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http://dx.doi.org/10.14400/JDC.2018.16.5.153

A Study on the Impact of Mobile Healthcare's Diffusion of Innovation Factors on Intention to Use: Focusing on Moderating Effects of Innovation Propensity  

Lee, Eun-Chun (Department of Health Services Management, Kyung hee University)
Jo, Seong-Chan (Department of Management, Kyung hee University)
Lee, Hoon-Young (Department of Management, Kyung hee University)
Publication Information
Journal of Digital Convergence / v.16, no.5, 2018 , pp. 153-162 More about this Journal
Abstract
The technology of mobile healthcare is steadily growing, but acceptance of consumers is sluggish. Various studies related to mobile healthcare have been conducted, but studies on the characteristics of prisoners are lacking. Therefore, in this study, we examined the effect of diffusion factors of mobile health care on the intention to use, and examined the moderating effect of innovation propensity. The results show that the relative advantage, compatibility, observability, and usefulness of mobile health care affect the intention to use. In addition, the innovation propensity has a moderating effect on the influence of complexity, trialability, and usafulness on intention to use. This study suggests that the use of the concept of innovation propensity has been confirmed as a major control variable in the relationship between innovation diffusion factors and utilization intention. In addition, it suggests that consumers' innovation tendency is a factor to be taken into consideration for suppliers of mobile healthcare.
Keywords
Mobile Healthcare; Intention to use Mobile Healthcare; Diffusion of Innovation Factors; Innovation Propensity; Moderate Effect;
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Times Cited By KSCI : 5  (Citation Analysis)
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