• Title/Summary/Keyword: technology acceptance

Search Result 2,225, Processing Time 0.029 seconds

A Study on the Selection Factors of Contents Service for the Popularization of AI Speaker based on AHP (AI Speaker 대중화를 위한 콘텐츠 서비스 선택 요인에 관한 연구 - AHP(계층화 분석)를 중심으로)

  • Lee, Hweejae;Kim, Sunmoo;Byun, Hyung Gyoun
    • The Journal of the Korea Contents Association
    • /
    • v.20 no.11
    • /
    • pp.38-48
    • /
    • 2020
  • The domestic AI speaker market is growing into a full-fledged early audience market beyond the innovative consumer market with 3 million domestic supply units at the end of 2018, but the reality is that for various reasons, we are not satisfied with the use. There are many previous papers on AI Speaker, but the majority of research so far tends to be biased towards the acceptance of the device's own performance. Many changes are being made, such as OTT providers trying to secure the market through collaboration with AI speaker providers. This study tried to identify the priorities for content services, which can be another major selection factor for AI speakers, excluding the factors of unsatisfactory technology. First, this study identified the priorities among AI speaker selection factors using AHP (Analytic Hierarchy Process), based on the AI speaker selection factors derived through literature research. The most important hierarchical factor are Concierge Service, Education Service, and Entertainment Service order in AI speaker selection, and the primary content among the individual factors was the one that ranked weather/temperature/fine dust (11.6%) and child caring content was in the second place (10.8%), and then music service was in the third place (9.8%). The three top priorities were derived from the items in the top tier 1, 2 and 3 priorities. Of the total 15 individual services, 6 sub-layers of Concierge Service (weather/temperature/fine dust, news, voice schedule notification) and Education Service (foreign language, toddler, reading books) were in the top 8, and two of the Entertainment Service Music service and movie service ranked third and sixth.

A Study on the Impact of Mobile Healthcare's Diffusion of Innovation Factors on Intention to Use: Focusing on Moderating Effects of Innovation Propensity (모바일 헬스케어의 혁신확산 요인이 이용의도에 미치는 영향 연구: 혁신성향의 조절효과를 중심으로)

  • Lee, Eun-Chun;Jo, Seong-Chan;Lee, Hoon-Young
    • Journal of Digital Convergence
    • /
    • v.16 no.5
    • /
    • pp.153-162
    • /
    • 2018
  • The technology of mobile healthcare is steadily growing, but acceptance of consumers is sluggish. Various studies related to mobile healthcare have been conducted, but studies on the characteristics of prisoners are lacking. Therefore, in this study, we examined the effect of diffusion factors of mobile health care on the intention to use, and examined the moderating effect of innovation propensity. The results show that the relative advantage, compatibility, observability, and usefulness of mobile health care affect the intention to use. In addition, the innovation propensity has a moderating effect on the influence of complexity, trialability, and usafulness on intention to use. This study suggests that the use of the concept of innovation propensity has been confirmed as a major control variable in the relationship between innovation diffusion factors and utilization intention. In addition, it suggests that consumers' innovation tendency is a factor to be taken into consideration for suppliers of mobile healthcare.

The Analysis of Structural Relationships Among Self-Efficacy, Perceived Usefulness, Supervisor and Peer Support, Satisfaction, and Transfer Intentions in Corporate Mobile-Learning (기업 모바일러닝에서 자기효능감, 지각된유용성, 상사 및 동료지원, 만족도, 전이동기 간의 구조적 관계 분석)

  • Chung, Ae-Kyung;Hong, Yu-Na;Kang, Jeong-Jin
    • The Journal of the Institute of Internet, Broadcasting and Communication
    • /
    • v.16 no.4
    • /
    • pp.189-196
    • /
    • 2016
  • The purpose of this study is to investigate the causal relationships among self-efficacy, perceived usefulness, supervisor and peer support, satisfaction, and transfer intentions in the corporate mobile learning. For this study, the web survey was administered to 302 mobile learning learners of the A domestic corporation in South Korea. Structural equation modeling(SEM) analysis was conducted in order to examine the causal relationships among the variables. The results indicated that first, self-efficacy, perceived usefulness, and supervisor and peer support had positive effects on satisfaction. Second, supervisor and peer support and satisfaction had positive effects on transfer intentions. Third, satisfaction mediated the relationship between self-efficacy and perceived usefulness, while it did partially the relationship between supervisor and peer support and transfer intentions. Based on the result of the research, the study proposes organizational environment with cooperative supervisor and peer support should be made in order to improve the level of learners' transfer intentions. In addition, learning strategies that facilitate learners' self-efficacy and mobile information technology acceptance are needed to develop for enhancing the learners' satisfaction.

Trust Building of Buyers who perceive Quality Risk High in Online Used Car Transactions: A Dyadic Trust Relationship (온라인 중고차 거래에서 품질위험을 높게 지각한 구매자의 신뢰형성: 구매자와 대리인 양자간 신뢰)

  • Lee, Seung-chang
    • Journal of Distribution Science
    • /
    • v.7 no.3
    • /
    • pp.49-69
    • /
    • 2009
  • With the proliferation of electronic commerce, online transactions have become a norm. Its enormous potential, however, can be truly realized if consumers feel comfortable facing invisible sellers over the Internet, a virtual business channel. Trust has been identified as a key component in many e-Commerce studies. The purpose of this study is to find out which factors play a major role in building buyer trust and how the build-up trust affects buyer's purchase intention in online used car transactions. Based on the information asymmetry, TAM (Technology Acceptance Model), and the trust theory, our research model includes factors such as a buyer's propensity-to-trust, institutional characteristics (inspection and warranty policy), word-of-mouth referral, perceived size, and perceived benefits as independent variables. The model also includes trust as a mediate variable, purchase intention as a dependent variable, and perceived quality risk as a moderate variable. The research model is tested by analyzing 448 sample data gathered from used car websites. The result shows that the trust has significant effects on the online purchase intention, and institutional characteristics have been identified as one of the most significant factors for trust building in used car websites. For those who perceive quality risk high, actual purchasing behavior occurs only when they have trust on the used car websites, indicating that trust plays a vital role as a mediate variable. This study suggests that buyer trust on the used car websites is important to increase buyer's online purchase behavior.

  • PDF

A Study on the Viewing Attitude and Intention for Perceived Usefulness and Ease of use of Terrestrial UHD Broadcasting - Center for Extended Technology Acceptance Model(ETAM)- (지상파 UHD 방송에 대한 인지된 유용성과 용이성이 시청태도 및 의향에 미치는 영향에 관한 연구 - 확장된 기술수용모형(ETAM) 중심으로 -)

  • Chun, Byung-Jong;Kim, Jong-Moo
    • Journal of Digital Convergence
    • /
    • v.15 no.11
    • /
    • pp.413-424
    • /
    • 2017
  • This research was conducted to find out about the effects of a perceived usefulness and a perceived ease of use on the viewer's attitude and their intention to use of the Terrestrial UHD Broadcasting. The survey was conducted with 191 respondents while innovativeness, relative advantage, active engagement, accessibility and affinity were considered as the external variables for this research. As the result shows, the external variables that affect the perceived usefulness are affinity, relative advantage, and innovativeness. However, it was confirmed that the accessibility has no major effect on the perceived usefulness. Among the external variables, the innovativeness has the highest level of effectiveness on the perceived usefulness of UHD broadcasting. Relative advantage, active engagement, and affinity were followed in orderly fashion. Especially, the perceived ease of use on UHD broadcasting has a major effect on the perceived usefulness. Also, the perceived usefulness affects the viewers' attitude and their intention to use. And the research verified that there is no correlation between the perceived ease of use vs. attitude and between attitude vs. intention to use. Therefore, we can safely say that the perceived usefulness of UHD broadcasting has main effects on viewers' attitude and their intention to use of UHD broadcasting.

The Assessment of Exposure Dose of Radiation Workers for Decommissioning Waste in the Radioactive Waste Inspection Building of Low and Intermediate-Level Radioactive Waste Disposal Facility (경주 중·저준위방사성폐기물 처분시설의 방폐물검사건물에서 해체 방사성폐기물 대상 방사선작업종사자의 피폭선량 평가 및 작업조건 도출)

  • Kim, Rin-Ah;Dho, Ho-Seog;Kim, Tae-Man;Cho, Chun-Hyung
    • Journal of Nuclear Fuel Cycle and Waste Technology(JNFCWT)
    • /
    • v.18 no.2_spc
    • /
    • pp.317-325
    • /
    • 2020
  • The Korea Radioactive Waste Agency plans to expand the storage capacity of radioactive waste by constructing a radioactive waste inspecting building to solve the problem of the lack of inspection space and drum-handling space in the radioactive waste receipt and storage building for the first-stage disposal facility. In this study, the exposure doses of radiation workers that handle new disposal containers for decommissioning waste in the storage areas of the radioactive waste inspecting building were calculated using the Monte Carlo N-particle transport code. The annual collective dose was calculated as a total of 84.8 man-mSv for 304 new disposal containers and an estimated annual 306 working hours for the radiation work. When the 304 new disposal containers (small/medium type) were stored in the storage areas, it was found that 25 radiation workers should be involved in acceptance/disposal inspection, and the estimated exposure dose per worker was calculated as an average annual value of 3.39 mSv. When the radiation workers handle the small containers in high-radiation dose areas, the small containers should be shielded further by increasing the concrete liner thickness to improve the work efficiency and radiation safety of the radiation workers. The results of this study will be useful in establishing the optimal radiation working conditions for radiation workers using the source term and characteristics of decommissioning waste based on actual measurements.

Integrated Pest Control - Principles and Practices - (종합적 유해생물 관리 - 이론과 실제 -)

  • Hyun Jai-Sun
    • Korean journal of applied entomology
    • /
    • v.44 no.1 s.138
    • /
    • pp.73-90
    • /
    • 2005
  • Although the history of IPM can be traced back to the late 19th century, when ecology was identified as the foundation for scientific plant protection, it has been more than thirty years since first enunciation. Since than, the concept of IPM has evolved in multiple paths not only in entomology but in plant pathology and in weed science, and the philosophy has become a firm foundation to the science of plant protection. The IPM concept has gained wide general acceptance, however, because of the many-facet aspects, there has been some controversy and/or misunderstanding by the students and practitioners. In this paper, I was tried to review the concepts of IPM and to resolve the contradiction between the philosophy and practical techniques. On this line, the historical background and the concept of economic injury level, which is the foundation of the concepts, are reviewed and discussed the sampling techniques and the population dynamics of single pest, which were basic to the rational and effective application of the management techniques. IPM is not a science per se but it is a technique and it should be applicable to the real conditions. For this purpose, the information on the pests should be transferred to the producers as fast as possible. From such, some of my own opinion is presented in relation to current systems of the pest occurrence forecasting.

A Study on Consumer Awareness and Determinants of Overseas Direct Purchase : Focused on Moderating Effects of Logistics Infrastructure and Market Uncertainty (소비자 특성이 해외직접구매 관심도 결정에 미치는 영향 : 물류인프라 및 시장 불확실성의 조절효과)

  • Cho, Hyuk-Soo;Lee, Jung-Sun
    • International Commerce and Information Review
    • /
    • v.18 no.3
    • /
    • pp.23-43
    • /
    • 2016
  • Many customers of individual countries are interested in overseas direct purchase. B2C is not limited in a domestic market anymore. There are giant online shopping sites such as Amazon and eBay around the world. Many local and overseas customers can access and purchase products via B2C sites. Market size of overseas direct purchase has been dramatically increased. Overseas direct purchase can be closely associated with trade or international commerce due to the massive increase. This study aims at gaining a better understanding of overseas direct purchase in the country-level not customer-level. Specifically, this study examines relationships between overseas direct purchase and customer determinants including openness, innovativeness, and strategic confirmity to normative institution. Also, moderating effect with external environments such as logistics infrastructure and market uncertainty. Relying on RBV, TCA, Institutional theory, and OSAM model, this study justifies how internal and external determinants can increase or decrease consumer awareness on overseas direct purchase.

  • PDF

The Influence of Surface Treatments on Shear Bond Strength between Zirconia Core and Heat Press Ceramic Interface (지르코니아 코어의 표면처리방법이 열 가압 세라믹과의 전단결합강도에 미치는 영향)

  • Park, Hang-Min;Chung, In-Sung
    • Journal of Technologic Dentistry
    • /
    • v.31 no.2
    • /
    • pp.23-30
    • /
    • 2009
  • All-ceramic restorations have gained acceptance among clinicians and patients because of their superior esthetics. Most all-ceramic systems have a 2-layer structure, using a weak veneering ceramic over a strong supporting core. often, failure of all-ceramic restorations occurs when the veneering ceramic fractures, exposing the core material. The purpose of this study was to compare the shear bond strength of heat press ceramic system (Zirpress) to zirconia core with various surface treatments. 10 metal cores and 50 zirconia cores were fabricated and divided into six groups according to surface treatment such as Zirliner application, aluminium oxide blasting, and 9.5% HF etching. Sixty specimens were prepared using Zirpress, veneered 8mm height and 3mm in diameter, over the zirconia cores (n=10). The shear bond strength test was performed in a universal testing machine with a crosshead speed of 1/min. Ultimate shear bond strength data were analyzed with One-way ANOVA and the Scheffe's test (p=.05). Within the limits of this study, the following conclusions were drawn: The mean shear bond strengths (MPa) were: 12.93 for $110{\mu}m$ aluminium oxide blasting/Rexillium III/IPS e.Max Zirpress; 14.92 for $50{\mu}m$ aluminium oxide blasting ${\pm}9.5%$ HF etching/Zirconis core/IPS e.Max Zirpress; 16.37 for $110{\mu}$ aluminium oxide blasting + 9.5% HF etching/Zirconis core/IPS e.Max Zirpress; 12.89 for $200{\mu}$ aluminium oxide blasting + 9.5% HF etching/Zirconis core/IPS e.Max Zirpress; 19.30 for 9.5% HF etching/Zirconis core/IPS e.Max Zirpress; 19.55 for Zirliner/Zirconis core/IPS e.Max Zirpress. The mean shear bond strength for ZNTZH (Zirliner/Zirconis core) and ZNTEH (9.5% HF etching/Zirconis core) were significantly superior to MS110H ($110{\mu}$ aluminium oxide blasting/Rexillium III) and ZS200EH ($200{\mu}$ aluminium oxide blasting + 9.5% HF etching/Zirconis core) (p<0.05).

  • PDF

A Study on the Hazardous Metal Content of Herbal Medicines in the Daegu Area (대구지역 유통 한약재의 유해금속 함량에 관한 연구)

  • Lee, Jin hee;Kim, Ji Yeon;Park, Sang Gyu;Lee, Jae Ho;Yoon, Jong Ho;Han, Gi Dong
    • Journal of Environmental Health Sciences
    • /
    • v.43 no.4
    • /
    • pp.257-266
    • /
    • 2017
  • Objectives: The hazardous metals content of medicinal herbs distributed in the Daegu area was investigated, and the place of origin and the content of herbicides and medicinal components were studied. Methods: An analysis of hazardous metals content (10 types) was carried out on 164 samples of 99 types of herbal medicines. Among the total samples, 45 were domestic and 119 were imported. Hg was analyzed by the amalgamation method. Other hazardous metals content (nine types) was digested using the microwave method and measured by inductively coupled plasma optical emission spectrometry (ICP-OES). Results: The mean values of the hazardous metals content in the herbal medicines were Pb 1.0833 mg/kg, As 0.0136 mg/kg, Cd 0.0840 mg/kg, Cr 3.7120 mg/kg, Cu 4.2666 mg/kg, Mn 40.080 mg/kg, Ni 1.4330 mg/kg, Sb 0.1053 mg/kg, Al 202.64 mg/kg and Hg 0.0062 mg/kg. Three of the samples violated the Ministry of Food and Drug Safety (MFDS) regulatory guidance on cadmium (less than 0.3 mg/kg). The measured values of heavy metals (Pb, As, Cd, Hg) showed levels below the recommended levels for herbal medicines in MFDS regulatory guidance. In the comparison of domestic samples with imported herbal medicines, it was found that one domestic and two imported samples surpassed the maximum residue limits for cadmium. The median values of the hazardous metals detected in the three medicinal parts of the root, leaf (branch), and flower (seed and fruit) were as follows. Cr, Ni, Sb and Al were highly detected in roots, Pb, Cd, Mn, Hg in leafs (branch), and As, Cu in flowers (seed and fruit). Conclusion: There were various kinds of hazardous metals which were detected at high levels according to the place of origin of the medicinal herb and the parts the plant. For hazardous metals for which no acceptance criteria have been established, safety standards should be further studied and managed to ensure the safety of herbal medicines.