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A study on Metaverse keyword Consumer perception survey after Covid-19 using big Data

  • LEE, JINHO;Byun, Kwang Min;Ryu, Gi Hwan
    • International Journal of Internet, Broadcasting and Communication
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    • v.14 no.4
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    • pp.52-57
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    • 2022
  • In this study, keywords from representative online portal sites such as Naver, Google, and Youtube were collected based on text mining analysis technique using Textom to check the changes in metqaverse after COVID-19. before Corona, it was confirmed that social media platforms such as Kakao Talk, Facebook, and Twitter were mentioned, and among the four metaverse, consumer awareness was still concentrated in the field of life logging. However, after Corona, keywords from Roblox, Fortnite, and Geppetto appeared, and keywords such as Universe, Space, Meta, and the world appeared, so Metaverse was recognized as a virtual world. As a result, it was confirmed that consumer perception changed from the life logging of Metaverse to the mirror world. Third, keywords such as cryptocurrency, cryptocurrency, coin, and exchange appeared before Corona, and the word frequency ranking for blockchain, which is an underlying technology, was high, but after Corona, the word frequency ranking fell significantly as mentioned above.

A Study on Gamification Consumer Perception Analysis Using Big Data

  • Se-won Jeon;Youn Ju Ahn;Gi-Hwan Ryu
    • International Journal of Advanced Culture Technology
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    • v.11 no.3
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    • pp.332-337
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    • 2023
  • The purpose of the study was to analyze consumers' perceptions of gamification. Based on the analyzed data, we would like to provide data by systematically organizing the concept, game elements, and mechanisms of gamification. Recently, gamification can be easily found around medical care, corporate marketing, and education. This study collected keywords from social media portal sites Naver, Daum, and Google from 2018 to 2023 using TEXTOM, a social media analysis tool. In this study, data were analyzed using text mining, semantic network analysis, and CONCOR analysis methods. Based on the collected data, we looked at the relevance and clusters related to gamification. The clusters were divided into a total of four clusters: 'Awareness of Gamification', 'Gamification Program', 'Future Technology of Gamification', and 'Use of Gamification'. Through social media analysis, we want to investigate and identify consumers' perceptions of gamification use, and check market and consumer perceptions to make up for the shortcomings. Through this, we intend to develop a plan to utilize gamification.

Proposed a consulting chatbot service for restaurant start-ups using social media big data

  • Jong-Hyun Park;Yang-Ja Bae;Jun-Ho Park;Ki-Hwan Ryu
    • International Journal of Internet, Broadcasting and Communication
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    • v.15 no.3
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    • pp.1-7
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    • 2023
  • Since the first outbreak of COVID-19 in 2019, it has caused a huge blow to the restaurant industry. However, as social distancing was lifted as of April 2022, the restaurant industry gradually recovered, and as a result, interest in restaurant start-ups increased. Therefore, in this paper, big data analysis was conducted by selecting "restaurant start-up" as a key keyword through social media big data analysis using Textom and then conducting word frequency and CONCOR analysis. The collection period of keywords was selected from May 1, 2022 to May 23, 2023, after the lifting of social distancing due to COVID-19, and based on the analysis, the development of a restaurant start-up consulting chatbot service is proposed.

Research trends in dental hygiene based on topic modeling and semantic network analysis

  • Yun-Jeong Kim;Jae-Hee Roh
    • Journal of Korean society of Dental Hygiene
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    • v.22 no.6
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    • pp.495-502
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    • 2022
  • Objectives: The purpose of this study was to analyze research trends in dental hygiene using topic modeling and semantic network analysis. Methods: A total of 261 published studies were collected 686 key words from the Research Information Sharing Service (RISS) by 2019-2021. Topic modeling and semantic network analysis were performed using Textom. Results: The most frequently and frequency-inverse document frequently key words were 'dental hygienist', 'oral health', 'elderly', 'periodontal disease', 'dental hygiene'. N-gram of key words show that 'dental hygienist-emotional labor', 'dental hygienist-elderly', 'dental hygienist-job performance', 'oral health-quality of life', 'oral health-periodontal disease' etc. were frequently. Key words with high degree centrality were 'dental hygienist (0.317)', 'oral health (0.239)', 'elderly (0.127)', 'job satisfaction (0.057)', 'dental care (0.049)'. Extracted topics were 5 by topic modeling. Conclusions: Results from the current study could be available to know research trends in dental hygiene and it is necessary to improve more detailed and qualitative analysis in follow-up study.

A study on the Domestic Consumer's Perception of "Hansik" with Big Data Analysis : Using Text Mining and Semantic Network Analysis (빅데이터를 통한 내국인의 '한식' 인식 연구 : 텍스트마이닝과 의미연결망 중심으로)

  • Park, Kyeong-Won;Yun, Hee-Kyoung
    • Journal of the Korea Convergence Society
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    • v.11 no.6
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    • pp.145-151
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    • 2020
  • 'Hansik', or Korean cuisine is one of Korea national brands. To understand the domestic consumer awareness of Korean cuisine, data was gathered under the keyword search, 'Hansik.' Textom 3.5 was used to gather data from blogs, news media found on Naver from November 1, 2018, to October 31, 2019. The results from frequency and TF-IDF analysis indicate that the 'buffet' had the largest proportion in terms of consumer awareness to Hansik. Also, broadcasting contents starring star chefs had a great influence. The Hansik awareness did not remain in the domains of its traditionality, but also branched into extents into areas such as fusional and gourmet cuisine. UCINET6 and NetDraw were used to conduct CONCOR analysis. Four cluster formations have been found; various food cultural cluster, high-end restaurant cluster referring to aired restaurants on media, Hansik brand cluster, and Hansik buffet cluster. This study proposes presenting a various menu of Hansik which use a multiple number of ingredients. Also, a promotion that introduces fine Hansik and a development of marketing views and media contents about the convenient HMRs make the associated imagery of Hansik to be strengthen.

Social Perception of Disaster Safety Education for Young Children through Big Data (빅데이터를 통해 살펴본 유아 재난안전교육에 대한 사회적 인식)

  • Kang, Min-Jung;You, Hee-Jung
    • The Journal of the Korea Contents Association
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    • v.20 no.2
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    • pp.162-171
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    • 2020
  • The purpose of this study is to examine the social perception of disaster safety education for young children based on Textom big data and to explore the direction of young children's disaster safety education. Researchers collected and analyzed online text data using the keywords 'young children+disaster+safety education' from portal websites from 2014 to 2017. The raw data were then subjected to first and second data refinement process. Based on the frequency analysis results, 50 keywords were selected, and the selected keywords were converted into matrix data for network analysis. The results of the study are: first, the most frequently appeared keyword together with young children's disaster safety education was 'education', followed by 'experience', 'kindergarten', 'prevention', and 'school.' Second, keywords with high centrality in the analysis of centrality also were 'education', 'experience', and 'prevention'. In addition, keywords like 'prevention', 'life', and 'evacuation' appear higher in connection-centricity than frequency ranking, which means that the degree of connection between the words is high. These results suggest that young children need education in during early childhood in order to improve their disaster safety skills, and disaster safety education should be accomplished through 'prevention' and 'experience' in early childhood education institutions.

A Trend Analysis and Policy proposal for the Work Permit System through Text Mining: Focusing on Text Mining and Social Network analysis (텍스트마이닝을 통한 고용허가제 트렌드 분석과 정책 제안 : 텍스트마이닝과 소셜네트워크 분석을 중심으로)

  • Ha, Jae-Been;Lee, Do-Eun
    • Journal of Convergence for Information Technology
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    • v.11 no.9
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    • pp.17-27
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    • 2021
  • The aim of this research was to identify the issue of the work permit system and consciousness of the people on the system, and to suggest some ideas on the government policies on it. To achieve the aim of research, this research used text mining based on social data. This research collected 1,453,272 texts from 6,217 units of online documents which contained 'work permit system' from January to December, 2020 using Textom, and did text-mining and social network analysis. This research extracted 100 key words frequently mentioned from the analyses of data top-level key word frequency, and degree centrality analysis, and constituted job problem, importance of policy process, competitiveness in the respect of industries, and improvement of living conditions of foreign workers as major key words. In addition, through semantic network analysis, this research figured out major awareness like 'employment policy', and various kinds of ambient awareness like 'international cooperation', 'workers' human rights', 'law', 'recruitment of foreigners', 'corporate competitiveness', 'immigrant culture' and 'foreign workforce management'. Finally, this research suggested some ideas worth considering in establishing government policies on the work permit system and doing related researches.

A Study on the Changes in Perspectives on Unwed Mothers in S.Korea and the Direction of Government Polices: 1995~2020 Social Media Big Data Analysis (한국미혼모에 대한 관점 변화와 정부정책의 방향: 1995년~2020년 소셜미디어 빅데이터 분석)

  • Seo, Donghee;Jun, Boksun
    • Journal of the Korea Convergence Society
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    • v.12 no.12
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    • pp.305-313
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    • 2021
  • This study collected and analyzed big data from 1995 to 2020, focusing on the keywords "unwed mother", "single mother," and "single mom" to present appropriate government support policy directions according to changes in perspectives on unwed mothers. Big data collection platform Textom was used to collect data from portal search sites Naver and Daum and refine data. The final refined data were word frequency analysis, TF-IDF analysis, an N-gram analysis provided by Textom. In addition, Network analysis and CONCOR analysis were conducted through the UCINET6 program. As a result of the study, similar words appeared in word frequency analysis and TF-IDF analysis, but they differed by year. In the N-gram analysis, there were similarities in word appearance, but there were many differences in frequency and form of words appearing in series. As a result of CONCOR analysis, it was found that different clusters were formed by year. This study confirms the change in the perspective of unwed mothers through big data analysis, suggests the need for unwed mothers policies for various options for independent women, and policies that embrace pregnancy, childbirth, and parenting without discrimination within the new family form.

Occupational Therapy in Long-Term Care Insurance For the Elderly Using Text Mining (텍스트 마이닝을 활용한 노인장기요양보험에서의 작업치료: 2007-2018년)

  • Cho, Min Seok;Baek, Soon Hyung;Park, Eom-Ji;Park, Soo Hee
    • Journal of Society of Occupational Therapy for the Aged and Dementia
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    • v.12 no.2
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    • pp.67-74
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    • 2018
  • Objective : The purpose of this study is to quantitatively analyze the role of occupational therapy in long - term care insurance for the elderly using text mining, one of the big data analysis techniques. Method : For the analysis of newspaper articles, "Long - Term Care Insurance for the Elderly + Occupational Therapy for the Elderly" was collected after the period from 2007 to 208. Naver, which has a high share of the domestic search engine, utilized the database of Naver News by utilizing Textom, a web crawling tool. After collecting the article title and original text of 510 news data from the collection of the elderly long term care insurance + occupational therapy search, we analyzed the article frequency and key words by year. Result : In terms of the frequency of articles published by year, the number of articles published in 2015 and 2017 was the highest with 70 articles (13.7%), and the top 10 terms of the key word analysis showed the highest frequency of 'dementia' (344) In terms of key words, dementia, treatment, hospital, health, service, rehabilitation, facilities, institution, grade, elderly, professional, salary, industrial complex and people are related. Conclusion : In this study, it is meaningful that the textual mining technique was used to more objectively confirm the social needs and the role of the occupational therapist for the dementia and rehabilitation in the related key keywords based on the media reporting trend of the elderly long - term care insurance for 11 years. Based on the results of this study, future research should expand research field and period and supplement the research methodology through various analysis methods according to the year.

Formulating Strategies from Consumer Opinion Analysis on AI Kids Phone using Text Mining (AI 키즈폰의 소비자리뷰 분석을 통한 제품개선 전략에 대한 연구)

  • Kim, Dohun;Cha, Kyungjin
    • The Journal of Society for e-Business Studies
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    • v.24 no.2
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    • pp.71-89
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    • 2019
  • In order to come up with satisfying product and improvement, firms use traditional marketing research methods to obtain consumers' opinions and further try to reflect them. Recently, gathering data from consumer communication platforms like internet and SNS has become popular methods. Meanwhile, with the development of information technology, mobile companies are launching new digital products for children to protect them from harmful content and provide them with necessary functions and information. Among these digital products, Kids Phone, which is a wearable device with safe functions that enable parents to learn childern's location. Kids phone is relatively cheaper and simpler than smartphone but it is noted that there are several problems such as some useless functions and frequent breakdowns. This study analyzes the reviews of Kids phones from domestic mobile companies, identifies the characteristics, strengths and weaknesses of the products, proposes improvement methods strategies for devices and services through SNS consumer analysis. In order to do that customer review data from online shopping malls was gathered and was further analyzed through text mining methods such as TF/IDF, Sentiment Analysis, and network analysis. Customer review data was gathered through crawling Online shopping Mall and Naver Blog/$Caf\acute{e}$. Data analysis and visualization was done using 'R', 'Textom', and 'Python'. Such analysis allowed us to figure out main issues and recent trends regarding kids phones and to suggest possible service improvement strategies based on sentiment analysis.