• Journal of Korean Society of Forest Science
• /
• v.87 no.3
• /
• pp.317-327
• /
• 1998

This study was conducted to find out whether persuasive messages with different contents of information (aesthetic, aesthetic+ecological, aesthetic+ecological+economic, aesthetic+ecological+economic +educational) about the consequences of littering influence users' awareness of the consequences of littering, personal norms and littering behaviors in a recreation setting based on the Schwartz's norm activation theory. Data were collected at the Second Campground in the northern managerial district of Chirisan National Park. Of the total 177 questionnaires distributed, 144(85%) were used for the study. In addition to that, in order to find out whether personal norms on littering were changed from 1994 to 1996, data collected at the same campground in 1994 were also partly used. Based on the result of the study, persuasive messages didn't directly affect the users' level of the awareness of the consequences(AC) of littering, personal norms, and littering behavior. People whose awareness of the consequences of littering are higher, however, tended to have stronger personal norms about littering. And also, people whose awareness of the consequences of littering are higher or people whose personal norms are stronger appeared to litter fewer than people whose awareness of the consequences or the strength of personal norms are lower. The extent of personal norms about littering was not changed through 1994 to 1996. The results were discussed and some management alternatives were suggested.

• Journal of the Korean Applied Science and Technology
• /
• v.40 no.2
• /
• pp.322-331
• /
• 2023

This study was conducted to investigate the mediating effect of subjective norms in the relationship between standards precautions knowledge of and of standards precautions compliance in nursing students. The subjects of the study were 195 senior nursing students who completed clinical practice at three universities located in J province. As a result of the study, subjective norms showed a partial mediating effect between standards precautions knowledge and standards precautions compliance. And the explanatory power (R2) explaining the standards precautions compliance was 35%. Therefore, in order to promote the standards precautions compliance in nursing students, it is necessary to develop standards precautions knowledge and prepare effective strategies to induce subjective norms through it.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.20 no.5
• /
• pp.384-393
• /
• 2019

This study was conducted to investigate the factors influencing the contraceptive behavior of male and female university students. Data were collected after receiving the written consent of 238 university students in G city during the period from September 22 to November 23 in 2017. Data analysis was performed using the SPSS PASW 18.0 program. The results revealed that 56.7% of the subjects used contraceptives, and 23.9% used condoms. Male students were more exposed to sexual content than female students (t=6.02, p=0.000) and had an open sexual attitude (t=5.38, p=0.000). Female students showed high scores on subjective norms (t=-3.51 p=0.000) and acceptable and positive contraceptive attitudes (t=-4.21, p=0.000). Among factors influencing the contraceptive attitude of males, the subjective norm was 3.6%. Female students had a 25.5% influence on contraceptive attitude, contraception, sexual education frequency, and sexual content exposure. It is suggested that sexual education and sexual counseling programs be developed to form positive attitudes toward contraceptives through iterative research.

• Journal of Korea Technology Innovation Society
• /
• v.17 no.1
• /
• pp.95-123
• /
• 2014

Recently, as the role of science and technology in social domain is more increased and the creative economy becomes a important matter in national development strategy, it is necessary that the improvement of legal system on science and technology for efficiently responding to paradigm shift into Innovation driven science and technology policy. Especially, The Framework Act On Science And Technology as a general and basic norm on science and technology policy is necessary to revise in systematic and substantial aspect in order to correspond with changed environment and current of the times. The Framework Act On Science And Technology was established in 2001 and revised several times, but substantial amendment reflecting the political facts as the need to demand was insufficient because it was revised only related with restructuring the government organization and changing the S&T Policy Coordinating Committee system. And therefore, this paper aims to review the problems and complementary factors and suggest the improvement draft on The Framework Act On Science And Technology. According to study, the revision methodologies are following : first, the Chapter and Paragraph of the law should be restructured to improve the systemicity, next the comprehensiveness, effectiveness, connections with related special laws and compatibility of the law should be complemented by adding the new provision or amending the inadequate provision to improve the position and function as a general and basic norm.

• The Journal of the Korea Contents Association
• /
• v.14 no.5
• /
• pp.356-363
• /
• 2014

With Sales of bundling service in telecommunications service are on the increase due to continuous technology progress and the raised demand into convergence and integration service. In this paper, we analyzed the tendencies differences between subscriber and non-subscriber of the bundling service in telecommunications service to establish marketing strategies of the bundling service. we derived the subjective norm and personal innovation as tendency variables of users in using LTE(Long Term Evolution) services, which are based on bundling sales motivation theory, theory of reasoned action, and diffusion of innovation theory. The tendency variables were compared between subscriber and non-subscriber of the bundling service through statistical T-test in empirical study. As a result, we discovered that there are differences in both subjective norm and personal innovation between subscriber and non-subscriber of the bundling service. We also discovered that the subjective norm and the personal innovation of subscriber are stronger than non-subscriber. At last, we derived two implications to increase the sales of the bundling services. First, the bundling service should designed more innovative. Second, it would be effective to apply buzz marketing strategies based on the surrounding people.

• Journal of Korean Home Economics Education Association
• /
• v.24 no.1
• /
• pp.49-59
• /
• 2012

This research aimed at identifying the influential factors on high school students' dress code compliance. Specifically, the relationship between the perceived strength and importance of dress codes and dress code compliance, and the relationship between dress code compliance and creativity, self esteem, and school adaptation were examined. For this purpose, reliability tests, multiple regressions, and t-tests were conducted using the data collected from 866 male and female students from six Co-Ed high schools located in Seoul. The results are as follows. First, the more students perceived the school dress codes to be stronger and more important, they were more likely to comply to the dress codes. Second, compared to the low-compliance group, the high-compliance group had higher self-esteem and creativity. Third, compared to the low-compliance group, the high-compliance group showed better adaptation to their teachers, classes, and school rules. However, the two groups were not significantly different in terms of their adaptation to peer groups.

• Journal of the Korean Applied Science and Technology
• /
• v.38 no.6
• /
• pp.1722-1734
• /
• 2021

The purpose of this study was that HPV prevention education based on the planned behavioral theory was designed to provide college students with HPV vaccine knowledge, cervical cancer knowledge, attitude toward HPV vaccination, subjective norms for HPV vaccination, perceived behavioral control for HPV vaccination, and HPV vaccination. This is an experimental study to confirm the effect on the intention to vaccinate and the behavior of HPV vaccination. The subjects were arbitrarily expressed as 32 subjects in the experimental group and 34 subjects in the control group. The collected data were analyzed by descriptive statistics, t-test, χ²-test, Fisher's exact test and repeated Measures ANOVA. As a result, the experimental group participating in HPV prevention education was compared to the control group who did not participate in HPV vaccine knowledge (t=5.66, p<.001), cervical cancer knowledge (t=4.13, p<.001), attitude (t=2.24, p=) .032 ), subjective norm (t=2.83, p=.008), perceived behavioral control (t=2.65, p=.013), and intention (t=3.91, p<.001) were significantly different. After 4 weeks of HPV prevention education intervention, there was a significant difference in the interaction between group and time course of HPV vaccination intention (F=6.95, p=.002). Therefore, it was confirmed that HPV prevention education is an educational program that can be applied to college students.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.19 no.10
• /
• pp.352-360
• /
• 2018

The purpose of this study was to examine the level of human rights sensitivity and the types of perception in regards to the human rights of college students to enhance their human rights sensitivity. The study methodology included a t-test and variance analysis for the level of human rights sensitivity, and a Q-factor analysis for the perception types of human rights. As a result of examining whether there is a difference in human right sensitivity, it was found that female students were higher than male students, and juniors and seniors were higher than freshmen and sophomores. The human rights sensitivity of the students in the social and science department were the highest, and those who had volunteer experiences were more susceptible to human rights than those who did not. Students who registered for organ donation were higher than those who did not, and those who received human rights education showed higher human rights susceptibility than those who did not. Four perception types of human rights were analyzed 'universal social moralists', those who have an idealistic mindset and make decisions based on moral standards, 'practical realists', those who have no intention of breaking out of the social norm and who do not want to take any risks for human rights, 'social system advocates', those who have a clear understanding of the basic human rights concept, but don't think that they should break the rules of society for the sake of individual rights, and 'social contracts advocates', those who are willing to bend the rules of society for human rights, but not to the extent of ruining relationships. These study results are expected to contribute to the possibility of the social viewpoint that human rights sensitivity can be developed in the context of social experience as well as perception.

• Fashion & Textile Research Journal
• /
• v.17 no.6
• /
• pp.965-977
• /
• 2015

This study aims to investigate determinants that included personal values, pro-environmental beliefs, and proenvironmental norms for enhancing consumers' purchase intention of eco-friendly outdoor wear exploring Stern(2000)’s the value-belief-norm theory. A survey was conducted with females and males between the ages of 20 and 60 who have experienced buying outdoor wear products. A total of 300 responses were analyzed by descriptive analysis, factor analysis, a reliability test, an independent samples t-test, and regression analysis. The results of this study were as follows: 1) The results of exploratory factor analysis and reliability test on the personal value clearly showed factorial structures including the social power, ecologic value, openness, equality, and altruistic value. 2) There are significant differences in personal value sub-dimensions, pro-environmental beliefs, pro-environmental norm, and purchase intention of eco-friendly outdoor wear products according to respondents' gender and age. 3) Personal values, but not social power, affect pro-environmental beliefs; in turn, pro-environmental beliefs affect pro-environmental norms, which then affects purchase intentions of eco-friendly outdoor wear. The findings support the conclusion that there is significant causality among personal value such as ecologic, openness, equality, and altruistic, pro-environmental belief, and pro-environmental norm. This study suggests pragmatic implications to understand outdoor wear consumers' socio-psychological and demographic factors and to augment purchase intentions of eco-friendly outdoor wear products.

• Journal of The Korean Digital Architecture Interior Association
• /
• v.13 no.4
• /
• pp.77-86
• /
• 2013

Uigwe is official reports of the Joseon dynasty. They published from early Joseon but remain from 17C. We can search many hidden informations in them. Ga-Jungjagak (temporary T-shaped house) is one of them. It is unique architecture of the Joseon dynasty but it doesn't exist now at all. We can see many drawings describing Ga-Jungjagak (temporary T-shaped house) located next to Jungjagak in Uigwe. Jungjagak (T-shaped house) was built in royal tombs for sacrifice. Ga-Jungjagak was built in royal tombs for sacrifice as Jungjagak but existed temporarily. In this study, I want to find the process of norms Ga-Jungjagak in old records, official reports and annals of the Joseon Dynasty. Results are as follows: Ga-Jungjagak is the sacrifice space for queens in royal tombs. It is need to avoid sacrifice of delight and sorrow at the same time. They sacrifice to represent sorrow after the death of kings and queens for three years. After three year, they sacrifice to represent delight for kings and queens became ancestral gods. Ga-Jungjagak was destroyed three years later to combined sacrifices. The shape of Ga-Jungjagak is similar to Jungjagak in the same tomb. But dimensions of Ga-Jungjagak are equal or smaller than Jungjagak and decorations are abstemious.