• Asia Marketing Journal
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• 제16권2호
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• pp.59-75
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• 2014

Although previous works have established that mood can considerably influence consumer behavior (Vohs et al. 2007), they provided inconsistent results (Cohen et al. 2008). In particular, previous works only examined the willingness of consumers to regulate their mood and implicitly assumed that consumers have the control to regulate their mood states. Thus, this research intends to fill the current gap in the extant literatures by investigating whether consumer locus of control (CLOC) can act as a moderator for mood effects on consumers' likelihood to purchase. In an experiment, participants' CLOC was initially measured. Afterwards, they watched different video clips to induce different mood states. Finally, participants rated their likelihood to purchase after seeing an advertisement. The results suggest that, in the positive mood, CLOC tendencies do not impact consumers' likelihood to purchase. However, in the negative mood, internal CLOC consumers show a higher likelihood to purchase than external CLOC consumers. This phenomenon occurs because consumers with high internal CLOC tendencies have the motivation to regulate their negative mood. These findings extend the extant literatures in four aspects. First, this paper shows that the CLOC tendencies could influence consumers' motivation to regulate their negative mood. Second, this research examines the moderating effect of CLOC in the relationship between mood and consumers' likelihood to purchase. Third, the results add further evidence regarding the role of negative mood in the self-regulation process. Finally, this research also shows that mood can unconsciously influence consumer behavior. This paper provides two managerial implications. First, marketers should consider the mood states and consumers' control tendencies in creating advertisements. Second, firms in retail or service business should aim to evoke a positive mood on consumers so that their CLOC tendencies would not influence their behaviors.

• 패션비즈니스
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• 제27권5호
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• pp.44-59
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• 2023

This study aimed to elucidate any differences in fashion consumption tendencies among fashion consumers according to their MBTI personality types and fashion brand sensibility (Chanel vs. Off-White). Differences in fashion consumption tendencies (fashion sensitivity, fashion innovativeness, and fashion ostentation) were determined based on two of MBTI's four bipolar indicators: extroversion-introversion, sensing-intuition, thinking-feeling, and judging-perceiving. It was found that intuitive consumers showed higher fashion innovativeness than sensory consumers. In addition, feeling-type consumers showed more fashion-sensitive and ostentatious fashion consumption tendencies than thinking-type consumers. Fashion brand sensibility acted as a moderator in the relationship between personality type and fashion consumption tendency. Especially, moderating effects of fashion brand sensibility and fashion consumption tendencies were evident in sensing-intuition and judging-perceiving types. Among intuitive consumers, those who preferred Chanel brand sensibility exhibited higher tendencies for fashion ostentation than those who preferred Off-White brand sensibility. However, sensory type consumers showed no difference in fashion ostentation based on their preferred fashion brand sensibility. Interaction effects regarding fashion sensitivity and fashion innovativeness were not found. Among perceiving-type consumers who preferred Chanel brand sensibility, high fashion sensitivity was evident. Conversely, judgment-type consumers who preferred Off-White brand sensibility showed high fashion sensitivity. Interaction effects concerning fashion innovativeness and fashion ostentation were not found.

• 산업경영시스템학회지
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• 제20권44호
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• pp.69-79
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• 1997

We investigate both of central and dispersion tendencies of the observed test statistics in control charts in order to judge whether a production process is abnormal or not. In order to do it, first, we study about detection of changes of the population mean as a central tendency The $\bar{x}$ and x control charts are used for detecting the change of the population mean $\mu$. We shows the probability detecting the change of population mean using the $\bar{x}$ and x control charts. Secondly, we study about detection of changes of the population standard deviation as a dispersion tendency in the s control chart. In our studies, for the given several parameters the detection probabilities of changes of central and dispersion tendencies are calculated, the necessary sample size values n are suggested for detecting the changes, and their informations are given as various tables.

• International Journal of Contents
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• 제11권4호
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• pp.7-14
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• 2015

This study examined whether game usage would alleviate players' aggressive tendencies. Other game-related variables, psychological care factors (adaptive game use tendency, game self-efficacy, and life self-efficacy), and psychological problem factors (loneliness and depression) were controlled for determination of the effect. We drew on the catharsis theory from therapeutic psychology literature to explain how game usage contributes to the alleviation of aggressive tendencies. Over two weeks data were collected from 918 participants online. The results indicated that gaming activity had a significant effect on aggression. Higher levels of game and life self-efficacy, as well as adaptive game use tendencies, decreased the degree of aggression. Likewise, higher levels of loneliness and depression reduced the degree of aggression. Results and implications are discussed.

• 교육시설
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• 제11권6호
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• pp.33-42
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• 2004

The aims of this study are proposal for architectural design guidelines and reviewing the remodeling tendencies in the campus facilities. To achieve these purposes, the architectural remodeling characteristics of 23 campus facilities have been investigated, and the technical construction methods were also analyzed for each one of these facilities. The results from this study are as follows : (1) The requests from the changes of academic plan and the degradation and obsolescence are highly occupied the causes of architectural remodeling in campus facilities. (2) In technical construction methods, the horizontal and vertical additions are effective in campus facilities remodeling. (3) According to the recent campus remodeling tendencies, the campus facility remodeling plan and schedule should be included in campus facility master plan.

• 아동학회지
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• 제26권3호
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• pp.141-161
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• 2005

The 612 4th- and 6th-grade subjects completed a self-administered questionnaire. Data were analyzed by t-test one- and two-way ANOVA, Pearson's r, and multiple regression analysis. Perceived mother's emotional abuse and neglect predicted child's depressive tendencies(DT). Abusive mothers were hostile and showed lack of concern for children's safety. Male children reported more neglect by mothers than female children. Younger mothers were more abusive. Higher maternal education was negatively related to neglect and positively related to lower DT. Mother's having a job was positively related to neglect. Mother's emotional abuse and neglect was the greatest predictor of child's self-regulation; children who experienced more emotional abuse had lower self-regulation capacity and higher DT. Self-regulation of male children was positively while that of female children was negatively correlated with age.

• 한국멀티미디어학회논문지
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• 제19권8호
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• pp.1609-1618
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• 2016

is a service providing the story synopses that match user's query. This paper analyzes the user log of which is the answers to the queries to find stories from database, and shows the tendency distribution of user creation. Specially, we analyze a joint distribution of the genres and actions of stories to get better understanding of the tendencies that cannot be found in the analysis of independent distribution. Furthermore, we define a correlation factor between genre and action, and investigate what combinations of the genres and actions are highly, less, and negatively correlated. Finally, we investigate how the tendencies of characters are related to genres and actions, and propose a visualization method to show the tendencies.

• 대한공업교육학회지
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• 제33권1호
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• pp.23-43
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• 2008

이 연구의 목적은 정보영재 학생의 좌 우뇌 활용 성향을 연구하고 이를 통해 정보영재교육에 관련된 연구에 필요한 기초자료를 제공하는데 있다. 연구의 대상으로는 대전광역시교육청 영재학생 298명(정보 59명, 수학 79명, 과학 80명, 발명 40명, 인문 40명) 및 일반 학생 114명 등 총 412명을 선정하였으며, 검사 도구는 Torrance 등이 개발하고 고영희가 우리나라 실정에 맞도록 수정 보완한 '뇌 선호도 검사도구'를 사용하였다. 자료 처리는 빈도분석 및 $x^2$-검증을 통해 실시하였으며, ${\alpha}=.05$ 수준에서 유의도를 검증하였다. 이 연구를 통해 도출된 결과는 다음과 같다. 첫째, 정보영재 학생은 우뇌를 특히 많이 쓰는 성향이 있으며, 그 다음으로 통합뇌 및 좌뇌의 순으로 뇌를 활용하는 것으로 나타났다. 둘째, 정보영재 학생과 일반 학생의 뇌 활용 성향을 비교하였을 때 두 집단 간에는 뇌 활용 성향에 통계적으로 차이가 있는 것으로 나타나지 않았다. 셋째, 우뇌 활용을 선호하는 정보영재 학생과는 달리 다른 분야 영재 학생은 통합뇌를 활용하는 성향이 가장 높았다. 통계적으로도 두 집단 간에 어느 정도 차이가 있는 것으로 나타났다. 넷째, 정보영재 학생 중 남학생은 정보영재 학생 집단 전체에서 보인바와 같이 우뇌를 특히 많이 사용하고, 통합뇌 및 좌뇌의 순으로 뇌를 활용하는 성향을 보인 반면, 여학생은 통합뇌, 우뇌 및 좌뇌의 순으로 뇌를 활용하는 성향을 보였다. 그러나 통계적으로는 여학생에 대한 샘플의 수가 적어 두 집단 간에 차이가 있다는 증거를 찾지는 못하였다.

• 대한가정학회지
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• 제29권3호
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• pp.263-274
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• 1991

This article reports on a study designed to investigate the nature of compulsive-like buying behavior among the normal urban housewives. A previously tested compulsive buying scale was administered to a sample of 566 urban housewives. As predicted by the hypotheses, compulsive buying tendencies correlate negatively with self-esteem and life satisfaction: positively with materialism, early consumption experience, one's susceptibility to social influence, advertising of women journal, irrational credit card usage. But age, education, and family income don't explain compulsive buying tendencies. Several other findngs are reported and discussed. Areas where further research should be done are suggested.

• 한국콘크리트학회:학술대회논문집
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• 한국콘크리트학회 2003년도 봄 학술발표회 논문집
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• pp.751-756
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• 2003

This Paper concerns the compressive strength development tendencies of concrete according to their Ages and curing conditions. The test results are on follows; (1) The compressive strength development of concrete appears larger according to the curing conditions under water curing, condition structural curing and field curing conditions. (2) The compressive strength development rate of concrete after 28 days' curing becomes smaller, but the case of lower strength of concrete not.