectrum, and the results are as follows. The men's cosmetics brand names turned out to be freestanding brand names, descriptive brand names, and associative brand names, in that order. The freestanding brand names were found to be the initial combinations of the words that have the desired benefits in the concepts of the pertinent brands; in other words, coined brand names that were made by synthesizing words such as nice men, naturalism, eco-friendly plant-derived materials and ideal skin. Associative brand names are generally used to express the effect of enhancing brand awareness by considering the phonetic image of the word or prompting a masculine and favorable image. Descriptive brand names use language symbols such as men, homme, man, monsieur and gentle to represent specific business and product categories for men, and also use stem, plant, flower, skin, beauty, moisturizing, tosowoong and so on to provide the properties and beneficial information related to the products. In conclusion, the men's cosmetics brand names embody an important factor that symbolizes the concepts, functions or features of the brand, and there is a need for men's cosmetic brands to develop more unique and distinctive brand names to promote their brand names as constitutional factors that can build brand power and strengthen brand image.

• Journal of Fashion Business
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• v.18 no.3
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• pp.59-72
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• 2014

This study provides the structural design for commercialization of outdoor breathable waterproof jackets for men merged with solar cells to enable emergency communications, utilizing wearable devices to develop smart clothing and extend convenience in everyday life. The most popular waterproof jacket with two-layer and three-layer moisture-permeable waterproof fabric was selected, based on previous studies of functional outdoor jackets and style with affinity to fashion. Flexible solar films suitable for clothing were embedded in the lining of the sleeve area and hood visor, and printed film was developed to balance weight and design. High performance smart solar jackets have application to expanding the use of smart phones for everyday and emergency communication, and leisure and outdoor sports activities, as well as day-to-day functions as a waterproof breathable outdoor jacket for men. It is also eco-friendly. Satisfying both the aesthetic and practical, a solar cell jacket with smart features, is an innovative tool for use in a variety of outdoor activities, and a fashion-forward commercialized product.

• Journal of Families and Better Life
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• v.22 no.5
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• pp.91-100
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• 2004

Working men and women experience the overload of labor and the conflict between work and family according to the increase of working women and working couples. Work-family conflict can have adverse effects on quality of life and satisfaction with employees' work lives. And severe conflicts can interfere with employees' concentration on their jobs and increase absenteeism. So, employers are helping to keep employees the balance of work-family by supporting them through family friendly policies. This study emphasized the necessity of work-family balance through the statistical data and importance on the family. And the related studies and efforts of outstanding companies in USA and Korea are provided. Based on this study, programs on work-family balance must be developed and attentions of working families, employers, communities are needed.

• Journal of the East Asian Society of Dietary Life
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• v.24 no.4
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• pp.488-502
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• 2014

Research on the actual state of healthy Korean food menu items made from environmentally-friendly organic foods showed that 65.6% of subjects had experience of purchasing environmentally-friendly organic foods, and both genders chose 'expensive but reliable' as their prime reason for purchasing. Having no experience of purchasing environmentally-friendly foods constituted 34.5% of respondents, and the reasons were 'high price' and 'finding no difference from ordinary food'. Research on awareness of healthy Korean food menu items made from environmentally-friendly organic ingredients showed that both men and women thought the given menu items were 'fresh' but had little awareness of other factors such as 'good value for price', 'good visual style' and 'various recipes'. Regarding development prospective of environmentally-friendly organic foods, the number of subjects who answered positively was 405 (93%), which indicates that most research subjects showed positive attitudes. Top-selling menu items in the grain section were Sundubu-jjigae, Dubu-kimchi and Jeonju-bibimbap, and pajeon took first place in the vegetable selection. Moreover, Imjasu-tang showed high scores in the meat section. Furthermore, research on menu selection showed that menu selection was usually dependent on 'the price of menu (3.86)', 'fresh ingredients (4.03)', 'harmony of color (3.65)' and 'mood of the day (3.25)'. Research on menu selection revealed that 'quality of food' factors had the greatest influence upon preference and purchase intention for environmentally-friendly organic foods. Visual and psychological factors and values had significant an effect. Therefore, the food service industry should use this study as a source to develop menu items, by considering quality and visual factors. In addition, there should be various research performed on marketing strategies about menus from using environmentally-friendly organic foods and high value products.

• Journal of Family Resource Management and Policy Review
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• v.14 no.4
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• pp.341-361
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• 2010

The purpose of this study was to analyze the father-role in the context of Family-Friendly-Environment and to give the information for enhancing the father-role and balancing between work and family. Through the survey in February and March 2010 the data from 973 cases was collected. As a research method the frequency, percent proportion, mean, $X^2$ and Anova were used. From the data 'friendly father' was found as the most preferred father role. And we found the context of father-role was varied with the stage of children's age group. Also the need for the family-friendly program of Healthy-Families-Center was founded. This result was to be applicated for the educational program for fathers. So we proposed the educational program for the fathers in accordance with the developmental stage of children focused on the friendly father-role. In order to perform the friendly father role, more concert information and specific contents have to be developed.

• Journal of the Korea Society of Computer and Information
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• v.12 no.4
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• pp.191-200
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• 2007

This study was identify web interface design factors for increasing information processing and attention for mentally disabled men. Gaining information via the internet is becoming pivotal in today"s society as the internet is becoming the center of knowledge and information. The goal of this study is to present the guideline of web interface design for the disabled men who are alienated in gaining information from the Internet. If the internet were more user friendly to the disabled men, they would be able to spend more time in doing what they enjoy and also in self development, with the information gained on the internet. This study investigated current portal sites to understand the present situation, surveyed and interviewed the disabled men, and researched literatures on how the disabled men perceive various stimulants and also researched documents for previous guidelines on interface design for them. This study investigated internet sites which the disabled men use to gather information about products and which entice their purchasing desires. The conclusion is that the usability can be improved by eliminating visual dizzy elements in the pages, simplifying the layout and the menu designs which represent the information architecture.