• Title/Summary/Keyword: systematic factor

검색결과 973건 처리시간 0.026초

디지털 마케팅 성과에 영향을 미치는 제품의 유형과 디지털 채널 선정에 관한 연구 (The Effect of Product Type and Channel Prioritization on Effective Digital Marketing Performance)

  • 한지영;김완기
    • 유통과학연구
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    • 제13권5호
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    • pp.91-102
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    • 2015
  • Purpose - This study aims to build a systematic frame for effective marketing performances by prioritizing product type and pertinent channel that are appropriate for digital channel characteristics. FCB grid model was used to define a product type, and Internet communication satisfaction index was considered as a marketing performance measuring tool for digital channel. Research design, data, and methodology - As systematic understanding for Digital marketing is still unfamiliar to even professional marketer, the hypothesis was established based on preliminary research by conducting a qualitative survey of marketing experts who already experienced digital marketing in the fields as well as existing related study literature. Through a preliminary research, the degree for understanding for digital marketing, current digital marketing (including product/channel mix) execution status, and difficulties for marketers who had experienced digital marketing were figured out. Based on preliminary research, the main part of survey was designed to examine which type of product would be effective for digital marketing and which digital channel would be effective to achieve marketing performance in line with marketing objectives. To collect data, the questionnaire survey was conducted for professional marketers who had experienced digital marketing in 10 different fields including FMCG, cosmetics, distribution industry for one month (July, 10, 2014~Aug, 10, 2014). A total of 90 questionnaire were distributed and 66 questionnaires were used for the analysis, excluding the unanswered and insincere questionnaires. The data were analysed using SPSS ver.18.0. Results - The analysis for product type which is pertinent to digital marketing and prioritization for digital channel per digital marketing performance type could be summarized as followings. First, high involvement buying decision type of product and rational purchasing decision type of product in FCB grid are more effective for digital marketing in terms of marketing performance. Therefore, marketers in field would prioritize considering product type before executing digital marketing. Second, factor for sales increase, potential consumer creation and brand awareness was represented respectively 31.25%, 21.9%, and 20.8% as a result of factor analysis in terms of digital marketing channel performance. Third, effective major digital channel per digital marketing performance factor was differently identified as each digital channel has its own peculiarity. For instance, search engine is more effective for increasing sales while social media such as facebook and Kakaotalk is more effective for encouraging consumer participation. Conclusions - As a result of this study, product type and peculiarity which were pertinently fit to digital marketing were identified by using FCB grid model, and also suggested framework for decision making of digital channel selection in line with marketing objectives for effective marketing performance. It also provided insight to professional marketer which type of product could be effective for digital marketing execution as well as which factors should be measured for digital marketing performance.

한국의 산업클러스터에 관한 실증연구 (An Empirical Study on the Industrial Cluster in Korea)

  • 정병순;박래현
    • 한국경제지리학회지
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    • 제10권1호
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    • pp.19-43
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    • 2007
  • 본 연구는 산업클러스터를 식별하기 위한 방법론을 탐색하고, 이에 기초하여 한국의 산업클러스터를 식별하는데 목적이 있다. 이를 위해 2000년 I/O자료를 활용하여 상관계수행열표가 일차적으로 분석되고, 다시 이를 요인분석함으로써 최종적으로 산업클러스터를 도출하는 방법을 취하였다. 분석의 결과, 요인으로 도출된 37개 가운데 분류가 불분명한 5개 요인을 제외한 32개 요인이 최종 산업클러스터로 식별되었다. 이를 식별한 산업클러스터는 다시 산업코드 간 전환과정을 거쳐 표준산업분류체계에 의한 산업클러스터로 재구성함으로써 정책에의 적용 가능성을 향상시켰다. 이와 같은 연구결과는 대개 사례연구에 기초하거나 정성적 분석에 기초한 그간의 클러스터 연구와 비교하여 보다 체계적이고 객관적인 연구의 수행에 기여할 것으로 기대된다.

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Inhibitory Effects of Transforming Growth Factor and Drynariae Rhizoma on Leukocytosis Associated with the Chronic Phase of Arthritis in Mice

  • Bae Sung-Min;Jeong Ji-Cheon
    • 대한한의학회지
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    • 제25권4호
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    • pp.26-35
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    • 2004
  • Drynariae Rhizoma (DR), an herbal medicine known to clean blood and improve its circulation, frequently appears as the main ingredient in the prescriptions for bone injuries. Currently, it is unclear how contributes pharmacologically to the reformation of bone. Therefore, we have done this study. Systematic administrations of TGFβ1 and water extract of DR diminished the polyarthritis development in rats. TGFβ administration (0.1-2 ㎍/animal) and DR (10-100 ㎍/animal), initiated 1 day before an arthritogenic dose of streptococcal cell wall fragments, virtually eliminated the joint swelling and distortion observed during the acute phase and the chronic phase of the disease. The TGFβ and DR synergistically suppressed the arthritis when the administration was begun after the acute phase of arthritis. Also, the synergistic activity between TGFβ and DR was confirmed in their suppression of arthritis in rats. Consistent with the inhibition of inflammatory cell recruitment into the synovium, TGFβ1 and DR reversed the leukocytosis associated with the chronic phase of the arthritis.

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효율적인 물류 ERP 시스템 구축 방안 (Implementation of Efficient Logistics ERP Systems)

  • 박두진
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2012년도 춘계학술대회
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    • pp.853-854
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    • 2012
  • 최근 물류환경은 고객 요구의 다양화, IT 기술의 발전 및 기업경영의 글로벌화 등으로 급격하게 변하고 있다. 특히 글로벌 물류로 인해 생산과 소비의 거리가 멀어짐에 따라 물류 비용 절감 방안은 기업의 경쟁력 확보에 절대적인 영향을 미치고 있다. 따라서 기업은 물류 경쟁력을 확보하기 위해 기업내에서 분산된 자원을 효율적으로 통합관리하기 위해 전사적 자원관리 프로그램인 ERP가 기업경쟁력 확보를 위한 새로운 도구로 주목받게 되었다. 본 논문에서는 수주업무, 구매업무, 생산관리, 품질관리 및 남품 관리를 체계적이고 효율적으로 제공하는 물류 ERP의 구축 방안을 제안한다.

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임신기 치주질환과 자간전증 발생간의 연관성 (Association between Periodontitis and Preeclampsia: a Systematic Review)

  • 하정은
    • 대한통합의학회지
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    • 제6권1호
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    • pp.55-62
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    • 2018
  • Purpose : Preeclampsia(PE) is a pregnancy-specific disease which is characterized by hypertension and proteinuria. This disease occurs in about 2-8 % of pregnancies in developing countries and remains among the major causes of maternal and neonatal mortality and morbidity throughout the world. Although the causes of PE are not fully understood, the infection has been considered as the main risk factor for this diseases. Periodontal disease may provide a chronic burden of endotoxin and inflammatory cytokines and the disease has been considered as risk factors of systemic illnesses including cardiovascular disease, atherosclerosis, and cerebrovascular ischemia. So, studies performed over the last 15 years have suggested that periodontal disease may be associated with adverse pregnancy outcomes such as PE. However, this association has not been found in all populations. The aim of this review article was to evaluate whether periodontal status and the presence of specific periodontal pathogens may influence the incidence of PE. Methods : Many research articles searched at the electronic databases(MEDLINE; 2000 to July 2017) including search term as periodontal disease and preeclampsia. Result : There were 10 case-control studies and 5 cohort studies meeting our inclusion criteria. The results showed that maternal periodontitis (adjusted odds ratio: 1.5 to 9.3) was associated with preeclampsia in 15 epidemiological studies. Conclusion : It is clear that maternal periodontitis is a risk factor associated with preeclampsia, emphasizing the importance of periodontal care in prenatal programs.

BSIMM을 활용한 정보보호시스템 보안 설계 방안 (Security Design for Information protection System using BSIMM)

  • 박정섭
    • 정보보호학회논문지
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    • 제25권6호
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    • pp.1541-1547
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    • 2015
  • 최근 IT 산업에서 보안은 소프트웨어 개발 시 가장 중요하게 고려해야 할 요소로 자리 잡았다. 특히 자산을 보호하는 목적의 정보보호시스템의 보안성은 더욱 중요하다. 정보보호시스템의 보안성 평가시 공통평가기준(Common Criteria: CC)에서는 보안 구조(ADV_ARC) 패밀리 요구사항을 제공하여 평가대상의 보안성을 보장하도록 한다. 하지만, 체계적인 소프트웨어 보안 구조 설계 프로세스 없이 이러한 보증 요구사항을 일관되게 만족시키는 것이 다소 어려운 것이 현실이다. 본 논문에서는 BSIMM의 보안 프레임워크를 활용한 정보보호시스템의 보안 설계 방안을 제안한다.

성인의 문제해결과정 측정도구 개발 (Development of a Korean Problem Solving Process Inventory for Adults)

  • 이우숙;박선환;최은영
    • 기본간호학회지
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    • 제15권4호
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    • pp.548-557
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    • 2008
  • Purpose: The purpose of this study was to develop a Korean problem solving process inventory (K-PSPI) for adults. Method: A conceptual framework for the adult problem solving process, and 40 preliminary questions were developed based on references and expert consultations. After a pilot test, preliminary questions were further refined. The final inventory of 30 items was tested with 1,500 adults. The validity and reliability of the K-PSPI were tested by factor analysis using the SPSS Windows 12.0 program. Results: Through factor analysis on the final 30 questions, 5 factors were identified and cumulative variant of the factors was 52.15%. For the test of reliability of the 30 questions on the problem-solving process, The Cronbach alpha was .93. Conclusion: This study showed that the K-PSPI is a systematic method with verifies reliability and validity. It is not only adequate for the actual circumstance and culture of Korean adults, but is also a useful instrument to test post-action problem solving ability.

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샘플링 오실로스코프의 주파수 응답특성 교정 (Calibration of Frequency Response for a Sampling Oscilloscope)

  • 조치현;이동준;이주광
    • 한국전자파학회논문지
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    • 제29권5호
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    • pp.344-352
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    • 2018
  • 본 논문에서는 샘플링 오실로스코프의 주파수 응답특성을 측정하는 방법을 제안하였다. 제안된 방법은 샘플링 오실로스코프의 계통오차인 시간축 왜곡 현상과 임피던스 부정합에 의한 영향을 교정할 수 있다. 또한 시간축 에러를 교정한 후에 발생하는 잔여 지터와 기준 펄스 발생 조건에 따라 변하는 scale factor의 정확한 추정이 가능하다. 제안 방법의 불확도 분석을 수행하였고, 전력계와의 비교 검증을 통해 제안 방법의 타당성을 보였다.

인장-전단하중을 받는 IB형 일점 Spot 용접이음재의 파괴역학적 피로강도 평가 (Fracture Mechanical Fatigue Strength Evaluation of IB-Type Spot Welded Lap Joint under Tension-Shear Load)

  • 손일선;정원석;이휘광;배동호
    • 한국자동차공학회논문집
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    • 제6권5호
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    • pp.20-27
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    • 1998
  • According as the member of the automobile body structure have been thinned their thickness and have become high strength, each part of the body structure has been put more severe stress condition. And, because fatigue strength of the spot welded lap joint is influenced by its geometrical and mechanical factors, welding condition and etc., there needs a quantitative and systematic evaluation method for them. In this study, by considering nugget edge of the spot weld part of the IB-type spot welded lap joint under tension-shear load to the ligament crack. fatigue strength of various IB-type spot welded lap joints was estimated with the stress intensity factor(S.I.F.) KIII which is fracture mechanical parameter. We could find that fatigue strength evaluation of the IB-type spot welded lap joints by KIII is more effective than the maximum principal stress ($\sigma$1max) at edge of the spot weld obtained from FEM analysis.

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Stability Analysis and Improvement of the Capacitor Current Active Damping of the LCL Filters in Grid-Connected Applications

  • Xu, Jinming;Xie, Shaojun;Zhang, Binfeng
    • Journal of Power Electronics
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    • 제16권4호
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    • pp.1565-1577
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    • 2016
  • For grid-connected LCL-filtered inverters, dual-loop current control with an inner-loop active damping (AD) based on capacitor current feedback is generally used for the sake of current quality. However, existing studies on capacitor current feedback AD with a control delay do not reveal the mathematical relation among the dual-loop stability, capacitor current feedback factor, delay time and LCL parameters. The robustness was not investigated through mathematical derivations. Thus, this paper aims to provide a systematic study of dual-loop current control in a digitally-controlled inverter. At first, the stable region of the inner-loop AD is derived. Then, the dual-loop stability and robustness are analyzed by mathematical derivations when the inner-loop AD is stable and unstable. Robust design principles for the inner-loop AD feedback factor and the outer-loop current controller are derived. Most importantly, ensuring the stability of the inner-loop AD is critical for achieving high robustness against a large grid impedance. Then, several improved approaches are proposed and synthesized. The limitations and benefits of all of the approaches are identified to help engineers apply capacitor current feedback AD in practice.