• 제목/요약/키워드: sunk costs

검색결과 19건 처리시간 0.026초

Factors Affecting Individuals' Intentions to Discontinue Social Network Services Use

  • Kyungja Park;Joon Koh
    • Asia pacific journal of information systems
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    • 제28권1호
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    • pp.19-35
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    • 2018
  • This study uses the concepts of mental accounting and coupling in consumption to demonstrate a systematic relationship between behavioral costs, sunk costs, coupling, and user intention to discontinue social network services (SNS) use. An analysis of 213 SNS users found that coupling and sunk costs are two major factors that influence an individual's intention to discontinue SNS use. An interesting finding of this study is that the perception of coupling is created by behavioral costs in the context of an SNS. This finding implies that the source of cost perception when perceiving coupling may differ depending on whether the product or service is traditional or web-based. These results contribute to an expansion of the theoretical discussion of individual-level discontinuance intention after adopting SNS by conceptualizing the perception of coupling.

The effect of switching costs on resistance to change in the use of software

  • Perera, Nipuna;Kim, Hee-Woong
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.539-544
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    • 2007
  • People tend to resist changing their software even alternatives are better then the current one. This study examines the resistance to change in the use of software from the switching costs perspective based on status quo bias theory. For this study, we select Web Browsers as software. Based on the classification of switching costs into three groups (psychological, procedural, and loss), this study identifies six types of switching costs (uncertainty, commitment, learning, setup, lost performance, and sunk costs). This study tests the effects of six switching costs on user resistance to change based on the survey of 204 web browser users. The results indicate that lost performance costs and emotional costs have significant effects on user resistance to change. This research contributes towards understanding of switching costs and the effects on user resistance to change. This study also offers suggestions to software vendors for retaining their users and to organizations for managing user resistance in switching and adopting software.

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Exploring Escalation of Commitment Situation in the Internet C2C Auction

  • Park, Sang-Cheol;Kim, Jong-Uk;Jang, Si-Young;Lee, Won-Jun
    • 한국경영정보학회:학술대회논문집
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    • 한국경영정보학회 2007년도 International Conference
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    • pp.126-131
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    • 2007
  • Most Internet auction studies have focused on examining the determinants of auction success or closing price. However, there has been little previous research which investigates dark-side factors such as overbidding behavior in the Internet C2C transactions. For this reason, this study attempts to find situations with the escalation of commitment to bids using Internet auction systems and also examines whether the bidder's bidding is irrational. Therefore, this study applies escalation of commitment to explain the auction process such as the "going, going, gone period" with competition in Internet C2C auctions. In order to describe the auction process in terms of escalation of commitment, this study proposes psychological sunk costs, completion effect, and self-justification as the key factors of escalation of commitment and also willingness to continue bidding reflecting the decision maker's escalation behavior in terms of persistence perspective as final dependent variable. The results of PLS analysis indicate that a bidder's overbidding behavior is explained by the escalation of commitment.

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지역냉방 열원의 수요모형에 관한 연구 (A Study on the Demand Modelling for District Cooling Energy Source)

  • 김진형;최병렬
    • 자원ㆍ환경경제연구
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    • 제11권4호
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    • pp.633-657
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    • 2002
  • This study presents a demand modelling for landfill gas, which is used as alternative energy source for district cooling business. By analyzing the cost minimizing behavior of producer facing with three alternative energy sources such as electricity, cooling heat water, and gas, a demand function for landfill gas is derived from the optimal operating time of gas fired production facility, and estimated using unpublished data, which are associated with Seoul city's development plan for Sang-am area. The estimation results repeals that Seoul City could supply the land-fill gas of 13.76 million cubic meters each year at the price of about 16 won per cubic meters. However, if the investment costs associated with installation of gas collecting facilities are treated as sunk costs, annual amount of gas supplied is expected to increase to 14.22 million cubic meters at a lower unit price of 14.76 won.

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도시 및 주거환경정비사업 매몰비용 특성에 관한 연구 - 서울시를 중심으로 - (A Study on the Characteristics of Landfill Expenses on Urban and Residential Environment Maintenance Project - Centered around Seoul City -)

  • 이미옥;이임정
    • KIEAE Journal
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    • 제17권2호
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    • pp.35-43
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    • 2017
  • Purpose: The purpose of this study is to find out the characteristics of service (landfill) costs (hereinafter, the "landfill costs") applied to the dissolution promotion committee and analyze the characteristics of landfill costs at the time where the dissolution of promotion body is increasing with the authority of the head of local government regarding the territory difficult with the continuous promotion by delaying or suspending the project for a prolonged period or suspending the project through the dissolution of the project body by the promotion committee and cooperative union since the flawless promotion of the maintenance project. Method: After revising the law in February 2012, the survey and analysis is made for the status of applying landfill costs and maintenance project scale of the dissolution promotion committee not confirmed in details around a total of 20 regions, including, 9 regions of redevelopment projects completed with the advance review, 7 regions of re-construction projects and 4 regions of urban environment maintenance projects from the total of 59 regions, Result: The influence on the landfill costs is shown to be greatest in the service expenses and management and supervision on this field has significance for the maintenance project perceived as private project, rather than public project, that the public management is neglected with insufficient presentation of operation criteria and so forth that it displays the tendency to lead to the discrete operation of the project body. In order to enhance the transparency of operating costs for the projects that are led by private capital, it is required to strengthen the role of public sector through enthusiastic intervention by the public sector in standardization of operation criteria, presentation of guideline and so forth.

선저파공이 침수속도에 미치는 영향 (The Sinkage Speed by Ship's under Water Damage)

  • 박석주;이동섭;박성현
    • 한국항해학회지
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    • 제25권4호
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    • pp.417-422
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    • 2001
  • Every ship might be exposed to collision, grounding and/or various accidents. They may make some underwater holes on the hull. An underwater damage would cause her loss of buoyancy, trim, and inclination. Although a ship has some provisions against these accidents, if the circumstance is serious, she would be sunk or upsetted. Because of varieties of type of accidents, one could not prepare all of them. Many subdivision could prevent them, but it is difficult to realize it due to rising costs. This paper deals with physical phenomena of sinkage and an application on box type ship, and some results are earned as follows; 1. sinkage speed up to the level of the damage hole is increased proportionally, and is decreased proportionally after filling the level. 2. the curve of draft shows cup type of second order polynomial up to the damage hole level, and shows cap type of second order polynomial after filling the level. 3. if damage occurs beneath half of the draft, changes of head and displacement, and sinking speed follow almost straight lines. 4. by careful observation, sinkage speed could be predicted.

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연안어업 어업허가 거래 실태와 개선 필요성에 대한 연구 (The Status and Improvement of the Fishing Boat Market in Korea Coastal Fishery)

  • 신용민
    • 수산경영론집
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    • 제44권1호
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    • pp.25-37
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    • 2013
  • The permit system is the most typical regulation system in Korean fishery. Even now, it has caused resource management failure, it has also invited economic inefficiency and inequity. Accordingly, the Korean government has recently introduced the fishing boats market, it would be improve entry barrier for new capital and labor in fishing industry. This study aims to survey and to analyze the status of coastal fishing boat market using the executive documents on permit system in Gyongnam province. And also, this study put focus on improve fishing permit trade take advantage of the fishing boat trading. The survey results indicated that the number of fishing boats trading is estimated about 5,000 per year, however, fishing boat market is very narrow. An analysis on fishing permit trading showed that policy support is essential to reduce transaction cost. Therefore, it is necessary to explore corresponding policy tasks, this will be reduce transaction costs and sunk cost.

첨단산업발전과 신산업지구 형성 : 이론과 사례 (Hightechnology industrial development and formation of new industrial district : Theory and empirical cases)

  • 박삼옥
    • 대한지리학회지
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    • 제29권2호
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    • pp.117-136
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    • 1994
  • 오늘날 첨단산업의 발전과 더불어 산업의 공간구조 변화가 지역적인 차원은 물론 국제적인 차원에서 일어나고 있으며 신산업지구의 등장은 그 좋은 예라고 볼 수 있다. 신산 업지구는 소기업 중심의 유연적 전문화에 의해서만 형성되는 것이 아니라 생산체계, 생산의 네트워크, 뿌리내림(embeddedness), 기업의 규모 등 4가지 요인과 관련하여 다양한 형태로 형성발전하는 역동성을 가지고 있다. 신산업지구는 기본적으로 네트워크의 유형에 따라 4개 의 기본유형과 5개의 혼합형으로 구분될 수 있는데, 이들은 위의 4가지 요인 외에도 기업간 권한의 계층성, 협력과 경쟁, 제도적 요인, 매몰비용(sunk costs) 등에 의해서 그 특성이 구 분되며 사례를 확인할 수 있다. 9개의 유형은 모두 첨단산업과 관련지을 수 있으나, 첨단산 업의 발전과 더불어 혼합형 산업지구가 형성발전될 가능성이 더 크다. 과거의 산업지구는 역사적 우연성에 의해서 형성되는 경우가 흔하였지만 오늘날 첨단산업과 관련한 산업지구는 정책과 전략이 그 형성과 발전에 중요하다. 따라서 제도적 지원체계의 마련, 매몰비용의 절 감, 국제화에 대한 대응 등의 여러 가지 전략이 추진되어야 신산업지구의 형성과 역동적인 발전이 가능하다.

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오픈소스 소프트웨어 도입 시 전환비용이 사용자 저항에 미치는 영향 (The Effect of Switching Costs on user Resistance in the Adoption of Open Source Software)

  • 김희웅;노승의;이현령;곽기영
    • 경영정보학연구
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    • 제11권3호
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    • pp.125-146
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    • 2009
  • 우수한 이점들을 갖춘 오픈소스 소프트웨어(OSS)의 출현은 많은 사람들에게 상당한 흥미를 불러일으켰다. 대표적인 OSS로 알려진 리눅스(Linux)에 관한 연구에서 보편적인 방법으로 개발할 경우, 약 54억 유로의 비용이 들고, 연 73,000명의 개발자들이 필요할 것이라고 추정하였다. 그러나 리눅스는 개인사용자들을 위한 운영체제 시장 점유의 0.65퍼센트만을 차지하고 있었고 이는 마이크로소프트 윈도우즈 제품이 전체의 90퍼센트를 차지하는 것과 대조적인 것이었다. OSS의 개발에 사용된 대부분의 노력들이 낭비되거나, 잠재적인 가치가 실제적으로 사용자들에게는 의미 없게 되는 결과였다. OSS의 채택은 현재의 소프트웨어의 사용을 중단함과 동시에 새로운 소프트웨어로 변경(전환)하는 것이다. 만약 사용자들이 전환하기를 주저한다면, OSS를 채택할 수 없을 것이다. 본 연구에서는 리눅스 사례를 활용하여 현재 사용하고 있는 상업성의 운영체제를 무료 운영체제(오픈소스 소프트웨어)로 전환하는 것에 대한 사용자 저항을 조사하였다. 본 연구는 전환비용을 6개의 세부유형(불확실 비용, 감정비용, 설치비용, 학습비용, 이익 손실 비용, 매몰비용)으로 분류하고, 201명의 사용자들을 대상으로 한 설문결과를 바탕으로 변화에 대한 사용자 저항에 미치는 영향을 조사하였다. 조사 결과, 변화에 대한 사용자 저항은 OSS의 채택의도에 부정적인 영향을 주는 것으로 확인되었다. 또한 본 연구는 불확실 비용과 감정비용이 변화에 대한 사용자 저항에 유의한 영향을 미치는 것으로 조사되었다. 기술 수용에 관한 선행연구들을 뛰어넘어, 본 연구는 전환비용이 변화에 대한 사용자 저항에 영향을 미치는 것을 이해하는데 공헌하고, OSS의 채택을 향상시키기 위한 전략을 개발하는 OSS 주창자들에게 제언하는데 의미가 있다.

태양광모듈 생산 증설투자에 대한 의사결정: 실물옵션모형에 의한 경영유연성 가치 분석 (On Determining the Size and the Timing of the Capacity Expansion in PV Module Manufacturing: Management Flexibility in Real Options Model)

  • 김경남;선우석호
    • 신재생에너지
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    • 제7권2호
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    • pp.18-27
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    • 2011
  • Management flexibility to adapt its future actions in response to altered future market conditions can expand the value of an investment opportunity by improving its upside potential without the change in the downside losses. Module manufacturers in solar industry continuously have to decide how much and when its production capacity should be expanded with regards to the demand in the global markets. Either over- or under-investment can cause sunk and/or opportunity costs to the module manufacturers. Option of exercising the additional investments only on favorable opportunities can increase total value of the investment. This paper analyzes the case which shows that the expansion of production capacity with more expandibility can have more value than the rigid plan of capacity expansion. The expansion option value is equivalent to KRW 38.286 billion, thus switching the negative NPV of the initial investment opportunity into the positive value. High volatility and the high growth in the cashflows as the major business features of the renewable energy provide condition where real options can play the crucial role in increasing the investment value as well as in determining the size and timing of capacity expansion in the course of capital budgeting process.